I've driven past this place so many times and always thought about trying it, so I finally went out of my way to stop in. I asked which wrap was better--chicken or lamb--and he told me honestly, both are amazing and popular. In my head I was thinking, "yeah, okay... we'll see." I ended up getting a 6" of each to try, and he wasn't lying. Both wraps were incredible. The pita had a light, crisp texture, and the meat was super tender and full of flavor. I'm really glad I gave this place a shot--I'll definitely be back. I also had the chance to meet the owner, who was very welcoming and kind. He shared that he's from Syria, which I really respected due to the authenticity. read more

The chicken shawarma is incredibly juicy, perfectly seasoned, and shaved fresh off the spit with just the right balance of garlic sauce and pickles. Every bite is tender and packed with flavor--no dryness at all, which is rare. The beef shawarma is just as impressive--rich, slightly crispy on the edges, and full of deep, savory spices. Wrapped in warm, fresh bread (or served as a plate), it hits that perfect balance between comfort food and authentic street-style . Outstanding seasoned crispy potato . Service is friendly, portions are generous, and the overall vibe is casual but welcoming--exactly what you want from a go-to shawarma spot. Bottom line: If you love chicken and beef shawarma, this is one of the best places in Los Angeles. Easily a repeat visit spot. read more

Sincerely Syria - Chicken shawourma with garlic sauce and crispy potato . - Middle Eastern Near Me - Pasadena, California

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Trying Suncerely Syria for the first time because that 12" wrap looked too good to pass up -- and it absolutely delivered. The beef-lamb combo is fragrant, juicy, smoky, and incredibly tender. While the wrap leans toward the pricier side, the portion is substantial and packed mostly with protein, so it feels worth it. The sauce ties everything together beautifully -- creamy, garlicky, tangy, with just a slight bitter finish that rounds out the flavor profile and keeps it balanced rather than heavy. Next time, I'm going for the plate. The portion looks even more generous, and it's actually a better value since fries are included. Always a good sign when you're already planning your next order. read more

Sincerely Syria - 12" Beef Wrap - Middle Eastern Near Me - Pasadena, California

The absolute best! Seriously it never disappoints! I got the 24" shawarma plate and ate half for dinner and saved the rest for lunch. If you want authentic shawarma this right here is 10000/10. The employees are so kind and hospitable...truly some of the kindest people I've ever come across. Making the food even more good. Can't wait to come back for more deliciousness!! read more

Sincerely Syria - 24" Chicken Plate - Middle Eastern Near Me - Pasadena, California

I had the 12 inch chicken plate and the fries were a little less crispy and seasoned than I'd like, but the actual chicken shwarma wrap was so tasty and the garlic mayo sauce was the perfect addition. read more

I tried the lamb and the chicken. They're both great. The lamb is a 10 out of 10. It didn't come with Sauce, but I was pleasantly surprised to finally put just the random amount of drizzle of their own sauce in the wrap. Every bite was delicious. Very happy. I gave it a try. read more

Eh, there's a lot of better looking sharwma spots on the west side. Found this on IG, looks a lot better on IG, & just didn't live up to the standards. Dry, chicken with alot of burnt / fatty pieces! Maybe cause we were the only ones that walked into the place it was kinda a dead zone. The guy was on the phone call & came from the back lol Garlic sauce was good. Everything else fell so flat. Won't be back! read more

I'd seen Sincerely Syria across the street from the parking lot on the corner of Fair Oaks and Green, and wanted to try it. I ordered the 12" beef plate which came with cut pieces of beef shawarma wrap, French fries, pickles and tahini. The French fries were very hot and crispy with a nice color and very good potato flavor. The beef wrap was pretty good but pretty oily. In fact the oil was dripping out of the wrap to the point where it was a bit unappetizing for me. Others might find it to be "juicy" but to me it was just oily. The beef tasted a little gamey, but not in an unpleasant way like the oiliness. Perhaps, I'd do much better with a chicken wrap the next time I'm there. However, Father Nature Lavash wraps is just a block away and they have excellent chicken shawarma wraps. That is why I opted to try the beef at Sincerely Syria. read more

