Walked by Moment on the last day of their soft opening without knowing what they are. Ironically, my friend and I just had Malai a few minutes before that. We decided to queue up after seeing 1) Asian-inspired flavors, 2) soft opening discounts, 3) many young Asians queueing.
The queueing etiquette was lacking. The front of the store has many seats basically in the shape of a square with bench seating against the wall surrounding the perimeter. People lined up directly from the counter to the door rather than wrapping around into the seating area which would mean more people can wait inside in the AC. Also some people waited in the middle of the door which means AC Is let out and hot air is let in. An employee had to call them out. Even if they're not serving gelato, isn't it common sense to keep the different temperatures separate.
They didn't have a menu of flavors on their exterior window, interior walls, or even on the gelato fridge case. It was frustrating to not know what flavors are available, so we can choose in advance. Even if they're in their soft opening, I don't get why they can't post their menu/inventory updates on their instagram. Even if they can't give live updates or will constantly change the offerings, how hard is it to handwrite a sign to post on their front door/window. I'm sure gelato takes hours to make, so they know in advance what they are producing. At least they were patient with providing samples and would move on to the next customer as the current ones are tasting/deciding.
Their display case doesn't have a door. It's covered with a piece of flexible plastic like what you might see at supermarkets. The staff open and close it so frequently I kind of wonder why they bother with it and whether the piece of plastic helps at all. Their gelato didn't look appetizing, because it was partially melted. Regardless if that is due to the weak AC, weak refrigeration, or hot air coming in, that's not acceptable. I saw that the display case was showing it as -2 to -1 degrees Celsius. I wasn't convinced. Luckily my friend and I didn't have any digestion issues afterwards, but I think this situation is a health hazard.
By the time I got to the counter, half the flavors were sold out. The existing ones had no signs whatsoever, so it was partially a guessing game. We think the remaining flavors were: vanilla, pistachio, coconut, matcha strawberry, cantaloupe, something cherry, and hazelnut chocolate.
I sampled: pistachio, coconut, matcha strawberry, and cantaloupe. Coconut was the worst because it tasted watery and "muddy" as if they blended in the husk. Cantaloupe also tasted watery. Therefore, my friend and I shared a split scoop of pistachio and matcha strawberry. I won't say they're necessarily yummy but slightly more interesting. The matcha strawberry tastes like it has oat milk which I can't confirm whether that's true.
It's really just sunk cost for us to keep waiting and to order even after seeing the options. There weren't that many Asian-specific flavors anyway. I guess the only appeal was how the soft opening discount made it a good deal. Partially because I had ice cream already, but I feel like they can reduce their portion size and/or price. Or maybe it's just not yummy enough that I normally wouldn't want to finish a whole cup myself either. We didn't see lines at all the next day after the soft opening, so I guess everyone else was there for the discounts too. read more