If I were a student here or if TRU were on Hillsborough street by State, you can count me in as a frequent patron. I stopped in for lunch after morning yoga at around 12 on a sunday. There were a couple other groups of people dinning in, but they were not very busy at all. At TRU, ordering is done thru iPad. They system is set up really well, so it's easy for one to create their own sandwich. Since everything is systemized, before you order, they even tell you the estimated wait time! (mine was 12 minutes) I ordered a wheat wrap with turkey, spinach, alfalfa sprout, avocado, and red onion with cranberry sauce and siracha sauce. I really like how you can tailor your sandwich/wrap to your own liking. From how much you want your bread/wrap toasted to the amount of fillings. The price of the sandwich depends on how many different items you want in your sandwich. My wrap came out to be just a little bit more than $4! What a steal! I didn't realize this, but the three different amount of veggies all cost the same! Which means heavy amount of avocado and light amount of avocado cost the same! Don't make the same rookie mistake as I did! The ingredients are all very fresh. The toast grilled marks on the sandwiches and wraps all look perfect. I also appreciate that they use real turkey meat not the sliced deli kind. They have different specials going on throughout the week. For today it was half off wine! My meal was light and refreshing. I finished the wrap and was very satisfied. Even with a glass of wine, my meal came out to be $6.25! What a steal. Also the place is super cute and chic with wooden tables, outdoor patio with lights and cushioned chairs. read more

Tru - Lightly toasted whole wheat wrap and half off wine on Sundays! - Delis Near Me - Chapel Hill, North Carolina

We had a lovely lunch at Tru on Oct. 18. They have a very covid friendly set up with a great upstairs seating area. You can order your lunch off an online app and the staff deliver up to you. We had toasted sandwiches and a couple of glasses of wine and it was great. The service was very friendly and fast and the food and wine was yum. Thumbs up and will return again if in the area! read more

One of my go to lunch and evening places in chapel hill. Very close to UNC's campus. Make your own salads and sandwiches which are very fresh. Good wine list and selection. They offer different drink specials nightly. Cozy atmosphere with indoor and outdoor seating. read more

Excellent, cozy, and comfortable outdoor space to hang out and enjoy a warm night (arguably my favorite in the Triangle for this). Friendly staff and an easy casual atmosphere. You have control on everything that comes on your sandwich or in your salad and the food was delicious in a simple and genuine way. Combine drinks, great outdoor space, and delicious food and you have a superb mix for a great night. read more

Tru - Upstairs patio - Delis Near Me - Chapel Hill, North Carolina

This is one of my favorite places in Chapel Hill. It is a cool place to spend some time with your friends and more upscale than the bars at CH. The prices are good and they have many options. You can get a big salad for 5$ and have a big healthy meal. The charcuterie is also good and affordable. There are many options of cheeses and it's great when in a small group. The staff is friendly and the environment is fun. I come here often and I love it. 10/10 read more

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Awesome sandwiches. I will definitely be back again. My sandwich was about 8-9 dollars but that's because I got a drink and a pickle. You make your own sandwich by ordering on the tablets they have set up on the left as soon as you walk in. I thought it was expensive at first for each topping but you honestly don't need a lot. Went with a friend and hers came out to be about $5. The ambience was nice. The building is a house. You get to choose where you want to sit: benches, sofas or high tables and chairs. read more

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This place has a lovely outdoor space, wine, cocktails, and food. What else could you ask for? Upon walking in, it may be a little confusing to figure out how to order. The touchscreens are for food only, and the bar is for drinks only. Sometimes the bar is crowded, and so it takes a while to get a bartender to notice you - but someone will get to you eventually! It's just so popular. I've had some of the sandwiches, wine, and cocktails here. The offerings are pretty varied, so you're bound to find something you like. There are also salads which look delicious - every time I visit, there are some sitting on the counter for to go orders. The seating space is great. Inside, there are some couches and chairs as well as a longer table with chairs and smaller tables with chairs. However, I don't believe the place has AC which is obnoxious. Outside, there is a ground level patio and an upstairs deck. So lovely! Bottom line: I love to go here with a friend or two to get a glass of wine and catch up. It's also great for groups, a date, or just if you're running solo! read more

