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    Reformation

    3.0 (54 reviews)
    Closed 11:00 am - 7:00 pm
    Updated 2 months ago

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    Corrina S.

    Reformation is FINALLY open in SF! YAY! The new store and concept are true to the company's vision and trajectory over the years - commitment to sustainability + combining technology to make for a really unique shopping experience. You can even set the dressing room lights to whatever shade suits your current mood, and plug in your iphone to play music. I love that you can pick out additional items/sizes while you're in the dressing room from a giant touch screen monitor. Once the item arrives, you receive a message on the screen, open your wardrobe, and viola! There it is waiting for you to try on! I've loved Reformation for years. I feel it has something for everyone. And now we don't have to travel to LA or NY (ok, we still will) to visit the store. Go check it out! :)

    Wheelchair accessibility here is EXCELLENT!
    Amy L.

    The staff is friendly without being too in-your-face or nosy, the store layout is spacious and clean, and the fashion is beautiful with wonderful fabrics and a sense of style that transcends the frumpy hipster trends. But most of all, this store is 100% WHEELCHAIR-ACCESSIBLE!!!! They installed an automatic door with easy-to-access push buttons both inside and out, and the doors are wide and easy for any wheelchair or mobility scooter to move through! What a refreshing, thoughtful amenity!! Not even Macy's on Union Square offers such easy accessibility!! I noticed that a lot of the dresses were made with actual silk, as opposed to rayons or polyesters, and the prices seemed similar to the higher-end of Banana Republic. Several of the evening dresses I looked at were marked at $249, which is a lot of money, so not affordable for every budget. But if you're looking for a stunning, long, red silk dress, and a size 0-12, this would be a good place to start looking! Ahh, yes, they don't carry PLUS SIZES...What a huge missed opportunity, especially in a world post-ModCloth!! If they did, I'd give them a 5th star!!! And they don't carry every size on their floor...you're expected to use their phone app or a screen in the store to select the items and sizes you want for your dressing room. What this means to me is that this is not a store you can dash in and out of if you need/want to try things on. If you're shopping with someone who doesn't want to go into the dressing room with you, there's a comfortable seating area that looks like a mod living room you might find in Dwell Magazine. Given that it could take a while for your dressing room experience, your friend/SO/parents will thank you for picking a place with decent seating! So far, there's nothing in this store that appeals to me personally, as the clothing doesn't come in my size and the accessories are my own personal style...but I DO recognize and appreciate quality fabrics and well-designed styles. If I DID fit in this size range, I'd definitely be trying that red silk dress on!

    Erica K.

    -Customer service is definitely something here compared to the Los Angeles location. I was immediately greeted when I walked into the store. I noticed that all the sales associates were wearing the same tops and jeans, which was cute for a few seconds then became lightweight creepy. They were very attentive and on top of it. I was checking out this denim skirt and a sales associate appeared next to me and asked if I wanted to try it on/knew what size I needed. The whole concept is to not have customers holding piles of clothing while shopping AND also limit the amount of go-backs sales associates need to fold and put back. -After finding what I wanted and having the sales associates find the sizes I needed, I was brought to my fitting room. Reformation's fitting rooms are probably what I envision fitting rooms to be in my dreams. There are four light settings you can switch back and forth between depending on the outfit you're trying on. Behind you will be an interactive screen where you can choose more things to try on and even make a purchase. The main component of the fitting room is the wardrobe, aka my favorite part! Once you open it, all the items you requested to try on are in there. But what happens if you requested a size that's too small/big for you? It's so easy, just utilize the touch screen and choose a different size to be placed in your wardrobe. The screen does say to make sure your wardrobe doors are closed, in order for an employee to place the item in. Maybe it's just me, but what if some creep decides not to close their wardrobe door when an employee places an item inside? Such a fun and efficient shopping experience. The display of the store is minimally pleasing since the clothing on the sales floor are "samples." I wanted to purchase a tote bag from here, but felt that the material was too thin and the size was too small. All this aside, Reformation is the future of retail shopping.

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    6 years ago

    Don't love the wait time to try on clothes but the new dressing room system is really cool and ofcourse the clothes are awesome!

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    9 years ago

    Sales associates were warm and friendly, and the entire experience was seamless! I'd totally come back!

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    Review Highlights - Reformation

    Maya went out of her way, above and beyond to order the dress from another store in ANOTHER state!!

    Mentioned in 2 reviews

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    Lots of nice home goods and decor, cute stickers and stationery, and women's clothing. The…read moreemployees I encountered today were both friendly, greeting me on the way in and out and asking if I needed any help. Prices are higher but I feel good when I support these mom and pop shops instead of Amazon. I always try to stop by after dining at Stonemill matcha!

    I absolutely LOVE this store!! Therapy is exactly that: good, old-fashioned retail therapy for…read moreall price ranges! From funky, modern cookbooks to cute stuffed animals, purses, youthful and quirky women's clothes, beautiful silk scarves, and feminine jewelry (including real gold earrings!), to lots of fun cards for any occasion (including Jewish holidays, which is important to me!), socks with funny sayings on them, hipster aprons, soaps, candles, fun tchotchkes of all sorts, there's a LOT to delight in inside this wonderful store! I would call it WHEELCHAIR-ACCESSIBLE, because the entry is definitely accessible, and if anything isn't, the employees go out of their way to move things and make it accessible! Their attitudes in general are very friendly and helpful, as is that of the owner (it's a woman-owned store!). Therapy doesn't close until 7:30 pm, which gives you plenty of time to run in for a birthday card and gift after you leave work and are on your way to a friend's birthday party! Overall, Therapy is a fun, quirky, happy-feeling store, and I love that it's managed to survive the last few decades on Valencia St.!

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    Reformation - womenscloth - Updated May 2026

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