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    Simple Simon Bakery

    4.5 (47 reviews)
    ModerateBakeries, Donuts
    Open 3:00 am - 5:30 pm

    Simple Simon Bakery Photos

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    a display case full of donuts - A glass bakery display case showcases an assortment of donuts, cookies, and baked treats, with shelves of bread in the background.
    Heather N.

    We had Simple Simon do the cupcakes for our wedding, 10 years ago. They were so easy to work with, even though we were planning our wedding from afar. They allowed my mom to pick up cake samples and bring them to us, they were so reasonably priced AND just so accommodating with coming to the venue to place them wherever we needed them. They even satisfied a special request from my mom, which was to have a chocolate cupcake with chocolate frosting just for her. Everyone STILL raves about the cupcakes from our wedding. Flash forward to today. We were in the area celebrating our double-digits and thought it was a MUST to stop and pick up a cake or cupcakes to honor the occasion. Their bakery counter is just one area of their business, and a very small space, but they do well with working the room and helping everyone in a timely manner. We snagged two of their cakes from the cases and got to make jokes and talk about our wedding with the cashier. We are excited to dig in and reminisce with some great cakes!

    Ron D.

    Amazing selection and variety of house baked donuts pastries cakes pies rolls cookies and more. Stopped here twice to bring treats to customers and they were delighted to receive. Each morning the team that gathered our order was polite friendly and courteous.

    White Cake - A birthday cake with white frosting, purple icing message, and purple roses with green leaves decoration on the side.
    Abigail W.

    Picked up a cake for my birthday, they only had carrot, spice and white. If you preorder they have many more flavor options. We told them the message we wanted and they were able to do it immediately! We also got some packer cookies for good luck

    A variety of flavors in all their baked goods! - Showcase of cupcakes with various flavors and toppings, including cherry, lemon, and mint, in a bakery display case.
    Brook S.

    Learned about this place through Instagram and one morning we made a trip- so cute and everyone very nice. The place has a plethora of baked options like cupcakes, cookies, cakes, donuts, bread, rolls, and other things. We decided to buy a variety and it was all delicious. The place is busy but everyone was well served. Many people were coming in to buy the upside down pineapple cake so we've put that one on our list. The cookies are delicious and the cupcakes are adorable.

    Assortment of our goodies

    Yummy Bakery!! We tried a few different things from this assortment (it was our first time there) both of us agree that the baileys donut with Guinness chocolate glaze was amazing!! I thought it actually tasted a lot like a cream puff which I love. Our doggy Koda gave the doggy biscuit's two paws up (must try again) !! I can't wait to try the apple pie and cinnamon bread!

    Wedding Cakes by Simple Simon
    Ifueko O.

    Dawn is probably one of the most creative around here. She did a wonderful job on the flavors and decorating of several cakes for my daughters wedding ceremonies In August of 2019. Excellent customer service, easy to work with, very accommodating. I would have given her 5 stars but for the fact that she has not returned my calls to return my chargers she accidentally received from the wedding venue after it was over.

    Laura H.

    I can't say enough about the cake made by Simple Simon Bakery. I contacted Dawn through email because we live about 2.5 hours from their location and being disabled makes it difficult to travel very far. I was in charge of the wedding cake for my son's wedding. The bride gave me free reign to design and make decisions about the cake. She had never seen it or anything about it. My husband sketched the cake for me, I had the flowers, ribbon and topper sent to them. When the cake arrived at our venue, it was absolutely perfect!!! It looked exactly as we had requested. The flavors were wonderful. My guests loved it and everyone wanted to know where we got it from. When my new daughter in law first saw the cake she cried and said she never thought it could be so beautiful! Dawn-thank you and whom ever else worked on this cake for us. It was absolutely perfect!

    I intended to buy just a cupcake, but Marion sent me back to my hotel and airline crew with all these goodies, her compliments!
    Erin R.

