Would recommend Federico for anyone looking to get a perm! Heard about him from 3 other friends who all also get their hair done here. Had the most stubborn straight hair before, but after getting my hair done don't think I can ever go back. Super knowledgeable and easy to talk to, made the 2 hour service fly by and learned a lot about how my hair and the actual perm work. Have gone to him about 3x now and quality of the service + the vibe while getting the service are always immaculate. Definitely check him out! read more

V.i. Studios - Men's Hair Salons Near Me - Pasadena, California

Had a full scissor cut with Noah who was very nice but I didn't expect to walk out having this full scissor cut taken so short, and he kind of just made this executive decision to take my bang off and left me with really nothing to work with in my hair compared to what I walked in with, only asked for 1/2 inch off the ends. Disappointing for the price but others have had great experiences. I personally felt messed up by this cut on the first day sorry to say. He claimed I needed everything to be cut symmetrically when my hair grows or lays differently on its own, it needs to be cut based on how it lays. Looks strange with my widows peak but it will grow back. Update: hair looks better on the second day and the only thing really missing are my bangs read more

V.i. Studios - After - Men's Hair Salons Near Me - Pasadena, California

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Took my High School son here today and was soo impressed by Frederico! He did such an amazing job and was very thorough explaining and educating both of us all about Asian hair. I cannot recommend Frederico enough, he is absolutely amazing and talented! Haven't seen my son smile so much in a long time! read more

Federico has changed my hairstyle forever. His wave perm is impeccable. Every time I've had an appointment with him has been nothing short of amazing, he treats his clients with the upmost respect, and the overall experience is incredible. Highly recommend to anyone who wants to step their hair game up to the next level read more

V.i. Studios - Wedding ready - Men's Hair Salons Near Me - Pasadena, California

Let me tell you about Federico. I have extremely curly hair and it's difficult to find someone who can cut and style curly hair properly. The moment I sat down in Federico's chair I knew i was is great hands. His attention to details is ridiculous! I have never had my curls look so Good! I was used to getting Chen relaxers, Brazilian blow outs, and just round brushing my hair daily because I couldn't find someone that could style my curls properly. Those days are gone! Even after my curls grew out they were falling nicely, and his attention to his fades is PHENOMENAL! Thank you Federico for your fantastic work! You have a life long client. I would and will recommend anyone and everyone i know to go see him! read more

Shoutout my guy Noah! Got my perm done by him & got exactly what I asked for. Noah took the time to explain the process and everything he was putting in my hair! Good vibes in the studio & will definitely be coming back to get another perm done! read more

Took teen son in with an inspiration photo and he walked out with the exact hair style. Frederico thoroughly explained the process. Noah executed the perm to perfection. Son is thrilled and so are we. Feel so lucky to have found V.i. Studios read more

First time perm and Federico was awesome. He has a wealth of knowledge about Asian hair and how to manage it and explained everything extremely thoroughly. He was very welcoming and he ensured that I was in good hands and he wasn't wrong. Definitely recommend for anyone considering a perm! read more

V.i. Studios - Wave perm - Men's Hair Salons Near Me - Pasadena, California

Federico is a talented and kind hairstylist! His studio is clean, modern, private! Federico is very informative and helpful from the appointment scheduling process to knowledge about the perms and styling. I got a wave perm and a haircut and I was delighted by the results! I've been getting compliments ever since. If you're looking for a high-quality perm and haircut experience, look no further than V.i. Studios! I will definitely be back! Thanks Federico! read more

Federico is very personable, knowledgeable about hair (especially straight stubborn Asian hair, in my case) and the person to go to for an Asian haircut and/or wave perm. This is probably the best cut and hair experience I've had. He's such a chill hair stylist and knows what he's doing. I absolutely love my new hair and cannot thank him enough! read more

V.i. Studios - Love the waves and volume. - Men's Hair Salons Near Me - Pasadena, California

I just got back home from my appointment with Federico and he did an amazing job with my hair! I recently started parting my hair in the middle after years of having a combover and decided I wanted to have more volume in my hair so I thought about getting an Asian style Wave Perm, Federicos work popped up on the #waveperm on Instagram so I reached out to him via Yelp to get a quote last week and he was able to squeeze me in this week! 5 stars for communication! 5 stars for workmanship, he was so thorough throughout the whole process explaining every step he was doing and even educated me on the difference between a "American" perm vs "Korean or Japanese Wave Perm". Attached are a before and after of my straight typical Asian hair to this wavy masterpiece! read more

