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    First Watch

    4.2 (358 reviews)
    Open 7:00 am - 2:30 pm

    Order First Watch Takeout or Delivery

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    Business Info

    FIRST WATCH ATMOSPHERE

    What's the vibe?
    Moderate noise
    Casual
    Good for groups
    Dogs allowed

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    Recommended Reviews - First Watch

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    Karen T.

    Great pricing for the food in WI. May be I'm used to pricing in larger cities... but service was fast and great. Of course during lunch on a weekday was dominated by retirees. But had the donuts to share with 2 other people and the hash was great.

    Elote burrito
    Avery E.

    First watch is my favorite vacation spot for breakfast. As a Minnesotan with no First Watch near me, every chance I get to go is taken. The food is consistently good and the service is great. It is always busy with good energy and morning vibes. I've heard great things about the iced coffee. I tried their elote burrito and it was full of flavor and very saucy! I enjoyed every bite. Will be back soon!!

    Front desk
    Leviticus R.

    I enjoyed this place! Ambience upon walking in is great with music, low volume atmosphere but social at the same time. I really enjoyed the food too!! I got the trifecta breakfast combo with sunny side up eggs and chicken meat patties. The pancakes were pretty yummy!! I've never tried multigrain pancakes before but these were pretty good compared to my expectations! My chicken meat patties were also very flavorful and great in texture! Definitely a dish highlight! Overall pretty good experience! Customer service was decent and easy and the food was pretty good.

    Linda B.

    Love the new menu and healthy options! Eggs poached to perfection with delicious fresh baguettes and just the right amount of hollandaise. Love the greens side option too. Clean and fresh amenities always appreciated as well as the ability to join the waitlist ahead of time

    Double Crunch Breakfast Tacos
    Carla R.

    First Watch is one of my go to breakfast spots. They always have tasty, flavorful food options. The servers are always so friendly and never too much in your face. It's a great place to catch up with friends and have a good brunch! I love going there in the fall as well because they always have specials for each time of year. This year it was the double crunch tacos (pictured below).

    BLT
    Kirt V.

    We went here on Monday. Had the blt with egg. Others had the French toast. And bacon. Everything was good.

    Lemon Ricotta Pancakes
    Marina G.

    Stopped by early for Sunday brunch. We got there around 9 and could get seated right away for 2. They were quick to bring coffee, water, and an additional juice. The waitress was speedy and we could pay our bill right at the table which made the process easy. Now to the food - the lemon ricotta pancakes were ok. I don't think I'll order them again because they were fairly dry, even with the lemon ricotta topping. Very basic and they could have used more fruit topping or just something to make them more moist. The watermelon juice was a nice touch, and I did enjoy it. I don't think what we got was worth the price. I would prefer to go somewhere a little bit smaller and local for what we paid.

    Kitchen window
    Jessica S.

    Came here with my husband for the first time when we were staying in Milwaukee and I absolutely loved this place! From the moment we walked in to the moment we walked out, we had stellar service and everyone was so friendly. I ordered the iced coffe, and it was smooth and delicious... I'd come here just for this! (Not really but kinda!) My husband ordered eggs Benedict and a side of sausage links, while I ordered the avocado toast with eggs over medium and a side of Million Dollar Bacon. THIS BACON. OMG. Let me tell you it's priceless and worth more than a million dollars. Basically it's just candied bacon with a bunch of maple syrup on it, but it's amazing if you like maple bacon! The avocado toast was also so fresh and full of flavor and the eggs were perfectly cooked so I could put it on top of the avocado toast and bite into it so the yolk would run a little bit all over it without making a huge mess. After leaving, I learned that this is actually a chain and that they have a new restaurant close to where we live, so I'm excited to continue my relationship with First Watch here near Chicago! Can't wait to come back!

    Cobb salad and Ham & Gruyere
    Carrie L.

    I've been to First Watch a few times, and I'm always very impressed at how nice their staff is to customers. My go to meal is the half salad and sandwich. They have a very good Cobb salad, fresh tasting ingredients. I also like how you can join the waitlist online.

    Vikki Y.

    Was craving something healthy near where I was at and found First Watch on Yelp. I immediately was drawn to the healthy menu options including the kale salad! I walked in and put my name on the list. I don't often dine alone but was in the area for an appointment. I was called in about 15 minutes (Saturday afternoon) and led to a well-lit corner table. The server immediately came by and asked me if what I wanted to drink. I opted for the blackberry iced tea which was fantastic and fresh. I ended up ordering a 1/2 sandwich and 1/2 salad: the monterey sandwich and the kale salad. The kale salad was delicious. I loved the flavors and textures and immediately gobbled it up. I personally found the monterey club a little too salty so I only had a few bites. Service was fantastic and I was able to get some work done while I ate. There is a small parking lot off to the side with spaces (if there aren't spaces in the large plaza). Would definitely return and bring someone!

    Belgian Waffle
    Isabella K.

