Beautiful restaurant in a beautiful hotel! Dined here with the amazing BF for his early Bday dinner :D We ordered: Yellowtail crudo and Pacific oysters - starters Roasted chicken (BF's entree) Duck breast (my order) Complimentary champagne from the awesome waiter!!! Food was DELICIOUS. Ambience/decor A+++ Great place to bring your date :D After dinner, my BF and I walked over to the bar area, shared a few drinks, and enjoyed some music. I had a blast w/ my man!!! :D Will definitely dine here again when we stay at the W! read more

Came here with my in-laws when they were visiting from LA. They are pretty fancy people and this was a pretty good option. The environment was nice, the food wasn't crazy expensive, and the servers were really attentive. I mean....REALLY attentive like "go-away and stop coming here so much" attentive. read more

Dined here for lunch while attending a conference at the Moscone Center across the street. The location was extremely conveinent, nice upscale atmosphere inside The W Hotel. I had the filet medalons and they were a little too rare but the sauce they paired it with made up for it. The service wasn't the best, but it wasn't terrible either, so all in all I would definitely come back again. read more

Here are the facts: $13 Cocktails $11 Well drinks Trendy Older crowd No Happy hour Weak drinks You wanna go here now? read more

I consistently come in for breakfast if I'm staying at the W but I never considered coming for dinner since I generally avoid hotel restaurants. Luckily I was waited upon by Roger. Part beekeeper, part exceptional server, Roger was excellent. Food was solid. Overall, I was impressed. It's almost blasphemous to recommend the restaurant at the W in San Francisco, but if you don't have the time or the patience to find the perfect restaurant in SF or wait for a table at one of those restaurants, Trace is decent alternative. read more

40 minutes and the cocktail server couldn't get us 2 glasses of wine. It was not that busy. When we hunted down our server to cancel the order, there wasn't so much as a sorry. But she was able to put $50 hold on my credit card which is still pending 3 days later. Don't bother. read more

Had brunch here on Saturday morning. + I really liked that they changed up the look from the last time I was there. It felt like I was among the SF fog, but with a really good DJ. + The bacon waffles and Ahi salad was amazing! A definite to do. + We must have just showed up after the big rush because we had no problem being seated and the manager came over and bought us a round of champagne. He was very attractive by the way. I think his name was Akop. * It may be the champagne or the hot manager or the bacon but this place was awesome. If they would lower there room rates, I would absolutely stay here just so I could be closer to the bacon waffles. Either way, I will definitely return. read more

We stumbled upon Trace on accident, but quickly noticed that their brunch menu looked better than the one we were headed toward. The service was great! Especially when I mentioned that I was celiac, the server said 'just tell me what you want, and we'll do a modification to make it gluten free if we can'. First thing I asked for....they did! I had the Benedict. (they had gfree bread in the back). It is clean, bright, and beautiful inside the venue as well. We loved everything about it! read more

Treat yourself! Although we dinned here on an Travel Zoo voucher the food was absolutely amazing and VERY fresh! They started with a sea food sample, compliments of the chef that was delicious! We shared Salmon Rillette which was a generous portion served in a cute little mason jar along with sliced toasted bread. The Shanghai Noddles, was also a hit and again another generous portion! We also shared the Roasted Scallops, which was my favorite because of the sauce, sweet & spicy with bits of bacon! Our main were the Grilled Hanger Steak, just because it was the most expensive item on the menu! We should have stayed with the recommended preparation; medium rare but decided on well done and it was still good, but not like WOW. We did not have room for dessert and left feeling very satiated. We will be back! read more