Like the atmosphere and the upstairs deck. I like that it's not usually super crowded either. But I must say, worst Moscow Mules ever. There was no hint of ginger at all. Not even a hint of alcohol. It was basically lime juice. Gross. read more

Definitely a fam of TRU. By day, it's a cozy, rustic eatery with custom sandwiches. By night, it's a divey place to get a nice drink and converse with friends. The sandwiches here are actually pretty good. You walk in, and to your left are a set of iPads where you order your food. You can choose any bread, meats, vehetables, spreads, and more that you'd like to have with your meal. All of the tabletops are made from tree cutouts, which adds to the rustic feel. The drinks here are pretty good as well, and reasonably priced. I usually come here for a good glass of wine, but they also have a full bar available to make any other drinks as well. Their wine list is short, concise, and intuitive, so anyone ranging from connoisseur to wine novice will have no problem selecting a nice wine. My only complaint is that at night, the lights inside can get really dark, making it hard to see other people's faces while speaking with them. Other than that, I give this place 5 stars, as this is a tru (pun intended) Franklin Street staple for me. read more

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I love this place. My first visit was back in February when the exterior looked like a little hobbit hole with frosted windows and a cozy warm light glowing from the windows. This next trip was in the summer heat, so we sat on the rooftop. There has been some tussle fussel over the iPad ordering system. There is a table at the entrance with the iPads. Pick a table number (cute little wood blocks) and enter it first. Order your salad or sandwich, give it a name, and go to the bar to pay. Someone will be waiting there to look up your order on another tablet to calculate your order. You can also order wine, beer, and cocktails at the bar. Water is self-serve behind the bar. Also...they have flavored water!! If it's your first time in and you're not sure where to start or what to do, grab a staff member and they will get you started. Speaking of the staff, every person we came into contact with was simply full of sunshine and joy. The interior is hip and modern. Long wooden benches and high top chairs give it a woodsy cabin feel on the inside. The rooftop outside is perfect for shooting the breeze with friends. The two times I've been, the atmosphere is chill and youthful. Despite its proximity to establishments frequented by the youngins August through June, I found the Tru crowd to be a mellow mix. Sandwiches and salads. Hard to mess up. And as expected, Tru delivers. As you can build your own sandwich or salad, the balancing abilities of the Sammy master are your only limit to stacking on as much good stuff as you can. They use only the freshest ingredients and tippy top quality meats. I can't wait to go back and try a new sandwich creation and sample a new draft beer. You can find me on the rooftop! read more

Tru - Rooftop summer - Delis Near Me - Chapel Hill, North Carolina

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Food: ? Beer Selection: 3.5 Ambiance: 4.5 Food/Price: ? Pros: Interesting Beer Selection, Relaxing Sociable Atmosphere Cons: Small Beer Selection I've only visited TRU in an evening bar capacity and not as a deli, so I can't speak to the quality of their food. But as a chill hangout for enjoying drinks with friends, few places in Chapel Hill can compete. The majority of Chapel Hill bars are divey, collegey, or chainy. TRU is classy, cozy, and slightly modern, with leather chairs, booths and wooden picnic table style seating. They have a limited, though quality, beer selection and the bartenders are casual and friendly. If you're looking for a more relaxed mature bar experience in Chapel Hill, TRU, West End Wine Bar, and The Crunkleton should be your go to's. read more

Tru - Delis Near Me - Chapel Hill, North Carolina

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My favorite place in chapel hill. 5 stars for atmosphere, great sandwiches, great drink specials, yummy cheese plates, etc. I'll always be a regular as long as I live in the area. Love to grab a sandwich to go, catch up with friends, hang out and do homework - it's my go-to place. read more

Perfect place for a cheap lunch! It's build your own and has a self serve bar. I didn't get a picture of the food here, but I strongly recommend coming here if you like fresh sandwiches and not-so crowded places. read more