V.i. Studios - Before! - Men's Hair Salons Near Me - Pasadena, California

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Honestly the best thing i have ever done for my hair. They were super chill and very professional! They got my hair exactly the way I wanted it and I've honestly never had so many people compliment my hair. Thank you so much!!! read more

Federico has been cutting and styling my hair for over 2 years now and I am always happy with the end result EVERY SINGLE TIME. He 100% knows what he's doing. He seriously transformed my hair. Best haircut I've ever had. It sounds like I am exaggerating but I earnestly cannot thank him enough. Five stars. read more

Fredrico fixed my Asian hair woes. Anyone with short Asian hair knows. Even before meeting him he was extremely helpful and informative. Throughout the treatment he taught me so much about my Asian hair and how to perm & style it. It was nice to know that he had his own experiences and difficulties with his biracial Asian hair too, so he knew my questions before I even asked. He was also super helpful in thinking about where I what I want my hair to eventually look like. Very honest about how it will look in the meantime. Fredrico is a wealth of knowledge and also extremely friendly. Absolutely will be coming back. read more

V.i. Studios - Asian wave perm + two block haircut - Men's Hair Salons Near Me - Pasadena, California

Not to be dramatic, but Federico has changed my life. I used to wake up every day and immediately wash my hair so I can put a bunch of product in it and be "content" with my hair. After finding Federico, I can finally get out of bed and already feel comfortable and confident with myself. He genuinely cares about the health of your hair and how you feel about yourself. He hyped me up throughout the entire process, and really blew me away with the results. Not to mention, I'm writing this review 4 months later, and my curls are still intact. I've moved to SF now, but Federico had no hesitation to answer questions and give recommendations for what I should be looking for in another person who would be giving me another perm... after all this time! Honestly, I might wait awhile until I'm back in the area just to my hair permed by him again. I can't thank him enough for everything. read more

I have gotten almost all Men's services from Federico - Perm, down perm, dyeing, and haircut, of course. Federico went above and beyond each time. For my confidence alone, his price is so worth it for your new look - and he will make you look good. He's very caring, take your ideas well and build above that with his own creativity. I recently dyed my hair from Federico and the result was astonishing- I've never looked better! I also spent hours with Federico and he's also just super fun and knowledgeable. I never had a dull time at his studio. He's a craftsman and entertain you throughout. Try him out and I bet you will return! read more

I came across Federico's Yelp page by chance when I was looking up places to get my hair permed. I'm beyond happy we were able to connect. His studio space gives off a very cozy aesthetic, and he disinfects and checks temperature before getting started. He ensured masks were worn at all times as well. It's clear he prioritizes safety Federico was kind, cooperative, and honest with me throughout the entire process. It was super easy bouncing ideas off him. He was very knowledgeable and explained everything he was doing throughout the entire process. When I mentioned my head was feeling a little tingly he constantly checked in to make sure I was doing okay. The permed turned out great and out of all the times I've gotten my hair permed this one is the best. He's super easy to talk to as well. It was easy making conversation with him and made the process go by a lot quicker. I know some people (myself included) feel awkward making conversation with their stylist, but that was not an issue at all. I would definitely recommend him to anyone looking to get their hair done read more

Absolutely talented. You can feel the experience through our the hair service. Very thorough and knowledgeable with my stubborn Asian hair. Never got good hair cuts because no one knows how to cut Asian hair. He knows how to fade and scissor on the top with alot of texture. Just the way I like it. Many barbers in LA are good but only do fades or combover. Federico knows how to do it all. A true master in his craft. Trust him with perms, colors, bleach or anything else. To Korean 2block and Japanese 2block. Any Asian haircut It's insane, I've never met anyone who has so much knowledge and passion. I also drive an hour to go see him. And it's always worth it! I will follow him anywhere he goes. Thank you for helping me understand my hair. read more

Frederico is the man! Mad skills. Friendly, professional, and well-trained. My hair grew out really long over the course of the pandemic. I've always wanted to try getting a wave perm to tame my wild Asian hair. After scouring Yelp for barbers with great reviews and pictures showing the results of other Asian men with wave perms, I felt confident enough to contact Frederico. He was quick to respond and easy to communicate with. The studio space is warm, inviting, and meticulously clean. I got a cut and perm which, for the quality and service, was reasonably priced. I was very pleased with the results and would highly recommend Frederico to anyone! So glad to find someone in Pasadena who can do Asian hair. Now I don't have to drive to San Gabriel or K-town! read more