Love the concept. Locally sourced and sustainable. The ingredients in your meal can be TRACEd back to its origin. However, I think the concept could be followed through more. We had a pasta dish with short rib. I expected the pasta to be made in-house but it wasn't. I asked our server and he told us it's not fresh pasta. It's imported from Italy. What happened to locally sourced? Also, I had a blood orange cocktail called the bloody sunrise. It was garnished with a wedge of regular orange not blood orange. Where is the blood orange? Apparently, they don't use fresh fruits in their cocktails. It was a blood orange liqueur. At a place where they pride on their locally sourced ingredients, I expected market fresh fruit cocktails especially at $13 a pop. An option of non-alcoholic fresh fruit house made sodas/drinks would be nice as well. I was with 3 other people so I was able to sample of variety of dishes. Food was great but not mind blowing. The food here reminds me of the food from Prospect. The stand out dishes of the night were the braise pork gnocchi app, squid app and the chicken entree. One of the desserts we had was the panna cotta and it was tiny. I could have eaten the whole thing in one big bite. Not kidding. Especially compared to the two other desserts we had (red velvet cake and chocolate bar, they were good not great). The size of the other desserts were normal. Not sure what they were thinking when they made the panna cotta. The food prices were on point (~$23 per entree) but cocktails were way overpriced. At $13 a glass it was more than what most of their appetizers cost (~$10 each). However, I do like the fact that soda refills are complimentary. Service was fine. We liked our quirky server but he disappeared for long periods of time in between courses. The space is modern and loud. One of my friends said the space reminded him of a Virgin America plane. White wall, table and chairs, purple and pink lighting, trance music... he was right on. The second floor is a bar/lounge area with a DJ blasting music. The second floor is open so you can kind of see what's going on when you look up. Anyway, not a place to have dinner and a conversation. read more

More like 3.5 stars. We came here for Dine About Town this past Sunday upon seating they gave us the regular menu but not the Dine About Town menu. We asked for it which the waiter was kind of enough to bring over. We ordered a few things to share; chicken liver mousse, cauliflower soup, yellow tail salad and a croque monsieur. The food was pretty good, the soup could have been hotter, the salad could have been bigger but other than that no complaints. Trace is the renovated restaurant that used to be XYZ. They have opted for more of a casual feel from what was more I believe a sophisticated, classy feel. The vibe is still the same, it's still very much like a W Hotel which means it has the club like atmosphere. Overall I was a bit disappointed because even though I never thought the food at XYZ was good, I feel this is a step down from what it used to be in terms of overall experience. Service was good, waiter was friendly and the hostess felt snobbish but that could have been me. I would come back and give it another try but the regular menu isn't inexpensive since it is the W Hotel after all which means that there are many other places to eat at that price range. read more

Extremely underwhelming. Service was rushed, but also super slow, if that makes any sense. It was lunch time and it didn't look very busy, but the server took a while before she came over, hastily took our orders, and didn't manage to make any of the dishes sound enticing. Food also came out very s l o w, and they also forgot our appetizers. However, we did get them on the house, which was nice. Food was mediocre. I got the rabbit club. The rabbit was more like a pate, which I found weird. The grilled flat bread appetizer - when we finally got it - was good. We also got a bunch of desserts to try - with the peanut butter waffle being the most popular. I thought it was just okay though. To top it all off, the waitress gave us the wrong bill. Why so frazzled? read more

I had dinner at Trace last week. All-in-all very good. As mentioned in other reviews it's loud as it's open to the upper bar area, but it's a W after all. :) A friend and I shared items from the small plates menu. The salad and Tuna Tartare were excellent. The meats of the Charcuterie board tasted a little bit over-seasoned, but we enjoyed it none the less. Trace has a surprisingly small wine list for San Francisco and their prices are a bit high.....but it's a W after all! I will definitely visit Trace again. read more

This place, in the W, has an identity crisis. Its a good, fine dining, restaurant trying too hard to be hip. Why? stop. please stop. The strip steak was reeaaaally good, but why serve it un-cut? I thought i was at Dennys. Your high brow counter-parts, whom are probably aware that electronic music is finally getting its 15 minutes of fame, would have cut the fat off the sides for me. Why didn't you do it? What is wrong? =( See, I am a very trusting person. If you put it on my plate, i will eat it. If presentation is something you value (which you clearly do with your hilarious signs above the urinals), then make it so that everything visible is also edible. When you make me chew on a band of fat for 5 mins, i have to spit it out. where do i spit it? its unsightly. I was with my parents, so i didnt care but what if it was last week when i was on a date with Parker Posey? What? Dont know who that is? It's because you are not hip, and turn on the god damn lights cause I cant see shit. While you're at it, turn off the music. If I could hear myself think, I would have picked WINE for the WINE pairings. Instead, in my techno-trance daze, i ordered the theatrical martinis at the same time the gay parade on the 2nd floor did. The strawberry lemonade with basil and mint leaves were amazing. read more

