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    Selfridges

    4.0 (447 reviews)
    PriceyDepartment Stores
    Open 10:00 am - 9:00 pm

    Selfridges Photos

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    Jellycat
    Alexandra A.

    We popped into Selfridges for their jellycat pop-up of the Fish & Chips. It was VERY busy, but also so fun! We explored all around and I purchased the cutest charlie chip to commemorate my visit to London. The staff was all friendly and helping the children along as they chose their favorite. This was such a fun experience and id recommend it to anyone nearby!

    Gingsing jellycat!
    Ginny C.

    This place is huge!! I could spend all day here. I came for the Jellycat selection and was pleasantly surprised by the SYLVANNIAN FAMILIES POP UP! my best friend and I got matching keychains Ahhhhhhh!!! Then spent the rest of our money at Astrid and miyu!

    Sara C.

    Of all the shops we visited in London, Selfridges was one of our favorites. We compared this with Liberty's, and Selfridges is a lot more lighthearted and fun, but with the same quality merchandise. My friend and I had heard of the London Jellycat plush pop up at Selfridges and had to go see it for ourselves. (We did normal shopping too, but the Jellycat popup was out of this world amazing, I have to talk about that). First off the attendees at Selfridges were very nice and accommodating, getting us baskets when they saw how much we were buying and answering any questions we had. They were very cheery and brightened our shopping experience tremendously. When we made it to our booked time for the Jellycat experience, it was so well themed and the "workers" on the Jellycat truck did not break charachter even once. You picked out which Jellycat plushes you want (a salt shaker, a piece of fish, mushy peas, fish and chips, and more). The workers take your plushes you picked out, and act like they are "frying them up" (or whatever other cooking technique if you didn't get the fish or fries). Then they have the purchaser do something fun to the item like blow on it to "cool it down" or act like you're shaking a salt shaker on top of the fries, etc. So amazingly cute and interactive. They then wrapped them in cute blue and white checkered paper, like you'd get your fish and chips wrapped in when buying fish and chips (the food) in real life. There was also a giant Jellycat plush of Timmy Turtle, in the same fish and chips shop apron as the attendants, who is sitting in the front of the "fish and chips" food truck, and you could sit in there with Timmy and snap a cute pic. They also had a ton of other Jellycat plushes outside of the Fish and Chips pop up, if you are looking for any others you need. They have a whole section of Jellycat plushes, so you'll definitely find something you like. I know this review was mostly about the Jellycat pop up, but it just is to show how high of service and care for their customers that Selfridges offers. Whether you're there for a Jellycat, other toys, or adult things like clothing and accessories - Selfridges is a retailer who really focuses on the customer and wants everyone who shops there to have a great experience.

    @endoedibles on Instagram 11/28/25
    Michael U.

    Founded in 1908 by Harry Gordon Selfridge the flagship remains a shining example of old-time department stores slowly disappearing. No longer the deal it once was for tourists after Brexit a visit here still outpaces Harrod's in terms of selection and customer service, while the holiday window displays are always a thing of beauty.

    Jatara I.

    Totally obsessed with this Mall. Honestly I didn't think London's Malls would be this grand. We only came here for mine reason and one reason only. Which was the JellyCat Fish and Chip Experience. So booking a reservation through their website drove me crazy. The website always crashed and too many technically issues. They will not book you over the phone. So you have to come to the mall and hope that someone else cancelled so you can take their spot or just book a in person reservation for the next day. However, once your there they still have plenty of Jellycats you can chose from even the items on the menu from the Fish and Chip Experience. The selection is wide but limited. The customer service we received was beyond phenomenal. This whole experience did cost a pretty penny but was definitely worth it. The Mall it's self is big and let me just warn you when you first walk in it smells like a perfume factory in the foyer ( instant headache). Besides that's its soo much to see and plenty to buy.

    Definitely coming back for these for my hen party boxes! Think they were just under £8 each.
    Liz J.

    Lovely, traditional store and always nice to pop in before Christmas. The food section has some great choices if you're looking to make your own hamper. The layout is a little crammed so I'd recommend going when they open. The meat counter was a bit overpriced but they had some very high quality items. They have a separate Christmas section like most of the staple London department stores. Very nostalgic if you're into celebrating Christmas.

    Sandra O.

