Cancel

Open app

Search

V.i. Studios

5.0 (133 reviews)
Closed Closed

By appointment only

Updated 1 month ago

Request an appointment

Response time

10 minutes

Response rate

100%

Services - V.i. Studios

Chemical treatment

Color only

Haircut

1 More Service

Cut and color

V.i. Studios Photos

You might also consider

Recommended Reviews - V.i. Studios

Your trust is our priority, so businesses can't pay to alter or remove their reviews. Learn more about reviews.
Yelp app icon
Browse more easily on the app
Review Feed Illustration

Reviews With Photos

Andrew L.

I've finally done a hair dye with Federico and it was SO worth it. Thank you, thank you for how awesome my hair looks! I would definitely recommend if you're thinking about dying your hair, to trust Federico. He walked me step by step and taught me much about the hair dye process itself on a scientific level. This was a platinum blonde which took about 4 hours from cut to dye and toner. Felt completely normal with no problems! Thank you again!!

warrior cut

This is my second review, and this time it's for Federico! I wanted a more edgy, messy look, and I noticed a lot of his clients had those kinds of cuts, so I decided to book with him. When I got there, Federico really took the time to understand what I wanted. He asked me to show him pics, and I always save pictures of white guys' haircuts I'm into. When I showed him the looks I wanted, he was super honest and told me it would be hard to get that exact style because of how Asian hair behaves. I really appreciated the honesty. We kept talking, and I explained the vibe I was going for and what I don't like about my hair. He listened to everything before picking up scissors/clippers. The cut itself was amazing, and I genuinely enjoy chatting with him, the conversation always flows naturally, and he's pretty funny too. Something I've never accomplished with other stylists is having my hair still look good after a week. That's rare for Asian hair, where the sides get puffy and the cut loses its shape fast. I've been going to Federico for a few months now, and every time I sit in his chair, he still takes the time to ask what kind of cut I'm thinking about. I've been loving the "warrior cut" I've been rocking, but whenever I'm ready to switch it up again, I know Federico will have my back. I'm super picky and borderline obsessive about my hair, and I promise you, you can't go wrong getting your cut here! Pics are from 2 different style of cuts I've gotten! Both were a vibe! Thank you Federico!

Diameter 10 roller curl after 2 months.
Jimmy L.

Adding to the long list of 5 Star Reviews: I discovered the power of the Korean Wave Perm about three years ago. My Korean friends never talk about how they get volume, they don't want the other Asians to find out. I came to Federico through word-of-mouth. I didn't have a clear idea of what I wanted but I knew I was tired of my tough, flat, peasant hair. I'm Chinese so my hair can take quite a bit of abuse and still look boring. History of the legend of Federico: He's trained in Japan. You know that country that takes service to an extreme? That country that takes business to a whole other level? They beat him up for years and then gave him their secrets. Secrets of proper perming, proper shaping, proper styling of Asian hair. Do you want KPop hair but have no idea where to start? Take a photo to your visit with Federico (or Noah his apprentice) and they'll be able to give you what you want within reason. I say "within reason" because some of us don't have KPop hairlines or head shape. Federico will tell you immediately if you're reaching too far. I've been coming here for such a long time, I'm terrified that he'll move and I'll be stuck finding another stylist. I trust him with my headshots. People keep asking if I'm Korean now. Yes, I am spiritually Korean through hairstyles.

Judson L.

Loved the service here! Noah is truly the best - I will definitely be back! Noah gave great advice and made every step so easy!!! 10/10 Recommend!

Lillian H.

Federico was amazing; listened to my vague ramblings and gave me exactly what I wanted! I was tired of long and flat, and he gave me a very layered hush cut that honestly brings new life to my hair. It naturally curves and creates the messy waves I want - even without styling. I didn't think my stubborn, straight hair could even do that; he really knows how to make Asian hair work. I also love how he made it so that it'd look good no matter where I part my hair, after I mentioned how I sweep it to side often. Overall, chill vibes and a relaxing atmosphere with a clearly skilled craftsman. I'm so happy I found a hairdresser I can trust 100%!

Tim H.

