UPDATE 07/24/2010:
I've been a pretty regular customer here now for 18 months. The staff have remained super-friendly and gotten much, much faster. The food has gotten better and more varied & vegan-friendly. It's a great place to read on a quiet weeknight, or to enjoy the hipster eye candy escaping from the sun on a Saturday afternoon. They usually play great tunes at just the right volume, too. (There's a big Glass Candy fan on staff who has my undying gratitude.)
I now have only one thing to kvetch about re: NWC: The bathrooms.
There's graffiti in the one working stall in the men's room that says "everyone knows you're pooping," and it's true, because every time the bathroom door opens, half the cafe has a clear line of sight to the feet of whoever's in said stall.
There's a perfectly good stall next to that stall - one that doesn't make your bathroom agenda visible to the entire known universe - but the door was removed from it over a year ago and it's never been replaced. They often frequently run out of TP and/or paper towels, too.
For a business run by such nice people - one that so obviously relishes its role as a neighborhood hangout, and earns its profits from people hanging out for hours on end - these bathrooms are the one downside to an otherwise kick-ass cafe.
ORIGINAL POST:
When I lived in Wicker Park, the closure of Filter to make way for a B of A nearly killed me. Now that I live in Logan Square, I was elated to learn that I'd get a real neighborhood cafe to save me from the annoying Starbucks @ California and Logan. (Ever notice how everyone in Starbucks is annoying because you hate them for going to Starbucks when really IT'S YOURSELF YOU HATE FOR GOING THERE?)
Anyway ....
New Wave Coffee rocks for the following reasons:
--Free, fast WiFi. I played World of Warcraft there all day on a laptop with less latency than I get at home with my crappy Comcast cable internet.
--Decent, competitively priced coffee: I pay the same for a large New Wave soy latte as I do for a short Starbucks soy latte. And it's normal soy milk, not the high fructose corn syrup-laden stuff they pass of @ Sbux. They brew both dark and mild coffee all day for the espresso-averse.
--Vegan-friendly menu: Sinful desserts sans egg and dairy.
--Cool decor: You can't go wrong with framed Cars and Men at Work LPs.
--Super-friendly staff and owners!
New Wave Coffee does exhibit a few problems. But they're small in number and easily fixed, which is impressive for a business that opened in the dead of winter and immediately got overwhelmed with pent-up demand. I'm hoping the proprietors monitor this site so they can feel the love in the following constructive criticism:
1. The service is too slow
The person at the register should have one job: Getting people's orders and money as quickly as possible. Nobody cares if their coffee or food takes 10 minutes if they can just go sit down and wait for it. But if you have to stand in line forever before even placing your order, you quickly go insane.
At New Wave so far, the cash-register role seems overburdened with too many extra responsibilities. It's fine for the register person to get pastries. But grinding coffee? Preparing oatmeal? Having to wash hands and put on/remove gloves over and over again? NOT APPROPRIATE for this role.
The person at the register should do nothing that requires hand-washing or pausing more than 30-45 seconds in the flow of orders. Get my money into the register, my order into the baristas, and my butt out of line!
2. The food choices are too limited
I know the menu is a work in progress, but I'm not super-excited by the prospect of a portobello-based vegan sandwich. I'm a vegan and I hate mushrooms - picky, I know, but still. I expect to spend many, many hours weekly @ this place for the foreseeable future. I'd rather find something healthy, vegan and mushroom-free there than have to nip around the corner to Lula at lunchtime every day for an amazing $7 tineka peanut-butter sandwich.
Given the neighborhood, veggie, vegan and uber-healthy options should abound. And given the food quality at nearby establishments, a few average sandwiches probably won't cut it long-term. The food at Filter was't uniformly great, but there were LOTS of options for any dietary need. That's something to aspire to.
That's it: two long, detailed complaints that are pretty easy to fix, and a lot of succinct praise for everything else. This joint is a welcome addition to the neighborhood and looks, based on early sales volume, like it'll be there for a long time to ocme. read more