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    Up Sports

    4.2 (87 reviews)
    Open 9:00 am - 5:00 pm

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    Only surf shop w/ ZERO attitude. Found this little nugget of a water sports shop looking online. Stopped by and bought a brand new Hayden Shapes 6'5" surfboard for $499! They have a very eclectic inventory of SUP's, Surfboards, bikes and beach accessories. Every time I go in I find a new Bargain!! TIP- See Mark the repair guy if your SUP or Surfboard needs repair. He's half of what it costs at Ding King or Roper's. I buckled the nose of my surfboard and it cost $40. AWESOME place!!

    Great rental! We picked up the biggest board to rent and it was perfect! Even the golden had a great time!
    Elise S.

    I came across Up Sports when we were in town looking for a better price to rent SUPs instead of renting them on base. I called and George answered and was very helpful. He allowed us to keep the boards overnight so that we could have them all day and would not have to drive them back. He gave us a great deal for the two day rental and was very kind! The location was close and convenient. The entire process was very quick and we got everything that we needed. We rented 5 SUP boards (included paddles), 2 wetsuits, and 1 lifejacket. Everything was in great condition and was perfect! George was very informative on the right board lengths based upon our height and weight. I also noticed the store had some great deals on surfboards as well! We definitely recommend Up Sports for rentals and shopping! We are very happy with the experience and deal we got! Best prices in town! Thank you George!

    The owner helping us put the soft rack we bought on.
    Stephanie S.

    Awesome place, awesome owner. Helped us find the right boards and has a military discount. Set up our soft rack and was great with the kids.

    Up Sports in Oceanside gets 5 for great customer service! From the moment I stepped into the shop, Eric, Alex and Ilana provided me with excellent and attentive service. I had walked in looking for a new roof rack and roof basket after not making a purchase due to horrible customer service at another retailer in Costa Mesa, which is much closer to home. Not only did they hook me up, installed everything with a smile, they made a lifelong customer out of me. I'll be taking all my vehicles to get hooked up for the great outdoors here. Thank you, Up Sports. I am one happy camper! Update - I brought my other vehicle to Up Sports to have a roof rack installed as well. I walked in and Eric greeted me of course with the same warm smile. Only this time, he set up a cushy spot for customers while they wait, complete with sofa, chairs and a giant tv! He even told me he was adding more to the shop for a very chill experience. I can't wait to come back next summer to see what else he's added to the space. I can't recommend Up Sports highly enough! He even has an instructor who teaches surf lessons, so I'll have to bring my kid back next summer to learn. Eric and the team, thank you!

    Smooth 9'4" SUP

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    3 years ago

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    3 years ago

    Eric is a cool guy with great customer service. Great shop for surf supplies. Thank you!

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    3 years ago

    So helpful with our rental! I'd definitely recommend others to come here too! SUP was great!

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    Page 1 of 3

    Ask the Community - Up Sports

    Review Highlights - Up Sports

    George hooked my wife up with an amazing racing board that once on the water performed beyond our expectations.

    Mentioned in 35 reviews

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    Oceanside Paddleboard

    Oceanside Paddleboard

    4.6
    (68 reviews)
    5.7 mi

    Wow. Two words, professional and fun!!…read more Recently came here sporadically with a good friend because she purchased a paddleboarding groupon. Her other friend bailed, so I became the lucky candidate. Fine by me, I said! Not knowing what to expect. My boyfriend wanted to come along too, and George, the owner have him a reduced price which was very very nice of him so that we all three could enjoy the experience and all have fun. Let me tell you... I was blown away with how qualified and well-rounded George was and immediately felt secure since he knew exactly what he was doing! They provided us with the boards and paddles and he helped each of us get on while instructing us how to paddle and maneuver the board, before eventually leading us away. He was kind enough to help us all when we needed it, and made for such a wonderful memorable experiment by snapping photos that I'll always remember. It was difficult and scary at first, but it became easier as I conquered my fear. Now, I actually want to get better and come again! Hopefully work up to doing more on the board and hopefully without life jacket next time lol. I'm definitely bringing friends and coming back! So much fun!

    AMAZING EXPERIENCE!!…read more I bought a Groupon for my original friend to come tag along as a Spring Break treat however she flaked! So I asked my other friend to come along and her boyfriend wanted to come try it out too. On the morning of our reservation, I was slightly bummed that it was typical Oceanside "May Gray" weather although it's March! However, I get to the place a little early and was waiting for my fashionably late friends, so I decided to go and meet George! He's a 6X World Guinness Record holder, Cycling Instructor, and Retired DEA! I'm sure I'm missing more of his accolades, as if this list wasn't intimidating enough! Nonetheless, he is NOT an intimidating person at all! After my tardy for the party friends got there, we all headed down to the dock right there in front of Jolly Roger's to get started on our paddleboarding excursion! I was slightly worried for my friend because she can only kinda swim, but there's a life jacket if needed. George took our photo and it was my turn to get on the board! I was the same nervous excited like I get on a first date, but I had my friends there too, so it was more excitement!We all get out on the water, accomplished! Then it was time to get on our feet! Oh crap was going through my mind, but I figured here we go! I took about maybe a total of 5 secs on the board before falling in! George was so nice to help me get my ass on the board, which isn't as easy as it looks, but then again I haven't worked out in a year, sooo it was a struggle! George was there the whole 20 minutes of me trying to get back on the board, but was so nice and professional because he was so worried I was going to get sick or really cold due to my whole body going in for a sea water bath! After all that's said and done, I had such a wonderful time! My friends were a little better at it than me, but that just means I have to come back again and show them up!

    Photos
    One of the groups who recently took part in SUP Fitness at Oceanside Paddleboard
    One of the groups who recently took part in SUP Fitness at Oceanside Paddleboard
    There is even room for the family dog!
    There is even room for the family dog!
    Small group excursions, team building and memories!

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    Small group excursions, team building and memories!

    Up Sports - rafting - Updated August 2026

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