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    Matchaful

    4.1 (56 reviews)
    Open 8:00 am - 5:00 pm

    Order Matchaful Takeout or Delivery

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    MATCHAFUL ATMOSPHERE

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    Matcha brownie
    Austin K.

    Expensive but creative drinks. These are like lunch prices, but that's NYC for you. I've only tried the seasonal drinks here: - Eusexual: it has a whole assortment of ingredients in it but it's tasty and earthy. I'd get it again if not for the fact that it's $10 - Hojicha hazelnut latte: this has a stronger chocolate note that made this taste good. I generally don't like hojicha lattes (but like it by itself), but the flavors were complimentary. - Red velvet: this had a stronger almond taste than I expected, in the iced version at least. Not my cup of tea. I also tried the matcha brownie and it was more like a healthy brownie. I venture to guess it had ingredients like coconut sugar. Not indulgent at all and not a brownie I would eat again.

    Bites
    Riki J.

    Was craving some matcha and was very intrigued by their menu. I enjoy matcha and it was so difficult to choose a drink. I went with the seasonal eusexia X FKA Twiggs drink because it is seasonal and very much piqued my curiosity with its ingredients (4g Hikari Ceremonial Matcha, black and white tahini, amazake, blue spirulina, Madagascar vanilla bean, maple, house made almond milk). I enjoyed it, very earthy and sesame hit your nose first and not very sweet. The store is located inside a store and there is an IV center in the back. It's very clean and aesthetic, saw that they had restrooms too. The seating for MATCHAFUL have a "no laptop" policy. I want to try everything on this menu, will definitely be back to try the frozen matcha next... and the fountain of chai... and houjicha latte.

    Jane G.

    Note: This review is for takeout only. I wanted to love Matchaful, and while I do believe the quality is ceremonial grade, it's incredibly grassy-tasting (and I drink high quality matcha every day). The nondairy milk is watery, and even with sweetener my two iced matcha lattes were hard to get down. Definitely recommend dairy milk and a full tablespoon of maple syrup to make these bearable. However, from pics online, the space seems cute and they are committed to being a high quality, matcha-first establishment! Delivery service was friendly and quick, too.

    Matthew H.

    The most interesting part about this is the location -- the café shares a storefront with a health/beauty supply store, and in the back liquid IV treatment, and cryotherapy, and an infrared sauna (?!), but it all kind of contributes to an interesting, clean/refined "new-age"-y vibe hahaha. My friend and I both ordered the standard matcha latte. I think they only have non-dairy options for milk, which I suppose was nice because it removed the decision paralysis of if I wanted to pay an extra $0.50 - 1.00 on oat milk lol. The sweetness is also somewhat adjustable (you can choose from a few different sweeteners in different amounts); I got 1/2 tbsp of maple, which I thought was a good level of not-too-sweet-ness. Anyways, I really enjoyed my matcha latte. Sometimes oat milk can leave kind of an oily taste in drinks, but this didn't have that issue at all. The price was actually not bad, especially considering people are out here in NYC paying $10 for mediocre coffees nowadays. The quality of the matcha was fantastic, but the flavour was a little weaker than I would have preferred. I'd definitely come back! They seem to have a handful of other drinks I'd love to try in the future.

    Iced Matcha Latte with Oatmilk
    Angelina R.

    I have to admit, it's not my favorite matcha in the world. The best way I can describe its flavor is as more grassy than earthy and it has a bit of a "health-food" feel. This might be as a result of the oat milk they used which wasn't very creamy. However, it did have a strong matcha flavor still which tasted high quality, but was just on the lighter and not as sweet side. So, if health is your jam, this is a great spot for a clean matcha flavor. But if you're looking for a more rich cup, I'd look elsewhere. Still, the atmosphere of the shop was peaceful with a good amount of tables to enjoy your drink at. And the vibes were pristine, mimicking the clean ingredients of the drinks. Also, their menu has a wide variety of unique drink combos and food items that can be fun to try out with friends! The shop also wasn't too busy and the drinks were made pretty quickly, but the service could've been a little more warm. Overall, the dining experience was nice, but there are also probably cafes out there with more aesthetic vibes if that's something you look for. Finally, the price I felt was too high for what you get. More than likely, you're paying for the ingredients which, as I mentioned, seemed very clean. The worker mention to me as well that the vanilla sweetener is fresh made with Madagascar vanilla, so that's also probably part of it. But imo, not the best place for matcha, and also not the worst.