    Average. Disappointed. Too expensive for what it was. Service sucks. Will I come back? No Not worth it. The menu is not great

    Has to find a pair of mules to survive a week in London
    Brooke G.

    I actually prefer this to Harrods now. I'd you go on a typically busy day or time yes it will be nuts. But Harrods is ALWAYS crazy and so busy you need at least a half hour to check out alone. Here, on normal days if you go in you're likely to find a normal level of busy. There are people to help or check You out or send you in the right direction. The luxury department store model has greatly splintered but this fall of the luxury but not pretentious end of the spectrum. In recent trips I find myself headed here over other options that a tourist may stop at or need to go to (on my most recent trip I tore up my heels after a dinner in shoes that had yet to be broken in) get a pair of backless walking shoes (mules) and found exactly what I needed in under a half hour. Also a fun story and souvenir for anyone in your life who is a fan of the show

    Whitney L.

    A beautiful place to shop with all the luxury items you can imagine. I will say though some things are overpriced but of course if you're wealthy this is essentially their Nordstrom's or Sak's 5th. You're greeted almost immediately upon entering which is nice compared to the American malls. The only thing I purchased were macarons Pierre Marcolini. Delicious but 25 pounds for a selection of 8 is quite pricey in my opinion.

    Racquel S.

    While I loved Harrod's in London, if your goal is mostly clothing shopping, and you are pressed for time, Selfridges is the place to be! Good selection and service was good.

    Gene T.

    Fun. Has it all. Some decent prices and great service. Many choices. Took home quite a few things. Huge variety.

    Front
    Arif R.

    Luxurious building All of name brand shop located here They served very good Many of item 50% sale great value All in one shopping centre Recommend

    Outside Selfridges
    Katherine C.

    Loved it! I watched the PBS series about Selfridges founder years ago and had wanted to visit . Bought my souvenirs here and enjoyed coffee in the basement reminiscent of Marshall Fields (Macys state street )in Chicago pre-pandemic

    Lunchtime: Having their salt beef sandwich.  Our 1st taste of the UK treat.

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    3 years ago

    Visited their rooftop restaurant and bar. Good views, tasty food with an Italian vibe. Make sure you take the correct set of lifts.

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    Page 2 of 12

    Selfridges Reviews in Other Languages

    Review Highlights - Selfridges

    I was actually referred here by Harrods because an item they didn't have in stock was here.

    Mentioned in 66 reviews

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    People searched for Department Stores 180 times last month within 15 miles of this business.

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    TopShop - Topshop on cut's protest day, March 2011

    TopShop

    4.1(235 reviews)
    0.6 miFitzrovia
    ££

    Uh, ok. After a day filled with shopping, my group wanted to stop at Top Shop. Apparently this is a…read moretop clothing shop in London, but really falls flat in regards to selection and quality. Even after an hour of browsing, I have come to the conclusion that this store has the quality of H&M or Forever 21 - just with higher prices and the occasional name brand. Items on sale were very odd looking and disorganized. Not exactly the place I'd like to buy anything, I tried.

    USA DO NOT PURCHASE ON-LINE GIFT CARDS from TopShop!…read more On the US TopShop website, the gift cards are electronically generated in EUROS and TopShop stores (in this case, The Grove TopShop in LA) DOES NOT HONOR THEM because "they are not in US dollars". After receiving a $200 gift card that they would not honor, I called their US Customer service number. The US customer service telephone lines ring and then disconnect - continuously. I called their UK customer service number that had an automated "your call is important to us" that kept me on hold for over 40 minutes before connecting to a person (the international phone call alone cost $210). The UK customer service guy checked it all out, confirmed the card, acknowledged the issue, and said they would reissue it in US dollars and email it within the week. No gift card was received. Instead, an email asking for CONFIRMATION of full name, address and zip code. (Image attached) Responded to them - no response. Emailed them again (after the first $200 phone charge I wasn't going to call again) - put in a "que" per automated response saying they were very busy and warning that it I sent another email it would put me on the end of the line and start the process all over again.(see attached) Endless loop - with no results whatsoever.

