Staff was awesome here. Really great vibe + great food! Food quality was great, ingredients super fresh! Cannot commend the staff enough for the outstanding experience! read more

This place is killer. You're obviously going for the taquitos, but I will praise the rice, beans, and queso ALL DAY. Everything tastes so fresh and feels like you're eating at your abuelos house. Get your taquitos OG Way, trust me. What's even better is the service. Friendly people, great service, helpful recommendations, and always handing out samples. That's how you get hooked lol Great food and good vibes all around. read more

I absolutely loved the beef and potato tacos on our first visit. The restaurant offers plenty of parking and is extremely clean inside. From the menu I personally recommend the tacos. They were delicious, well portioned, and full of flavor. The taquitos, however were just okay for my husband and I. They did not have the authentic Mexican taste or texture we expected. Perhaps a chalupa texture could be considered? The taquitos were dry and crispy without much of a wow factor. Service was friendly and attentive. The new hire was sweet and very responsive. All the food was made fresh to order. Overall a great experience and we will definitely be returning. read more

Look, they know me here ok? I'll admit it. Finding them was like a corny commercial. I sat with a friend and said "Howcome nobody makes good taquitos like ever???" And she said "why don't you look on Yelp?" So I did. And this place came up right away, you know, like a corny commercial. I tried it and OH MY GOD prayers answered!!!! You know how at Mexican restaurants, you order taquitos for $14 or $16 or $21 and they come out so overcooked and dry? Or you get them in a "Fiesta Sampler Platter" and get ONE cut in half and it sucks? NEVER AGAIN!!!! the taquitos here are to. die. for. The sauces, toppings, the lettuce you like on top with sour cream and guac- YES!!! It's all here they also make crispy tacos with ground beef (like a taco night at home) and tons of other things. I've been here an abnormal amount of times and it's not your right to know that number. read more

Super friendly, family owned business! She was quick to explain the versatility of their menu and how everything is customizable. Very cool concept. We got a few to try with various toppings. They were crispy and yet refreshing. I also really liked the Pina aqua fresca they have next to the soda fountain. read more

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It was my first time trying this location in Pasadena. The hosts were Ricky and his sister. I believe it is their family who started the business.. They were very friendly and helpful , and offered samples before ordering. I ordered the four pack with two beef taquitos & two chicken taquitos done in the OG style. It had toppings with iceberg lettuce, avocado sauce, and Crema. It comes with a drink of your choice, as well as rice and beans. Both the rice and beans have a homemade flavor. They were really good. They gave some extra sauces on the side for a little variety. The beans taste like grandma made them .. The location offers seating indoors or out with tables and one area has a counter. The interior is modern with some very colorful art. Reggae music was playing. I really like this location as well as-the very cordial service and excellent food. read more

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Friendly staff! We heard about this place and wanted to try their taquitos. The staff offered samples of the refreshers and chips/salsa to check flavors and gave recommendations on the options. It was inviting inside and some games available to hang out and play with. We got the loaded asada fries as well as the original taquitos combo. Fries were great and filling. The taquitos were a little too generously slathered with sauce but it was okay we dunked fries in them. I usually don't like rice and beans but the rice was nice accompaniment to the meats and the beans actually were satisfying instead of an afterthought! Plenty of parking in the lot shared with Amazon Fresh that will be closing down soon. read more

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This place is 3 for 3 for me, I love the vibe and friendliness of this establishiment. They get a A+ for every visit. The food is really good, and consistent everytime Ive been there! Love Love Roll Em Up Taquitos!! I would have added pics, but I ate before I Thought! read more

The food was really good! I ordered the taquitos "enchilada" style. The beans tasted homemade and fresh. The salsa was good but ask for the hot one for sure. Very friendly owners. Clean restaurant and lots of free parking. read more

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Was just driving by and found this place. We got the chicken and potato taquitos. One og style and one enchilada way. Both were good but the highlight was their beans and rice! It just hit the spot for us. The menu can be a bit confusing if it's ur first time but overall I would come back. read more

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First time at this location when I was working near by, the staff was amazing and helpful being my first time there, giving good recommendations of what to order got for taquitos with hot cheetos on top the food was good and crispy and the ambience was cool not to loud music pretty cool spot can't wait to go back read more

