So let me start by saying I've eaten here 5-6 times in the last couple months, so this review is not based on a singular experience. The reason we've eaten here so much is b/c we live close by and love Italian food and really enjoy their food.
Here's the deal. Primola would be amongst Yelp's highest rated Italian restaurants in all of NYC if not for one thing -- their owner. If you scan the first 15-20 reviews that pop up, you will see wildly inconsistent reviews. Mostly 4 and 5 star reviews which talk about excellent food in a rustic / old school Italian setting -- all true. You will then see a very healthy sprinkling of 1 star reviews -- almost all of which talk about terrible run-ins with a rude owner. Sad to say, but also true.
Most owners are doing everything they can to lift the perception and experience of their restaurant. Sadly, this one is taking away from it.
The positives -- food is awesome. Better than UES comrades such as Campingola and Elios. Really very good. Waitstaff is great too. All old school guys who've been doing this a while and are great at what they do. (sadly, the owner treats them like sh*t and it's out on display for diners to see. Truly terrible). On top of good food -- the setting is comfortable, old school Italian, which we love.
The negatives -- well, we've hit the big one already. The owner leaves an outsized negative vibe wherever he sets foot. You can read many reviews from customers who've been treated rudely. We actually never had this experience, so this is not coming from an upset customer. But, I have seen him almost every time I've been there treat his staff poorly. As somebody who cares about how hardworking humans are treated, and also somebody who worked in F&B for years, it's terrible to see. He's rude, unprofessional, and pretty cruel. On several occasions I've seen him reprimand his waitstaff right in front of a table of diners -- the only thing worse than this is seeing the look on his staff's face after he does this. Embarrassed, crushed, defeated. If you have half a heart, it will ruin your meal.
Another takeaway -- the prices are really expensive relative to most high end Italian so be prepared to spend a solid 20-30% more for every dish than you'd expect at the next good Italian spot. (If you want to laugh, we ordered spaghetti garlic and oil off menu, maybe costs $2 to make, they had the nerve to charge us $33!!!)
Overall, if you want really good Italian food at an old school Italian joint that's been doing this forever, you probably won't be disappointed. I personally believe the way people act and what people say matters, and it'll be hard moving forward to patronize a restaurant with an owner like this at the helm. Go enjoy -- just be prepared, you've been warned... read more