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    TRACE

    3.8 (379 reviews)
    Open 6:30 am - 2:00 pm

    TRACE Photos

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    TRACE ATMOSPHERE

    What's the vibe?
    Trendy
    Classy
    Moderate noise
    Good for groups

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    Recommended Reviews - TRACE

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    Reviews With Photos

    7/1/23 Breakfast with FRA-mily (friends since high school)
    Jennifer W.

    7/2/23 Day 2 at TRACE, today our server is Jane, the fabulous Alvin, our server yesterday, was so amazing with the attentiveness & service....and the food being delicious, my friends & I decided to return the next day. We're staying at The W, so this is also convenient. There's a myriad of options in this beautiful city but this makes the most sense due to the wonderful experience we've had. In short, check out the pictures posted of our food-just tasty, delicious with superb service from Jane. By far the most attentive of our servers this stay at the W at TRACE. Coffee is definitely more than decent & the detail of how the service made for a very delightful experience, I cannot express that enough. Everything at this establishment has been stellar except for one individual which I will mention for my review of The W San Francisco, stay tuned because, I will try not to leave a scathing review of his behavior. Will definitely return if were ever in this fair city.

    Menu
    Deb C.

    Nice place. French toast was really tasty with crispy texture I enjoyed. Would have liked to have known ahead of time that there would be cream on top for anyone lactose-intolerant. My friend had the cinnamon bun and enjoyed most of it though. Seemed very filling as she couldn't finish it. Good deal for $8 while the French toast was $26. Little steep on coffee being $6. Good combo with the $40 destination package.

    Menu 1/2 - August 2023 - VN
    Vince N.

    Trace is a brunch eatery located in the lobby of W San Francisco. An included daily room credit brought our gang here for some morning fare. ATMOSPHERE: High ceilings, big windows, trendy decor and lighting. RESERVATIONS: Not needed as there were lots of open tables. PARKING: Hotel valet, street or the garage on Howard Street. BRUNCH MENU: Handful of continental and traditional breakfast selections, alcohol. BEVERAGE: Mimosa - $13.00 Adequate, conventional offering. FOOD: Avocado Toast - $23.00 I was hoping it'd be a light dish but it was very hearty. The single, oversized toast was blanketed with mashed avocado, two eggs and seasoned pea sprouts. Very good. SERVICE: Host service was immediate and professional. Our server was equally good. OVERALL: Slightly pricey with delectable offerings.

    Lox and bagel and I got eggs and sausage.
    Ted C.

    I had checked in early enough at the W that I was looking for a breakfast spot and after trying to find an entrance but found it was in the lobby of the hotel. I did that slow, 'looking for someone to help' walk since there wasn't anyone at the host stand and there were 2 tables occupied; had they closed down early because it was so quiet? Someone came up and asked me if I'm staying at the hotel and I said I had just checked in. She didn't seem to register that but I got seated adjacent to one of the occupied tables, a little weird since there was so much space in the place. I guess it ended up making sense, less space for our server to traverse. I looked at the menu and saw they had bagel and lox on the menu. I ordered that and since I found myself to be exceptionally hungry get 2 eggs and links as well. My server took my order came back, with curt efficiency and let me be. I wasn't expecting much from the bagel and it was thin but pretty tasty, not just bread with bagel seasoning on it. The lox though was pretty good as well, not overly salty or greasy. The eggs and sausage helped with that. My meal got assigned to my room.

    Hot tea + bagel and lox

    Tasty, but expensive! If it wasn't for the food credit I don't think I would've had breakfast at Trace since the omelette & lox/bagel was rather pricey at $26 each when I dined here. The omelette and roasted potatoes I ordered was simple, but executed very well. Nice and hot when it arrived to my table and it didn't take too long either. My sister enjoyed her lox/bagel as well, but didn't really have anything to note. I also ordered one to go to eat before my flight back home and it traveled well and was still very delicious when I ate it like three hours later lol.

    Eggs Chilaquiles
    Hemali S.

    Okay hear me out. This place is amazing. We had breakfast today and never imagined a service like this. The food was prepared quick yet had all the flavors of hours of manual labor. The staff was attentive and never let a glass go empty. The ambiance was relaxing while also classy. We have a few more breakfasts coming up this week, but if this is what it is like, I can't wait for the morning to come!

