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    V.i. Studios

    5.0 (133 reviews)
    Closed 9:00 am - 9:00 pm

    By appointment only

    Updated 1 week ago

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    Response time

    20 minutes

    Response rate

    100%

    Services - V.i. Studios

    Chemical treatment

    Color only

    Haircut

    1 More Service

    Cut and color

    V.i. Studios Photos

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    Reviews With Photos

    Andrew L.

    I've finally done a hair dye with Federico and it was SO worth it. Thank you, thank you for how awesome my hair looks! I would definitely recommend if you're thinking about dying your hair, to trust Federico. He walked me step by step and taught me much about the hair dye process itself on a scientific level. This was a platinum blonde which took about 4 hours from cut to dye and toner. Felt completely normal with no problems! Thank you again!!

    warrior cut

    This is my second review, and this time it's for Federico! I wanted a more edgy, messy look, and I noticed a lot of his clients had those kinds of cuts, so I decided to book with him. When I got there, Federico really took the time to understand what I wanted. He asked me to show him pics, and I always save pictures of white guys' haircuts I'm into. When I showed him the looks I wanted, he was super honest and told me it would be hard to get that exact style because of how Asian hair behaves. I really appreciated the honesty. We kept talking, and I explained the vibe I was going for and what I don't like about my hair. He listened to everything before picking up scissors/clippers. The cut itself was amazing, and I genuinely enjoy chatting with him, the conversation always flows naturally, and he's pretty funny too. Something I've never accomplished with other stylists is having my hair still look good after a week. That's rare for Asian hair, where the sides get puffy and the cut loses its shape fast. I've been going to Federico for a few months now, and every time I sit in his chair, he still takes the time to ask what kind of cut I'm thinking about. I've been loving the "warrior cut" I've been rocking, but whenever I'm ready to switch it up again, I know Federico will have my back. I'm super picky and borderline obsessive about my hair, and I promise you, you can't go wrong getting your cut here! Pics are from 2 different style of cuts I've gotten! Both were a vibe! Thank you Federico!

    Diameter 10 roller curl after 2 months.
    Jimmy L.

    Adding to the long list of 5 Star Reviews: I discovered the power of the Korean Wave Perm about three years ago. My Korean friends never talk about how they get volume, they don't want the other Asians to find out. I came to Federico through word-of-mouth. I didn't have a clear idea of what I wanted but I knew I was tired of my tough, flat, peasant hair. I'm Chinese so my hair can take quite a bit of abuse and still look boring. History of the legend of Federico: He's trained in Japan. You know that country that takes service to an extreme? That country that takes business to a whole other level? They beat him up for years and then gave him their secrets. Secrets of proper perming, proper shaping, proper styling of Asian hair. Do you want KPop hair but have no idea where to start? Take a photo to your visit with Federico (or Noah his apprentice) and they'll be able to give you what you want within reason. I say "within reason" because some of us don't have KPop hairlines or head shape. Federico will tell you immediately if you're reaching too far. I've been coming here for such a long time, I'm terrified that he'll move and I'll be stuck finding another stylist. I trust him with my headshots. People keep asking if I'm Korean now. Yes, I am spiritually Korean through hairstyles.

    Judson L.

    Loved the service here! Noah is truly the best - I will definitely be back! Noah gave great advice and made every step so easy!!! 10/10 Recommend!

    Lillian H.

    Federico was amazing; listened to my vague ramblings and gave me exactly what I wanted! I was tired of long and flat, and he gave me a very layered hush cut that honestly brings new life to my hair. It naturally curves and creates the messy waves I want - even without styling. I didn't think my stubborn, straight hair could even do that; he really knows how to make Asian hair work. I also love how he made it so that it'd look good no matter where I part my hair, after I mentioned how I sweep it to side often. Overall, chill vibes and a relaxing atmosphere with a clearly skilled craftsman. I'm so happy I found a hairdresser I can trust 100%!

    Tim H.

    I've said it once, and I'll say it again: Federico is the only stylist I trust with my hair. I've been going to him for about three years now, and have never ever been disappointed in the services I received. In fact, I am always blown away after every appointment at the way he is able to make me look and feel incredible. I came in for a trim before I go to Tokyo for three weeks and he was able to refresh my hair and really make my 3 month old perm look brand new. Tack on the stellar colouring job he did and I feel amazing. I recommend him to anybody who listen, and if you were looking for a reason to go consider this review your wake up call to book an appointment. I absolutely promise you will not regret it.

    Before and After!
    Nicole T.

    Federico made me beautiful again! Since the lockdown, I pretty much let my hair do whatever it wanted and had an ugly grown out balayage turning orange and super dry split ends. It's been getting so hot and I can't stand my hair, so my husband Ray recommended I come visit Federico at VI Studios. I'm super low maintenance with my hair, so I just wanted to chop a lot off for the summer weather. Federico is really good at explaining and recommending what I should do with my hair and not to thin out too much since I might experience postpartum hair loss in later months. I've worked with a lot of hair artists and they always tell me my hair is super thick and coarse, but Federico knew just how to cut it so that it would be shorter, lighter and still fluffy. The salon is super cute and very clean with a lot of Totoro decoration which I love.

