I have been wanting to come here and get fitted for a bra/bras for a long time!…read more Today, I finally did it! Wow! My sales gal Kelcee was fantastic! I always thought I was wearing the wrong size. As you ladies know, when the girls get uncomfortable, that bra has got to come off!! When you find that one bra that fits it's amazing. I ended up buying 3 beautiful bras. The support is great and wearing a good bra makes your clothes fit so much nicer. I never was charged a fitting fee. I ended up buying 3 bras. Maybe, that's why. Total was about 350$ with tax. Expensive, but I'm always worth it! I'm glad I finally took that plunge and wished I had done this years ago. They do have a 15 day return policy on items. The tags must be intact. Sale items are final. July 2023

This place is great, especially for those of us blessed with very large chests lol. They have a…read moregood selection & the store is kept clean and very organized. There is one person who works there, though, who could use a refresher in how to have a bit more gentle touch with customers, especially if those customers seem to maybe actually know what they're talking about when it comes to their own bra size. Ask them a few questions that 'only those who know would know'-- If they say they've been measured recently and know their size with surety, don't belittle them or keep trying to prove them wrong. Checking in and asking to try on a couple bras felt like the Great Inquisition. I get that they need to ask some questions, but if I know how to answer them & have all of my recent measurements, can I just try on a damn bra please--without being treated like I'm lying or like you need to condescendingly pat me on the head & prove that I don't know what I'm talking about? I am 48 years old and have been measured for bras by professionals and myself (using the abrathatfits calculator on reddit, which is a much more complete & invasive measurement than any bra store will do) multiple times over the years, including less than a month ago. I know what my size was 5 years ago, and I know what my new size is now. I know my UK size & my US size. I know what type & shape of cups & material fit me best and what types don't. I also have very projected, omega shaped bre@sts, which are difficult to fit on the underside. Almost never will a wire sit directly in my inframammary crease, unless the bra is custom made for me. I get that you don't want to waste customers time, want to prevent frustration, and also don't want to possibly damage your inventory...but if I know *exactly* what I need, can I please just try it without having to prove myself or be forced to have you measure me? I swear I am here to actually buy (very expensive) bras from you, not waste either of our time. Not all of us are bra novices. Some of us do actually know what we're talking about, after having to deal with our own giant tatas for the past 35 years. I vaguely remember this happening the last time I visited them at their old location too, I bet it was this same person. The second employee who helped me had a much softer, much friendlier "bedside" manner, and to be honest, I wish she'd been the one to greet me from the start, because the interaction with her left a much better taste in my mouth. Tbh I'm actually hesitant to even go in there again after how it went today, even though I walked out with some bras that fit very well in the size I originally requested. Buying nice bras for large sizes is hard enough, shopping shouldn't feel like this.

Fabulous experience here today! I was greeted upon walking through the door and the young woman was…read moresuper friendly and open for any questions regarding their products. They have a great selection of items for adult play and sexual health. Whether you have a partner or several or choose solo play, this shop has everything you will need. From lingerie, stockings and garters in several sizes, to BDSM accoutrements, vibrators, dildos, glass toys, rabbits and the latest Womanizer, which is fabulous...BTW. A wall of all types of lubes. Trial sizes and fun flavors! They also have a section of glass jars where you can just buy one of something! From condoms to oral flavorings, pop rocks for blowjobs and lollipops that are stimulating. Next to the checkout counter, there are candies and fun party type supplies! They have done really cute masks with fun prints on them as well! Also, great selection of games for couples or for parties! Fun books and personal journals! They also have a frequent shopper card that earns discounts up to 40% once you have a few stamps under your belt!;D Great experience! Great retail location! Easy to park! Did not feel the least bit uncomfortable at any point! The people there are more than happy to help and answer any questions you may have! Go and shop here! You will be so happy you did!

Buyer beware. I bought some handcuffs and a blindfold. It was awfully expensive so i looked on a…read morewidely used online store and it was like half the price. I went back 1 hour later and they said the sale was final.. i get that who knows if you used it but tbh it was all untouched and the same day... really disappointing because ive purchased from them before and had a great experience. Wont be back

Store seemed to have a pretty good selection. Staff was friendly and informative. I am new to…read morecrossdressing, and the person helped me pick out a nice teddy to wear and also helped me find a strapon also. Sizing and my first time experience were taken into consideration, and she made me feel comfortable with the shopping experience. Thanks for helping me pick out some stuff to have an exciting evening! Julie

Very quiet store with no music playing, making my every step heard and very awkward. Didn't have…read morewhat I was looking for. Can't test any of the lubricants. Limited selection. Go to Condom Sense instead!!!

I discovered Bella Bra shop some years ago and now it's a generational shopping place! My daughter…read moreand I now go bra shopping together. We shopped for my daughter's 1st bra last year and she has had her friends ask where did she get her bras as they fit well... Bella Bra shop is where we point them too! Perfect place to shop for the most Amazing bras and lingerie!! Thanks to Nicole and the rest of the team.

