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    The Magic Toybox

    4.8 (43 reviews)
    Open 11:00 am - 6:00 pm

    The Magic Toybox Photos

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    Jack R.

    Super friendly staff and a great local toy shop for the community. I was just browsing around and the staff made me feel welcome and there was no pressure to buy anything. They have a lot of children's toys for your young ones. I was looking for some Lego sets, they didn't have them, but this shop was definitely worth checking out. I wish them all the best!

    Outside
    Rosmond P.

    I like this little store. Very small and quaint but you can find a kind of stuff that you want. They have kids toys games hot wheels everything that you needed. And the service was great as well of course this is a small store but if you can't find it in a bigger store can find it I like this place. I found a Heartwell that I have been looking for for quite some time in the store.

    Our daughter checking out the amazing window display of stuffed animals shown off by the staff.

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    3 months ago

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    Paige M.

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    3 months ago

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    Paige M.

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    2 years ago

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    3 years ago

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    Paige M.

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    4 months ago

    Great local toy store. Has Folkmanis puppets. Friendly and helpful. They gift-wrapped for free.

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    Paige M.

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    11 months ago

    Perfect spot in town for a last minute gift. Great variety and awesome value. Really appreciate the care put in here.

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    Paige M.

    Thank you, Caitlyn. I hope you found everything you needed.

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    9 months ago

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    Paige M.

    Helpful 1
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    1 year ago

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    Paige M.

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    1 year ago

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    Paige M.

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    1 year ago

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    Paige M.

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    2 years ago

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    2 years ago

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    1 year ago

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    1 year ago

    Love this shop! Great selection of kids toys, plushies and arts and crafts. Friendly staff and love shopping small businesses.

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    5 years ago

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    3 years ago

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    2 years ago

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    2 years ago

    Cool toy shop, great selection of new stuff and vintage stuff. Wide range of prices too. Highly recommend!

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    3 years ago

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    3 years ago

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    4 years ago

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    Paige M.

    Thank you Enrico, it was a pleasure speaking with you!

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    5 years ago

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    5 years ago

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    4 years ago

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    4 years ago

    Such a great addition to Pacifica!! We shop here all the time!! Staff is friendly. Lots of choices.

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    2 years ago

    Brought my grandson for a special treat. Fun lil store! I would definite go back and get more stuff.

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    4 years ago

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    Paige M.

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    4 years ago

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    4 years ago

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    5 years ago

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    3 years ago

    This store has a lot to offer, plus a very friendly and helpful staff. The Scrabble works great!

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    4 years ago

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    4 years ago

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    Paige M.

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    4 years ago

    Small but packed! Locally owned shop with a massive selection of Legos, fidget toys, stuffed animals, books, puzzles, everything!

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    3 years ago

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    Paige M.

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    4 years ago

    Small little toy store but has a great selection of toys. Staff are friendly and my daughter loves the store.

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    Paige M.

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    5 years ago

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    4 years ago

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    Page 1 of 2

    Ask the Community - The Magic Toybox

    Do you sell Sanrio or hello kitty products?

    Hello Erin, Yes! We do carry Sanrio and Hello Kitty products, but we frequently sell out. We are working on broadening our selection, and increasing our inventory. We currently have some Hello Kitty Funko Pop! Figures in stock, and a small selection… Read more

    View All 2 Questions

    Review Highlights - The Magic Toybox

    Super friendly staff and a great local toy shop for the community.

    Mentioned in 3 reviews

    Read more highlights

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    IYKYK! You can find cards In Stock here! Can't find it at the local stores at all? Last I checked,…read moreall of the stocks were gone from the big chains. Look no further, and hop over the hill to this seaside comic and card shop! I have been here many times over the decades, and they do not disappoint. They even have a manga section! The guy there was cool too as we chatted - Payton, I think. I can edit this to correct it. We were talking about comparisons of different editions of D&D, the latest MTG crossover, the awesome, open gaming space they have to offer, and comics. Great guy, great shop!

