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    V.i. Studios

    5.0 (136 reviews)
    Closed • Closed

    By appointment only

    Updated 3 months ago

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    2 hours

    Response rate

    100%

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    Andrew L.

    I've finally done a hair dye with Federico and it was SO worth it. Thank you, thank you for how awesome my hair looks! I would definitely recommend if you're thinking about dying your hair, to trust Federico. He walked me step by step and taught me much about the hair dye process itself on a scientific level. This was a platinum blonde which took about 4 hours from cut to dye and toner. Felt completely normal with no problems! Thank you again!!

    warrior cut

    This is my second review, and this time it's for Federico! I wanted a more edgy, messy look, and I noticed a lot of his clients had those kinds of cuts, so I decided to book with him. When I got there, Federico really took the time to understand what I wanted. He asked me to show him pics, and I always save pictures of white guys' haircuts I'm into. When I showed him the looks I wanted, he was super honest and told me it would be hard to get that exact style because of how Asian hair behaves. I really appreciated the honesty. We kept talking, and I explained the vibe I was going for and what I don't like about my hair. He listened to everything before picking up scissors/clippers. The cut itself was amazing, and I genuinely enjoy chatting with him, the conversation always flows naturally, and he's pretty funny too. Something I've never accomplished with other stylists is having my hair still look good after a week. That's rare for Asian hair, where the sides get puffy and the cut loses its shape fast. I've been going to Federico for a few months now, and every time I sit in his chair, he still takes the time to ask what kind of cut I'm thinking about. I've been loving the "warrior cut" I've been rocking, but whenever I'm ready to switch it up again, I know Federico will have my back. I'm super picky and borderline obsessive about my hair, and I promise you, you can't go wrong getting your cut here! Pics are from 2 different style of cuts I've gotten! Both were a vibe! Thank you Federico!

    Diameter 10 roller curl after 2 months.
    Jimmy L.

    Adding to the long list of 5 Star Reviews: I discovered the power of the Korean Wave Perm about three years ago. My Korean friends never talk about how they get volume, they don't want the other Asians to find out. I came to Federico through word-of-mouth. I didn't have a clear idea of what I wanted but I knew I was tired of my tough, flat, peasant hair. I'm Chinese so my hair can take quite a bit of abuse and still look boring. History of the legend of Federico: He's trained in Japan. You know that country that takes service to an extreme? That country that takes business to a whole other level? They beat him up for years and then gave him their secrets. Secrets of proper perming, proper shaping, proper styling of Asian hair. Do you want KPop hair but have no idea where to start? Take a photo to your visit with Federico (or Noah his apprentice) and they'll be able to give you what you want within reason. I say "within reason" because some of us don't have KPop hairlines or head shape. Federico will tell you immediately if you're reaching too far. I've been coming here for such a long time, I'm terrified that he'll move and I'll be stuck finding another stylist. I trust him with my headshots. People keep asking if I'm Korean now. Yes, I am spiritually Korean through hairstyles.

    Judson L.

    Loved the service here! Noah is truly the best - I will definitely be back! Noah gave great advice and made every step so easy!!! 10/10 Recommend!

    Lillian H.

    Federico was amazing; listened to my vague ramblings and gave me exactly what I wanted! I was tired of long and flat, and he gave me a very layered hush cut that honestly brings new life to my hair. It naturally curves and creates the messy waves I want - even without styling. I didn't think my stubborn, straight hair could even do that; he really knows how to make Asian hair work. I also love how he made it so that it'd look good no matter where I part my hair, after I mentioned how I sweep it to side often. Overall, chill vibes and a relaxing atmosphere with a clearly skilled craftsman. I'm so happy I found a hairdresser I can trust 100%!

    Tim H.

    I've said it once, and I'll say it again: Federico is the only stylist I trust with my hair. I've been going to him for about three years now, and have never ever been disappointed in the services I received. In fact, I am always blown away after every appointment at the way he is able to make me look and feel incredible. I came in for a trim before I go to Tokyo for three weeks and he was able to refresh my hair and really make my 3 month old perm look brand new. Tack on the stellar colouring job he did and I feel amazing. I recommend him to anybody who listen, and if you were looking for a reason to go consider this review your wake up call to book an appointment. I absolutely promise you will not regret it.

    Before and After!
    Nicole T.

    Federico made me beautiful again! Since the lockdown, I pretty much let my hair do whatever it wanted and had an ugly grown out balayage turning orange and super dry split ends. It's been getting so hot and I can't stand my hair, so my husband Ray recommended I come visit Federico at VI Studios. I'm super low maintenance with my hair, so I just wanted to chop a lot off for the summer weather. Federico is really good at explaining and recommending what I should do with my hair and not to thin out too much since I might experience postpartum hair loss in later months. I've worked with a lot of hair artists and they always tell me my hair is super thick and coarse, but Federico knew just how to cut it so that it would be shorter, lighter and still fluffy. The salon is super cute and very clean with a lot of Totoro decoration which I love.

    With Federico and Noah

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    1 year ago

    Huge shout out to Noah. Got my hair on fleek. Cut my hair so good I was about to marry myself. 10/10 Recommend.