Roll Em Up Taquitos - Tacquitos with hot cheeto dust - Mexican Near Me - Pasadena, California

The tacos here were so good, and the taquitos were even better. I got mine enchilada-style and the sauces had so much flavor. I honestly recommend everything. and I loved that you can mix and match the fillings. Both were delicious -- crispy, flavorful, and perfect with the sauces. I don't even like beans, and I ate every single one -- I wanted more! The rice was super moist and fluffy, and every part of the meal was seasoned perfectly. Customer service was also great. The staff was friendly, helpful, and gave really good recommendations for my first time. I'll definitely be coming back! read more

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We drive by all the time because we live so close by but have not stopped in until today! Something about the idea of going to a taquito-focused spot wasn't enticing. We never really think of taquitos when it comes to our meal cravings. But after seeing a few posts on Facebook that they do a Tuesday taco deal, I learned that they serve tacos as well and they looked pretty good. We decided to finally give it a try! The store was pretty empty, but the (owner?) immediately greeted us at the register and introduced us to the concept. The menu was surprisingly quite extensive. Yes, they do beef, chicken, potato taquitos with your choice of toppings style, but they also do crispy tacos and a very unique looking taco burger. We were graciously given their guacamole and queso to sample as well and they were delicious. I wish we came more hungry but next time I would love to also get their churro donut or blended horchata!! Honestly I was blown away by their menu selection when my first impression was that they sold taquitos only. I was sad to realize my judgement was totally wrong and I've been missing out on a genuinely good food spot, especially since we crave Mexican or Tex mex food quite often. I can tell from the quality of their queso, guacamole, and chips that the quality is top tier. When I think of taquitos I immediately think of frozen ones, and I don't think I even knew what fresh taquitos tasted like before this. We also surprisingly loved their beans and rice. The ingredients and texture are so much better and different! We didn't dine in today, but the spot is very clean and has a fun vibe. I will definitely be returning to try more items. I hope my review helps others who might overlook this spot - it's genuinely good, the service is great, and they deserve to have more patrons than were there in store. I hope they have more success! read more

It was my first time here and the service and food were the BEST! Service was super friendly and gave us options on what he recommends. After he explained everything, I ordered exactly that. I got the 4-pack (2 chicken and 2 beef taquitos loaded) w/ rice and beans and a horchata drink. Me and my girlfriend sat outside and they brought the food out to us. Even while we were eating, he made sure we were ok by checking up on us here and there. The food was so good! The best rice and beans I've tasted in a while! It was packing with flavors. The taquitos was also was packing a punch with flavors and you can hear that crunch when you bite into it! If you're planning to try this place, I recommend trying it out! It is worth the time and friendly environment by the staffs (: read more

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Super friendly staff. Bright and happy causal fast food ambiance. Tacos dorados are hard to find but this place has a crunchy taco with ground beef--I liked this the most. Their crunchy beef taquitos had a touch of heat to them. Their carne asada fries were crunchy, tasty, and had a good amount of toppings. And it was all washed down by a creamy horchata slushy! read more

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Wow wow wow!! I only have positive words for this small family owned restaurant. First of all, the workers are one of the friendliest hospitality workers I have ever met. They were super informative, friendly, and really accommodated us. I genuinely had such a positive experience even without trying their food first. Now onto the food, ordered the 2 taquitos (corn tortilla with beef/chicken) and they were so flavorful, fresh, and crispy. I recommend their combo taquitos since it comes with a drink, rice, and beans. They even have a nice outside seating area with plenty of tables inside and out. Located in a super big plaza near Amazon fresh. Plenty of parking and in a nice location. 1000% recommend coming here. read more

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Came here because of the good reviews. The staff were very friendly and welcoming. I understand that this is a family owned restaurant and people tend to grade nicer because of that, but the food was not good. It was on par with microwaved/reheated food. The beans were watery and the rice was dry and bland. Would not recommend coming here. read more

It was my first time here and I loved how welcoming the cashiers were. Rick who I believe is the owner is a very sweet, nice, and welcoming man. He makes you feel like you're part of the family. I asked the team members what they would recommend since it was my first time there, one of them told me that they like the queso fries ( absolutely delicious ) and the taquitos. I got an order of three taquitos which were bigger than I expected and I was allowed to get one of each kind which is potato, shred beef and chicken. The taquitos come with a drink and a side of rice and beans. If you're looking for a family own restaurant that's enjoyable come here and he has board games you and your family can play while dining. I 100% recommend this place!! Don't miss out!! read more

