Best coffee cake ever. Heavy on the crumb topping. They have been making this for more than 20 years.

I agree, the Crumb cake is to die for, The linzer tarts also, would be more convenient if they took credit cards.

First, I have been going to this bakery for over 40 years. The pastries are all very good and the staff is friendly and helpful It has changed ownership in the past 4-5 years? Now the big problem is the current owner has absolutely no people skills and treats his staff rudely. I am usually there either early in the am or near closing. I have noticed he never says hello to customers and when he comes out it's to complain to the staff. I was just there this afternoon and the Asian gentlemen that owns the bakery was extremely rude to his staff. The girl that tended me made a mistake an gave me one extra dollar back in change that I gave back to her. Her boss was in the process of emptying the register when she gave him the extra buck. He proceeded to give her a hard time about making a mistake. I have seen this guy on numerous occasions and he never smiles or engages any conversation with customers. His back was to me, but I proceeded to say excuse me sir may I have a word with you. When he turned around I asked why is it that every time I come here you are always in such a bad mood. He said it was a customer that put him in that mood. I stated well that is not a reason to take it out on your staff. I went on to tell him the girls working for him are nice and attentive of his clients and that he should not be rude to his staff. He said thank you and brushed me off. I was not through with him and told him that is not how one runs a business. Keeping customers happy is job one. Seeing him and his negative attitude makes shopping there a negative experience. read more

I don't understand the raving going on about this "heavy crumb cake". Took a special trip from Westwood to Hackensack to try it myself, more of a drive than to any local bakery. The honest truth is the crumb cake is not good at all. I will specify: first, the cake itself (under the crumb) was dry and tasteless. Not moist and dense. The important feature: the "heavy crumb"......it was slightly more than a normal crumb cake (even Entenmanns), but more importantly, the crumb topping was 1)dry 2)hard 3)tasteless. Important to note that this one came right out of the oven. It's supposed to be moist, buttery and sugary. Honestly, it seemed to have no butter, no sugar and no cinnamon. I literally threw it out. King's supermarket is incredibly better. Didn't try anything else, but if you're looking for the "best of" in crumbcakes, don't bother with this place. read more

Good food and great selection of pastries. Most of the staff is good just a few bad seeds who are pushy and don't even weigh the food and wing the price. Has happened in several occasions. I wish I could have given a higher rating. Very sad. read more

After seeing B&W's crumb cake advertised on Goldbelly for $39, I became intrigued. Why was a crumb cake so much $$$....? Fortunately I live close enough to investigate why this was. As me and my wife traveled to B&W I became worried that once we got there they would be sold out. So my wife called to place our order and was informed that, they usually have their crumb cake up to the time of closing before they sell out. Just for sh!ts and giggles my wife asked how much the crumb cake was......... the answer was $8. (shame on you goldbelly) Once there I picked up our order along with some other baked goods. Not waiting to get home I enjoyed a apple turnover and a Boston cream donut. Delicious. Later that night I tasted the crumb cake. All I can say is that it was worth the drive. We ordered 6 crumb cakes and have given half away but I found myself begging my wife to get rid of the rest because I can't stop eating it. All other reviews about how awesome the crumb cake was, were right on! read more

Been going here ever since I was little. I always get the little pastries and cakes. Everything isn't super sweet so it's good for all ages. The cupcakes and cannolis are classic. It's cash only, but there's an atm there if you need. It's not expensive at all. Most of the pastries are $2-3. read more

Went for two loaves of round pumpernickel early this morning. Only had one loaf of the long version. Did they sell out or they don't make it? What kind of a bakery doesn't sell bread? Other than the crumb cake, the place is overrated. Ended up at Whole Foods, paying $6 each. read more

THE BEST CRUMB CAKE IN THE WHOLE ENTIRE WORLD. We drive from NY to Jersey just to get this crumb cake...it's that amazing. Their coffee rings are out of this world too. Practically everything looks amazing...I wish I lived closer. Although I know if I did I'd weigh over 500 pounds because this crumb cake is just worth being big for!!! read more

This is the best crumb cake you will ever have, especially if you prefer 90% crumb to 10% cake. Take a number when you walk in to get your place in line. It is always super busy with not a lot of parking out front but you can park at Target right around the corner too. The hard rolls are delicious as well and last for a couple of days. read more

The only place you should ever buy a crumb cake. It's small inside and is usually packed but the line goes fast and the staff is very nice.