Sincerely Syria - 12" Beef Plate - Middle Eastern Near Me - Pasadena, California

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Recently tried Sincerely Syria in Old Town Pasadena with my parents--and it exceeded expectations. I grew up in Syria and have spent 20+ years in the U.S., and I've been chasing that authentic chicken shawarma ever since. Most places don't quite get it right. This one does. If you're used to the Americanized version, it may taste a little different--but this is what real Syrian shawarma tastes like: well-balanced, flavorful, and not overly heavy. The ambiance is simple and unfussy, but it adds to the charm--Arabic music playing on the TV, a cozy booth setup, and warm wood tones that give it a casual, homey feel. My parents struck up a conversation in Arabic with the owner, which led to such a warm, generous moment--he offered us drinks and a beef shawarma on the house. I didn't try the beef, but they loved it. Portions are generous (easily shareable), and every bite was on point. Between the food and the genuine Syrian hospitality, this place stands out. Will absolutely be back. read more

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5 Stars friendly lady. 3 Stars for the food. Chicken was very dry & chewy. Bread was not fresh. Hummus was cold. read more

Sincerely Syria - Dry chicken. - Middle Eastern Near Me - Pasadena, California

No frills, no nonsense, just some incredible chicken (I'm sure the beef is great too). I had the chicken wrap, which is one of practically only two menu items. Prices are very reasonable for how much meat you get. There's really not much else to say other than you need to try this place if you are a shawarma fan. I'll be back very soon! read more

Sincerely Syria - Interior - Middle Eastern Near Me - Pasadena, California

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Ambiance: diner-esque, empty though Service: only one person working in the kitchen and the register. I noticed people usually do phone order and pick up to-go, no one else sat in. Food: I got the chicken plate that comes with fries, toum, and pickles (about $16). The chicken was moist but overall the wrap was incredible tiny (think a slightly larger tacquito). Fries were a tiny bit overseas ones. Overall, not worth it for the price and portion. read more

6" chicken wrap dine in for ~$9. Good garlic flavor and nicely charred chicken. Came with cold yogurt on the side. Cute little shop, no restrooms. Place your order at the window on the back. Fast preparation and nice booths. read more

Sincerely Syria - 6" chicken wrap - Middle Eastern Near Me - Pasadena, California

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Of course the food is excellent. The location couldn't be better. The ambience is "very clean"! Generous portions.

This is a solid spot to get takeout. Their menu is pretty simple. They also have the option to dine-in. Regarding the chicken plate, I liked the fries which were crispy and flavorful and the chicken wrap was good (but the chicken in this wrap was just a bit dry). The beef/lamb wrap was great, and the meat in this was flavorful and had a sophisticated flavor. read more

Had heard great things about Sincerely Syria so was excited they opened a location in Old Town. Walked in on a Friday afternoon only to see the restaurant empty. Not totally surprising since it was in between the lunch and dinner rush. Walked to the back of the restaurant where you will find only 1 man taking orders and making the food. We ordered the beef-lamb wrap and a chicken plate. The beef-lamb wrap was pretty good and didn't have a strong gamey smell. Did enjoy the crispy pita like wrap but was disappointed the beef was cold. I did notice the man trying to ignite the döner so perhaps the beef isn't a popular item? The chicken wrap was good and the fries were well seasoned. Did enjoy the garlic spread but still think Zankou's garlic dip is still the best. May head back but honestly I think I'd rather head to Father's Nature if craving a shawarma. read more

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Sooooooooo sooooo sooooo good. Just as good as the the one in Hollywood. I've never had a bad experience and everyone I've brought here has been blown away. And sooo cheap and generous. Place is empty:( People need to get out and eat this!!! read more

Sincerely Syria - Well that was that - Middle Eastern Near Me - Pasadena, California

First time going there and not the last! The meat is well seasoned and the portion is great. My buddy and I ordered the beef/lamb shawarma wrap. read more

Sincerely Syria - Beef/lamb shawarma dunked in tahini!! - Middle Eastern Near Me - Pasadena, California

Great customer service. But food wasn't the "best". Chicken was kinda dry and not as intense flavor wise. No beef only option just beef and lamp fused together. I don't do lamb. Location can use an appearance upgrade. read more

The best shawarma. I can't believe this place isn't packed to the walls. Not greasy and tastes amazing. Super fast service. Food made fresh right in front of you. Wayyyyy better than Z*nk*u read more

Sincerely Syria - The BEST! - Middle Eastern Near Me - Pasadena, California

My first time trying a shawarma wrap and it was amazing. All the seasoning inside, It tasted so good especially with the garlic dressing and fries on the side. Worker who helped us out was so nice amazing service as well. Such a welcoming restaurant will definitely be back next time and eat inside because the restaurant seemed nice to eat at as well. read more

Sincerely Syria - Middle Eastern Near Me - Pasadena, California

Everything here is amazing! Absolutely love it it's our go to work lunch spot. Every one working there is kind and the service is great.