    Matcha
    Nancy C.

    I love matcha and this place didn't disappoint:) so many differnt varieties and flavors too :))

    Xander V.

    I never knew there were cafés for just matcha; this was my time visiting one. I went here because I heard about the Matchaful collaboration with The Marías, so of course I had to try it out. I got the limited-time drink the 'Coquito Matcha'. Once I got my drink, I sat in the café for about an hour. At first, it was tricky to find the café since it is hidden between a Clean Beauty store. It was empty when I arrived, but got packed as the hour passed. I might visit again if I'm ever in the area, just, maybe next time I'll be sure to have a book or laptop to enjoy the full experience.

    oishi berry matcha
    Mon S.

    coming in, it was a very clean and modern place with plants around. the workers were really sweet and helping recommend the different drinks. i got the oishi berry matcha. it wasn't a sweet drink which i liked and it tasted like it was healthier than the typical chain matcha places. there was kind of a black sesame after taste and the berry was tart. i really liked my drink but i can see how it wouldn't be for everyone. i don't really think it's worth $10 tho but it was nice to try once.

    Vanilla Zen (Calm)
    Jennifer L.

    ROUND 2 REDEMPTION so i got a chance to try the new matcha foam (i got almond), let me say, it was actually excellent. since the base was only matcha + water, the matcha flavor came through extremely well and the homemade almond foam was creamy smooth, you could tell it was high quality raw ingredients for it to taste like that. if youre looking for a matcha latte but want it to taste less milky, i think this one is a perfect alternative between an americano / latte with just the right amount of matcha consistency. the matcha creative drink options may be overpowered due to the added ingredients or suitable if youre looking for something different but final verdict: matchaful's original matcha is great. will be a regular from now on every morning before work.

    Rainey C.

    Super clean and aesthetic wellness shop. Came in to get a matcha latte to-go, ordered it online and it was ready in under 5 min! Love the stuff they sell inside the store and they have a couple tables that would be great for a catch up/coffee chat. They specifically have signs that say no laptops allowed though, so not an ideal place to do work. Their menu is expansive and has a variety of creative drinks that I'll definitely want to come back to try soon!

    Lizzy K.

    Decided to give this place another go. Tried their vegan matcha and vanilla frozen dessert. It was very good! Very refreshing

    Chen H.

    Ordered cold foam matcha and rose pedal chia parfait for delivery, impressed by the fast delivery and how natural the food items are. Both the drink and the snack feel fresh and healthy, no added ingredients.

    Menu as of august 2023
    Emily G.

    Overall, the lattes are good but very expensive. It's a wellness market, cafe, and spa all in one space. Earth glow - theres a bunch of stuff in it and I'm not sure what the latte tastes like, but while i didn't necessarily taste the matcha, it was tasty and I enjoyed it. Soothing strawberry - I only had a sip but it tasted like strawberry milk. I didn't taste matcha in either drinks I tried, so I can't comment on their matcha quality, though I do wish it was stronger. Both drinks were $9, which is wild, but I would come back to try some other drinks.

    Oishii Berry Matcha Latte and Matcha Brownie

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    Jason C.

    Thank you for your incredible review, Matthew!

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    Jason C.

    Thank you for your incredible review, Rainey!

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    Jason C.

    Thank you for your incredible review, Desirae!

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    2 years ago

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    Jason C.

    Thank you for your kind review, Chen! We are so happy to hear this.

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    3 years ago

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    9 months ago

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    11 months ago

    This was maybe the best matcha I've had in the city. Also great to order ahead so I could grab it right after my spin class (next door).

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    3 years ago

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    Jason C.

    Thank you for this great review, Erika!

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    Thank you for your incredible review, Jess!

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    Page 1 of 2

    Matchaful Reviews in Other Languages

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    Coletta

    Coletta

    4.5
    (379 reviews)
    1.4 mi
    $$$

    The ambiance was wonderful. The food was amazing. We had appetizer and salads - Fennel Pork…read moreArancini, Endive and Radicchio Salad and Heirloom Caprese , pizza - Fig, Argus and Balsmic Pizza, and one of the evening's specials - Spaghetti Al'Assassina - as we as two mocktails - Kiss and Tell and . The server, Lucy, was helpful and explained the dishes in detail. We were not rushed and allowed to enjoy the dishes fully. Worth a trip to experience by vegans and non-vegans!!