------brunch only------- Had a travelzoo offer which made this place worth coming to. Decor is BEAUTIFUL. It's modern, it's hip, it's great if you have uppity LA friends that you want to impress. Half kidding but really though, it's a nice setting for brunch. Food is just okay. It's not bad but for how much it is (WITHOUT the travelzoo), the taste isn't really worth the price. That being said, it's still good. Just not amazing. Service is pretty hit or miss. The first time I came here, our waitress took 25 min just to take our order (after we had to flag her down to get our drink order) and then it took another 45 minutes to GET our food (we had to ask for it, so we have a feeling she forgot to put the order in since it wasn't even crowded). However, the SECOND time I came here, the waiter was attentive, quick and really friendly. So, I guess it just depends on who you get. read more

I stay in W hotel many times and this is one of the favorite restaurant. Very good quality food,I try everything in the menu, so far nothing disappointed me. I'm strongly recommended. However, they close after lunch,till dinner, better check out their time before you head in. read more

This is a very cute place to lunch. I came here during work and ordered the seasonal soup, which was pumpkin with creme fraiche and mexican chocolate drizzled on top. it was the perfect amount of soup and great flavor! The prices are pricey, but come expecting that. When I checked in, there was a free share plate with the purchase of 2 entrees. I did not use it, but I plan to! Decor is very trendy chic - light and fun. The window seats are great, and there are semi private booths if a more intimate atmosphere is desired. I can't wait to come back here. read more

Came here after going to the SF MOMA closing celebrations. The vibe is hip - the music is like Ulrich Schnauss with plenty of well dressed people out to enjoy a nice evening. The place is clean and the service is good. The food isn't bad either - got the yellowtail sashimi, scallops, and short ribs. Washed it down with a Dark and Stormy. I wouldn't say the food is out of this world amazing and I probably wouldn't dine here again unless the opportunity came up but it's not a bad option. Slightly on the expensive side however. Come here for a drink or happy hour, not dinner. read more

Great birthday breakfast. Had prosciutto and poached eggs. Thank God for discount. read more

We visited TRACE as our 'fancy' dinner while on a little vacation to San Fran. Whatever other folks may say our experience was outstanding and the food was prepared to perfection. Our server was a pro and we could see he really cared about our food and experience at the restaurant. Bonus--we happened to be there on a night when DJ Celeste was spinning in the bar--very much recommended! read more

I visited TRACE for the Yelp Elite meet event. The place seems a bit overbooked and crowded, but it was still a very cool experience. The bar/lounge area is two stories and has a nice, cool, trendy-clubby-like vibe to it, yet seemed sophisticated. I tried out a couple of the mixed drinks, though my favorite by far was the "bee's knees" shot. It was gin, honey and lemon. So easy to drink, and so delicious. Some of my favorite food samples included the pumpkin ravioli, pork should, and lamb with gnocchi. I know that they offer happy hour on weekdays, so hopefully I'll be able to come back sometime soon. read more

Hotel brunches can be questionable at times, because I never know whether the food will just be average or more. Luckily, a Gilt City promotion tempted me to check out TRACE at the W Hotel. We began our morning walking into the ultra-chic, modern restaurant with upbeat music playing in the background. The epitome of trendy? I think so. San Francisco? Not so much. It actually reminded me a lot quintessential trendiness at SoCal restaurants. Regardless, the food at TRACE was great. After ordering our libations (mimosas were our choice), we proceeded on to main entrees for which I chose the Eggs Chilaquiles. Pretty delicious, I must say! The cotija cheese was so, so fresh and a great topping to the dish. The portion sizes were quite large for a hotel restaurant, so rest assured that you're definitely not overpaying. The $14 dish was worth its price tag. I'd return to TRACE again, even without the Gilt City voucher. read more

Food was delicious! The branzino in particular was juicy and flavorful. Unfortunately, the service was not quite up to par - there were only three tables of guests and yet the servers were not very attentive. Took them forever to take our plates, get the check, etc, and getting their attention was challenging. One of the servers was super rude and hasty when he spoke to us, our main server was courteous but we did wish he was more available. read more