Bella bra shop is THE must shop stop for any large cup woman. Whether you have a tiny back or are a…read morelarger size woman, they can find a bra that fits. What's more exciting, is the selection of gorgeous, sexy lingerie available. Even normal brands are available in curvy larger cup sizes. Whether you're looking for a basic everyday bra, sexy lingerie, or your next bathing suit. Be sure to stop by and let one of their fabulous staff assist you. They even do alterations for the perfect fit. These are the best experts around. Great sales all the time. Be sure to take a look through the racks. I always get fantastic service and great value from my purchases here. I'm excited to hear they have opened a McKinney location, too.

Madison was absolutely amazing. Very professional, very helpful and knowledgeable. Richard was the…read morebest.

It was a great experience, the stuffs were very friendly and helped me with everything I needed as…read morea queer man

Love the owners. Always so helpful and have a great selection. My favorite place to buy toysread more

After Hours Video is easily the best adult novelty store in the metroplex. The quality of their…read moreproducts is outstanding, and the selection is incredible -- they truly have just about anything you could be looking for. What really sets this place apart, though, is the atmosphere and the people who run it. The owners are extremely knowledgeable, welcoming, and genuinely compassionate. They make sure every customer feels comfortable and never judged, which makes a huge difference when shopping for personal items. On top of that, their prices are the lowest I've found anywhere in the area, and they're always willing to help you find exactly what you need. If they don't have something in stock, they'll even order it for you. If you haven't stopped by After Hours Video yet, it's definitely worth checking out. Great products, great prices, and even better people

Chell was amazing! Nonjudgmental, funny, and very knowledgeable!!!! 10/10, highly recommend!!! Come…read moreget ya freak on!!!

Sheyla was a great help. I found all the products I have been looking for. Nice selection of…read moreproducts. I would recommend Sheyla and the shop.

I had a wonderful experience at Allure Intimate Apparel. I requested a bra fitting and had…read moreextraordinary service from sales associate, Katie. I have to say I had gone to another intimate apparel store for a fitting. The fitting was not accurate and it was proven by Allure's measurement. The variance made such a difference in the comfort of the fit. I highly recommend Allure and Katie!

My initial purchase experience was fine but wore one of my the bras home and removed. Literally…read morewore for 30 min. Went to put on again and noticed a rip in a seam, so didn't wear. When I went to exchange (I understood their policy of no returns), I was made to feel uncomfortable and lectured about how to wash correctly. When I stated again that I hadn't washed and only worn for an hour at most, I was told that she was making notes in my file that she had made a one-time exception. She won't have to worry about it because I WILL NOT be back and will tell others not to go! When you spend $300 on undergarments I expect to be able to get more than one wear!

I have been going to that store and others two (royal lane and 75) and the other one in Richardson…read morenear spring valley and 75) and these girls are always on point greeting everyone and making everyone coming through the door very welcome. Becca (I think she's new at the location on Preston and 635), she is so nice and go out of her way to assist me. She makes sure I always get what I need and if they don't have the item I usually get (black Bull pills) which by the way Sara's secret corporate office, please please try to make sure your stores have this item. It is always out of stock and it's really disappointed when you know a item is good and popular like that, make sure to order more than 10 for each store because I think just myself buy lots of it and I really purchase something at y'all store every single week and as soon as these item comes to the stores. It's fine literally 2 or 3 days later so please, order mota of it so that I don't have to go from store to store asking is they have it. Thank you so much Now, gong back to Becca, she's the best and I am glad she works there. Also, Shirley at the Royal Lane ... she is out of this world nice and very very friendly and also always always go above and beyond to help me and my partner and always check on her computer to see which store might have what i need and always suggest another item if the stores don't have the black bull pils. She always suggest other ones that it's similar to black bull and she is awesome. Lastly, I am really sorry but I don't recall her name at the store in Richardson but she's has light brown hair and helped me with y'all new points account and set it up and explained the benefits and took time to make sure I left the store satisfied. She even found the last black bull and that made me day! Lol Anyways, great team you have Sara's secret. You have the best ladies tô represent your company and I will always come back as long I have people like them to assist me! Ps: please don't forget to order more of these pills Thank you Kind Regards, AC

Had very bad experience here, I have been to lots of sex shops and this was the first time that the…read moreworkers were rude. We got cussed at because we were talking amongst ourselves not being loud or noisy. Just a bad experience in all definitely would not be going back here again!

Great selection of play toys and merchandise. Also, the staff are wonderful. They make it easy,…read moresimple and even fun to stock up on adult fun and excitement.

Good service and tons of lube. Great selection of pipes as well and the prices are not to crazy…read more Would recommend.