    This one's tough because I don't want to leave a bad review for a place I've been to once, but I'll…read moregive you all the details of my visit. Upon walking in the door, I peeked to my right and saw a magazine rack selling Fangoria. Right on. Also, saw the fella' behind the register and immediately went up to him to ask where the new comics were, as it was a Wednesday. He kind of points to his right and says "It's where the sign for new comics are." I couldn't see it. There were racks in front of where I was standing and that section. I asked so I wouldn't have to wander through the game tables and other merchandise. I was looking for new comics. Thought it was a little rude, but it didn't really bother me. So I get to the new comics section. It's completely unorganized. Or maybe it was organized, but by someone with an OCD disorder that only makes sense to them. Is it that hard to have DC, Marvel, Boom, IDW etc separated nicely to look through the issues by company? It was madness. Also, the comic racks were a bit ramshackle. A lot of the books were bent, worn, and some even looked folded in half when I was looking. I wouldn't buy a six dollar comic for any reason in that kind of condition, considering they were supposed to be "brand new". I continued to look through the stuffed, unorganized shelves to find something to buy as what I was looking for was nowhere to be found. That's fine and I'll get into that in a moment, but I wasn't just/only looking for the "hot" comics right then. Image is always coming out with new number ones that look interesting, and I couldn't find anything. Seriously, I wanted to spend some money, so I'm trying to find absolutely anything. Didn't happen. So, I go back up to the register and just ask about the titles I'm looking for. Every title I ask about I get a two word answer, "Sold Out". Now, this is fair, I was there late and the fellow told me that his patrons are usually coming in around noon and buying the new books up then. Bummer for me. Seems if your stock gets eaten up that quick, you'd order a few more copies of said titles, but I don't know how to run a comic shop. Who knows? Okay, better things. It isn't really my bag, but it seemed like they had a lot of boxes of back issues. I doubt that place is going to let you grab a key issue for cheap, but it's probably worth checking out if you're trying to complete a run. So, that seemed decent. They had a shelf of trades, nothing caught my eye because I either have already read or own the ones I would be interested in, but I suppose it would be worth a look. They were all fairly older, and it didn't seem like they were discounted at all. I did not exactly peruse them to see if that was the case, just seemed that way. That's okay, though because it's far better to support an LCS than just snagging them online. I saw that they had some gaming tables, and some folks were doing just that. It's always a nice addition to a store. I didn't even head in that section, so I have no insight on cool boardgames, RPGs, or card game selection. Could be great. The sign on the outside says "Anime Imports", instead of "CoastsideComics", so maybe that's what they do and comics are just a backseat now. I don't have the option to get there early, so I could have started a pull list and waited a couple of months for that to start getting going. I'm buying about fifteen-eighteen titles a month, but I couldn't get over how they treat their shelved comics, so I decided not to. Conclusion: This is not a store for me. Not organized. About a quarter of the books look like they've been read over and over and kept in someone's back pocket. No way to pop in and get something new after one pm. Register guy was okay, but not very helpful with the slightest touch of...I dunno, it wasn't completely rude, just kind of unwelcoming to an obviously new to this store customer. I tried desperately to find something to buy, and I'm a comic guy! I would have bought anything that looked remotely interesting. Just didn't have anything. I guess that's it.

    Sekaido - Demon Slayer figurines.

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    It didn't blow my mind away like the other Sekaido location at Valley Fair, but they still have…read moresome pretty decent deals and a couple of gems like an orange Domo-kun vinyl figure, as well as the more popular and casual series (shonen slop lol). Staff welcomed us when we visited and let us know that they were available if we had any questions to ask them. There's various plushies from anime series and kawaii characters, keychains, lots of figures of different types ranging from unfortunately Funko pops to prize figures and scale figures. There's a couple western fandoms like comic book series etc here. Overall a decent stop if you're already at the mall and want to peruse some anime goods.

    So far I have been to several Japanese Animated Cartoon Stores In the bay area and the places that…read moreI have been to is Japantown, Chinatown, which is in San Francisco and the other places that went to was at Daly City Serramonte Shopping Mall and the Milpitas Great Mall Of San Jose!!! When I went to the Sekaido store at the Serramonte Shopping Mall Daly City location this store was filled with a lot of Japanese Animated Cartoon Figurines Like Sailor Moon & Her Sailor Scouts... When I was there I ended up buying myself a Sailor Venus Figurine and you can see the picture & video that I have posted Not only that they have a lot of Pokémon Stuff & A big selection of Pop Minis!!! If you collecting Japanese Animated Cartoon Girl Figurines Or Sailor Moon,Pop Minis Try Going To The Sekaido Store at the Serramonte Shopping Mall location is a very cool store to go to!!!

    The Magic Toybox - toys - Updated May 2026

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