Roll Em Up Taquitos - OG taquitos - Mexican Near Me - Pasadena, California

We stop here because it's a Pokémon stop and I'm glad we did.Ricky was already holding the door open from 25ft away and was super friendly. The food was fantastic!!!! read more

Food: 5/5 Service: 5/5 Ambiance: 5/5 Price: $ Solid solid solid taquitos place! First time trying it and it was bomb! I got the two chicken taquitos, everything was perfect. It was crispy and soft in the inside just like i want it. The service was great, especially the guy who cook the food (didn't get his name). They had shaded patio outside and around 5-6 tables inside. I definitely would be back for more. read more

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Really good taquitos. I don't go out of my way to order taquitos but wanted to give this place a try. When I saw this was located in Pasadena, I was worried about parking but this location has a large lot shared with other businesses and parking is free! Super friendly staff. She explained the menu for us since it was our first time there. I just got the 2 beef taquitos, 1 corn, and 1 flour. Honestly couldn't notice the difference in taste. I opted for the OG style and that was good. The rice was my favorite side. It was nicely flavored and fluffy. The beans were good but had a good kick to it. I also got the esquite fully loaded and I was not a fan of it. Didn't taste like your typical esquite. Lacked the mayo/buttery taste. It had more of a lemony taste but it wasn't bland and the corn wasn't soggy. There was lots of sauce options but due to how we got it prepared, the sauces were not necessary. The strawberry dragonfruit drink was good but didn't taste much dragonfruit. Otherwise I would love to return to try something different. read more

If you haven't been to Roll Em Up, go ahead and cancel your plans, call your mom, and make your way over there--because this place is that good. First off, the aesthetics of the restaurant are incredible. I walked in and immediately thought, "Wow... this is what my kitchen wishes it looked like." It's clean, vibrant, and has the kind of cozy vibe that makes you want to stay longer than you probably should. Now, let's talk service--because it deserves its own award. It's a family-owned business, and you can feel that warmth from the moment you walk in. Supporting local spots already feels good, but supporting a place that treats you like long-lost cousins? Even better. The owner is the kind of person who makes you feel like you've been friends for years. Super welcoming, super intentional, and honestly, if more restaurant owners were like this, Yelp would be a much happier place. And the food... oh man. My wife and I both got the taquito plate with carne asada fries, and let me just say--these taquitos are to die for. If I had to choose between these taquitos and winning the lottery... well, I'd have to think about it for a second. 10/10 recommend! If you're looking for great food, great people, and an experience that makes you want to come back before you even leave the parking lot, Roll Em Up is the spot!!! read more

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No surprises here in this franchised spot. You want taquitos? They got them here, in beef, chicken and potato. They've also got fries and a dish they call the taco burger. I've always considered taquitos as an app, but if you have enough of them, it'll fill you up for sure. I was hungry so I got their 4 taquito combo, which came with 2 sides and a drink. You can get them in corn or flour tortillas as well. Ordered the following to go: Taquitos - beef and chicken combo, 4 pieces - 6.5/10: 'll say they're not bad. It's nothing too mind-blowing to be honest. They could use a little more filling inside. Also, the side dishes are minuscule - i got like 2 teaspoons of beans and maybe a couple tablespoons of rice. If I come here next time, I won't bother with the combo. I'd just get the taquitos alone. Taco Burger - 5/10: As for the taco burger, it's basically ground beef taco meat, with some lettuce, and Mexican style cheeses stuffed between buns. Some here described it as a sloppy Joe, and that's an apt comparison. Except mine was served lukewarm, and the cheese wasn't even melted. It's a novelty item for sure and something I can't really recommend. - Horchata - 7/10: Solid, creamy, and overly sweet. Anyway, like I said, this place is all about the taquito. So if you're looking for one, this isn't a bad spot at all. read more

Roll Em Up Taquitos - Mexican Near Me - Pasadena, California

Tried this place last night and it was very good! We ordered the family deal with 10 tacos and fries--did half beef and half potato, and everything was fresh and flavorful. The churro donut was delicious and the perfect way to end the meal. We'll definitely be back! read more