I've said it once, and I'll say it again: Federico is the only stylist I trust with my hair. I've been going to him for about three years now, and have never ever been disappointed in the services I received. In fact, I am always blown away after every appointment at the way he is able to make me look and feel incredible. I came in for a trim before I go to Tokyo for three weeks and he was able to refresh my hair and really make my 3 month old perm look brand new. Tack on the stellar colouring job he did and I feel amazing. I recommend him to anybody who listen, and if you were looking for a reason to go consider this review your wake up call to book an appointment. I absolutely promise you will not regret it.

Before and After!
Nicole T.

Federico made me beautiful again! Since the lockdown, I pretty much let my hair do whatever it wanted and had an ugly grown out balayage turning orange and super dry split ends. It's been getting so hot and I can't stand my hair, so my husband Ray recommended I come visit Federico at VI Studios. I'm super low maintenance with my hair, so I just wanted to chop a lot off for the summer weather. Federico is really good at explaining and recommending what I should do with my hair and not to thin out too much since I might experience postpartum hair loss in later months. I've worked with a lot of hair artists and they always tell me my hair is super thick and coarse, but Federico knew just how to cut it so that it would be shorter, lighter and still fluffy. The salon is super cute and very clean with a lot of Totoro decoration which I love.

With Federico and Noah

See all

4 months ago

Helpful 0
Thanks 0
Love this 0
Oh no 0
Photo of Cathy M.
108
56
98

6 months ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

5 days ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

1 year ago

Helpful 0
Thanks 1
Love this 1
Oh no 0

10 months ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

6 months ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

1 year ago

Helpful 1
Thanks 1
Love this 1
Oh no 0

2 years ago

Helpful 0
Thanks 0
Love this 1
Oh no 0
Photo of Alex T.
254
1
0

1 year ago

Helpful 0
Thanks 0
Love this 2
Oh no 1

1 year ago

Helpful 0
Thanks 1
Love this 1
Oh no 0

2 years ago

Helpful 2
Thanks 0
Love this 0
Oh no 0

2 years ago

Helpful 2
Thanks 0
Love this 1
Oh no 0

9 months ago

Helpful 0
Thanks 0
Love this 1
Oh no 0
Photo of Lillian H.
147
85
158

2 years ago

Helpful 0
Thanks 0
Love this 1
Oh no 0

11 months ago

Helpful 0
Thanks 0
Love this 2
Oh no 0
Photo of Tim H.
34
30
37

2 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

6 months ago

Helpful 1
Thanks 1
Love this 1
Oh no 0

1 year ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

9 months ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

11 months ago

Huge shout out to Noah. Got my hair on fleek. Cut my hair so good I was about to marry myself. 10/10 Recommend.

Helpful 0
Thanks 0
Love this 1
Oh no 0

3 years ago

Helpful 1
Thanks 0
Love this 2
Oh no 0

5 years ago

Helpful 14
Thanks 0
Love this 13
Oh no 0
Photo of Sean C.
358
45
41

3 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

2 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

2 years ago

Helpful 1
Thanks 1
Love this 1
Oh no 0

2 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0
Photo of Gabriel N.
292
15
18

2 years ago

Helpful 1
Thanks 1
Love this 1
Oh no 0

2 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

2 years ago

Very professional, good communication. Haircut from Noah was clean. First cut in 2 years

Helpful 0
Thanks 0
Love this 1
Oh no 0

3 years ago

Helpful 1
Thanks 0
Love this 0
Oh no 1

3 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

3 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0
Photo of Andy S.
3
14
20

2 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0
Photo of Patty L.
312
92
70

5 years ago

Helpful 0
Thanks 0
Love this 2
Oh no 0
Photo of Allen C.
376
26
9

4 years ago

Helpful 1
Thanks 0
Love this 1
Oh no 0
Photo of k s.
0
7
1

2 years ago

Business owner information

Photo of Federico K.

Federico K.

Helpful 0
Thanks 1
Love this 0
Oh no 1
Photo of John T.
152
13
9

5 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

2 years ago

Had chest length hair and told Noah to do what he wants, and what he did did not disappoint!

Helpful 1
Thanks 1
Love this 1
Oh no 0

3 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

6 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

Page 1 of 4

V.i. Studios Reviews in Other Languages

Ask the Community - V.i. Studios

How do I make an appointment for a haircut?

We can book an appointment here on Yelp or call/text us at 626-864-0243.