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    2 years ago

    Very professional, good communication. Haircut from Noah was clean. First cut in 2 years

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    Federico K.

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    V.i. Studios Reviews in Other Languages

    Ask the Community - V.i. Studios

    How do I make an appointment for a haircut?

    We can book an appointment here on Yelp or call/text us at 626-864-0243.

    Hi! do you have pictures of women's perms? I mostly see men's perms on the pics listed. thanks so much!

    We specialize in Asian Perms up to a certain length. We don't offer digital perms at the moment for very long hair.

    How much for a medium sized perm for men?

    Depending on type of perm or style of perm will range in price. Shorter the hair the lower the price.… 

    How much would a regular 2 block style haircut cost?

    For a haircut. Depending on length, cut, texture and style will depict on price. V.i. Studios… 

    What's the average cost to get a "Korean perm" + haircut for men? How long do the perms last?

    Korean perm or Wave perms: 130-200. Haircuts are charged by length and style not sex.… 

    How long should my hair be to get Korean perm? And is there a wait list to get an appointment?

    Hi there. Minimum 4cm or ~2 inches is best. Due to our specialty in Asian hair. We always book out several days to a week in advance.

    View All 8 Questions

    Review Highlights - V.i. Studios

    “When I got there, Federico really took the time to understand what I wanted.”

    Mentioned in 103 reviews

    Read more highlights

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    Giving two stars instead of one is generous here. I also gave a 20% tip on a job, which deserved…read morenone, because I'm not a cheapo or rude. My son had overly long hair at this point in the pandemic, and he needed to get it cut for a reason. I made the website appointment for the "high school" option of 30 minutes. This is a $45 appointment. When we arrived on time, I was not greeted with a smile or friendly greeting. When we got to the barber's chair, I showed the barber two photos of my son's natural hair, which is wavy and thick, and mentioned that that was his natural hair. He assured us he could cut it back to that length. Getting to the end of the appointment duration, I notice from the lobby that both barbers are there, and someone else is working on his hair now -- if you have seen this, you know it's not a good sign. I let the barbers know that we had to leave to make another appointment on time. Time passes. I call the other appointment to let them know we're late. I tell the barbers again that we need to go. One of them tells me he's finishing up. I notice that both barbers had tried to force my son's hair into a shape that is never going to hold due to the aforementioned naturally wavy and thick hair. Also, they cut his hair with layers so long in back that it looks more like a girl's layered bob after they had seen the pictures. At this point, the head barber should have asked us to come back another time to rectify the haircut. He didn't respect our time limit after the first communication. If a simple high school appointment is going to take longer, then the website scheduler should reflect that and say 45 min-1 hour. I've taken kid to almost every barber in town now, and *nobody* has ever needed more than half an hour. Lack of communication and unfriendliness are unwise in any business setting where one is trying to increase local clientele from existing businesses in town.

    My girlfriend kindly gave me a gift certificate with more than enough for a hair cut and beard…read moretrim. I was looking forward to this as I've never had my beard professionally trimmed. I was surprised when I got there that the 'back' area, where the pool table is, was being worked on. Part of experience is the atmosphere which was lacking at the time. It wasn't the finished space as shown in the pictures. Next is what will make me never support this business in the future. Below is how they advertise their $52 hair cut service which is what I paid for. "Once determining the best hair design for you we'll shear, shampoo and style your hair also address any excess hairs your ears, eyebrows and nose might have." What I expect and anyone should expect is to get what is paid for. I don't have any excess ear and nose hair so that wasn't an issue. What was an issue is my hair was not shampooed. Nor were my eyebrows trimmed. Every barber and stylist I've gone to before will shampoo at least once and trim your eyebrows. And since they advertise that as part of their service I expected no less. Also, he didn't even trim the hair on the back of my neck. When I've left a other barbers or stylists in the past they made sure I looked my best. When I left Swarthy's I was not presentable and needed a shower. The one star is for the moisture treatment which did help the dry ends. If the owner is reading you may ask "Why did you give me the remaining balance of the gift card to me as a tip." I did that because I know I will never spend another penny at your business and it may help pay for a working sink and some shampoo if the $97 already spent isn't enough. If my criticism seems unreasonable please feel free to reply. Thank you.

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    B Side U - Pasadena - Long top with low taper

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    4.9(212 reviews)
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    Both of my sons absolutely love Ken! He's the only hairstylist they truly trust with their hair…read more They always leave his chair feeling confident and loving their new look. Ken just knows exactly what works for them every single time. The salon is always spotless, clean, and well-maintained. Everything feels fresh, organized, and hygienic, which makes the whole experience even more comfortable and enjoyable.

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    Scissors The Salon - Advanced hairstyle design + healthy perm/leo original design

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    Booked a haircut appointment about a week in advance for Leo…read more I asked for a layered haircut with some side curtain bangs and asked for his advice on if wispy bangs would suit my face. He really nailed the layered haircut and gave me good advice. (It's helpful but not necessary to know Chinese before coming here. I just showed lots of reference photos to describe which parts I liked and wanted to my hair style.) My hair was super long and flat before but I actually love the layers and curtain bangs now. I think this cut was super worth and cost $70 for the cut and blowout. I'll definitely be coming back!

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