We used Tag's for our wedding cake, and they were extremely accommodating with the venue's specific delivery times and went out of their way to ensure the cake was delivered during the available time. Also their cake is absolutely DELICIOUS. Very moist and the frosting isn't overly sugary like you find on some cakes. I also appreciated that they boxed up the trial cake for us to take home so we could share with my parents. A nice touch! read more

So good! I wish I lived closer so I could come here more often. Although, it is probably a good thing that I don't because I would seriously stop here every day. Last week my husband and I stopped in for the first time and I was very pleased. He went with a pecan danish and I went with some sort of raspberry thing. They were both delicious. Plus, their prices are super reasonable. I can't wait to go back. read more

This is a great bakery; I don't know why it is not # 1 but you should check this out if you want lovely traditional baked goods; cider donuts prefect for fall, florentines a delight and their traditional cake w buttercream not too sweet and balance of frosting and cake. Great service; so much better than Magnolia in NYC. read more

I absolutely LOVE the florentines here. They are definitely one of my favorite cookies to have. I could get a whole box of these and eat them every day and wouldn't get sick of them ever. I will soon come into the store to check out some of the other things they have to try. If you haven't had the florentines, try them immediately! read more

Had a very bad experience there. I ordered and waited and waited to get my food. Two staff people there just ignored me. Ten or so minutes later I asked for it again...so the woman poured the soup for me. Took a few seconds. There was no reason for me to wait. They were just ignoring me. And then the soup was awful. I will not go back there again! read more

I got some cookies (florentines included) from Tag's for an event, and I was not disappointed. The only con is really that it's not as conveniently located as Bennison's, but they're accomodating with orders and their treats are delicious. So if you have a car or don't mind taking the 201 bus or the Metra to get there.. by all means, stop by! :) read more

This is absolutely my favorite bakery in Evanston!! I always use them for special occasions and have never been disappointed. The fruit filled cakes are a must. And the cherry strudel is hands down my favorite thing there. Plus they have the friendliest staff. read more

Their Florentine cookie was one of the most amazing cookies I have ever had. It was like a thin piece of English toffee in cookie form. Wonderful butter cookies. Sadly, all of their flaky pastries, the turnovers, donuts and apricot sticks, were old enough to have lost their flakiness, and the chocolate chip cookie was way past due. They really need to throw their old product out sooner. read more

If I am ever on a diet and you present Tag's Florentines or Smile face cookies in front of me I will quickly forget the meaning of the word diet. Their other selection of treats are also tasty, but these are just too good to pass up! The cakes are also very moist and flavorful. It's a small bakery and they have always been very friendly. read more

This review is strictly about their donuts. I've been a donut freak ever since I moved to the West Coast and couldn't have my annual Dunkin' Donuts sprinkle-covered munchkin fix. Well, I came back to Chicago and discovered that America runs on crappy, stale donuts, so now I'm trying every bakery donut I can get my hands on. I must say that Tag's donuts are better than Bennison's -- the yeast-risen plain donut I had had that awesome three-dimensional yeast flavor (sounds gross, but if you've had Bob's Donuts in L.A., you know what I mean), and the sour cream donut had a moist, delicate crumb. Both were ridiculously fresh, especially considering that I visited them at 3:30pm on a Monday! They don't seem to really advertise the fact that they have these goodies on their website...guess that means more for me! read more

Tag's Bakery makes me wish I lived in Evanston so I could frequent it a lot more. I've only been there twice but both times I was transported to bakery heaven. Picture the quintessential bakery in your mind and bam--that's what Tag's is. Their smiley face cookies are out of this world....the ladies behind the counter are always super friendly and the place is so quaint and smells great. And their selection is huge! Wonderful place to go. Just a heads up--they don't take credit/debit under $10. read more

Cute little shop. Cookies are really good and staff was very friendly and helpful. Will be back for more cookies!

growing up only a few blocks from tag's, walking here on a saturday morning for a freshly baked donut was tradition. nothing can beat their cake donut with chocolate frosting (and yes, i am drooling right now). oh wait, then there's their smiley face cookies, and tarts, and cakes, and butter cookies and and and....yeah. everything in here is ridiculously delicious. whenever my mom makes a trip to see me, she always shows up with the little white box with the red/white string tied around it. no matter what's inside leads to instant happiness. read more

I am an Evanston native that has grown up around the area in which Tags is located in. Yesterday my mother and I went into tags to see if they could possibly provide some services for my sister's baby shower. When we walked into the store there were no other customers at all in the store. My mother and I stood in the store for fifteen minutes and still was not serviced and the employees brushed off and did not response to any of my mother's question. However, when a Caucasian couple walked into the store they were greeted and serviced immediately while me and my mother still hadn't received any type of accommodations while being present into the store. We left the store and ordered from another bakery on the strip. We then proceeded to come back because my mother wanted to know why the customer service was so horrible. The two employees that we spoke to (both ladies were heavy set; one was black and one was white) proceeded to say that they assumed that we couldn't afford the things and the store and that they don't give free samples of food to people. You can tell by appearance when looking at my mother that she has money and stature in her field. My mother politely informed them that she is a doctor and making assumptions about what they believe that customers can or can't afford is disrespectful and unprofessional. I have been going to tags for years and I don't think that I will go back again due to the customer service. Honestly I would've appreciated the true honesty of both ladies if they would have said that they prioritize Caucasian customers over their African American customers due to them being the main people that live in that certain area. I really used to love going to tags but it is not the place that I once known it as in the aspect of customer service. read more