In the mood for some taquitos, was hoping this would hit the spot, unfortunately, that was not the case. The staff was welcoming, and the food was okay (to me, this is very commercial food, not made with any love, definitely does not taste homemade). Might have to try again, hopefully would have a different perspective. read more

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Just go here already. The tacos were exactly what I've been looking for. Next time, I'll ask for more lettuce but that's a personal preference which I know they'll do with pleasure! Welcoming is not a strong enough word to describe how amazing and friendly the service was. You can tell they want you to love the place as much as they do. If there was one in the bay, I'd be there weekly. It was a random find and one I won't forget. I'm just bummed I can't try everything on the menu while I'm in the area. Clean, lovely place to go and grab a bite with friend and family that won't break the bank. Everything was fresh and flavorful. The rice!? I was not expecting that rice to taste so home-made delicious at a trendy spot with bright and modern interior. The bathrooms were immaculate too. So, yah, consider me a fan. We played giant Uno while we were there. Ok foods, everyone liked what they got: - beef taco combo: crispy shell, juicy meat, with the sharpness of the cheese at the end - carne asada fries: delish - 4 taquito combo, beef and chicken: tender,flavorful. chicken is so easy to dry out and these were so good - rice and beans - on point Things to try: Taco salad The churro donut! read more

Roll Em Up Taquitos - Beef taco combo - Mexican Near Me - Pasadena, California

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Stopped in at Roll 'Em Up today and I was blown away by experience. Before I even walked into the building I was given a warm welcome. I got to meet one of the owners SuSu (don't know if I spelled that right haha). She shared with me that this location was owned by her and her family. She was so kind and helpful and gave me some great recommendations. It was genuinely one of the best hospitality experiences I've had in a long time. I will be back purely due to the AMAZING service but the food was yummy to! read more

My first impression was that I have entered taquitos heaven, nice chunky guacamole, elite and various other foods I love. The woman at the front counter was so bubbly and nice, I wanted to buy everything on the menu! The interior is a bright Cheetos orange and very inviting. What's not to love about this new restaurant!! read more

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Top quality horchata iced and regular the taquitos are delicious well made presentation top quality salsa a little hot but great taste Thank you customer service was top quality annette and Justin where phenomenal read more

Roll Em Up Taquitos - Chicken taquitos Great portion - Mexican Near Me - Pasadena, California

I came in for an agua de horchata and left with a memory of home. Roll Em Up feels like a rare instance of a fast food establishment that actually wants you there: there's reggae music, incredibly friendly staff, even board games that you can play at your table. Everything was impeccable, and my mind was made when I tried the tacos. I am not exaggerating when I say these tacos dorados are the most true-to-life Mexican food I've had in California. They were delicious, perfectly crunchy, and accompanied by a classic chopped lettuce salad bathed in hot dressing. Roll Em Up has instantly become my favorite chain for a quick bite. read more

So the other day, I thought to myself, "I miss taco bell." Since I love hard shell tacos. Yes, white girl through and through. I've been meaning to try this place since it opened. Since today is Good Friday and it's the last day to not eat meat, I went here with my mom. As soon as I had my first bite, I thought.....FORGET TACO BELL. My mom and I split the potato tacos and potato taquitos and 1 churro donut. The way my eyes rolled to the back of my head....I cannot wait to come back and try the meat options. I'm 100% coming back here. The staff was really nice and navigated my mom and I through the menu. We even took some home for grandma and even though it was maybe an hour old (with all the toppings) it still had some crunch to it and she really liked it!!! Go here. Go here. Go here. Go here. read more

Love the service here. All the workers are friendly. Plenty of space inside and outside to sit. They always have good music playing. Food is delicious. Been here several times now and haven't had a bad meal yet. I'm glad they opened up at spot here. They will be having a regular customer w/ me! read more

Roll Em Up Taquitos - Esquite w/ everything, taquitos meal, nachos - Mexican Near Me - Pasadena, California

Yummy!!! We ordered the combo with two chicken and two beef corn taquitos with carne asada fries. The taquitos were crunchy and the beef was well seasoned. The chicken I thought was good, but my hubby didn't. I would highly recommend this new restaurant. My only complaint is.... Organic unsweetened iced tea for an up charge?? Seriously, you could have unsweetened iced tea for cheap and not gauge your customers. That's a bit crazy!! Otherwise, the Jamaica is on point. And... I'll be back! read more