Fredrico is so patient. I came in with pre-colored hair. The color was very uneven and was not blended at all. It was pretty much one color and not the balayage I wanted. I sent Fredrico photos and talked about my hair history via text. I made an appointment with him and he started off by really assessing my hair. He took the time to explain the steps we would take. I knew this was going to be challenging, and he said it would be a lot of fun! I'm so thankful for him! He's truly the best! Asian Hair Master is a very appropriate title for him ;) Can't wait to be back!!! read more

V.i. Studios - Men's Hair Salons Near Me - Pasadena, California

It was a pleasure visiting Federico again, He is very talented and a true stylist. I completely recommend him for all your hair needs. No need to worry about COVID he takes all the necessary precautions so you feel safe during your visit. read more

Federico at V.i. Studios in Pasadena is a true master of his craft, especially when it comes to Asian hair. As a client for over six months, I can confidently say that finding him has been a stroke of luck. His expertise in handling Asian hair is unparalleled, and it's a rarity to find someone who truly understands its unique needs. Yesterday, I opted for a 2 block hairstyle with an Asian wave perm, and Federico worked his magic to perfection. If you're seeking a hairstylist who specializes in Asian hair and consistently delivers exceptional results, look no further than Federico at V.i. Studios. He's a rare find and worth every visit. BTW he just upgraded his space, it was cool! read more

Great place to get a perm if you have Asian hair. Federico really takes his time to walk you through the process. Really pleased with the results and will be back. read more

This was my second time trusting Federico with my hair. Federico listens and gives great suggestions, all personalized to the style you want and the shape of your head/face. He's had extensive training in terms of cutting/styling hair and it clearly shows. I would highly recommend Federico to anyone in the area. You'll feel welcomed the moment you meet him. All around a great guy. Plus he's got great taste in music. read more

This review is a bit over due! Federico is an amazing hair stylist. I often hate most of my haircuts because the stylist has no idea what to do with my straight hair. After getting my first wave perm from V.I. nearly a year back I've been hooked. I have slowly fallen into the "wave ecosystem" as I would love to call it! I am slowly progressing towards more curly hair thanks to Federico. Additionally, prices are reasonable and the talent is freaking bomb. The salon is very clean and tidy. P.S. I currently live in the Bay Area and refuse to let anyone perm or cut my hair! I will be traveling back to Pasadena for another perm and cut in a few months at VI! read more

Federico man....wow......truly a genius in my eyes. First of all, even during this pandemic, I felt safe getting a haircut here because of the precautions taken. My whole experience here was amazing. The cut was great, the way he took his time and really spent time on details was amazing, and he really is a cool dude and I felt very comfortable. It felt like I was talking to an old friend despite it being our first time meeting. Overall, I am definitely coming back here again. Being an Asian male, it's hard to find someone like Federico who is truly knowledgeable on how to deal with Asian hair. Oh yeah, easy parking and it's FREE. Cmon guys! read more

Federico is awesome! He made my first perm experience really great. The process was fast and comfortable. He is very experienced and informative. I love the way my hair came out. Will definitely return. Thanks again Federico! read more

Great quality men's cut, super sweet, and fast! I've searched for a decent men's hairstylist in Pasadena for a while over the years. You'll find stylists with over-inflated egos and many who just can't deliver. Thankfully, after many mediocre experiences, I found Federico! He is very accommodating and mindfully of your time. He is pretty accurate on his cuts, pays attention to details and listens to what you want. In less than an hour, I walk out with what I asked for. I typically ask for a fade cut with attention to my hair texture and density, he understands that not all hair sits the same when dry. Happy to have found this place. read more

Hands down best haircut of all time. Efficient, outstanding attention to detail, and sincere professionalism. Federico takes pride in his work and it shows. Easiest 5 stars ever. 10/5 stars read more

Federico and his stylish duo (didn't quite catch his name) are professionals through and through. I came in for a trim and a wave perm, to which they explained every step of the process, and were careful to ensure that I was satisfied. You'd be hard-pressed to find a stylist with the level of specialized expertise that Federico has. I'll absolutely be coming back, and I can't recommend him enough. read more