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    TopShop
    TopShop
    TopShop

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    Primark - Loved this Mickey bag

    Primark

    4.1(90 reviews)
    0.9 miFitzrovia
    £

    Another good trip to this location. They have so many festive items, including; homeware, clothing…read moreand decorations. Great place for stocking stuffers and their bath bombs selection is one of the best! So many to choose from, including Disney and Christmas designs, all either £1 or £1.50! Staff on the floor are a bit useless and unwilling to help but the register staff were pleasant. As always - come early to avoid the crowds!

    Your enjoyment or appreciation of this place is going to be entirely dependent on who you are, and…read morewhat your lifestyle is. I am not local (American) but I have lived in London as a young poor 20 something. Primark was a Godsend for me. It's also really interesting now that they have expanded into the states (although not where I live) to come back and see how it has changed. When I lived here and had no money this was my go to for anything trendy, or needed. When I moved back to America quite unexpectedly I went there to stock up on inexpensive suitcases to pack up my life and carry back across the world. Any fast fashion or trendy items, this was my go to. Needed something for my home that didn't need to be high quality, Primark. I got a job at AllSaints a few blocks away and we were supposed to wear their clothes exclusively, but we only got a 60% discount (that's a big discount but still not inexpensive for a college kid) so I got a lot of my work shoes here and they never noticed. Now that I visit as a tourist, it's my go to for things like I need an umbrella that I can leave behind when I go home, or it's raining and I didn't bring my raincoat with me today...or it's colder than what I planned for on this trip so let me stop by and grab a few pieces of layering clothes or a coat. The Disney selection makes me wonder why there isn't a Primark in Orlando (because they get very unique Disney licensed items). If you don't have a big budget or are in need of souvenirs, I also recommend Primark. But if you're looking for a luxury experience, this isn't for you. If you're anti fast fashion, please just skip this. It's busy and loud and sort of a cattle call at the till, but it's great novelty spot. The layout has shed over the years bit it's still a great spot for cheep gifts, replacing broken or lost items and getting an unexpected suitcase for any souvenirs if you are a tourist (my favorite suitcase going on 11 years was £25 from here & yes we got another this most recent trip) 3 stars because I've definitely had some weird experience here over the years but generally if you go in knowing what it is and what to expect, it won't disappoint you.

    Photos
    Primark
    Primark - More cute Stitch items

    More cute Stitch items

    Primark - 'Tasteful' Christmas vests! Just lovely for family photos

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    'Tasteful' Christmas vests! Just lovely for family photos

    Dahlia

    Dahlia

    3.8(6 reviews)
    0.6 miSoho
    ££

    Not much has been done to a great standard in the shop itself. Having said that, the wallpaper and…read morethe mirror in the dressing room feels quite homely. The shop is quite cutting edge in what they offer, the emphasis on shape and cut and are amongst the freshest themes out there, there is always an interesting cut to look out for at Dahlia's. Attention to detail is essential, buttons, pockets, stitching and lining. For instance, I fell in love with one of their new season sailor coats, with red buttons and navy backdrop, the lining in silk and printed red stars. Unfortunately, the shape was a bit to frumpy for my height but I can see it being worn by a specific kind of woman amazingly! I encountered the same problem with other outfits, it was such a shame. Their clothes won't fit everyone, but you never know; one of their vintage type, fun cut dresses might fit you perfectly.

    I was strolling through Carnaby Street before catching the bus when I stumbled across this lovely…read morelittle shop down an alley. Supposedly the designer is British and began selling her pieces on Portobello Road ten years ago. The shop is brightly lit, small and very quaint. I found the Dahlia collection to be rather vintage-inspired, with precise tailoring feminine details. The quality of the pieces are very good and I feel like the price point is fair. There also is a section of vintage pieces in the shop, all in wonderful condition. I found the service to be great as well, my salesgirl was quite attentive and gave me her advice when I was conflicted between two vintage 1950s dresses I had selected. She asked for my contact information so she could ring me when they got in a trench I was eyeing earlier that had sold out straight away. Also, she said she would let me know when the shop got in their next vintage shipment. Overall, wonderful and very genuine customer service. I look forward to what the Dahlia shop has in store for F/W 2010 and I will be back in the shop very soon.

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    Dahlia
    Dahlia
    Dahlia - Christmas window decoration

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    Christmas window decoration

    John Lewis & Partners - Fabric is for the best in every occasion.  You are welcome to use the same pattern of products when making your project come together.

