I've eaten my way around Pasadena a lot and can honestly say this is probably the only good meal that you can get for $10. [[HIGHLIGHT]]The restaurant is never that busy, but don't let that fool you, because every time I've passed by, it's mostly people grabbing takeout.[[ENDHIGHLIGHT]] Their menu is very limited. I got the beef-lamb shawarma. For 6 inches, it's not a ton of food but it's a fair amount. There was a good amount of beef and lamb which was cooked really tender, and I liked the combination of sauce and vegetables they used. The taste wasn't overwhelming and I don't think it needed anything additional. They even have Sriracha sauce on the side which I used and it added a nice flavor kick. Definitely will be back when I want something small, good value and convenient. read more

food is tasty,but the service was very slow and very expensive parking is difficult to find [[HIGHLIGHT]]you can sit outside or inside[[ENDHIGHLIGHT]] [[HIGHLIGHT]]not very fancy[[ENDHIGHLIGHT]] read more

I've driven past this place so many times and always thought about trying it, so I finally went out of my way to stop in. I asked which wrap was better--chicken or lamb--and he told me honestly, both are amazing and popular. In my head I was thinking, "yeah, okay... we'll see." I ended up getting a 6" of each to try, and he wasn't lying. Both wraps were incredible. The pita had a light, crisp texture, and the meat was super tender and full of flavor. I'm really glad I gave this place a shot--I'll definitely be back. I also had the chance to meet the owner, who was very welcoming and kind. He shared that he's from Syria, which I really respected due to the authenticity. read more

Trying Suncerely Syria for the first time because that 12" wrap looked too good to pass up -- and it absolutely delivered. The beef-lamb combo is fragrant, juicy, smoky, and incredibly tender. While the wrap leans toward the pricier side, the portion is substantial and packed mostly with protein, so it feels worth it. The sauce ties everything together beautifully -- creamy, garlicky, tangy, with just a slight bitter finish that rounds out the flavor profile and keeps it balanced rather than heavy. Next time, I'm going for the plate. The portion looks even more generous, and it's actually a better value since fries are included. Always a good sign when you're already planning your next order. read more

Sincerely Syria - 12" Beef Wrap - Middle Eastern Near Me - Pasadena, California

The absolute best! Seriously it never disappoints! I got the 24" shawarma plate and ate half for dinner and saved the rest for lunch. If you want authentic shawarma this right here is 10000/10. The employees are so kind and hospitable...truly some of the kindest people I've ever come across. Making the food even more good. Can't wait to come back for more deliciousness!! read more

Sincerely Syria - 24" Chicken Plate - Middle Eastern Near Me - Pasadena, California

I'd seen Sincerely Syria across the street from the parking lot on the corner of Fair Oaks and Green, and wanted to try it. I ordered the 12" beef plate which came with cut pieces of beef shawarma wrap, French fries, pickles and tahini. The French fries were very hot and crispy with a nice color and very good potato flavor. The beef wrap was pretty good but pretty oily. In fact the oil was dripping out of the wrap to the point where it was a bit unappetizing for me. Others might find it to be "juicy" but to me it was just oily. The beef tasted a little gamey, but not in an unpleasant way like the oiliness. Perhaps, I'd do much better with a chicken wrap the next time I'm there. However, Father Nature Lavash wraps is just a block away and they have excellent chicken shawarma wraps. That is why I opted to try the beef at Sincerely Syria. read more

Sincerely Syria - 12" Beef Plate - Middle Eastern Near Me - Pasadena, California

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Recently tried Sincerely Syria in Old Town Pasadena with my parents--and it exceeded expectations. I grew up in Syria and have spent 20+ years in the U.S., and I've been chasing that authentic chicken shawarma ever since. Most places don't quite get it right. This one does. If you're used to the Americanized version, it may taste a little different--but this is what real Syrian shawarma tastes like: well-balanced, flavorful, and not overly heavy. [[HIGHLIGHT]]The ambiance is simple and unfussy, but it adds to the charm--Arabic music playing on the TV, a cozy booth setup, and warm wood tones that give it a casual, homey feel.[[ENDHIGHLIGHT]] My parents struck up a conversation in Arabic with the owner, which led to such a warm, generous moment--he offered us drinks and a beef shawarma on the house. I didn't try the beef, but they loved it. Portions are generous (easily shareable), and every bite was on point. Between the food and the genuine Syrian hospitality, this place stands out. Will absolutely be back. read more