    Eggs Chilaquiles
    Kayli D.

    We stumbled upon this place after the line for a place down the street was too long. It's inside the W, and you have to enter through the lobby. We got confused as there's a door with a menu and the name on the side, however the door is locked (and we weren't the only ones that had this issue). The inside was pretty, we got seated immediately. Good looking menu, but the food was just blah. Lacking flavor. After we paid, we ended up having to wait for someone to meet us so we tried to order another round of mimosas, however they never came. Our waiter was nice, very knowledgeable about allergies. Overall it was fine, convenient for where we were located, but wouldn't come here for the food.

    Twisted Cinnamon Roll
    Nicole K.

    While staying at the W hotel, I had $40 each day to spend at the property. I was able to enjoy a light fare and coffee at Trace. I got the twisted cinnamon roll, fruit bowl and a cup of coffee. I didn't realize that if you're staying at the W hotel, the coffee is waived until I got the check. I enjoyed everything that morning and the staffs were friendly and efficient. Would recommend if you're nearby or staying at the W.

    Breakfast burger
    Adnan C.

    Very good burgers. Everything on the menu is good. This is one of our go to breakfast amd brunch spots. Customer service is outstanding and staff is friendly.

    Cinnamon Roll. Flaky croissant like and amazing

    I drink my coffee, black, theirs was very good. The bowl of berries was ok, I had to pick a few old ones out. Eggs Benedict was perfect. We came back that afternoon to the Living Room Bar, which is the same menu and enjoyed the guacamole and chips but the cinnamon roll was amazing, flaky layers of cinnamon sugar like a croissant.

    Lovely table setting
    Winnie W.

    Not happy with this place. We had a party of 14 on Mother's Day and as expected, Trace is not busy. We KNEW that this place would be overpriced, BUT, we came for the nice decor and relaxing environment and just wanted to get away from the usual Mother's Day crowd... what we didn't expect is the POOR and INATTENTIVE SERVICE. From the moment my party was seated, we were pretty much ignored the entire time while other tables were being served and greeted. Our server was nowhere to be found. What seemed like a long time (I'm sure it's like 5-10 mins) someone finally brought the table water. We waited some more... Still, no menu, no waiter, no greeter. My sister finally walked to the Maitre 'd to complain about this. Then long behold, the waiter FINALLY arrived. By this time, we're 25 mins in after being seated. Well, he simply passed some menus around and then left... again.. and again, no where to be found. By the way, he was also short 3 menus... ok, no big deal I guess; we can share. But this just speaks to the level of inattentiveness. Then, after reviewing the menu for another 10'mins, we need to FIND OUR WAITER so that we can order our food. My sis has to go to the Maitre'd to ask for someone to help us, AGAIN. This time, we're told that there are actually 2 servers who back each other up and apparently, our primary server is pretty awful and the other waiter was supposed to pick up the slack... well, sorry, I don't really care! Can we just get some help here, and mind you, we're paying $20 for a bagel here so I do expect some service!! Well, throughout our brunch, my sis pretty much had to coach the waiters every step of the way... take away the empty coffee cups, more half and half for coffee please, more sugar, more coffee, more water, take away the empty plates... what the heck! For our party of 14, we pretty much ordered everything on their limited menu. All items tasted decent to pretty good, but everything is twice the price than what one might expect to pay : $16 pancakes -- very good, 3 very fluffy pancakes $23 smoked salmon bagel -- good but a similar bagel at New York Bagel would be $7 $28 Crab benedict - pretty good $19 Chicken Club sandwich -- ok, but awful chips $16 -- Steel cut oatmeal. Well, it's oatmeal When servers brought out the plates, they were very confused and did not have a clue which plate goes where and simply yelled out the name of the dish, waiting for us to raise our hand to claim the entree. AWFUL SERVICE. Again, we KNEW we'd be paying for mediocre food but we came for the nice ambience and to avoid the crowd. What we didn't come for is a 18% mandatory gratuity and awful service. Yep, there is a reason why this place is never busy.

    Pork belly with octopus
    Claire W.