Food is amazing, healthy (depending on what you get), fresh and very reasonably priced for what you get.

Everything was...fine. Menu is very limited to only shawarma sandwiches / plates. I am not huge on shawarma and didn't realize they didn't offer anything else. I did enjoy the crispy fries. Ambiance leaves a lot to be desired but this is meant to be a low key, quick bite and it delivers on that. Very low maintenance place with no frills. read more

Really delicious shwarma offered in a no frills atmosphere for reasonable prices by nice people this place is a gem.

A restaurant that is 1000% undervalued! We were all alone in this roomy restaurant, thanks to all those who came before me & validated the worth of sincerely Syria. Honestly, it has all the makings to be consistently packed. Owner could not be more gracious nor more kind- hearted. The shawarma chicken is truly cooked to absolute perfection, well seasoned, charred and wonderfully cooked to maintain a uncious juicy bite every time yet giving your palate the enjoyment of crispiness! Asking for the fries a bit more well done will serve you well as they were spot on packed with freshness, not a bit oily, and simply delicious. Will return over and over, pls my yelper buddies, join me. You won't be disappointed! read more

Sincerely Syria - 12" chicken plate with fries - Middle Eastern Near Me - Pasadena, California

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I've been eyeing this place on Yelp for a while, and finally got a chance to stop by after work with some coworkers. The food here was bomb! The store itself looks a bit old, which might turn some people away--I literally saw people walk off--but don't let that deceive you. If you're into shawarma or gyro-type wraps, this place is top tier. We tried both the chicken and the beef/lamb wraps, and they were both delicious. They gave us two sauces for dipping, and everything was packed with flavor. The four of us shared two 24-inch plates that come with fries, and it was so good we devoured it. Honestly, I wish I had ordered more! It seems like a one-man show here, so I'm not going to rate the service, but the food was great. I can't wait to come back--I've been thinking about it ever since! Definitely check them out! read more

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Don't let the hole-in-the-wall fool you -- this place serves the best shawarma in California. The meat is fresh, perfectly spiced, and packed with flavor that's hard to find anywhere else in the state. The two guys working the counter are quietly friendly. Open up to them and they'll open up twice-fold towards you with their generosity. The Pasadena location is unassuming, but that's part of the charm. Great neighborhood, legendary food. If you're a shawarma lover, this one is non-negotiable.​​​​​​​​​​​​​​​​ Guarantee you will be a regular. read more

Fantastic shawarma wrap!!! Love the quick service and great food, such a good bite when you're on the go in Old Town!

It's always delicious and I always get the mix plate 24" to share and it's the best of both worlds when you can't decide between beef or chicken. So flavorful and fresh! Fries are crispy and just right. Service is always perfect ! He even gave me a bowl of chicken for my pup on the house It's right next to my townhome so I come every week . read more

Fantastic!! Perfect when you just want some chicken and toum and fries (very satisfying imo). I got a chicken plate and my gf just got the wrap. Everything was super on point, and came out quick. Love the spot, love the name, love the food! I'll be back read more

Sincerely Syria - Middle Eastern Near Me - Pasadena, California

Tried Sincerely Syria for the first time and was pleasantly surprised! I came in curious about Syrian food and ended up with a beef and lamb shawarma on the owner's recommendation--because who better to trust than the expert? The wrap was flavorful with a nice crisp from the outside--still intact even after taking it to go. Definitely not your average soggy wrap situation. The spot itself is pretty minimal in decor, more of a grab-and-go kind of place, which worked fine for me. I ordered the 6-inch shawarma, and while the size was true, it wasn't quite as thick as I'm used to, especially for the price. That's really the only reason I'm giving 4 instead of 5 stars. The meat could've been a bit more tender too, but the bold, well-seasoned flavors definitely carried it. Next time, I think I'd go for the combo with fries and maybe split it with a friend. Overall, a great quick lunch spot and one I'd come back to. read more

I recently tried Sincerely Syria for the first time, and let me tell you, it completely caught me off guard. By far the best shawarma I've had in LA! The flavors were out of this world--tender, juicy meat, perfectly seasoned, and the pita was fresh and soft. Everything just came together so well, and you can tell the ingredients are high-quality and made with care. I'm honestly kicking myself for not trying it sooner, and I can already tell this will be my go-to spot for shawarma from now on. If you're a fan of Middle Eastern food, this place is an absolute must-try! read more