Roll Em Up Taquitos - Taquitos, carne asada fries, beans and rice. The rice is yummy too! - Mexican Near Me - Pasadena, California

My first time here at this location and Eric, the cashier made my day. He was very welcoming and made sure he gave me extra love. I ordered the 4 Taquitos chicken combo with rice and beans. I loved the flavor of the rice and the OG ingredients on the Taquitos were fire. The donut churro was hot and fresh. I did not care for the beans that much. The place is very cute inside with nice bright orange colors. Plenty of seating outside and a few inside. Their strawberry drink was delicious. Next time I will try the taco salad. Easy parking and located adjacent to other eateries and the Amazon Fresh Grocery Store. read more

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Great menu selection. Taco burger was wonderful but ambiance was lacking a bit (trash being taken out in middle of restaurant), taquitos were soggy (likely due to how much sauce was piled on - prob should recommend people use corn vs flour), also had to run over to Amazon store for a Diet Coke (personal preference but more saying since I've seen places have cans as an option for non-Pepsi drinkers). We don't live that close but I would definitely try again! read more

Roll Em Up Taquitos - Taquitos! - Mexican Near Me - Pasadena, California

These are the best taquitos in L.A.. Texture: The crispy rolled tortillas are light and slightly puffy, with the most satisfying delicate crunch. Taste: I prefer the beef over chicken but both were very good. The beans and rice are well prepared. I recommend dipping chips in their Fry Sauce. Talent: The staff are friendly and interactive. Hard not to feel good when there's a bubble machine just outside. read more

I have wanted to try the taquitos for a while and it was worth the wait. Susu was more than happy to help a newbie such as myself navigate the menu and made several suggestions for me. I had chicken and beef taquitos in flour and corn and all four were delicious. The rice and beans had just the right amount of heat. Added plus, this is a dog friendly restaurant with a good sized patio for fur babies. Susu also offered a free pup cup for my baby. Service is excellent and the restaurant is family owned and run. Susu has ideas for adding more ambiance and events to bring the community together. We will definitely be returning. read more

I was driving back to work when I decided to pull up lunch options on the map. The first thing that popped up was Roll Em Up Taquitos. I looked at the distance and saw it was only 300 feet away. No hesitation, I literally swerved across three lanes to hit the offramp. I didn't even know what they served at that point, but something about it just called me in. This place is bright, bold, and has a totally unique vibe. It's fast casual, but you can tell they're doing something special. I didn't get a chance to ask if they have other locations since it was busy during lunch rush, but it felt like the kind of spot that could easily become a local favorite or blow up into something big. I ordered the 2-side taquitos, one chicken and one beef, and got it fully loaded. These taquitos come wrapped in your choice of tortilla and are topped with Tiff's hot sauce, Ryan's jalapeño ranch, fresh guacamole, mixed shredded cheese, and house-made queso. Instead of being crispy and crunchy like most taquitos, the tortilla was soft and slightly chewy, which actually made it better. It held all those toppings like a warm, savory blanket. The beef was juicy and full of flavor, and the chicken was super tender. Both were seasoned just right. On the side, I had the Street Corn, which came coated in creamy sauce and a generous dusting of crushed spicy chips, giving it a mix of heat, tang, and crunch. It's served on a stick in a cup. Honestly, it's one of the best street style corn I've ever had. Between the two loaded taquitos and the corn, I was totally full and completely happy. Everything came out hot, fresh, and packed with flavor. This was one of those accidental finds that turns into a new favorite. If you're ever near one, pull over and go for it. Even if it means swerving across traffic like I did, it's worth it. read more

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While the wife is super friendly and the concept is clever, I have to question the authenticity of flavors. The food tastes like someone's idea of what mexican food would taste like and they're almost there but still so far off. Seeing as you can't really mess up chicken rolled up in a flour tortilla, it wasn't all bad. But unfortunately, it's a one and done visit for me. read more

Reggae music and "fresh out the grease" tacos and taquitos. What more is there to say? The taquitos with toppings stole the show with fresh crunchyness that I haven't found anywhere else. This place should have awards plastered on the walls for their good work. Excellent service. Friendly staff makes you feel as if you are being fed by friends and family. Go in for a meal. You're destined to become a repeat customer. read more