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Rick Case Kia

2.1 (205 reviews)
Closed 9:00 am - 8:00 pm

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Lea M.

I am highly disappointed about how I have been treated by the Sales manager, Jarred Perkins as well as the General Manager Kendrick Echols. I started the process to purchase a used car and signed all of the paperwork on Friday, Feb. 28, 2025. Due to my co-signer being out of town I had to have them UPS the paperwork and it was signed received by their office on Friday, March 7, 2025 at 10:17am to a Tia. I called several times to confirm that the paperwork was received to the finance Manager Jon Yi, Jarrad, and Monique. No one called me back. I was out of town at the time on business and then was called and left a message at 12:36pm that day saying that they just sold the car to sold someone else when my paperwork was already signed and returned to their office AND they had my pre-approval check at their office as well. Mind you, my paperwork was already delivered and received. This is highly unethical, unprofessional, and deceptive business practices. I have been in constant communication with them and have done everything that was asked of me. I called the general manager Kendrick Echols on his work phone, cell phone, and emailed him and did not receive a response. When my husband came to pick up the check and papers that were signed no one apologized or even offered any explanation as to why they so blatantly wasted our time. This is the rudest most unprofessional business I have ever encountered. DO NOT WASTE YOUR TIME WITH THIS DEALERSHIP AND THEIR SHADY BUSINESS PRACTICES!

Jeff A.

How to lose a customer in 22 days.   I purchased a 2024 Telluride SX-Prestige X-Pro SUV on Oct 17 from an awesome sales rep who communicated professionally and worked fair a deal that was reasonable. We even worked this deal via text as he was working with his Sales Managers to get me a deal I could sign off on. Came in the next day to sign all the paperwork which was easy peasy. My trade in had some undiscovered issues that required an adjustment to the initial offer which was explained to me and I agreed the adjustment was fair and was impressed how the Sales Manager presented the adjustment in a professional manner. Head back to sign off on the finance paperwork and was working with another great representative of the dealership trying to sell add ons like extended warranty which was his job. I tried to negotiate a better price and then he had to bring the Finance Director because the number had gotten outside of his wiggle room. The attitude,  arrogance and condescending nature of this person stopped the negotiating dead in the tracks and I proceed to sign without any add ons which we were very close to making deal on.   Now let me say I absolutely love the Telly and deal I got from the Rick Case sales team. Now fast forward to wanting to add a tow hitch to the Telly a few weeks after purchase. There seems to be a lot confusion about adding hitches to 24 Tellys so I stop by to see my Rep and asked for help . The parts counter rep seemed to be off putting and bothered by me asking about this product that just became available in August. When I shared a letter from KIA US in regard to the product the parts rep could not be bothered to check with others and basically through his hands and said not sure what else I can do. I was amazed as I was there ready to spend money and this guy could not be bothered to dig deeper let along go the extra mile.   So, my sales reps says give me a few day and then follows up a product print out at full retail and said the Parts Manager had to get in involved because of the newness of the part. This is when I reached to GM via email to ask why the dealership was charging full retail for a product that KIA US is recommending passing on the cost savings for customer satisfaction. After 5 days of no response, I decided to reach deeper in to the Rick Case Automobile Group and actually connected with Ryan Case, the son of Founder Rick Case. I shared my story via email and text and he even shared my frustrations and dismay at the situation.  A day later I get call out of the blue from a scheduler at the Dealership asking about scheduling a time for install for a product I had not even purchased yet. When I asked who had told her to call me, she informed it was the Service Manager. I explained to her the confusion and lack of communication and asked her to please have this Manager call me to discuss. Well guess what, no phone call from this Service Manager so I call him the next morning to leave a message. Still no return phone or communications from the GM.   As my frustration  continues to rise, I reach back out to Ryan Case who did call me back and we discussed and shared his continued disappointment and frustration at his leadership team at Rick Case Kia in Duluth.  I shared with Ryan in our phone conversation and detailed emails that the  GM and Service Manager need a serious recalibration of leadership expectations and falling woefully short of delivering on the Rick Case Brand.   Ultimately, I connected with the Parts and Service Department at Bulldog Kia in Athens GA who was able to communicate professionally to ensure I can get the tow hitch at a fair price per KIA US directive and it will also be installed by them at that shop at a fair price.   And this is how Rick Case Kia in Duluth lost a customer in 22 days.   5/5 Stars to Sales Rep 5/5 Stars to Sales Management 5/5 Stars to Finance Rep 0/5 Stars to Finance Director 0/5 Starts to Parts Associate for lack of effort. 0/5 Stars to General Manager for zero follow up 0/5 Stars to Service Manager for zero follow up 5/5 Ryan Case of HQ for accessibility and empathy   20/40 Stars Overall Rating

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5 months ago

Hire people that actually want to work and pay attention to what their customers are coming in for. Just like the rest of the reviews.