Ordered a chicken wrap for pickup through door dash. The 6 inch is 9.99 and the 12inch is 13.99. No brainer to get the 12inch. Note, there is no parking in front of the store, it's just past Colorado in old town so very busy area. So if you are doing a pick up have someone in the car to wait in the front so you don't get a ticket. The space itself is a hole in the wall. But the chicken wrap was very tasty. The chicken was nicely spiced and filling. Would get this again. read more

Sincerely Syria - Middle Eastern Near Me - Pasadena, California

It's a hole in the wall kinda place, but they have delicious chicken and beef/lamb shawarma wraps! Very limited menu but everything we tried was very flavorful and fresh. read more

Sincerely Syria - 24" Beef Plate with 1/2 chicken and 1/2 beef/lamb combo. Delicious and good for 2-3 people! - Middle Eastern Near Me - Pasadena, California

I gotta say, this humble looking spot in the middle of Old Town Pasadena is a revelation. This is the best shawerma I've ever had, and I've eaten at a lot of similar places. The OG location is in Hollywood, but thankfully for us Eastsiders the proprietors have generously decided to open up shop here in the Rose City. Haven't been to the original location, but a friend who has said it's the same quality. The spot is right off Fair Oaks a couple shops down from The Cheesecake Factory. It's a little small inside, with a few booths. Very casual and a bit nondescript. The menu is super simple: you can order either the chicken wrap or the lamb-beef wrap, with or without fries. That's pretty much it. Came with a buddy on a 108-degree weather day, but fortunately they have working HVAC inside so it turned out just fine. - Lamb-Beef Wrap - 9/10: Off the top, they don't use pita bread to wrap all this goodness. It's a flour tortilla that's less dense and is crisped up. That's a simple game changer to be honest. You get more of the meat than the bread. And I gotta say, each bite was super flavorful and juicy. Nothing was dry at all, which at some spots can be the case. Amazing! - Chicken Wrap - 8.5/10: Almost as good, but that could just be a personal preference of mine when it comes to shawerma. Still, very good. - Fries - 6/10: Fries fell short unfortunately as these are your super generic, store-bought ones. But I'll give them a pass as you're not here for the fries. No fountain drinks either, everything is bottle or can, but you can overlook that as well. Price point was very reasonable, too! That and the quality of food for me makes this The Best shawerma spot in L.A., no diggity doubt. read more

Sincerely Syria - Fries with beef-lamb wrap - Middle Eastern Near Me - Pasadena, California

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Very authentic. The restaurant itself is small and has a good amount of people stopping in and eating in but not packed. I got the chicken shawarma 12" plate and it was very good. Definitely enough to split with someone. The wrap itself was the right texture and the chicken was very good and nicely seasoned and delicious with the garlic sauce and pickles. I was hoping for a larger menu but it's a great place to stop for shawarma. Very casual place and maybe better for takeout if it's just me going. read more

Sincerely Syria - 12" Chicken Plate - Middle Eastern Near Me - Pasadena, California

Delicious !! The plate is a huge portion. Texture of the wrap was amazing. Fries could've been crispier but well seasoned read more

Sincerely Syria - Middle Eastern Near Me - Pasadena, California

This place is absolute HEAVEN. I usually never leave reviews but oh my god, I can't get enough of this place!!! The beef/lamb is the PERFECT flavor, not too gamey but super savory and creamy and delicious. I don't usually eat lamb but it's not gamey at all. Chicken is phenomenal as well. I've taken several friends back here to eat and they also couldn't get enough. The owner is so kind and always hooks it up with extra sauce and pickles. 10/10!!! BEST SHAWARMAS EVERRRR read more

Great service, I never write reviews and just walked out the shop but I'm so surprised and happy with the service that I need to tell you guys about this. I walked in an hour before closing, it's my first time inside. I wanted to order for pick up but all the apps weren't showing the lamb/beef wrap so I decided to go in store. Once I'm there it's one guy working and running the whole show, I can see from a distance that he has a lot of orders so he was pretty busy. When he had a chance to take my order he lets me know that they only have chicken. I'm bummed out but still get my chicken wrap because it's still great food, little did I know he went into the back and cooked me up some lamb/beef meant for tomorrow's service. I was shocked but so happy and grateful for the surprise. I was pretty sad when I walked in so the compassion and dedication the guy showed me in a moment when I clearly wasn't doing well meant a lot. He even hooked me up with the side sauces. Definitely coming back and supporting this small neighborhood business!! read more