Federico is a fantastic stylist! He uses the latest hair trends and matches it to your style and face structure. He also offers styling options for your haircut to give you a daily variety. I've been a loyal customer for a couple of years. So loyal, in fact, that I drive from San Diego because he does such an amazing job. read more

Federico and Noah were so respectful and personable throughout my appointment! Noah did my perm and cut, and offered his insight and consulted me on every aspect, as well as thoughtfully explained what he was doing and why. For the personal touch, I will be returning to V.i. Studios. read more

At first I was really nervous of getting a wavy perm with long hair. I liked my hair to be more medium length and he is the only place I've went to where he cut it perfect of where I liked it. When the wavy perm was done I didn't know how to style it or do much since my hair went from straight to wavy and it was awkward at the start. Then as time passed by like a week or two the perm settled in and I learned how to maintain and style it and this IS the best my hair has ever been my whole life. He really makes you look like those Kpop guys and will give you what you want. read more

First time perm! If you are on the fence give it a try, Frederico will make you comfortable. It's been two weeks and my hair is still curly and it has been incredibly easy to style. read more

I've been sticking to one hairstyle my whole life and i was quite anxious to try a different style, let alone see if stylists could pull it off the way I wanted. Federico made all of that anxiety go away, his knowledge and confidence in the art of hairstyling is outstanding and reassuring, especially with how accurate his results are to reference pictures and the honesty he gives when matching styles to certain facial features. read more

I've been having a haircut from Federico since 4 years ago, and Everytime i had haircut, I get satisfied mor than ever. He exactly knows the difference between Korean and Japanese trending styles, and how to handle the hair properly according to the shape of the head. He always explains me the logic that how he cut the hair to make a style that I wanted. Thats makes a lot of differences to Asian styles, which focuses mostly on details. He is able to cut the hair into the exact style that I've wanted. (+ looking better) Its like a total magic. I got low expectation to most of Korean hair designers in Korea after I met him. He made me a person who can't have a haircut in my own country. I wanted to share this joyful tragedy with you guys. . 4 . , , . , . . , , , ! read more

V.i. Studios - Men's Hair Salons Near Me - Pasadena, California

The best haircut I've ever had. Noah was patient, listened to what I wanted, and delivered beyond my expectations. I've long wanted to try a new hair style but wasn't sure what suited me so it was the best feeling to leave it to the experts to take care of you. Noah and Federico are both simply the best! read more

My appointment with Federico was excellent! I have had my worries about finding the right salon to do my asian perms for the very first time and I am very glad I chose V.i Studios! Federico did an amazing job explaining the perm process to a first-timer which eased my anxiety a lot. I have had my fair share of receiving less than decent haircuts but after seeing Federico, I personally recommend everyone to book an appointment with him! My perm came out extremely better than expected and I will continue to book his services in this future! read more

Federico was very knowledgeable and friendly. He was quick to respond in scheduling appointments. The studio was clean and comfortable. He was easy to talk to and provided great information. I knew I could trust his work. He understands asian hair for men, which is hard to find in a barber. I also got an asian perm for the first time and it turned out great! Looking forward to future visits! read more

Federico is a master of his craft. Federico talked me through the steps of the hairstyle I was trying to achieve and how to take care of the hairstyle to ensure its longevity. He was the only guy I could trust to do a popular Japanese-style perm. I sent him reference photos of the style I wanted and my long hair length, and he was more than excited and capable of recreating this desired style. He had a lot of insight into the hairstyle while taking into account my ideas and crafted something very nice that I was proud of. Federico has been cutting hair for years, and it showed through his professionalism, kindness, and expertise. He gave me a haircut to even out my unbalanced hair and then proceeded with the perming process. I was very happy with the haircut he gave me alone but what solidified my smooth experience with his hair services was the perm. From our consultation to stepping into his studio, I could tell he was ready to deliver his service. This was the first time my hair went through a chemical process, and he reassured me to let him know if I felt any irritation and he'd have a quick fix. Federico charges hair based on length and style. At the end of the day, if you want a high-quality hairstyle, Federico will exceptionally deliver and charge for a reasonable price. I left the studio more than satisfied with my money's worth and the new look he cooked up for me. It has been more than 2 months since my perm, and it's still holding up nicely. As a first-time client, I will be returning for more of his hair services. read more