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We've walked passed this place so many times and finally decided to give it a try. BEST shawarma I've had. Simple menu, but so delicious. Had the beef and chicken, both were great but beef was my overall favorite. Will definitely be back. read more

Fantastic Syrian-style gyro bites! I've had both the chicken wrap and the beef/lamb wrap and both are absolutely delicious and crispy. The chicken wrap comes with garlic sauce and the beef/lamb wrap comes with labne. Make sure to get their perfectly seasoned fries too. My order is always ready in less than 10 minutes, making it the perfect go-to for a quick and tasty lunch. Not to mention this place is very affordable too, always a big win! Definitely give them a try! read more

The chicken shawarma is incredibly juicy, perfectly seasoned, and shaved fresh off the spit with just the right balance of garlic sauce and pickles. Every bite is tender and packed with flavor--no dryness at all, which is rare. The beef shawarma is just as impressive--rich, slightly crispy on the edges, and full of deep, savory spices. Wrapped in warm, fresh bread (or served as a plate), it hits that perfect balance between comfort food and authentic street-style . Outstanding seasoned crispy potato . [[HIGHLIGHT]]Service is friendly, portions are generous, and the overall vibe is casual but welcoming--exactly what you want from a go-to shawarma spot.[[ENDHIGHLIGHT]] Bottom line: If you love chicken and beef shawarma, this is one of the best places in Los Angeles. Easily a repeat visit spot. read more

Sincerely Syria - Chicken shawourma with garlic sauce and crispy potato . - Middle Eastern Near Me - Pasadena, California

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Eh, there's a lot of better looking sharwma spots on the west side. Found this on IG, looks a lot better on IG, & just didn't live up to the standards. Dry, chicken with alot of burnt / fatty pieces! [[HIGHLIGHT]]Maybe cause we were the only ones that walked into the place it was kinda a dead zone.[[ENDHIGHLIGHT]] The guy was on the phone call & came from the back lol Garlic sauce was good. Everything else fell so flat. Won't be back! read more

Honestly I probably had one of the best beef shawarma I have ever eaten. I can't recommend this place highly enough. Super simple menu but what they do, they do it very very well. Normally I don't post on Yelp but this place is an exception. Will definitely be going back here again. If you like Shawarma's, do yourself a favor and check this place out you'll thank me later. read more

I had the 12 inch chicken plate and the fries were a little less crispy and seasoned than I'd like, but the actual chicken shwarma wrap was so tasty and the garlic mayo sauce was the perfect addition. read more

6" chicken wrap dine in for ~$9. Good garlic flavor and nicely charred chicken. Came with cold yogurt on the side. Cute little shop, no restrooms. Place your order at the window on the back. Fast preparation and nice booths. read more

Sincerely Syria - 6" chicken wrap - Middle Eastern Near Me - Pasadena, California

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No frills, no nonsense, just some incredible chicken (I'm sure the beef is great too). I had the chicken wrap, which is one of practically only two menu items. Prices are very reasonable for how much meat you get. There's really not much else to say other than you need to try this place if you are a shawarma fan. I'll be back very soon! read more

Sincerely Syria - Interior - Middle Eastern Near Me - Pasadena, California

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Ambiance: diner-esque, empty though Service: only one person working in the kitchen and the register. I noticed people usually do phone order and pick up to-go, no one else sat in. Food: I got the chicken plate that comes with fries, toum, and pickles (about $16). The chicken was moist but overall the wrap was incredible tiny (think a slightly larger tacquito). Fries were a tiny bit overseas ones. Overall, not worth it for the price and portion. read more

The food was delicious and was so cheap too and the service was amazing from Tammam I recommend this spot.

