I don't write reviews often. Only when the subject deserves either high praise for doing everything right or a scathing critique that'll warn people off.
In the case of Easy Tiger, the review falls in the latter category, and it ain't pretty.
The way to start is with a study in contrasts, I think. Only ten years ago, Austin was a very different place. One place I enjoyed going back then was Easy Tiger, on 6th street. Tasty bread, large servings, cool patio overlooking the creek, and a huge selection of reasonably priced draft beer kept me coming back. It was a beer garden that tried to do that category of food and drink establishment justice. I was happy to patronize that Easy Tiger to make sure it wouldn't close its doors. Sadly, that would have been too kind a fate.
The original location is now shuttered, replaced by three new bland and uninspired satellite locations that lack the same character, ambience, and worst of all, good food and drink. All of this could have been forgiven if they'd kept the same prices, just upped for inflation and labor costs. But nope. The most basic local canned beer goes for 7 dollars, the formerly large and warm pretzel is neither warm nor large and costs much more, and portions are small and the taste middling for the price. (You can see the change in beer prices over just two years by browsing the uploaded photos with full drink menus)
Not to mention the serious roiling management and labor issues. It's clear where the money from price hikes is going: into the pockets of a now corporate Easy Tiger that sucked the soul out of a formerly good business and used the money to build many more tasteless lesser copies to try to squeeze as much profit out of a good name as possible.
Maybe I'm being overly dramatic, but the trend is pretty clear. What's become of Easy Tiger is increasingly the norm in Austin: Californication. Boost your prices or cut your food portions and quality in half (or some combination, or both), ride on coattails of the name you established a decade ago for as long as you can, and make the place Instagram worthy. Oh, and spend a lot on advertising and fancy new digs. As long as the new money from new transplants flows in, why bother doing anything else? It's a hustle.
I'm not necessarily opposed to a place changing. If, that is, the change brings about progress of some sort: more accessibility, more affordability, preserving some semblance of quality, and just respecting what came before you and trying - - trying! - - to do it justice in some small way. And all of that goes for change writ large in Austin.
Easy Tiger fails on all of these counts. In most every way, it seems to exemplify the worst of what can become of not just a food establishment, but an entire city and community once outsized demand for authenticity (whatever that means) and the profit motive runs into no resistance and takes over.
It doesn't have to be this way. There are food and drink places in Austin that haven't gone the way of Easy Tiger. For instance, I continue to go to Quack's bakery in Hyde Park for good pastries (they've also opened up other locations, and I've liked those too), and Workhorse Bar in North Loop, a small neighborhood bar that's been around for ages.
Workhorse in particular deserves recognition for, believe it or not, continuing to offer a selection of 3 dollar draft beers all day, every day, and food that is consistently hearty, simple, and affordable (burgers, fries, mac and cheese, etc.). The selection of draft beer is actually larger than Easy Tiger's, and the drinks better. Most importantly, the service is on point. I've seen the same bartenders working there for years now and haven't had a bad experience. They could double some of their prices, but they didn't, even through the pandemic. It even has a nice outdoors patio. Sadly, nothing really Instagrammable, and a bit grimy at times. It's better for it. (Full review of Workhorse forthcoming...)
Don't support Easy Tiger. Just don't. It and everything it represents don't deserve your business, especially when there are alternatives. read more