Edited November 2009
This re-write is long overdue, but Brooklyn Standard has definitely figured it out. They no longer offer the hot food selection that they did when they first opened, but that has given way to much more consistency and availability in their daily prepared food. Gone is the feeling that you're in a disorganized kitchen in someone's house. Everything has a right place, and it's easy now to zip in and out. Most of the time, I just stop in to pick up coffee beans, and it's always quick and friendly. They also allow you to phone in sandwich orders, upping the convenience factor. OH... and the cupcakes. They're dangerous.
***
(written May 2009, 3 stars)
Since it's right in my neighborhood, I was SO excited for BS to open, and now that it has been open a month, here's the review I've been waiting to write. It's definitely indicative of a new wave over on this side of McGuinness, which has nothing of the typical Brooklyn cool going on, with the exception of Grumpy, which is a little too far from my regular commute for me to frequent often. Oh, and Lucky Shot, the new and (I think) unfortunately doomed coffee shop that just opened in the old Brooklynski digs.
But I digress... first, the good: Staff is super-friendly, always... Perhaps those of you who've had trouble with service there don't smile yourselves? The guy who I think is the owner is constantly bustling about, cooking, talking to customers, suggesting items, looking at new products made in small batches by local artisans. The food is good, and homemade. Coffee is great, obviously cause it's Stumptown, and it's a relief not to have to go anywhere to get beans for home anymore.
Now for the bad: the place is in dire need of an organizational personality. It's even unclear what's for public purchase and what's for their kitchen in the back. I don't want to dig through a nightmarish version of my mom's overstuffed refrigerator to find something in her house, let alone in a store. Make it EASY for me to buy stuff! I want to, I promise.
Because of the homemade nature of their food, it can be somewhat inconsistent. When they first opened, the hummus was soooo good. The past three times I've gotten it though... It's different. Not bad, just not as good as it was.
Personally, the most annoying thing to me about the place is the feeling you get when you walk through the front door. Where should I go? What do I want? And the store doesn't help you answer those questions. The two tables in the middle are obnoxious for the shopper and I can't imagine them being a pleasant place to sit and have a cup of coffee, or eat a sandwich.
There is SO much going on here... It's supposed to be "the new bodega" but the issue with that concept is that it doesn't exclude anything. And if you're trying to do it all, at least have an organizational structure that doesn't result in an overwhelmed customer.
Brooklyn Standard has so much potential, and I hope they work out the kinks, because I want to like it so much more than I actually do. But I'll keep trying, because in this neighborhood, they've got no competition. read more