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11 months ago

Monique was amazing! Very knowledgeable & helpful, but not pushy at all! Great experience!

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1 year ago

Monique,go see her please,she's one of sale person she knows her stufffir sure and very helpful

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Ask the Community - Rick Case Kia

Review Highlights - Rick Case Kia

I was referred to Andrew "Drew" Frison by Marvin Harvey from Rick Case Mazda.

Mentioned in 5 reviews

Read more highlights

Atlanta Best Autos

Atlanta Best Autos

(5 reviews)

My process was quick and easy. Mateo sold me my car and Jesus helped with the financing. I had been…read moreto other places before, and I did not enjoy the experience. I called Mateo before arriving and he was not pushy, which I appreciated. He was very easy to work with and so was Jesus. If I need to, will purchase from again. Thank you

I was going to buy an Accord from them online. Everything was approved, they had sent me a video…read moreand photos of the car and it was exactly what I wanted! I asked KEVIN one very important question: has the car ever been SMOKED IN? He says "oh, noooo!" Was his response and I trusted him, BIG MISTAKE! So I had my brother who had just had knee surgery to go check out the car before I drive from Memphis to get it. My brother gets there and immediately knows it reeked of smoke even though they had tried to get it cleaned up and get the smell out. Then when I told them how disappointed I was with their lack of business ethics, that they would lie for the sake of one car sale, he tries to tell me my brother was wrong. That they had been burning incense in the car to get it ready for me! Ha! That was the most ridiculous lie I'd ever heard! At that point, he should have just been honest but nope. Sticking to his story. If he was lying about that, what else would he lie about?? (and the rest of the staff bc I talked to several people there, not just him)! LET THE BUYER BEWARE!! THESE ARE NOT HONEST PEOPLE TO BUY FROM!! RUN AWAY!!

Atlanta Direct Auto - Congratulations! On behalf of everyone at Atlanta Direct Auto.

Atlanta Direct Auto

(46 reviews)

I had a great experience. The staff were friendly and professional.they didn't waste my time and…read moremoney.

I attempted to purchase a 2018 Audi S5 from them in February 2026. I was buying from out of state…read more The vehicle was advertised for $19,780 across multiple online automotive platforms. Prior to authorizing a down payment, I confirmed with dealership staff that the total purchase price would equal the advertised price. After I provided written authorization for a refundable deposit contingent upon an independent inspection, the dealership introduced additional mandatory dealer-imposed fees totaling $1,245, including documentation, administrative, and reconditioning charges. These fees were not disclosed in the advertised price and were required in order to complete the transaction. Imagine, the dealership was trying to add on charges after the fact from them cleaning the car to sell! When I objected and requested that the dealership honor the advertised price inclusive of mandatory dealer fees, communication ceased on their end, not returning my messages. The vehicle was temporarily listed as pending and later relisted at a higher price on their site. Although no funds were processed, this conduct raises concerns regarding advertised price transparency and disclosure of mandatory dealer charges in direct violation of Georgia anti bait-and-switch laws. *UPDATE AFTER COMPANY RESPONSE*: As clearly admitted by the company, they completely agree with my entire review. Their made up bait-and-switch fees (such as attempting to add on a charge for cleaning the car) were told to me AFTER I had asked them for the total and provided written authorization (per their instructions) for a charge to my credit card based on that total, out-the-door price. Attempting to keep this original review brief, I left off many details. But here is another point which others should know: since I was buying from out of state, I wanted a dealer pre-inspection (of which I was going to pay from out of my own pocket). The salesman kept trying to get me to not send it to the local Audi dealer, but a CarX down the street. That raised more red flags.

Rick Hendrick Chevrolet Atlanta

Rick Hendrick Chevrolet Atlanta

(392 reviews)

I originally had a pretty frustrating experience related to an ongoing issue with my truck, and I…read morewasn't expecting much when I reached out, but I have to give credit where it's due. This dealership completely turned things around, not only mending my relationship with them but GM as well. After I spoke with them, they took the situation seriously and worked with me to get it checked out. From there, the level of effort really stood out. Huge thanks to Micheal Brislin in particular. He went up to bat for me with GM and kept pushing for a better outcome instead of settling for the first answer. He also kept me updated along the way and made sure I understood what was going on at each step. In the end, they stepped up and made things right, and that completely changed my impression. Situations like this don't always go perfectly, but how a team responds makes all the difference, and in my case, they handled it the right way. I appreciate the effort and would definitely consider coming back because of it.