    With Federico and Noah

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    7 years ago

    Great experience- Federico is super professional & experienced. I'm always happy with the outcome of my color or cut!

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    Page 4 of 4

    V.i. Studios Reviews in Other Languages

    Ask the Community - V.i. Studios

    How do I make an appointment for a haircut?

    We can book an appointment here on Yelp or call/text us at 626-864-0243.

    Hi! do you have pictures of women's perms? I mostly see men's perms on the pics listed. thanks so much!

    We specialize in Asian Perms up to a certain length. We don't offer digital perms at the moment for very long hair.

    How much for a medium sized perm for men?

    Depending on type of perm or style of perm will range in price. Shorter the hair the lower the price.… Read more

    How much would a regular 2 block style haircut cost?

    For a haircut. Depending on length, cut, texture and style will depict on price. V.i. Studios… Read more

    What's the average cost to get a "Korean perm" + haircut for men? How long do the perms last?

    Korean perm or Wave perms: 130-200. Haircuts are charged by length and style not sex.… Read more

    How long should my hair be to get Korean perm? And is there a wait list to get an appointment?

    Hi there. Minimum 4cm or ~2 inches is best. Due to our specialty in Asian hair. We always book out several days to a week in advance.

    View All 8 Questions

    Review Highlights - V.i. Studios

    . I've been loving the "warrior cut" I've been rocking, but whenever I'm ready to switch it up again, I know Federico will have my back

    Mentioned in 100 reviews

    Read more highlights

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    Menshair by Gina

    Menshair by Gina

    5.0
    (14 reviews)
    1.0 mi

    Went to Gina for the first time today! I found her through Yelp and really liked the work she…read morehighlighted on her page and website. I had originally intended to come in for just a cut, but after talking with Gina and getting her insight, I decided to get a perm as well. She kind enough to be able to fit me in for a perm even though I initially booked for a haircut. My hair is naturally very straight and having texture and volume was always something I desired. I was initially hesitant when she suggested a perm because I had gotten very tight curls before, but Gina did an amazing job. Her skill and eye for style sent me out of the salon looking like a completely different person! I highly recommend paying Gina a visit if you're looking for just a cut or if you're looking to switch up your style. You won't leave disappointed! I will definitely be back!

    I love MensHair by Gina! She is so detailed and I can tell she cares about our hair. I drive all…read morethe way from Garden Grove (almost 1 hr and a half) to see Gina. She really knows how to style men's hair and keep it looking fresh and natural. Very clean & stylish. I've been looking for a barber, and glad I found Gina instead. I was recommended by my friend. I loved my first haircut! Now i come back. I think finding an excellent hairstylist like Gina is so worth it. I only wish Gina's location was closer, but again, worth the drive for a great haircut! 5 stars!!!

    Photos
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    #Men's perm #korean perm
    #Men's perm #korean perm
    #Men's perm #korean perm
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    The Maya Salon

    The Maya Salon

    4.8
    (567 reviews)
    2.1 mi
    $$
    Women-owned & operated
    Locally owned & operated

    I came to The Maya Salon for a last-minute trim. After calling several salons trying to get a last…read moreminute appointment, this was the only place that had an opening. Finding the salon was easy and there was parking right out front, which made it even better. I stay in South Pasadena on weekends at my boyfriend's house, so I decided to give it a try. EJ was incredibly kind and welcoming. I arrived a few minutes early while he was finishing with another client, and he saw me right at my appointment time. He also offered drinks and snacks, which I really appreciated because I definitely needed the caffeine boost that day. He washed my hair and gave me the trim I desperately needed, removing all my split ends while still keeping my hair long just like I asked. I'm always nervous about losing too much length, but he really listened and delivered exactly what I wanted. His station was also very cute and calming, with plants around the mirror and a dream catcher. I deal with anxiety, so I really appreciated his relaxing energy during the appointment. I usually get my trims done in Beverly Hills with my longtime stylist, and I was pleasantly surprised that the price here was about the same -- $120, which is pretty standard for a good trim in Beverly Hills as well. Since I happened to be in the area, I thought "why not?" and I'm really glad I did because it turned out to be such a pleasant experience.

    IRIS was amazing. She saved my niece's prom day. We needed an appointment hours before her prom…read moreafter a cancellation elsewhere. Iris responded and made herself available to us. Thank god! She's so friendly and welcoming. We came in wanting a voluminous blowout with bouncy curls and a side part. Iris delivered. My niece was so so happy with her hair!