Hi! do you have pictures of women's perms? I mostly see men's perms on the pics listed. thanks so much!

We specialize in Asian Perms up to a certain length. We don't offer digital perms at the moment for very long hair.

How much for a medium sized perm for men?

Depending on type of perm or style of perm will range in price. Shorter the hair the lower the price.… Read more

How much would a regular 2 block style haircut cost?

For a haircut. Depending on length, cut, texture and style will depict on price. V.i. Studios… Read more

What's the average cost to get a "Korean perm" + haircut for men? How long do the perms last?

Korean perm or Wave perms: 130-200. Haircuts are charged by length and style not sex.… Read more

How long should my hair be to get Korean perm? And is there a wait list to get an appointment?

Hi there. Minimum 4cm or ~2 inches is best. Due to our specialty in Asian hair. We always book out several days to a week in advance.

View All 8 Questions

Review Highlights - V.i. Studios

. I've been loving the "warrior cut" I've been rocking, but whenever I'm ready to switch it up again, I know Federico will have my back

Mentioned in 99 reviews

Read more highlights

You might also consider

La Magie Hair Salon - Layered Haircut by Krista

La Magie Hair Salon

(255 reviews)

$$$

It was my first time ever coming here, and I gave Grace my complete trust. I requested a hush cut…read moreservice, and I absolutely love how my hair turned out. Grace immediately got to work after we communicated what I was looking for, using the reference photos she asked for along with her own input as a hush cut specialist. The salon itself is very clean, airy, and modern. Despite looking small from the outside, it doesn't feel small at all. There's no strong chemical smell from hair dyes, ammonia, or bleach, which I really appreciated. The staff are super friendly and made me feel comfortable right away. I would definitely come back again in the future. After the cut, my confidence level boosted so much. Thank you Grace.

When reasonable pre-service questions about timing, sessions, cost, and hair health are treated as…read morea problem, that's something potential clients should know. I reached out before booking a $500-$600 hair service because I genuinely care about my hair and wanted to be thoughtful before committing. I asked straightforward questions about how many sessions it might take, how long it would take, pricing, and how my hair health would be handled. These were not abstract questions. They were about my own hair and my own money. At first, I was told I could come in for a more direct consultation. When I followed up and asked when a good time would be, the tone changed. I was told this is "not an educational organization," that questions about my own hair should be directed to my previous stylist, and that consultations were not available because they were "too busy," especially on Fridays and Saturdays. That honestly caught me off guard, especially after being encouraged to come in. It started to feel like asking questions at all was unwelcome. What bothered me wasn't that they were busy. I get that. It was how I was shut down. Instead of simply saying we might not be the right fit, the responses felt dismissive and made it seem like I was being difficult for wanting clarity. I stayed polite the entire time and never asked for anything unreasonable. I just didn't want to walk in blind. This experience was especially disappointing because I chose this salon intentionally after reading negative reviews and believing the public responses showed care and accountability. I understand every business has bad reviews and nobody is perfect. But after this interaction, those reviews suddenly made a lot more sense. I'll be honest: I almost booked based on the photos alone. The work looks beautiful. But talent isn't the only thing that matters. Integrity, communication, and having a client's best interest in mind matter just as much. Sharing this so others know to read beyond the pictures and decide for themselves what kind of experience they want. No one should feel small or brushed off for asking questions before paying for a service.

Union Salon - Men's Haircut by nick

Union Salon

(990 reviews)

$$

I've been going to my hairstylist Candice (Candy) for over 10 years, and I honestly can't imagine…read moretrusting anyone else with my hair. She always gives me the BEST haircuts and color -- everything looks natural, flattering, and grows out beautifully every time Not only is she incredibly talented, but she's also one of the sweetest and most professional people ever. She truly listens to what you want, gives honest recommendations, and always makes the whole experience feel relaxing and enjoyable. After 10 years, she still exceeds my expectations every single visit. Highly recommend to anyone looking for someone talented, trustworthy, and genuinely passionate about what she does!

I cannot say enough wonderful things about Candice! She is incredibly talented with both cut and…read morecolor, and every appointment leaves me feeling confident and beautiful. She truly listens to what her clients want and takes the time to make sure everything is perfect. Her attention to detail and ability to bring your vision to life is unmatched. I was so excited to hear she is back at the salon because I genuinely missed her while she was gone! No one else does it quite like she does. She creates such a welcoming, comfortable experience and always makes you feel valued as a client. If you are looking for someone who is talented, kind, professional, and really listens, I highly recommend booking with her. She is absolutely amazing at what she does!