This review reflects my family's direct experience and documented interactions…read more My sister purchased a used truck from Rick Hendrick Chevrolet in Duluth less than two months ago. Since then, the vehicle has been returned to their service department three times for serious issues, including electrical problems that have made it unsafe to drive. At the time of sale, the dealership provided inspection documentation indicating that key items had been checked and approved. After purchase, it was discovered that the vehicle contains aftermarket components that were not disclosed and have been identified as contributing to the ongoing problems. This creates a clear discrepancy between what was documented and the actual condition of the truck. During financing, the representative stated the truck would be "certified" and strongly encouraged purchasing an upgraded warranty, specifically referencing electrical components. Shortly after, those exact types of issues began occurring. When my sister first brought the vehicle in, she was told no problems could be found. Only after she provided video evidence did staff acknowledge the issue. Since then, the pattern has been consistent: repeated service visits, unresolved repairs, and inconsistent communication. The issue remains unfixed after three attempts. At one point, the dealership reported the vehicle as "repaired" but kept it for several additional days without clear explanation or follow-up, despite expectations communicated through a corporate representative. When my sister requested a diagnostic report detailing the work performed, she encountered resistance. In one call, a dealership representative became openly frustrated and raised their voice when she asked for documentation regarding her own vehicle. Attempts to resolve the situation through the manufacturer's corporate channel did not result in a meaningful outcome. While apologies were offered, there was no clear resolution. The only alternative presented required her to forfeit a substantial portion of her original investment and accept less favorable financial terms on another vehicle. The central issue is not a single repair. It is a pattern: discrepancies between inspection documentation and actual condition, initial dismissal of reported problems until proof was provided, repeated unsuccessful repair attempts, and a lack of transparent, solution-focused communication. If you are considering purchasing a used vehicle from this dealership, verify all inspection details independently, confirm what components are actually on the vehicle, and review warranty coverage carefully. Do not rely on verbal assurances. This experience has involved repeated safety concerns, extended time in service, and a significant loss of time, money, and trust.

Rick Case Hyundai Duluth

Rick Case Hyundai Duluth

(257 reviews)

I highly recommend Rick Case Duluth. As a first-time buyer, I was so nervous, but the team made the…read moreexperience smooth and comfortable from start to finish. Dimitri was the first person I spoke to over the phone. He patiently answered all my questions, helped schedule my test drive, and welcomed us warmly when we arrived. He set the tone for a very positive experience. Henry took us out on the test drive and was incredibly kind, calm, and reassuring. He explained everything clearly, made sure I felt comfortable, and never made me feel pressured. Both Dimitri and Henry were genuinely helpful and professional, and I'm really grateful for how they supported me through the process.

***Edited to add: 8 hours after pick up for the SECOND TIME AND THE SCREEN JUST STOPPED WORKING***…read more We dropped off my Genesis (still under warranty) bc the all wheel drive light came on. We did not receive a loaner. Communication was terrible, we would be told it would be ready the end of the week, then hear nothing, then be told the next day, then the next week, etc. Long story short, a part took a few weeks to arrive, then my car was "stuck on a broken lift but no one can come service the lift" and multiple other excuses we pulled out of the service department (there was little to no proactive communication). After almost 9 weeks we were able to make the 1+ hour drive to pick it up. The "promised" wash and wax (for the inconvenience) was not done...and ten minutes into the trip home the dash display went out. Turned around only to be told we would have to bring it back the next week. I know car dealerships are notoriously awful but this takes the cake. I would drive twice to distance to avoid dealing with these folks. It's a shame too - I love the vehicle, but the idea that Genesis (at this location at least) is a "luxury" brand is a joke.

EchoPark Automotive - Duluth

EchoPark Automotive - Duluth

(60 reviews)

Recently had a great experience here with Lens. Never felt pushy, or persuaded and he was there to…read morehelp in any way along the way. A phone call away for any questions we had. The space itself is huge and was actually an old Fry's building which makes sense when you pull up. Plenty of guest parking available directly in front of the entrance. Inside there is tons of seating spread out throughout, along with a little kitchenette with complimentary waters and coffee available. TVs also, and some had kids channels on to keep the littles entertained for a bit. Everything felt clean, organized, and the whole process was fairly smooth. Thank you Echo Park!

The first time we went to Echo Park to test drive a car, the process was pretty quick and smooth…read more We ended up not buying that car. Fast forward a few months and we recently went back to Echo Park. Set up an appointment online for between 7 and 8. Got to Echo at around 7:30 and were told to sit in the waiting area. There were a lot of other people also waiting. My husband and I sat there until around 8:45, watching as employees looked frazzled and like no one had any clue what was going on. I finally went up to the desk to ask how much longer? Guy at the desk says they tried to call me multiple times on my phone (why? I'm sitting just a few feet away) which was a lie, I had no missed calls. I'm then told someone will be there right away. We wait for another 15ish mins and then leave. While I do appreciate Amber following up by text and answering my questions, Duluth is a long trek for us to go test drive a car only to sit around with no updates, no "we're busy, we'll be with you soon," nothing. Seems like this location has a management problem and maybe needs to hire more employees? Once we got the details about the car we were interested in, including an out the door price, it wasn't such a great deal after all. I'll be shopping elsewhere for my next car and cannot in good faith recommend shopping at Echo Park.

Rick Case Kia - car_dealers - Updated May 2026

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