    Dined here on New year's Eve with a few girlfriends. We chose this spot since some of the girls in our party really appreciate good ambiance and this is one of the cuter spots in town. Overall service was fine. Nothing to rave about and I would've actually expected a bit more and better service from a place like the W, but since we were able to get someone's attention regardless if it was our server or not, I'm fine with it. As for the food, I was pretty disappointed in their selection. There wasn't a lot to choose from on the menu. I ordered the crispy brussel sprouts and pork belly. As for the brussel sprouts, I found those to be tasty, but they were sitting in a bowl of what tasted like oil, potentially with some of the marinade sauce. I would've wished they separated the oil so that my sprouts weren't drenched by the time I got to the bottom of the dish. As for the pork belly, I wasn't a huge fan. It was too dry for my liking, so I only ate one bite. I did eat the octopus that came with it however and that was tasty. Overall, not a spot I would recommend specifically to try the food, but if you're looking for a good restaurant in the SOMA neighborhood with a full bar connected to it, and good ambiance, this is a spot to check out.

    Roasted pork belly - 2018 SF restaurant week
    Jennifer H.

    Went here for the SF restaurant week's dinner option. Starters - Ahi Tuna Tataki: The tuna was paired with a black olive vinaigrette, which brought out the sweetness of the seared tuna. The creaminess of the avocado really made the dish blend well with all the ingredients. Also, the portion was very generous. :) Roasted Pork belly: The pork belly was accompanied by a squash puree. The pork belly was cooked so that the fatty bits were filled with pork-olicious fat and juiciness. YUM! Entree - Liberty Farms Duck Breast: the menu listed duck confit croquettes, but croquettes were no where to be found. :( The duck was nicely cooked but we both thought the saltiness of the entire dish made it hard to finish. Would not order this again without asking for more bread. ;) Dessert - Chocolate ganache bar with cookie butter ice cream: beautifully plated but in terms of taste, it was not very creamy and had more of a cake texture. Vanilla bread pudding: Drenched with a butterscotch caramel sauce which made it ultra sweet and the perfect way to finish off the meal. Without a doubt, we both thought that the first course was the best dish that suited and satisfied our taste buds. The decor and environment is great for lunch meetings or client meetings. It is also located inside the W hotel and just a few blocks away from the conventions center.

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    Our server was very attentive and helpful. We had brunch and the food was good, especially the eggs benedict! Food is quite pricey though.

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    The service was good but the menu items are pretty overpriced. The food isn't good. It's pretty average food.

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    Ask the Community - TRACE

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    Sweet Maple

    Sweet Maple

    4.3
    (5.2k reviews)
    1.9 mi
    $$

    My mother stayed at Pacific Coat Manor at Capitola, Santa Cruz for few months for a short-term care…read moredue to Hip Fracture. Amazingly, the quality of care they provide is excellent. Physician, NP and Nurses managed the medications well, their Staff (administrator, case manager, social workers, and aides) showed unending compassion, caring, treat with love, patient, and kind. They are all attentive and met her daily needs. Housekeeping kept her room always clean, tidy, odor-free, and with welcoming ambience. The food was excellent, and delicious too. The skilled team (PT/OT/ST) worked closely with my mom and created a customized care plan tailored for her specific needs, and provided a hands-on approach that promoted her steady progress and confidence. The Activities gave her something to look forward to everyday (like bingo, puzzle etc) It is a really a beautiful facility, Staff are great, and the most important is they truly treat their residents like own family. Thank you to the whole team of PCM for your gracious hospitality. Your continued support to health care is highly recommendable and appreciated. More power PCM Maria R

    i high key made a yelp account just to write a review because this was the best breakfast i've ever…read morehad and im passionate about breakfast food. My partner and I are on vacation to San Francisco for the weekend, and this was my first time coming. Arriving to Sweet Maple, there was a line out the door and around the corner. We decided to wait and I'm glad we did, because we got seated within 10 minutes and once we ordered we also got our food within 10 minutes. the food was SO FUCKING GOOD, i got espresso, orange juice, and the gardenia souflegg, it was a new form of eggs i haven't tried and it was amazing, it came with a side of delicious potato's and ciabatta. if you go to San Francisco, go to Sweet Maple! the vibes are great, food even better.