    Even though it's a chain, First Watch is one of my favorite brunch spots in the area. Every time I've visited, the food has been delicious. Today, I ordered the Belgian waffle. It was perfectly golden and crispy on the outside and light and fluffy on the inside. The berry compote that accompanied the dish was a little tart, which complemented the sweetness of the waffle perfectly. However, it is a bit expensive for what you're actually getting. The Belgian waffle was listed on the menu for $9.49. In all honesty, I think this dish is worth half the price. The waffle isn't very large and it can be finished pretty quickly. This dish isn't filling at all, so I'd recommend ordering a side to go with it. Some berries on top would also be wonderful. The ambience at First Watch is great. The restaurant is decorated in a modern farmhouse aesthetic, which pairs well with what is offered on the menu. It is a bit loud inside, but it's bearable. There is plenty of seating inside and a few tables outdoors on the patio. I have always been seated as soon as I walked in. I'd ask for a booth because the tables themselves are a little too close together. Also, there is plenty of parking outside the restaurant. Our server today was pretty good. He got our orders right away and the food came out quickly. However, he didn't return to check up on my party and the bill was slapped on our table about fifteen minutes after our food was delivered. It all felt very rushed. All in all, I would recommend visiting First Watch. The food is yummy and the service is quick - there's not much more you could ask for.

    Entrance

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    3 years ago

    Business owner information

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    Jennifer G.

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    2 years ago

    Great, healthy options and a nice laid-back atmosphere. Quick service, but never rushed, and everything is always fresh!

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    2 years ago

    Great breakfast food and love their fresh squeezed juice. Has a good seasonal rotating menu as well

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    2 years ago

    Offer healthier options. Maybe add on some vegan options to the menu. Wouldn't go again unless they improve.

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    First Watch Customer Care

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    8 years ago

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    3 years ago

    I love this place so much. I have never had a bad meal. I love the healthy options! The specials are always amazing.

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    4 years ago

    This is one of our favorite breakfast places! I try something new every time and it's always very tasty. The juices are excellent as well!

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    3 years ago

    This place is my favorite places for breakfast. I especially like their BLT Benedict! One of my favorites.

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    Page 2 of 9

    Ask the Community - First Watch

    When will the First Watch in Pewaukee be open?

    It's already open starting at 7am

    Are you accepting Mother's Day reservations a head of time?

    I am sorry it is first come first served. You can always get in line and skip some of the wait via our website or App.

    Don’t See Your Question? Ask Away!

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    Octane Coffee - Octane Palmer

    Octane Coffee

    4.9(9 reviews)
    0.7 mi

    It's so cool! It's all run robotically and it's beyond precise (I was lucky enough to get to look…read moreinside). It's not made until you're close by (GPS) so it's super fresh but ready when you get there. And of course, it's SO delicious! I wouldn't have expected to like fruity drinks with oat milk nearly as much as I do, but they're so good I went 3 times in one weekend .

    There's a lot to like about Octane. I think it's a great idea. I was driving by and decided to give…read moreit a try. I realize this is a completely automated concept and that it may not meet the standards of a shop with an actual barista, but I was willing to give it a go. You don't know unless you try. I needed to install the app before placing my order, and it was incredibly easy to get started. Within a couple of minutes I had an account set up and was able to order and pay. The entire ordering process was very smooth. I love the idea that the system uses geolocation to put your drink in the queue at the right time so it is at the proper temperature when you arrive. Since I was already there, I pulled up to the kiosk and could see the progress of my order. I was briefly confused by some of the language and symbols on the kiosk, but I was lucky that the owner happened to be on site. He came over to chat, as I was the only one there, and confirmed my understanding. Thanks Adrian. When the kiosk indicated my drink was ready, I pulled up to the small building. There are a few essentials available before the beverage window, including trays, stoppers, and straws for anyone who needs them. At the window, a camera reads the QR code from your phone. A small door opens and your drink appears. Each cup is printed with the specific recipe, which is a nice touch. My issue was with the actual drink, a chai latte. It was nicely made. The foam was good, although the texture the drink could have been more "frothy". The temperature was right, and the flavor was mostly there. The problem for me was the sweetness. It was too sweet. I also wondered if the chai mix or concentrate contains an artificial sweetener. I am sensitive to those, and it seemed possible. It's clear that a lot of thought has gone into this concept. Aside from the drink itself, which is of course the whole point, the experience was essentially flawless. Other customers with different preferences may find it to be a great fit. If I came back again, I would probably try the matcha tea latte. PS - after responding to the follow message for my order, and giving a less than perfect rating, I was immediately contacted with a text message. I was able to provide some of this feedback directly. I thought that was a very proactive thing. Speaks a lot to their interest in understanding any gaps or misses.

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    Octane Coffee - Building

    Building

    Octane Coffee - Kiosk

    Kiosk

    Octane Coffee - Chai latte

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    Chai latte

    First Watch - breakfast_brunch - Updated May 2026

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