Been going there for over 40 YEARS and my parents before that! The crumb cake is AMAZING! It is always delicious!

I went there after hearing all the buzz about the crumb cake. It was good and worth a trip to Hackensack, NJ. They sell other stuff but I did not see anyone in front of me buying anything else but the crumb cake. Give it try next time you are in the neighborhoold read more

Best crumb cake in the area. Gave it 3 stars because....that's about it. Cakes are old and dry...so old that the icing is like a hard shell!! Gave their cakes 3 chances on 3 separate occasions......DISAPPOINTING! read more

So glad I finally stopped in! I've been searching for Italian Flag Cookies.... I used to find them in delis but recently I've been out of luck... Until today! :) I found them and B&W and they're so so soo good! I got other cookies too, which were soft and fresh - perfect! Next time I'll be trying the crumb cake and churros! read more

there's not many things better than a good, italian style bakery. the people who work there are so nice and even when there's a crowd, i always get service quickly. and the baked goods are just amazing. the crumb cake is phenomenal and definitely the best i've had. i would also recommend the linzer tortes. definitely a "go-to" place for any occasion. read more

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The absolutely best bakery in Hackensack. The cheesecake is to die for! They even do personal cakes and parties!

Wow! First time visiting the bakery was on Fathers Day. I decided on their speciality cake, the "Peach Melba". I brought it home and upon serving it, it was all gone! Everyone went in for more as soon as they finished their first piece haha it was delicious! The white cake was nice and moist, the Bavarian cream was perfectly sweet, and the peaches were nice and fresh! can't wait to try their other cakes! read more

I have never before been moved to write a review on yelp, so the fact that I took the time to write one after tasting the goodies from B & W in Hackensack should say a lot. As a native New Yorker who grew up in the boogie down Bronx, I am willing to traverse the bridge to get a taste of the scrumptious offerings at B & W. While its Crumb Cake is undoubtedly the best I have ever tasted (aside from my grandma's - oh wait, my grandma doesn't bake...), I must rave about its apple crumb cake and red velvet cake - oh.em.jeez. DELISH!! I've visited countless eateries that are known for a specialty...but this bakery has no specialty because EVERYTHING is ambrosial, delectable, and memorable. Although the bakery can get quite packed during the weekends, there is a reason it does get so busy...because one taste of their cakes will flip your frown upside down. But what makes each and every visit to the bakery worthwhile is also the hospitality, particularly that of the man behind the counter, whom I like to call "Mr. Y.T." He is the funniest and most cordial man I have met. So the next time you pop into B & W Bakery (or if you haven't, go already!), grab a cup of hot Joe, eat a piece of crumb cake (or rather, an entire one), and shake Mr. Y.T.'s hand...to thank him for the delightful experience. read more

Very good bakery. Tried their famous crumb cake. It was very good. Also tried their black forrest cake and it was fantastic. Very nice atmosphere, and great quality baking!! read more

Had company over tonight and a guest brought coffee crumb cake (not topped with powdered sugar) from this bakery. Excellent coffee cake... best ever. Highly recommend read more

The best heavy crumb cake in Bergen County, or perhaps the world. Whenever we visit folks in Paramus, we're sure to always get a crumb cake. Sometimes they have one waiting in their homes when we visit as they know much we love them. To die for. read more

I went to pickup two crumb cakes a few weeks ago. I had tasted the crumb cake years ago and it was to die for!!! Moist thick crumbs and little cake. I was soooooo disappointed with the ones I bought! The crumbs were dry with no taste! I've had Entenmann's that tasted much better!! Needless to say I was so disappointed when I brought it to a friends house after raving how great they were. I can only comment on the crumb cakes, it's the only thing I tasted. read more

Best crumb cake in the world! Ratio of cake to crumb is perfect and not too sweet. I buy a lot and it tastes good the next day too! I also freeze it - tastes good after it defrosts or if you toast it. Their other breads and pastries are also delicious! read more