Pleasant, cozy decor inside. Cool outdoor seating upstairs as well. Food is decent. However out of the multiple times I've been here, they've often take 30-40+ minutes to make a sandwich. If you don't have that kind of time to spend waiting, don't come here. read more

Amazing sandwiches! Absolutely delicious. Also very cute spot with indoor seating (very cozy, and allows dogs) and nice outdoor seating as well!! read more

Today was my first time eating at TRU. I ordered a sandwich for lunch through their website. Approximately 25-30 minutes later when I arrived, my sandwich was ready to go and properly prepared! Awesome! The sandwich was good! I basically got a turkey club with onions and avocado. Nothing spectacular that I couldn't make myself, but good. The ingredients tasted fresh, minus the avocado which was already that dingy gray/green it gets after being left out. I probably won't go out of my way to go back, but I'd tag along with a coworker if they wanted to eat there! read more

Good place for sandwiches and salads at a reasonable price but if they're busy the service really goes out the window. It's probably because they seem to be a pretty small operation and it's usually not a big deal to wait a bit longer so ¯\_(ツ)_/¯ Very customizable and accommodating for all types of diets! This was one of the only places I could eat out while on whole 30 which was great! read more

One of my favorite bars in Chapel Hill. While I can't really rave about the drinks, the ambience inside and out is so lovely. I especially love the going here when the weather is nice, their patio is fantastic. They have a decent selection of wine, and sometimes good beer (it's rotating so it's hit or miss) but I would skip the cocktails. They're only worth it to me when they're on special because they're pretty much cheap, mediocre college bar cocktails (but are pricey when they're not discounted). read more

Super tasty sandwiches and salads. You order and can exactly pick what you want in them. Healthy and tasty choices in a nice indoor and outdoor settings at great prices too! Defn recommended and will return! read more

So we came on what was apparently a busy night, but I don't know how common that was. Several folks in our party waited 40 min + for food, even salads without any cooked items. There seemed to be some confusion going on with the ordering system as well, as you could order on the ipads at the front, but could not pay there - and had to pay at the bar. Unfortunately, there were not staff at the bar to pay on a regular basis, leading to a lot of confusion and a long line at other times. The wine list was decidedly underwhelming for a wine bar, which was pretty shocking. However, when you could get a bartender, the moscow mule I got was quite good. Loud, loud, loud atmosphere. Unsure if this was the regular deal here, but I wouldn't come back based on the experience. read more

A laid-back deli/drink establishment with a cool vibe. It's a great place to get together with friends or have a date. The sandwhiches are good, but I hate the feeling of being nickeled and dimed, literally. Plus, sometimes I just want to order something someone else has thought up. I recently had a pesto one grilled that was very memorable. I want to like this place more than I do. I have been several times and the ipad system still confuses me a little. Also, the bathrooms could use a little update. read more

I don't know why I don't come here more often. The sandwiches are great, and depending on how adept you are at selecting ingredients, they can come out to be as cheap as $5. The restaurant itself is also very chic, with a spacey, modern feel to it mixed with the coziness and comfort that accompanies wooden furniture. On nice days, the outdoor dining area on the roof is really enjoyable. Ordering is basically a custom, build-it-yourself type of process, similar to Subway's, except that you interact with an iPad on which you check off ingredients instead of a person. I believe the bread options allow you to choose a sandwich or a wrap, and there are also an assortment of proteins, vegetables, and sauces that you can choose in various quantities for your sandwich. I think there are side salads here as well, but I've never gotten one. Sometimes, if you order a salad dressing with your sandwich, they'll include it on the side. Other times, they're probably wondering why you're ordering a salad dressing with your sandwich. I love dipping my sandwich in the Asian sesame-peanut dressing. After placing your order, food will be brought to you in 15 or so minutes. No tip is needed, so the entire experience ends up costing as little as $5, which is a steal, in my opinion. You also don't have to interact with any human beings at all during the entire thing, if that's your thing. If I had to complain about anything, the portion size is a little small, and sometimes the bread is hard to eat because of its texture. Overall, though, Tru is a delicious experience for a great value. read more

