Specialties
THE BOSS® Dallas isn’t just another flooring store or fencing supplier - we’re a destination for homeowners, contractors, and interior designers looking for style, proven products, and expert guidance all in one place. As a family-owned, woman-owned business led by Rachel Bell, we’re proud to be one of the few women-led companies in this traditionally male-dominated industry.
Recognized on the Inc. 5000 and SMU Cox 100, THE BOSS® is one of the fastest-growing home improvement companies in DFW, but what truly sets us apart is the experience. We offer a curated selection of on-trend and exclusive flooring, wood fencing, composite decking, shiplap, and timbers, paired with competitive pricing and in-stock availability so you can move fast on your project.
Whether you’re a DIYer, builder, contractor, or designer, our expert team provides hands-on support, honest advice, and tailored solutions to help you get it right the first time. We don’t just sell materials, we help bring your vision to life.
And when you walk through our doors, you’ll feel the difference. We’ve built a business rooted in relationships, community, and a no-pressure, high-energy environment that makes planning your project actually enjoyable.
Stop by THE BOSS® Dallas and see why so many in DFW choose to FLOOR IT. FENCE IT. LIKE A BOSS.
History
Established in 2008.
THE BOSS® was founded in 2008 in a two-bedroom garage in Euless, Texas, during the housing boom, starting with discounted hardwood flooring sold on Craigslist for $0.59/sf. Demand quickly grew among homeowners, contractors, and house flippers across Dallas-Fort Worth.
Today, THE BOSS® is a leading Dallas flooring and fencing supplier, operating from a 60,000+ sq. ft. warehouse on Harry Hines Blvd. We offer hardwood flooring, luxury vinyl plank (LVP), laminate, carpet, wood fencing, pre-stained fence pickets, composite decking, moulding, shiplap, timbers, and building supplies.
We proudly serve homeowners, contractors, builders, and interior designers and decorators across DFW, providing expert guidance, custom project support, and curated material selections.
Recognized on the Inc. 5000 and SMU Cox 100 and featured on CNBC, THE BOSS® is a woman-owned business led by Rachel Bell - one of the few women owners in this industry.
Meet the Business Owner: Rachel B.
Rachel Stiver Bell is the Founder and CEO of THE BOSS®, one of the most recognized flooring and fencing suppliers in the Dallas-Fort Worth area. A University of Texas at Austin graduate, she built her career as a VP and Group Media Director at TM Advertising before launching THE BOSS® in 2008, growing it from a garage startup into a trusted destination for homeowners, contractors, builders, and designers across DFW.
As a woman-owned business leader in a traditionally male-dominated industry, Rachel is part of a small group of female founders reshaping the home improvement space. Beyond business success, she is most proud of raising her three children while building the company from the ground up.
Ask Rachel what matters most, and she’ll point to her team and the strong, lasting relationships built with customers and vendors - creating a culture of trust that keeps people coming back.