The bakery itself is really great but the staff is another story. They are unprofessional and rude. Honestly the only thing that keeps me coming back is the pastries and the hope that I get someone who's nicer to help me with my order read more

Kevin below is right you must try the crumb cake. This is a fantastic bakery with nice and talented people working there. I went once for a particular cake my mother loves and asked them to girl it up for me. The woman behind the counter in less than three minutes held the cake up with one hand and added little flowers all over the side in pink. You have to love a bakery's priority to make a customer happy. read more

B & W Bakery you are heaven. My family doesn't even live in North Jersey anymore and we make special trips, just to come here. This has been a tradition for us. The Crumb Cake is without a doubt the best crumb cake on the planet. It's thick and not dry and delightful. It's heavy and tops with gigantic, sugary, buttery crumbs of incredibleness. The hard rolls are baked to perfection. The rainbow cookies are traditional, moist and phenomenal. Black and white cookies - so tasty. I am never eaten anything here that I have not liked. It's hard to stop yourself from buying everything in the shop, because it all smells and tastes amazing. Do yourself a favor and make sure you come here. read more

The bakery quality and pastry selection and is well above average. This is NOT a place to order good coffee though. read more

Sorry, but I think their crumb cake has the consistency of a brick. Like chewing on hard, dry, sandy Crisco. If you want to taste the best crumb cake, try Styretowne Bakery in Clifton. Best of the best in my opinion. I've had the pecan ring and a few pies from here and didn't care for them either. Everything always seems to be dry and not fresh. Two stars because my husband loves their jelly donuts. Unfortunately, if it's more than an hour old it becomes a hockey puck of hardened grease. Cash only at B&W. read more

Whenever the wife and I are back in Paramus, we always make it a point to visit the B&W. When I walk in the door and smell the aroma I want to fall to my knees and weep! We have nothing like this down South. People rave about the crumb cake, and it's worth raving about, but I'd KILL for the crullers anytime. As a matter of fact there's nothing in there I wouldn't eat. The crullers, the pumperknickle bread, the cakes with "honest-to-God" Jersey buttercream, all of it! As a matter of fact, if you don't eat the crullers at once and forget you have them, then find them again after they've gone stale just dunk 'em in a cup of coffee. They're still great. If you haven't been, go. You won't be disappointed. We've never been. Honestly, I think if it wasn't for bakeries like this, plus all the great burger and hot dog joints, pizzarias and so on everyone left in New Jersey would have moved out a long time ago! read more

came in here today based on the all the positive reviews on yelp. I must say it my fellow yelpers were right, this place is amazing. I ordered a churro and the famous crumb cake. The churro was really good stuffed with Bavarian cream definitely worth trying. The crumb cake on the other hand I can say was the best I ever had. I wish they didn't give us half the tray of the crumb bake. I would say the price wasn't so bad either, downside of this place it does not accept credit cards. Overall great place definitely will be back. read more

I can only speak to their crumb cake...which has an amazing amount of crumb. They are famous for it for a reason. Also props to this place for being famous for their crumb cake and not overcharging and not having some crazy hype causing 1 hour lines like other places. They are just your local bakery trying to deliver good desserts to their regulars. The only down side is they don't take cards and hard to find street parking. I hope to be able to try more of their desserts soon and update my review. read more

Best. Crumb Cake. Ever. I always go early in the morning when it's fresh from the oven and I often bring as a dessert to dinner parties. It's an instant hit!! Overall, cakes and cookies are great, too. Prices are reasonable, but, make sure you bring cash!! read more

Thee BEST BAKERY in Northern New Jersey! I have tried it all and have never been disappointed. My favorites are the crumb cake, Christmas stolen and their incredible Seven layer cake! read more

I work in Hackensack and live elsewhere and when I found B&W it was like the bakeries I remembered growing up in Queens NY that no longer exist. THe crumb cake is good, but I prefer my mom's recipe. However, they have black and white cookies that rival those you get in NYC, which I sorely missed. They also have delicious eclairs both whipped cream and custard and the black and white cake is my favorite layer cake. If you are looking for an old fashioned, home made type bakery this is it. These type of bakeries are a dying breed and I don't know why. People prefer the grocery store cardboard that's cheaper, but I'd rather make my own, which I do, or go to a place like B&W. read more