I love this place because of their food and vibe, but don't plan on coming here to get any work done. Their WiFi is always down and the staff doesn't care to help troubleshoot the problem. My rude interactions with staff due to WiFi problems is why I give it 3 stars. I understand you may not be able to do anything about it, but at least be nice. read more

The ordering system is annoying if you want to pay for a group of people. Also, having to provide your credit card information just to make an account to order food is a terrible system security-wise. That being said the food was also average at best. The ingredients were decent but I ordered 6oz of bacon on my sandwich and got a single slice, I would have found someone to remedy the situation but since there are no waiters and only one server (who was not readily available) I just decided to forget it. Just go to Panera, the food will be just as good and a lot less hassle. read more

Ordering system is so frustrating. I came here for the first time in a long time--couldn't remember my password, but there's no option to change your password. Tried to make a new account, but it wouldn't let me since my email was already in the system. Finally managed to log in, but my card had expired and there's no option I can see to update the card. Not worth it. I'll go somewhere else. read more

Honestly, my favorite place of all time in chapel hill!! Such a great atmosphere to hang out outside on a warm day as well as a cozy interior to relax in. Drinks are fantastic with great prices and the ordering system is extremely convenient. The only thing that would make this place better would be expanding the food menu, perhaps including charcuterie or various simple appetizers! 10/10! read more

Tru Deli is a great option for drinks and hanging out, especially with their outdoor area. The food options are pretty limited-- sandwiches and salads, but the prices are incredibly reasonable. My BLT was good, but I generally prefer to have a bit more variety so I probably wouldn't go out of my way to have a meal here. I also found the food ordering process a bit complicated. You order your customized sandwich or salad on tablets. I appreciated the ability to designate how much of each item you wanted, but I'm glad there wasn't a line of people waiting because it takes some time to get through all the options if you haven't been there before. It would be helpful if there was a paper version you could look at to help you decide what you want before going up to order. I like that they have drinks specials for every day of the week! Was there on Wednesdays for Margaritas and they were pretty good, but not very strong. The wine list is small, but the wines I've tried were pretty decent and reasonably priced. read more

All the good things you've heard about TRU?....are true. This place ticks all the boxes. Inviting hipster aesthetic? Check. Great food? Check. Affordable price? Check. If you're looking for a sandwich, a salad, or a pickle this is the spot. Ordering is done through a tablet so pay attention to what you click. If you click salad you will get a salad not a side salad. 10/10 place and great ~intellectual~ vibes if you're planning on doing homework there too. Also the bar is a great deal. read more

Dear person who gave this 2 stars: get a grip. Please don't review a non-restaurant as if it were a restaurant. This is a cool hangout with an interesting wine list and delightful nibbles. I'm sipping a glass of nebbiolo and munching on the havarti cheese with chives and rosemary almonds with sea salt as I type. Doubt I will spend a better 20 bucks this month. That said, I would advise the owners of Tru to think about slightly broadening the evening menu - even if it's just packaged sandwiches. I want you to stick around, see, and a couple of short sighted/ hungry people have already been and left since I sat down. Even better, throw some flatbread pizzas into your mix and we'll all be laughing. Be warned that they do not accept cash -that's a first for me. read more

The best part of this place is definitely the cute upstairs patio! Nothing better than a glass (or bottle) of wine upstairs outside. The view isn't great but it's decorated well so it doesn't matter. I've been here both during the day and the night and it really is a good spot for day drinking, going out or just grabbing a quick drink after work. I haven't tried their sandwiches but they seemed fresh and appetizing. Their cheese and charcuterie platter had good variety and decently priced! Service has always been good. Crowd of people varies in age range, and while being on campus there are definitely a lot of undergrads, I haven't felt like an old croon hanging out there Overall- huge fan of this place, especially in nice weather...and with continued visits am sure it could be a 5 star!:) read more