Best Shawerma ever and best customer service! Will always be my favorite spot! The owners are so kind and the food is delicious and is so affordable! Located in the nicest area in Pasadena! read more

SOOOO GOOD. Amazing service and amazing food! 10/10 recommend. I will be returning soon.

BEST SHAWARMA EVER. 10/10 service and it's in a very nice area. the workers are very nice and the food is so so yummy. also very good pricing!!!!!!! read more

This is a kind of fast casual restaurant. You order at the kitchen in the back. [[HIGHLIGHT]]There are plenty of booths for dining.[[ENDHIGHLIGHT]] I ordered the 12" beef plate which was a big lunch. It came with a lot of fries which were seasoned well and cooked perfectly. The beef wrap was sliced and was very flavorful. It came with tahini sauce. I ate the wrap with a fork. My luncheon companion ordered the 6" chicken wrap with a side of fries. His fries came with a creamy white dip which he said was very good. I will return with my wife on a future trip to Old Pasadena. read more

Had heard great things about Sincerely Syria so was excited they opened a location in Old Town. Walked in on a Friday afternoon only to see the restaurant empty. Not totally surprising since it was in between the lunch and dinner rush. Walked to the back of the restaurant where you will find only 1 man taking orders and making the food. We ordered the beef-lamb wrap and a chicken plate. The beef-lamb wrap was pretty good and didn't have a strong gamey smell. Did enjoy the crispy pita like wrap but was disappointed the beef was cold. I did notice the man trying to ignite the döner so perhaps the beef isn't a popular item? The chicken wrap was good and the fries were well seasoned. Did enjoy the garlic spread but still think Zankou's garlic dip is still the best. May head back but honestly I think I'd rather head to Father's Nature if craving a shawarma. read more

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As an Arab in Los Angeles I've been craving great shawarma. I feel so lucky to have found this place! The people who work here are incredible - so nice, so hospitable, and so caring. [[HIGHLIGHT]]The place reminds me of restaurants back home - beautiful Arabic music and simple decor.[[ENDHIGHLIGHT]] It's bright, welcoming, and delicious! read more

5 Stars friendly lady. 3 Stars for the food. Chicken was very dry & chewy. Bread was not fresh. Hummus was cold. read more

Sincerely Syria - Dry chicken. - Middle Eastern Near Me - Pasadena, California

You definitely can get better quality food and great prices at Zankoo chicken on Colorado blvd in Pasadena. It's worth the six minute drive. [[HIGHLIGHT]]Sincerely Syria is a very tight cheap looking place.[[ENDHIGHLIGHT]] [[HIGHLIGHT]]You deserve to enjoy your food at a great price and nice environment.[[ENDHIGHLIGHT]] Don't waste your money. I was very disappointed. I expect Old town Pasadena to put better businesses. What a shame. read more

This is a solid spot to get takeout. Their menu is pretty simple. They also have the option to dine-in. Regarding the chicken plate, I liked the fries which were crispy and flavorful and the chicken wrap was good (but the chicken in this wrap was just a bit dry). The beef/lamb wrap was great, and the meat in this was flavorful and had a sophisticated flavor. read more

The best place for hungry college students... mostly a takeout spot, and the food is fresh, filling, and generously portioned. The chicken pita is juicy and the acidic pickles perfectly pair with it. The fries are crispy and mealy, the sauce is awesome ´ `) 10/10 read more

The shawarma is on point! As a Syrian American I have been wanting to try this place for awhile. It did not disappoint! I had the chicken with extra pickles and toum. My husband had the lamb with tahini sauce. The wrap was perfectly grilled and the chicken was flavorful and tender. We will be back! They have a very simple menu, but what they make, they make right! read more

Sooooooooo sooooo sooooo good. Just as good as the the one in Hollywood. I've never had a bad experience and everyone I've brought here has been blown away. And sooo cheap and generous. [[HIGHLIGHT]]Place is empty:( People need to get out and eat this!!![[ENDHIGHLIGHT]] read more

Sincerely Syria - Well that was that - Middle Eastern Near Me - Pasadena, California

First time going there and not the last! The meat is well seasoned and the portion is great. My buddy and I ordered the beef/lamb shawarma wrap. read more