    Photos
    Dimensional brunette by Azelle
    Dimensional brunette by Azelle
    Lighter by Azelle
    Lighter by Azelle
    Brighter blonde by EJ

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    Brighter blonde by EJ
    Union Salon South

    Union Salon South

    4.9
    (927 reviews)
    0.6 mi
    $$

    Got a haircut today by Ami - her instagram is @amidoeshair - she gave me face framing curtain bangs…read moreand beautiful layers. I was really specific with the cut I wanted because I don't like my hair too short and Ami really listened and delivered!! She specializes in haircuts/styles that are long lasting and look better as it grows out without needing much styling - perfect for me since I never have time to style my hair before work. Lots of free parking in the parking lot. They have gendered restrooms, couches to wait on, and Ami even offered me water, teas, and snacks during my visit. She's so sweet! The Union Salon South space is an absolute gem. It's so beautiful with lots of windows, open brick concept, and lots of wonderful stylists walking around. Highly highly recommend Ami - she really listens to what her customers want and isn't pushy with any products.

    I had such a wonderful experience with my hairstylist KRISTIN KIM! I'm extremely satisfied and…read morehappy with how my hair (balayage) turned out. It looks beautiful!!! She was very gentle while shampooing my hair and constantly made sure I was comfortable throughout the whole process. I also appreciated the little touches, like serving me coffee, which made the experience even more relaxing and enjoyable. She was professional, caring, and attentive from start to finish. Highly recommended!

    Photos
    Balayage + curly haircut by Tiffany @tiffygotsthishair
    Balayage + curly haircut by Tiffany @tiffygotsthishair
    Root touch up, gloss & blow dry by Sam Torres IG @sammy.styyles
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    Balayage + haircut by Tiffany @tiffygotsthishair

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    Balayage + haircut by Tiffany @tiffygotsthishair
    Good Hair Day LA

    Good Hair Day LA

    4.9
    (35 reviews)
    0.6 mi
    $$

    I have A LOT of really thick (creative colored) Asian Hair, and most stylists don't know how to…read morework with it. Finding Rae was a game changer and is worth every penny! She consistently gives me the most amazing razor-cut shags that don't require the extra curling and blow-drying I've seen other stylists have to do to make it even resemble a shag. I can wake up, put some Hairstory products in, and I'm good to go. The way Rae cuts my hair gives it texture and shape, making it less bulky and complimenting my round face. She also gives me the most fantastic curtain bangs, fringe, and wings to flip out my hair. I recently took a new driver's license photo, and thanks to Rae's haircut, it was the first DMV picture I didn't massively hate. She's trained by Jayne from Edo, the Shag Queen that you've probably seen all over Instagram and TikTok, but it doesn't cost a fortune. Plus, Rae is the nicest, most down-to-earth stylist, so it's always good to see her, and the space in Highland Park is very chill. I've definitely been to IG famous hairstylists that made me feel like I was beneath them and gave me a super underwhelming cut. I'm more than happy to make the drive from South LA to Highland Park because Rae's cuts are that good and when I'm out, I always get a lot of compliments on my hair, too.

    Even after four years, I still have a bad feeling about this hairdresser when she somehow comes…read moreacross my digital world. After my first and only appointment, she left me with bangs that had some strange long pieces on one side that went over and kept poking in my eye. Not only did it not look right aesthetically (others later confirmed what I was seeing), it was physically annoying. Although everything else was great as far as the cut, this was clearly an oversight that, for whatever reason, neither of us did noticed at the time of the appointment. Frankly, although Rae does not charge as much as many very expensive hair stylists, she is *not* inexpensive and this was the most that I've ever paid for a haircut. I felt that I should not have to correct anything myself plus I did not want to mess with her work at all. After contacting her about this very small matter, as I was willing to make the effort to go back to her to have this corrected, she ghosted me. Instead of being agreeable and embodying all of the positive things she purports to believe in and represent via her Instagram page, she apparently decided that I would be "a difficult client." (And apparently this is a thing with hairdressers, as I found mention of this on a hairdressing professionals site.) There was absolutely no consideration for my feelings. I am far from a difficult client. But the client should be happy, and she could've done a couple of snips and that would've been that. Instead... After receiving no reply via phone after leaving her a couple of messages, I finally had to find her on Instagram and sent her a photo of my obviously uneven bangs. Apparently now fearing that I would post something negative to her account or leave a bad review somewhere, she offered to refund the entire cost of the haircut rather than make this quick fix. I was floored. While happy to not have to end up paying my hard-earned money to someone who basically was cruel to me via her respect for only her feelings with none for me, I knew that she was paying me off. As I didn't want to spend any more time or energy on this or her, she's been successful with that until now. But she's come up again, and I can see all of these great reviews and the feelings of rejection have returned. So I must be such an asshole to deserve to be treated like one, right? No. Our session together was perfectly normal, and Rae just cannot accept that she could make such a small oversight and that a client may not be 100% happy with her work--i.e. she exists beyond reproach. She's an artist, mind you! If you can be happy with that, yes she does good work and it seems that most of the time she gets it right with clients (particularly if they have lots of Instagram followers, I suspect but cannot ascertain) or they just don't bother or feel comfortable mentioning any dissatisfaction. I just don't like people thinking they can treat others like trash because they are an artist in some high-priced field. It's a fucking haircut attached to a human being. Just be a nice person and have some grace.

    Photos
    Haircut by Rae
    Haircut by Rae
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    Haircut by Rae

    V.i. Studios - menshair - Updated July 2026

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