It is with trepidation that I rate this as five stars, as me and my friends are worried that this place will get Franklinified (filled with undergrads, nothing against undergrads). I was on one hand disappointed to not see TRU get any INDY awards for new bar, but maybe that will help keep it a secret a little longer? What to say about TRU? It almost feels like a neighborhood bar, but it has a touch of bourgeois to it. Very comfortable and ample seating (especially the upstairs and patio area.) The upstairs feels somewhat hidden, which makes for a neat vibe. Very reasonable prices, and good specials (one of the few in the area to have specials on a Friday). The food menu is limited, but the deli sandwiches are very good. My favorite thing here is the tequila flight, wherein you get 4 (larger) shot glasses from a handful of luxurious tequilas. They also offer some very tasty fresh-squeezed juices to go with. The staff are very friendly and personable. I've come here during some events, and they've done a nice job helping to set things up. Note that they only take card (I feel legally they might have to take cash, but they tend to use their iPads for everything). read more

I love Tru so much I spend an absurd amount of money here and attend multiple times a week. Sandwiches are amazing and drink deals are insane. The one problem I have is the music. The playlist is so awful always and I know that not every employee listens to early 2000s pop rock and 2010s top charts and ABBA. All great in the right context just actually comical at Tru as an establishment. read more

Loved this place. Came in for a beer and a sandwich on the reviews I found here and it didn't disappoint. Coming in this was a bit different (order on an ipad by the door, no cash (wait I said no cash, yes I did)). I sat at the bar and used their free wifi to work while I ate and enjoyed some fantastic west coast micro brews on tap. The bartender was friendly, and helpful in answering my questions about the food and the area I was visiting. My Italian sandwich with bacon was NOM NOM! The location has a cool rooftop patio for outdoor dining, but I have to say that @100 degrees I had no desire to step outside longer than just checking it out. read more

The lunch stop that you need in your life. You order to your liking so you can customize your sandwich or salad just how you want it. The atmosphere is great too and they have some great little spots inside and on the patio for studying or meetings. Also, the salads are a great offering and they are large enough to keep you nice and full. Ordering is done up front on a tablet and you pay someone on staff, so it can be a bit confusing if you're not used to it. However, staff is usually nearby to help out. They also have a nifty little bar, but I haven't explored it as of yet. read more

If you're into corporate distopian futures, this place is for you! If you don't like humans and prefer robots to interact with (and don't use cash) then this is the spot. Seriously, all interaction with staff is via your iPhone/ipad which ends up making ordering take three times as long. What's that, there was an error on your ordering app? Reboot and start again. So convenient, right? Finally, the food. It looks a lot better than it tastes, unless salt and pepper plastic is your thing. No humanity. It's a neoliberal nightmare. It's not even hipster (hipsters generally have good taste in food). It's neo-bourgeoisie. I wish they had used some of the money the used to buy their fancy tables to invest in better food. God save us all if this is what the future holds. read more

TRU Deli & Wine is somewhat of a hidden gem, right off of Franklin Street in downtown Chapel Hill. I'm so glad that I finally made it over to check this place out, as it just might have claimed its spot as my favorite business on Franklin Street!!! TRU Deli & Wine is in a charming brick building (maybe a former house?). It has arguably the best outdoor patios and deck in Chapel Hill, and they're very inviting and well-lit. The interior is decorated in modern, light paneled wood and steel. Both inside and outside there are plenty of long tables--perfect for groups (but also long enough to be able to accommodate several smaller parties without it being awkward). Really, the interior was quite trendy, but still welcoming and visually appealing. You order at the bar--wine or beer from a server, or a make-your-own sandwich and salad from iPads that are set up for you. You pick all of your own ingredients, and are charged by the ingredient--a concept that make so much sense that I was shocked I'd never seen before. I wasn't very hungry, so I was able to order less turkey on my wrap, and the total came out to $4.50 for my sandwich (turkey, cheese, banana peppers, lettuce, tomato, and a roasted red pepper relish). The same lunch elsewhere would have been at least twice as much. You mark where you're sitting on the iPad and they'll bring it out to you. On Sundays, they feature $2 off wine glasses, which meant that my glass of pinot grigio was only $2--what?!? (It tasted like a $2 glass of wine, but I was pretty sure that it would going in, and I ordered the originally $4 glass anyway. Hey--it's a college town.) Overall, $6.50 for a glass of wine and a sandwich?! (I tried to leave a tip, but they said that they don't take tips). That I could enjoy on a sunny afternoon on a great patio?! This place really can't be beat--I wish I could give a five-stars plus rating. read more