Tag's makes the best birthday cakes. Ever. The cakes are gorgeous and taste good too, which is a rare combo. Lots of places have beautifully decorated cakes that taste like sawdust. Not Tag's. The cake is moist and sweet, and the frosting is a perfect blend of sugar and butter. Not too sweet, and not so rich that you feel you've just eaten a tub of shortening. Completely perfect. As for decorating - these folks are the pros! They have a huge book of sample designs, or bring in a photo, or even just describe what you want - they can do it! My family has had cakes decorated like a golf course or bowling alley, a map of the solar system, and even one where they drew an amazing likeness of my brother in frosting. They make train themed cakes that look like a scene from Thomas the Tank Engine, complete with a 3-D tunnel made of cake & frosting on top. My absolute favorite design is flowers completely covering the top - the cake looked like a flower basket. And these weren't just run of the mill roses - they were actually shaped like different varieties of flowers, and even had clusters of grapes made of frosting dangling over the side. They don't skimp on the frosting either - depending on the design, the frosting on the top of the cake can be a good inch thick. Want just a taste of cake? They sell all sorts of fancy pastries - small slices of a variety of different cakes, cupcakes, cakes with domes of frosting (did I mention how great the frosting is?), petit fours, eclairs, you name it. And then there's the donuts - over a dozen varieties, and you can even special order them. One year my son wanted chocolate donuts with yellow sprinkles for his birthday party, and Tags was able to do it, no problem. I haven't tried their huge selection of breads, but their harvest scones are perfect with a cup of coffee in the morning. They also have the typical selection of European bakery butter cookies, which aren't my favorite, but for that type of cookie they make some of the best - a little sweet and an easy to eat texture, not crumbly. They make big decorated cookies too, in kid friendly shapes like dinosaurs & teddy bears, and also in seasonal and sports team colors. Tag's is definitely one of the best bakeries out there! read more

In November, I bought a Black Forrest cake here for my husband's birthday. It was delicious. He picked it up and there was no complaining, so I assume it all went well. It took a while to place the order over the phone, but it was ready the same day and it was delicious. We'll be going back. read more

Our fantastic office manager got me a birthday cake at Tag's. At first I was iffy, the frosting was over the top old school balloons, not too pretty. The cake however was DELICIOUS. Chocolate with buttercream frosting. All buttercream, no spun sugar, no whipped cream, no fruit filling, just classic deliciousness. read more

If you have never tried their Florentines, you must! Their butter cookies are excellent, so are the frosted sugar cookies, plus, they get creative with the shapes, so kids love them. Coffee cakes are great too. The staff is friendly as well. read more

Just got back from visiting family in the area. Went to this bakery 3 times in a week. Cakes were awesome and so were the donuts. Try the chocolate donut with chocolate glaze. Yummmmmm. Also had cookies, carrot cake and red velvet cupcakes. Everything was fresh and very tasty. read more

Have purchased birthday cake at Tag's for decades and have always been most happy, but recently with the change in rules about transfat, the change they have made to the buttercream frosting is a real disappointment. Won't be doing that any more. I do add, however, that most of the rest of their baked goods without the frosting are still very good and worth purchasing. read more

These folks have made wonderful creative birthday cakes for my kids. When I couldn't find a Pokemon cake anywhere, I bought little pikachus and such on Ebay and then brought them in to Tag's, where they created these wonderful, whimsical cakes. And this place makes awesome cider donuts, which are very hard to find outside an apple cider mill. read more

I tried out Tag's for the first time today since there was finally NO line to get inside the place. Seemed like standard bakery fare, so I opted for a baklava. Sadly, it lacked flavor. Nice crunch, but no butter flavor :( read more

I've been going to this bakery for ten years now. I live about half a mile away and it's the closest bakery to me and I'm so thankful for that! Staff is friendly and very helpful. All their goodies are on display and everything looks and IS irresistible. From cookies to pies to cakes and quiches, this place does not disappoint. My normal order is a smiley face cookie. What can I say? Their cookies are so soft and not too sugary and their frosting isn't pure confectioners sugar like some bakeries use. Ill keep coming back! read more

Love this bakery. The pastries are lighter than at other bakeries and aren't overly sweet. I especially like buying their birthday cakes, breakfast pastries and especially tea cookies. Looking forward to trying their recently opened cafe. read more

It doesn't get better than this!!! Everything that you would want in a bakery, friendly staff, customer numbers, delicious treats to sample and amazing baked goods. This is one of the only bakeries that carry French Raisin Rolls(frosted and not). Good eating. read more