    John Lewis & Partners

    3.6(161 reviews)
    0.4 miMarylebone
    ££

    I'll let you in on a little secret about me, well it's not really a secret, but this girl loves to…read morecook. I think about food, ingredients and spices a lot and when I travel, I like to experience and take a little something home as a souvenir. So I came to John Lewis & Partners after a friend recommended the grocery portion as a good place to find spices. I've traveled to several countries and states where I pick up spices to use in my recipes, this means a lot more to me than some novelty t-shirt or magnet. I purchased a wide selection of spices, some which I have never tried using before. As you can see in my picture, I got quite the haul and paid around $30 euros for it all. Compared to the prices I would have paid back home, I feel that I got a great deal at John Lewis & Partners.

    I CHALLENGE JOHN LEWIS TO PROVIDE THE PROOF THEY SAY THEY HAVE ON VIDEO SHOWING MY CLAIM YOU STOLE…read more£160 OF MY MONEY. I was new to them at Solihull but approached by a man i now believe was head of security. He took control as the shop was shutting demand a further £200 when i can only assume my autism and unsteady state while i was suffering a minor stroke had him see an opportunity to steal. The shop was in darkness the cashier at a distance and stated events were manufactured. I was still clear in my head but unable to respond and the salesman is said to have been on holiday over 8 weeks. The head of security of that floor seemed familiar but the video would prove it weas him. JOHN LEWIS refused to show me the video or a copy but the video would show my state of health having to sit while i was being robbed. The police were offered as an alternative knowing they cannot interfere in a civil case further confirming the abuse is a regular occurrence on these premises. C9itizens Advice stated this action was typical so many have endured it. YOU OWE ME £160 but please take me to court i tried to put this on your review page but it went blank

    Photos
    John Lewis & Partners - The food hall is open for business and serves a variety of different foods including upmarket beverages and drinks.

    The food hall is open for business and serves a variety of different foods including upmarket beverages and drinks.

    John Lewis & Partners - Great customer service.  The finance department is a worldwide feature based on purchasing products in-store.

    Great customer service. The finance department is a worldwide feature based on purchasing products in-store.

    John Lewis & Partners - John Lewis furniture section specializes in the art and design of industry's best.

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    John Lewis furniture section specializes in the art and design of industry's best.

    COS

    COS

    3.4(24 reviews)
    0.5 miSoho
    ££

    "Have you been to COS?" I questioned my BFF over lunch at nearby NOPI. After explaining that H&M's…read moresophisticated, higher end sister was my European go-to and still not available in the States, it became clear I had to take her there. Opened in March 2007, the Regent Street location is London's first Collection of Style (COS). Whilst I still haven't properly figured out their sizing (I consistently have to take two of every item into the fitting room to get it right), I continue to love COS - particularly for dresses and accessories. At the moment about half the store is on sale so it's a nice to time to get your Nordic fashion fix. Neon lovers: orange is figuring prominently in a lot of the current collection. I stuck to more muted tones with my purchases but I admire ladies who can rock super brights. My BFF picked up a terrific large checked scarf (as well as an oatmeal coloured rolled hem jumper for her boyfriend.) I spotted a blue/grey leather colour block clutch that I very nearly bought to avoid trying to DIY my own. Given I'm still thinking about it, I'll probably have to go back and fetch it at some point. There are plenty of basics here but if you desire to be more daring, they've got that too. Think coated linen sculptured dresses, glued seams, waxed linen shrunken shirts, bold statement necklaces. COS may well be the only store in London I can't manage to leave empty handed.

    Cos rhymes with classic cool. It aims to take some very good natural quality materials and design…read morethem into timeless, simple but tasteful, Marni-esque designs. It is hard to guess that this store is even remotely related to the giant Swedish chain H&M. Best in store is the little black dress. It comes in different lengths and designs but always aims to impress. I do like Cos, and I feel like I will be shopping there a lot... in a couple of years. I feel like this store is a bit too 'grown up' at times and I plan to take advantage of my freedom to wear 'silly' clothes for as longs as I can.

    Photos
    COS - Yes, I'm sure I'll need those three front pockets!

    Yes, I'm sure I'll need those three front pockets!

    COS
    COS

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    Selfridges - deptstores - Updated May 2026

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