Tangles Salon

Tangles Salon

(232 reviews)

$$

Very rude and unprofessional salon. I waited 30 minutes…read moresimply to get pricing information. During that time, the stylist says she's busy go talk to assistant. the assistant doesn't know prices, she has to "look them up on her screen" and has to find her login password.. I wait then she.. gets a phone call, but she doesn't not put the phone caller on hold; instead, she prioritizes the call over an in-person guest who had already been waiting. At this point I'm just over it.. this salon has no basic service standards. So I write a short review. But the real issue is the salon manager, Cathy. See screenshot Rather than acknowledging the experience or taking responsibility, her response to my review was defensive, dismissive, and borderline hostile. She reframes the situation and even added a passive-aggressive comment along the lines of "too bad we can't review you." Wow! That last remark says everything about the culture here. Customer feedback should be met with accountability. A manager who responds vengefully instead of constructively tells you everything you need in how guests are valued. If this is how concerns are handled publicly, I would be very cautious about how problems are handled here about your hair!

I visited this salon for a deva cut and then highlights and a treatment. Even though I paid over…read more$500 for both services combined (which is the most I have EVER paid for my hair), I was happy with the cut and with the color. The stylist was very knowledgeable about curly hair which I attribute to the cost of their service. I don't think I'd return for color again but will definitely return for the deva cuts. It could be helpful to give customers a rough estimate of the booked service so we get the chance to financially plan instead of being told the price once we're in the chair- at that point, I feel most customers could feel obligated to comply.

The Maya Salon - Creamy platinum by Rene

The Maya Salon

(564 reviews)

$$

I came to The Maya Salon for a last-minute trim. After calling several salons trying to get a last…read moreminute appointment, this was the only place that had an opening. Finding the salon was easy and there was parking right out front, which made it even better. I stay in South Pasadena on weekends at my boyfriend's house, so I decided to give it a try. EJ was incredibly kind and welcoming. I arrived a few minutes early while he was finishing with another client, and he saw me right at my appointment time. He also offered drinks and snacks, which I really appreciated because I definitely needed the caffeine boost that day. He washed my hair and gave me the trim I desperately needed, removing all my split ends while still keeping my hair long just like I asked. I'm always nervous about losing too much length, but he really listened and delivered exactly what I wanted. His station was also very cute and calming, with plants around the mirror and a dream catcher. I deal with anxiety, so I really appreciated his relaxing energy during the appointment. I usually get my trims done in Beverly Hills with my longtime stylist, and I was pleasantly surprised that the price here was about the same -- $120, which is pretty standard for a good trim in Beverly Hills as well. Since I happened to be in the area, I thought "why not?" and I'm really glad I did because it turned out to be such a pleasant experience.

I had my hair done by Iris yesterday and she was so kind and funny she fixed my hair from looking…read morelike it's been neglected for years to feeling and lookifresh without an extreme color change. I highly recommend her!

Union Salon South - Balayage + curly haircut by Tiffany @tiffygotsthishair

Union Salon South

(927 reviews)

$$

Got a haircut today by Ami - her instagram is @amidoeshair - she gave me face framing curtain bangs…read moreand beautiful layers. I was really specific with the cut I wanted because I don't like my hair too short and Ami really listened and delivered!! She specializes in haircuts/styles that are long lasting and look better as it grows out without needing much styling - perfect for me since I never have time to style my hair before work. Lots of free parking in the parking lot. They have gendered restrooms, couches to wait on, and Ami even offered me water, teas, and snacks during my visit. She's so sweet! The Union Salon South space is an absolute gem. It's so beautiful with lots of windows, open brick concept, and lots of wonderful stylists walking around. Highly highly recommend Ami - she really listens to what her customers want and isn't pushy with any products.