I'll leave it to others to decide if my displeasure is justified. Since I left the store fairly upset vowing never to return, I don't know how their goods compare to a couple of years ago. However if it is like it was, the reputation for really delicious items is undeniably well deserved. That is why with a "everyone bring something" for a company pre T-Day luncheon, I wanted to share with my colleagues something special more from my background. In place of not having time to cook or make something, WOW, a 'Bienenstich" was what first came to mind. I have very fond memories of it from B & W (and the alaskan cheesecake) and would be worth the 10 miles each way for the treat. Friday morning I ordered a half sheet for pick up today, Sunday. It was a bit pricier than I had intended to contribute to this luncheon, but, I have fine people around me at the office and well, In my mind I am doing something appreciative and out of the ordinary. Now I understand why some businesses opt to be a cash only business. A host I listen to regularly comments "cash is king". It is safer and less potential issues than checks. It doesn't involve CC issues and fees. If one has good security, it isn't that difficult to keep safe. ... And of course, it is no secret that many are attracted to it because of sales tax and income reporting related potentials. I didn't know that they were a cash only business - nor was it mentioned when I placed the order. For me it is just too easy to infer in this day and age that with a business of their caliber, fine reputation, and size (and potential purchase size) that I needed to bring cash. I drove the 10ish miles to get there this morning ... in very good spirits I stood there the 10-15 minutes awaiting my turn (enjoying the company of other customers and even helped a young woman with a child on her arms with several bags to her car) ... when my turn, saw the results of their efforts cut pleasingly as requested ... got a few extra pieces to treat my folks for coffee and cake today ... and dare I admit to giving in for a cheese danish and cinnamon roll for myself (I did a 35+ mile bike ride yesterday, so I deserved it, right?). I was all ready to pay when I was informed CASH ONLY. I don't carry much cash, certainly not that amount. O.k. I can understand the hassle and cut of CC processing. I had two check books from local banks with me, 3 other pieces of identification, and, they had my phone number from when I placed the order 2 days prior. After the very kind and friendly young lady representing herself as the manager strongly affirmed she cannot and would not accept checks, she evidently felt my situation and went in back to supposedly call the owner. It took a bit, and returned with a sincere apologetic though firm - the owner says no ... with something to the effect of they have too much trouble with checks (which leaves me thinking if they don't except them, how would they know?!?). All there was left for me was to inquire why didn't they have the courtesy to inform me of that when I placed the order ... it certainly would have prevented the situation. Well, there was no way I was able to complete the purchase ... and, I have absolutely no intention of ever returning ... great bienenstich or alaskan cheesecake or other! As for the upcoming company lunch, I will probably make one more trip to Hackensack in the morning before going to work but this time to Continental Cookie - no bienenstich, but cookies also usually worth the trip. In any case if this Sunday morning's B & W''s ALL CASH BUSINESS is any indication of their overall ALL CASH BUSINESS, they won't miss me at all. A parting question in my mind ... hmmm ... I don't think I'd be the first to wonder with an "ALL CASH BUSINESS" as significant as that about the degree of reporting for income and sales tax purposes and the potential such have for inherent temptations. Yes, I am a bit bitter about making the effort and driving back empty handed let alone the disappointment with intentions ... my holiday wishes for the owners of B & W Bakery is a nice NJ Sales Tax audit. read more

We were at church, and they got the cake from this bakery during a birthday party. The cake tastes great! This place rocks! 4 out of 5 stars due to personal reasons, but overall it was still great! read more

The pecan ring melts in your mouth. Freshly baked, light, and delicious. Great service!

My coworker brought in a crumb cake for work and it was delicious! Avoid the edges of the pan and the crumb to cake ratio in the middle was the best! Also, the cake part wasn't really the traditional cake that everyone think of, but challah bread...? It was kind of chewy, and bread-y and that was a pretty good surprise. read more

This place is over rated. Crumb buns are ok, truly nothing special. The almond rings and cup cakes are average. Bakery is clean and coffee is good. I wouldn't go out of my way for this. read more