Although I didn't enjoy my dish, due to a personal preference, I enjoyed my experience @Trace. The ambiance was comforting and easy. From the two lovely and accommodating host (Cenel & Irilis), to receiving outstanding service from Alvin, it was a really good time. As far as the food issue; it won't keep me away, there were plenty of other options I'm eager to try! read more

Our server KIM made the experience INCREDIBLE! It was our honeymoon and we were very pleased with everything Kim did to make it even more special. We ordered steak (perfection) and chicken (great). TRACE provided complimentary items because it was our honeymoon and this made my wife happy which in turn made me happy. VERY DELIGHTED. THANKS AGAIN KIM! We hope you see this! read more

Tried this restaurant at the W with a group of friends who suggested it. The service was mixed. The man who brought us bread and beverages, I did not care for. He was just a little abrupt, possibly seemed a little cranky. The waiter, however, was excellent and personable. The food was decent. Not mind-blowingly good, but decent. The bill came out to a little over $50 per person. At that point, the meal didn't seem so good! It was alright, but overpriced for what it was. The vibe was weird. Ultra-modern and a little gaudy in decor, but the place was almost completely empty--on a Saturday night! I really want to give this either 2 or 3 stars... It wasn't at all a bad experience, and the food was decent, but I'm not likely to go back. read more

I would give this a 3.5 star rating, but not a 4. While the menu changes constantly and they rotate things in and out, my favorites over the last few big changes were 1. whole oat groats served with milk and rosemary. 2. Bone marrow 3. Shigoku oysters 4. Every now and then the waiter would serve artisan breads (rye with olives baked in them, buttermilk bread, etc) which were so great. The price however is a bit over the top. read more

Trace will always be XYZ to me. However, their burger does not measure up to XYZ. Don't get me wrong its good, but XYZ's burgers were much better and slightly bigger w/real bacon strips. Traces homemade chips are tasty if you chose instead of french fries. read more

The W tried hard to make Trace a cool restaurant instead of the hotel coffee shop breakfast restaurant. I had the travelzoo 3-courses dinner with cocktails pairing deal. First course was the ginger carrot soup with pork belly bites, super tasty! The main was grass fed steak, which was cooked well. Cocktails ($15) were always great at the W. Overall a fun night with pretty good food. But without the deal the dinner would be $100 a person before tips and tax. So it might be a little overpriced. Wait for the next deal I will recommend to check out the restaurant. read more

Attended the Yelp Elite event. First, I want to say how AMAZING the staff are here. I've seen many people who are staffing Yelp Elite events crack under the pressure of our masses, but these guys were professional and with a smile the ENTIRE TIME. I did not see a dish sit for more then seconds when emptied and I didn't see a staff without a smile. Really Amazing! The food was wonderful, the Crispy Berkshire Pork Belly being my favorite, tender and crispy all at the same time with a smokey flavor punch to die for. Another favorite was the Lamb Shoulder and Mini Cobb Salad. The tasty bites had me longing for more and I can't wait to bring my boyfriend, J here for date night! Thank you to Trace for allowing Yelp Elite to take over for a night! read more

Decided to eat here because we were staying at the W hotel anyway, felt jet lagged, and hungry. Friendly and attentive staff EXCEPT for our waiter. The hostess greeted us cheerfully, seated us, and poured us water. The food runner made sure we had our drinks, meals, and bread. The waiter took FOREVER to take our order, didn't ask how things were, and then took FOREVER to get us the dessert menu. The food was okay. Got the raw oysters, which were super fresh and yummy. I ordered the braised pork shoulder as my entree and was not impressed. Although the meat was tender, it was too salty. I also got to try the chicken, which was crispy with nice flavor. Dessert was okay as well. We had the avocado ice cream and the panna cotta - both were good. read more

Decent breakfast; not super spectacular. But the evening bar service was great. Love the various flatbreads- very tasty. read more

I came here for brunch on a double date with Cathy Y. and the bfs. We had a Travelzoo deal that gave us a great price for a brunch entree + cocktail. I really liked the decor when we got there - it's very modern. Based on the voucher we had, we were only supposed to have three or four choices for brunch, but our server was very friendly and said they were flexible with what we could order so other brunch entrees were also allowed. I was very impressed they were so flexible considering it was a pre-paid voucher, but that was about the end of what impressed me. After we ordered, service was very slow and spotty. One of our party never got the juice he ordered, one of the entrees that came out was not what we had ordered and it took about 20 minutes to even find waitperson to get our check. The food was fine, pretty standard brunch fare with perhaps a nicer presentation that most places. Perhaps service is better when you don't use a voucher, but I most likely won't go back to find out. read more