This is LONG overdue, but I made my first appointment with Kristin almost 2 years ago, when I…read moredecided to chop off 12+ inches of hair. She took the time to understand exactly what I wanted, made me feel super comfortable and reassured throughout the whole process, made suggestions based on my best interest long-term, and overall, exceeded my expectations. Fast forward to yesterday, I saw Kristin again to bleach and color my hair for the first time. She was thorough in explaining the process and realistic about maintenance/results, while still taking the time and putting in the effort to achieve the result I was hoping for. It turned out even better than I imagined, and my hair still feels so healthy. On top of all of this, she's been well aware that I've developed moderate to severe eczema over the past year, and ensures that my scalp health is also a high priority by checking in regularly throughout the process. TLDR: Kristin is genuinely so sweet, thoughtful, and caring, and it shows in her work. V grateful for her!! Wish I could gatekeep, but I can't keep her in the dark anymore bc she deserves all the recognition and more

Good Hair Day LA - Haircut by Rae

Good Hair Day LA

(35 reviews)

$$

I have A LOT of really thick (creative colored) Asian Hair, and most stylists don't know how to…read morework with it. Finding Rae was a game changer and is worth every penny! She consistently gives me the most amazing razor-cut shags that don't require the extra curling and blow-drying I've seen other stylists have to do to make it even resemble a shag. I can wake up, put some Hairstory products in, and I'm good to go. The way Rae cuts my hair gives it texture and shape, making it less bulky and complimenting my round face. She also gives me the most fantastic curtain bangs, fringe, and wings to flip out my hair. I recently took a new driver's license photo, and thanks to Rae's haircut, it was the first DMV picture I didn't massively hate. She's trained by Jayne from Edo, the Shag Queen that you've probably seen all over Instagram and TikTok, but it doesn't cost a fortune. Plus, Rae is the nicest, most down-to-earth stylist, so it's always good to see her, and the space in Highland Park is very chill. I've definitely been to IG famous hairstylists that made me feel like I was beneath them and gave me a super underwhelming cut. I'm more than happy to make the drive from South LA to Highland Park because Rae's cuts are that good and when I'm out, I always get a lot of compliments on my hair, too.

Even after four years, I still have a bad feeling about this hairdresser when she somehow comes…read moreacross my digital world. After my first and only appointment, she left me with bangs that had some strange long pieces on one side that went over and kept poking in my eye. Not only did it not look right aesthetically (others later confirmed what I was seeing), it was physically annoying. Although everything else was great as far as the cut, this was clearly an oversight that, for whatever reason, neither of us did noticed at the time of the appointment. Frankly, although Rae does not charge as much as many very expensive hair stylists, she is *not* inexpensive and this was the most that I've ever paid for a haircut. I felt that I should not have to correct anything myself plus I did not want to mess with her work at all. After contacting her about this very small matter, as I was willing to make the effort to go back to her to have this corrected, she ghosted me. Instead of being agreeable and embodying all of the positive things she purports to believe in and represent via her Instagram page, she apparently decided that I would be "a difficult client." (And apparently this is a thing with hairdressers, as I found mention of this on a hairdressing professionals site.) There was absolutely no consideration for my feelings. I am far from a difficult client. But the client should be happy, and she could've done a couple of snips and that would've been that. Instead... After receiving no reply via phone after leaving her a couple of messages, I finally had to find her on Instagram and sent her a photo of my obviously uneven bangs. Apparently now fearing that I would post something negative to her account or leave a bad review somewhere, she offered to refund the entire cost of the haircut rather than make this quick fix. I was floored. While happy to not have to end up paying my hard-earned money to someone who basically was cruel to me via her respect for only her feelings with none for me, I knew that she was paying me off. As I didn't want to spend any more time or energy on this or her, she's been successful with that until now. But she's come up again, and I can see all of these great reviews and the feelings of rejection have returned. So I must be such an asshole to deserve to be treated like one, right? No. Our session together was perfectly normal, and Rae just cannot accept that she could make such a small oversight and that a client may not be 100% happy with her work--i.e. she exists beyond reproach. She's an artist, mind you! If you can be happy with that, yes she does good work and it seems that most of the time she gets it right with clients (particularly if they have lots of Instagram followers, I suspect but cannot ascertain) or they just don't bother or feel comfortable mentioning any dissatisfaction. I just don't like people thinking they can treat others like trash because they are an artist in some high-priced field. It's a fucking haircut attached to a human being. Just be a nice person and have some grace.

V.i. Studios - menshair - Updated May 2026

Loading...
Loading...
Loading...