    Photos
    Millionaire's Bacon
    Millionaire's Bacon
    Marnier | french toast with creamy grand citrus batter (added $3 for the fired banana & candied walnuts)
    Marnier | french toast with creamy grand citrus batter (added $3 for the fired banana & candied walnuts)
    We are ready for INDOOR dining on Friday 26th April

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    We are ready for INDOOR dining on Friday 26th April
    Four Chairs

    Four Chairs

    4.3
    (1.1k reviews)
    3.0 mi
    $$
    Takes reservations
    Large group friendly

    We always had great time and amazing breakfast. The food was so good and very delicious. Everything…read morewas freshly cooked. The menu was so great. We had the K-bomb chicken Benny and Nova Benny were really good and so delicious. It taste wonderful. It has nice texture in every bite. The restaurant was so good and very delicious. The food was so great. I enjoyed the food they served. Amazing restaurant!

    I ordered the Creme Brulee French Toast and K-Bomb Benny to share with my girlfriend. This is my…read moresecond time dining and it was for my birthday. I can say this is the spot for delicious asian american fusion brunch that left me really happy throughout the day. Creme Brulee French Toast 5/5 Perfectly balanced sweetness. I could eat this all day without getting tired. K-Bomb Benny 5/5 Very crispy fried chicken that's also tender and juicy. The sauce is so tasty. Runny eggs and fluffy potatoes. Service 3.5/5 Very slow in terms of trying to get an order in, paying for my tab which I had tried eyeing or waving down a server or asking for small things like napkins. I could see that they're understaffed and wished they hired more help. I'd still come back for their brunch. Ambience 3.8/5 From our seating it felt very crammed, since we could literally hear the conversation of the table next to us. It also does get loud since it's very busy. I also think their tables are quite small for the condiments and plates, which I'm glad my partner and I didn't order another dish. These are just stuff to beware of. They do have beautiful wooden panels on the wall to look at. I highly recommend having brunch here and will be coming back when I'm in the area.

    Photos
    Chipotle Benedict, Mascarpone Pancake, & Chicken Apple Scramble
    Chipotle Benedict, Mascarpone Pancake, & Chicken Apple Scramble
    Four Chairs
    K-bomb chicken benny

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    K-bomb chicken benny
    Plow

    Plow

    4.1
    (3.6k reviews)
    1.6 mi
    $$

    Came for the ricotta pancakes and they did not disappoint! Highly recommend the plow as it has 2…read morelemon ln ricotta pancakes with potatoes eggs and choice of protein (we got bacon)! We also got the custard French toast which was soooo good. It would have been too sweet on its own for me but with the plow it was perfect! This is such a great brunch spot and the reason you will wait even 30 minutes on a Tuesday at 10am. Weekends get wild so plan accordingly. No reservation system! Lots of lovely outdoor and indoor seating! Great ambiance in portero hills. Will be coming back. Worth the wait!!!

    Heard this was a staple brunch spot in San Francisco and stopped by. Approximate wait time was…read moreabout 30- 45 minutes but waited ended up waiting over an hour to be seated outside for a party of four. There are a few tables outside the restaurant that are slanted on a small hill and a platform with a few tables on the street. We were seated on a table on the hill and had to be mindful of fluids/sauces filled to the brim. Blankets are also provided on each chair in case it gets breezy outside. The menu is set daily, so the dishes can vary from what's shown in previous photos. After ordering, it took over 30 minutes for our food to arrive. The summer vegetable hash comes with beans, squash, tomatoes, corn, carrots, peppers and eggs. I typically associate hash with potatoes, but surprisingly this dish does not come with potatoes. The dish was fairly mild, with most of the flavor coming from the individual vegetables. It's definitely a lighter, healthier take on hash and would be a good option if you're looking for something with more vegetables. The plow comes with eggs, lemon ricotta pancakes, potatoes and choice of meat. The lemon riccota pancakes were the star of the dish- light, fluffy and not too sweet. The potatoes were crispy. The steak + eggs was a hearty option. The steak was tender and juicy and went well with the chermoula sauce. Overall, I'm glad I got to try this restaurant at least once, but hesistant to come back because of the long wait and value of each plate.

    Photos
    Indoor ambiance
    Indoor ambiance
    Buttermilk biscuit
    Buttermilk biscuit
    Cold brew Equator Coffee

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    Cold brew Equator Coffee

    TRACE - breakfast_brunch - Updated August 2026

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