    An eclair that makes my heart pound. Danishes that impose a perma-grin on my face. But the customer service was unbelievable. I'm on an overnight in a hotel downtown and upon check-in decided to succumb to my craving for something sweet. After I Yelped my options I laced up my shoes and headed out just over a mile to this little gem of a bakery. Well, first I called to find out what time they closed. Marion answered the phone and said, "in about 12 minutes but we'll be here for hours -- I'll leave the door open for ya!" Sure enough the door was open and Marion met me from behind the counter with a smile. I asked for her recommendation (everything looked seriously good) so she started pointing out her favorites. I finally decided on a chocolate-covered brownie and a caramel apple cupcake. But she was putting together a box! "Oh, no, Marion!" I said. "I just need something sweet for tonight!" "But you have to try this one and one of these! And they're our treat since you walked all this way!" Bit by gloriously sweet bit she filled up that bakery box. I had no hope of getting out of there with less than 10 lbs of sugary goodness once I divulged that I was an airline pilot on a 5-day trip -- she packed even more goodies into the box! "Share them with your crew!" she said. And then she came out from behind the counter to give me a genuine grandmotherly hug "since I'd been away from my own family for so long". I know these Wisconsinites are some of the friendliest folks on the planet, but Marion gets a gold star. As I was slowly backing out of the shoppe another customer entered. She took one look at me and my laden-down arms and said, "Oh, what did she get you addicted to this time? A long time ago I came in for one cupcake and I've been coming back weekly for years, every time she sends me home with something equally addicting!" I was nearly at the door when she told me that I really should take that package of about 2 dozen cookies "because they're ugly and no one will buy them anyway and you can share them with your crew". Unbelievable. Surely they don't make any money if they give all their yummies away....? Some of the best home-baked goodies I've ever eaten, and far and away the most sincere, loving customer service I've ever received. Thank you, Marion. Next time I layover in ATW I promise I'll be back to give my pancreas a workout! (And get my hug).

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    11 years ago

    Awesome bakery! Amazing, big cupcakes that aren't pricey at all! Everything they make is delicious! Go there now!

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    Page 2 of 2

    Ask the Community - Simple Simon Bakery

    Review Highlights - Simple Simon Bakery

    I ordered my daughter's birthday cake in advance from another local bakery with very specific requests and even provided an image of what I was aiming for.

    Mentioned in 3 reviews

    Read more highlights

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    Johnston’s Bakery

    Johnston’s Bakery

    (60 reviews)

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    This place is the OG of Sheboygan Bakery!!! The upgrade is truly incredible and beautiful. Now they…read morecan make lattes and coffee drinks, their staff/service is super fast and friendly. All the locals and OG's come here for REAL authentic donuts, bread, milk, treats for special events like teachers day or customer appreciation day and a huge selection of cookies and everything is all homemade!!! and not made with all sugar like other places! This place sells out ASAP bc it's the best in all of Sheb with variety, flavors, and calling ahead is definitely worth doing to guarantee you get what you want. Only downfall is they are closed on Sundays.

    Went for the first time today because I needed to get something last minute for a coworker's…read morebirthday. Was pretty busy with a pleasant atmosphere. Smells were amazing. You immediately see the large case of cookies, and then donuts. Great selection with some fun topping choices like butterfinger and fruity pebbles. The employee who helped me was very nice. I think she knew I hadn't been there before because trying to decide a selection of a dozen donuts was difficult (in a good way!), so I decided to just let her pick a random selection for me. Got an iced caramel macchiato for myself which was very good. I didn't realize that they had a case of assorted cakes that I could have got for my coworkers birthday after I had already bought the donuts. This is in no way the fault of the shop because it's literally across from the donut case. I just didn't notice because it's a lot to take in! Anyway, will definitely return. The only critique I have is that you cannot add a tip if you're paying with a card. I never carry cash so I felt really bad that I couldn't tip the lady that helped me. They should change that somehow. Other than that, great place!

    Simple Simon Bakery - bakeries - Updated May 2026

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