Can't believe I've been here so many times and have yet to write a review on TRU! Let me start off by saying that you will fall in love with the set-up, both inside and outside. They have cozy couches outside, perfect for nibbling on their cheese, accompanied with some of their wine. Inside features a really woody feel, but in the modern, hipster way, complete with tablets for ordering. The decor is very modern-meets-wood-workshop, and mirrors line an entire wall. Not very bright inside, but it exudes a very homey ambiance. Maybe it's the way I order my sandwich, but it's always huge when I order and I pay less than $6 for it (I get a lot of the free dressings like lettuce, tomato, etc.). Absolutely perfect for big groups because everyone orders on their own and pays on their own, but can sit together with ease. I have yet to try their wine selection, but I hear it's pretty good--and even better when sitting outside and drinking on a warm summer night. read more

After hearing a lot shocked responses to the fact that I've never had TRU, I finally came here for dinner with a couple of friends. Immediately after walking in, I was impressed with the chill and relaxed atmosphere highlighted by their huge picnic-style tables and couch clusters. Their ordering system is entirely through iPads, which I thought was very appropriate for a college environment. When you enter the main doors, you see three iPads propped up on a table to your left. Here, you place your order by choosing ingredients for your sandwich or wrap. When I first looked at the ordering form, I was a little overwhelmed, especially because it was my first time and I didn't really know what I wanted, as well as the long line forming behind me. I suggest that if you don't have a standard order, or it's your first time going to TRU, that you look at their menu online to get an idea of what you want to order. In a nutshell, their menu lists all their ingredient selections with a price over the options "light," "standard," or "heavy" and you choose which ones you want. After, you enter your name and walk a few steps forward to the main bar to pay for your order by name. They also list how long it'll take to prepare the food before you move on to the ordering form, which I thought was very useful, especially if you're in a rush. After about 15 minutes, a waitress came out with my food. I ordered a toasted wheat sandwich with roast beef, pickles, lettuce, spinach, pepper jack, and vinegar. My friends all ordered different things, varying from grilled cheese sandwiches to salads to wraps, and every item looked delicious. I paid about $6 total for my food and it definitely filled me up. I think my favorite part about this place, besides the chill atmosphere, is how customizable and affordable your meal is. All the workers were really friendly as well. One of my friends' orders accidentally got pushed to the end of the online queue and she didn't get her food until the rest of us were finished eating. To make up for this mishap, one of the workers gave her a free meal coupon for up to $10. All in all, I really enjoyed my experience at TRU. The couches are definitely a plus, and I see myself going back soon! read more

Tru - Roast beef, lettuce, spinach, pickles, pepper jack on toasted wheat - Delis Near Me - Chapel Hill, North Carolina

TRU has become a regular spot for girls night! By day it's bright and aesthetic with yummy and inexpensive food. By night it's so dang cute and almost makes you feel like your somewhere fancy-- fairy lights, cozy atmosphere, great outside seating! On a beautiful night with a glass of wine and your friends definitely sit at the upstairs outside area. The drinks are super reasonably priced but also very good! Cocktails are fun and on Thursday's only $5! read more

What a wonderful atmosphere! It was very comfortable and welcoming! The employees were pleasant and attentive. I was also surprised at the at the cost. I had an amazing glass of wine and it only cost $6! I was surprised to learn that they don't take cash though... read more