I came to Trace as part of the amazing Yelp Elite Event party. I am impressed with everything from the ambiance, decoration, people, food and drinks. The food is definitely top notch. My particular favorites of the night are lamb shoulder with gnocchi and pumpkin ravioli. I can imagine myself eating the whole entrees. Free flow of drinks (cocktails, red wine, cava and beer) are great but we all should drink responsibly. Thank you Yelp and Trace for organizing such a fabulous party. You really set the bar high for 2013. I look forward to an exciting 2013 with Yelp Elite! And yes I will make sure I come back to eat at Trace. read more

Celebrated a girlfriend's bachelorette party a few weekends ago. We stayed the night at W Hotel and decided to try out TRACE for dinner since it was close. The hostess was sweet, greeting us and seating us right away. I noticed the place wasn't busy at all but thought nothing of it until later on. We were sat and waited a while for our server to come, even longer after we ordered our food, and were not checked on again until we asked to be. There were only two other tables seated so it was very inexcusable. The food? Disappointing. I ordered the Farro and White Bean soup, it was "meh", along with an asparagus flatbread which was okay. One friend ordered a medium-well burger which came out rare and I also shared the Chicken Meatballs with the bride-to-be and they were dry. It would have been more edible if they served more sauce. Finally, another friend ordered the Fregola Sarda "Risotto." Let me just say, it was nothing like a "risotto" and when we spoke with the manager, she explained they named it that to let people know it's the closest thing to a risotto. I'm sorry, I've never seen or tasted a risotto so dry. The manager was nice enough to comp the meal without us asking after we told her our thoughts about the food and service. If it were packed we would understand not being checked on but it wasn't and we felt forgotten. Needless to say, I won't be eating there again. read more

I was pleasently surprised that I enjoyed dining here. Enjoyed a delicious dinner with excellent service the other evening with friends while watching the rain fall. Started with a delicious flatbread with cheese, sausage and some other toppings I don't recall, followed by a main course of pasta with broccolini. At the beginning of the meal, was offered a choice of delicious homemade breads to sample, of which I chose the olive bread. I'd definitely go back! Extensive wine list looked great, but I opted instead for a glass of iced tea with a shot of Triple Sec. read more

Decor: Monochromatic, looks like HGTV made it over for $500, and frankly unappetizing. Food: Olives - good. Lots. Can't screw up olives that much. Salmon - tasty, needed more vegetables, bit overcooked. Beet salad - good but beets were underdone, there wasn't enough burrata and the overall portion was small. Drinks: Ice tea was good - free refills. Woopdido. Service: Excellent. So, why the 2 stars? I've experienced better AND cheaper. For the above it was over $70 w/ tip. Too spendy for lunch. Too spendy for the amount of food. read more

Can't say I have had a better brunch meal in a long time, period. And I have high standards. Used the travelzoo deal, 2 brunch + 2 mimosas for basically half off. You do pay auto-18% gratuity onsite, but it is worth it. lady and I both had the steak and eggs. BOMB. phenomenal. Huge 8-10oz steak, two scrambled eggs, potatoes. Just absolutely perfectly prepared. Big meal, She would have taken leftovers if we lived local. service was decent, good. the Hotel and restaurant are typical trendy upscale clean awesome W style, love it. Would recommend, and go back in an instant if in town. read more

Two lunches at Trace one OK, the other whatever. The OK: crispy(!) gnocchi with pork shoulder, velvety and delicious. The other was their Pork Belly BLT and tuna tartare, both served with house-made pickles. While the BLT's yellow tomatoes were visually stunning, they were on the bland side and the sandwich bread was borderline fragile. Glacial service, good if you've got the time and you don't want to be bothered, but I felt abandoned once the entree came. read more

I was very pleasantly surprised by Trace. went for a Dine-about-town lunch (solid Pate, Yellowtail salad, Croque, etc) and really enjoyed all the food. The space is very cool, very good service (Joey was great!) and fun food choices. I usually avoid hotel restaurants, but I'd go back to Trace. read more