Sincerely Syria - Beef/lamb shawarma dunked in tahini!! - Middle Eastern Near Me - Pasadena, California

I tried the lamb and the chicken. They're both great. The lamb is a 10 out of 10. It didn't come with Sauce, but I was pleasantly surprised to finally put just the random amount of drizzle of their own sauce in the wrap. Every bite was delicious. Very happy. I gave it a try. read more

Of course the food is excellent. The location couldn't be better. [[HIGHLIGHT]]The ambience is "very clean"![[ENDHIGHLIGHT]] Generous portions. read more

Food is amazing, healthy (depending on what you get), fresh and very reasonably priced for what you get.

Everything was...fine. Menu is very limited to only shawarma sandwiches / plates. I am not huge on shawarma and didn't realize they didn't offer anything else. I did enjoy the crispy fries. Ambiance leaves a lot to be desired but this is meant to be a low key, quick bite and it delivers on that. Very low maintenance place with no frills. read more

A restaurant that is 1000% undervalued! We were all alone in this roomy restaurant, thanks to all those who came before me & validated the worth of sincerely Syria. Honestly, it has all the makings to be consistently packed. Owner could not be more gracious nor more kind- hearted. The shawarma chicken is truly cooked to absolute perfection, well seasoned, charred and wonderfully cooked to maintain a uncious juicy bite every time yet giving your palate the enjoyment of crispiness! Asking for the fries a bit more well done will serve you well as they were spot on packed with freshness, not a bit oily, and simply delicious. Will return over and over, pls my yelper buddies, join me. You won't be disappointed! read more

Sincerely Syria - 12" chicken plate with fries - Middle Eastern Near Me - Pasadena, California

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I've been eyeing this place on Yelp for a while, and finally got a chance to stop by after work with some coworkers. The food here was bomb! The store itself looks a bit old, which might turn some people away--I literally saw people walk off--but don't let that deceive you. If you're into shawarma or gyro-type wraps, this place is top tier. We tried both the chicken and the beef/lamb wraps, and they were both delicious. They gave us two sauces for dipping, and everything was packed with flavor. The four of us shared two 24-inch plates that come with fries, and it was so good we devoured it. Honestly, I wish I had ordered more! It seems like a one-man show here, so I'm not going to rate the service, but the food was great. I can't wait to come back--I've been thinking about it ever since! Definitely check them out! read more

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The best shawarma. [[HIGHLIGHT]]I can't believe this place isn't packed to the walls.[[ENDHIGHLIGHT]] Not greasy and tastes amazing. Super fast service. Food made fresh right in front of you. Wayyyyy better than Z*nk*u read more

Sincerely Syria - The BEST! - Middle Eastern Near Me - Pasadena, California

It's always delicious and I always get the mix plate 24" to share and it's the best of both worlds when you can't decide between beef or chicken. So flavorful and fresh! Fries are crispy and just right. Service is always perfect ! He even gave me a bowl of chicken for my pup on the house It's right next to my townhome so I come every week . read more

Fantastic!! Perfect when you just want some chicken and toum and fries (very satisfying imo). I got a chicken plate and my gf just got the wrap. Everything was super on point, and came out quick. Love the spot, love the name, love the food! I'll be back read more

Sincerely Syria - Middle Eastern Near Me - Pasadena, California

Tried Sincerely Syria for the first time and was pleasantly surprised! I came in curious about Syrian food and ended up with a beef and lamb shawarma on the owner's recommendation--because who better to trust than the expert? The wrap was flavorful with a nice crisp from the outside--still intact even after taking it to go. Definitely not your average soggy wrap situation. The spot itself is pretty minimal in decor, more of a grab-and-go kind of place, which worked fine for me. I ordered the 6-inch shawarma, and while the size was true, it wasn't quite as thick as I'm used to, especially for the price. That's really the only reason I'm giving 4 instead of 5 stars. The meat could've been a bit more tender too, but the bold, well-seasoned flavors definitely carried it. Next time, I think I'd go for the combo with fries and maybe split it with a friend. Overall, a great quick lunch spot and one I'd come back to. read more