I wish Tag's was open on Sundays. Their smiley-face cookies are the best and happiest dessert ever, at a better price than their Evanston competitor. read more

i've gotta give this place 2 stars for their cake. while the cake-part was moist and satisfactory, i am not a fan of their frosting. tastes a little too much like whipped air. i prefer a frosting that sticks to you, like what you find at mandy b's. read more

i took one bite of Tag's Florentine and instantly understood why my friend saved the little box of them she received as a gift in the freezer for as long as she could, and shared them with reverence. that was years ago, and i made sure to remember this place. now that my friend lives in Greece, i drove all the way to Evanston just to get some Florentines to send to her. read more

Absolutely HORRIBLE! Dried out bakery....yum! Do not waste your time on this place- and their attitudes - right up there! If you enjoy that heavy - thick cake resembling cement- go for it! Thanks..... read more

Came in recently looking to pick up a snack for my two kids. Lady behind counter couldn't crack a smile and seemed annoyed by us. (kids were silent, acting fine). Muffins were excellent. I don't know, maybe a bad day? I'm going to try again and see what happens. read more

Came here right when they opened. Ordered a few cupcakes, my favorite being a lemon raspberry that was to die for. Eclairs weren't so great, i'd skip them next time. Originally came here for cookies but when I got there, they looked like they had been out from the previous day, which was really disappointing. Again, they're the reason I came here in the first place so I ended up getting just 1/2 pound. Brought them home and sadly they weren't fresh. :( 4 stars for the cupcakes. read more

Oh, Tag's, how could you do this to me? I got up early the other day and headed off to Tag's to buy a coffee cake for a meeting, as I did not have the time to bake anything. I picked up a pretty, round streusel coffee cake, and headed over to where my meeting was going to be held. There I cut the cake and put it on a plate. I sampled a piece. No! The coffee cake did not taste day old, but days old! I gave a piece to a friend who also bakes, voicing my concern. She took one bite: "Definitely not today's!" she said. I was sad, disappointed, and embarrassed that the food I brought to the meeting was absolutely third rate. I also felt cheated that they charged me a pretty penny for a very inferior product. I am giving Tag's 2 stars, as 3 stars means "A-okay," and what they did to me wasn't okay at all. read more

Great, friendly service. My first time there and I wanted at least one of everything! They offered me a sample of their special florentine cookie -- yum! Everything I ate was delicious -- danish, butter cookies, cobbler -- it was all good! I will become a frequent customer - I can't wait to try the rest of their treats! read more

There is not enough stars here to express how happy I was with the cake for my son's birthday. I came to Tag's a little weary because I have had a good experience with another bakery previously but after they refuse to make the cake the way I wanted it I looked for other options and I found Tag's. After talking to the chef decorator - master :))) I kind of liked what he proposed and the options he gave me but I have not seen any other work of his besides the albums at the bakery. And you know no cake is good looking enough for your child :)))) I was not completely sure if the cake will look the way I wanted it to look. On the 31st of December I went to pick it up and was I amazed ?????? it looked even better than I ever imagined. He captured every essence of what I had in mind. The colors were vivid and alive and just the whole cake was a big happy cake. I was speechless. Not to mentioned the taste - really soft and easy and airy... not those heavy buttery tasting generic cakes. That one was so light you can easily eat the whole thing. The art work - I can't stop talking about it - the details were just amazing he - the decorator thought about every detail - I could not have made a better choice. I want to say thank you one more time to Tag's for the excellent job. read more

Yes, the Florentines are delicious but I consider them more of a candy than cookie and I like cookies. The smiley face cookie is delicious! The frosting thick and white chocolate tasting. But my favorite thing is their streusel strip. Buttery, sweet delicious coffee cake. Theirs is not too thick so the streusel to yeast cake ratio is perfect. I make a special trip just for this. Not a big fan of their cakes but the breakfast treats are very good. read more

Highly recommend the smiley face cookies (or the other various shapes and designs, ie, cubs, flowers, animals). The frosting is of a chocolate consistency and goes great with the hinting of cinnamon in the cookie! I've been eating them since I was a toddler! The other baked goods are also delicious and they have lovely holiday specialties! read more

I love Tags. The bakery goods are wonderful. The people are delightful when they wait on you. It's a great bakery that I use often.

Not widely advertised, or well appointed. Just the most delicious cake. Wide selection of mouth watering choices with traditional cakes, but also in small portions. So you can offer one or two portions of 5 or 6 different things, instead of just a single cake. All their frosting, is light and creamy, not heavy with sugar. And I'm not even getting into the cookies, coffee cakes, etc An Evanston institution throughout my lifetime with good reason. read more

Their world famous Florentines are spectacular! I send boxes to relatives in New York City because even NYC can't compete with these! They appeal to all ages - my mother's favorite cookies when she was well in her nineties, and my nephews' favorites when they were away at college. And if you're a mocha buttercream lover, you're going to the right place. And their caramel pecan coffee cake is required at all office events. If you're a dessert lover, this place is a must! read more

This place is okay...not the best. Bennison's is much better. Ordered my wedding cake here and it was nothing compare to Lutz's bakery. The customer service has something to be desired...it was as if I was bothering them to be waited on. They are a neighborhood bakery and that is what keeps them alive...I would never go out of my way to go there and am in the neighborhood daily and would rather go to Food Stuffs if I want something sweet. read more