    I waited WAY too long to try this place! Absolutely impeccable service, the atmosphere is cozy and…read morebustling without being overwhelming, and the food is incredible. I had the torched fig and feta salad, which is an unusual choice for me but it just looked so good! It lived up to the expectation -- a delicious, perfectly dressed salad and who doesn't love a fig? Avocado, vegan feta, pistachios....come on! The sausage ravioli with was similarly delicious -- and spicier than expected in the most perfect way. The sauce was flavorful and rich. The house-made raviolis were just great and perfectly filled with savory vegan sausage. (I know it's assumed that everything here is vegan but I can't help but clarify. ) For desert, I had the panna cotta and my bf had the chocolate hazelnut dome. Both were so great and the staff sang happy birthday to me *in harmony*. Overall, an exquisite experience at a place that is now my go to for special occasions. Damn. Don't sleep on this place!

    Photos
    Crispy Calamari
    Crispy Calamari
    Hazelnut Ice Cream
    Hazelnut Ice Cream
    Cacio e Pepe

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    Cacio e Pepe
    abcV

    abcV

    4.0
    (750 reviews)
    1.8 mi
    $$$

    We were in NYC for our celebration and dined at abcV on our first night. We had a fantastic…read moreanniversary dinner at abcV and Yanette the manager made our celebration even more special! We are veg/vegan and were really looking forward to coming to abcV for dinner having heard so much about it. All the options we were recommended were excellent (cocktails, avo lettuce cups, humus, beets, mushroom bolognese, koji tofu and chocolate cake), very unique dishes, presented exquisitely. Yanette and the staff provided excellent service. The decor ambience and open kitchen have a nice chic vibe, definitely a date place or for celebrations. Highly recommend!

    With a gift certificate for $150 at ABCv we didn't think we could spend it all because most of the…read moreprices are reasonable, and we cannot eat that much for breakfast. We ordered most things of the menu to try and to take to go and ended up exceeding our limit by $22! We tried and liked the following: -harry's berries strawberries - fresh -california dates - scrumptious -soft scrambled eggs - best eggs Ive had in a while -wild mushroom poached eggs - tons of mushrooms! -dosa - doesn't reheat well but is gf and so delicious! -gluten free almond flour pancakes - also doesn't reheat well but are very tasty and chewy when fresh. too bad there's no plain whipped cream in house since we don't eat bananas. Maybe half the dishes included banana in some form. - root reboot pressed juice: beet, carrot, ginger, lemon - tasty! - cappuccinos - standard and good I will return for the soft scrambled eggs and the atmosphere. Soft, friendly, bright, delicate, sunny!

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    Bar
    Bar
    Pasta Special - with morels and vegan hazelnut butter. Really heavy; I didn't like this.
    Pasta Special - with morels and vegan hazelnut butter. Really heavy; I didn't like this.
    California Dates ($16) - whipped coconut yogurt and tahini, crunchy sea salt lemon, pistachio, mint, Sicilian olive oil. Great!

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    California Dates ($16) - whipped coconut yogurt and tahini, crunchy sea salt lemon, pistachio, mint, Sicilian olive oil. Great!
    Willow Vegan Bistro

    Willow Vegan Bistro

    4.5
    (492 reviews)
    2.0 mi
    $$$

    Extraordinary In…read moreevery way Food was great. Service was attentive. A bit pricy. Will certainly rerun. .

    SERVICE - located in Chelsea…read more - spacious interior with tables for groups of 2-4 people - reservations are not required though could be helpful if you do not want to risk waiting - great service! our waiter provided us with comprehensive descriptions of the dishes and drinks - food served relatively quickly - ambiance good for a semi formal meal MENU - french American bistro food - all vegan/vegetarian - slightly pricey FOOD - French dip (7/10): vegan grilled steak with provolone cheese, goat cheese, caramelized onion, and horseradish aioli on a toasted baguette served with a side of au jus dip and fries. This sandwich is usually not something that is available vegetarian so i was curious to see the flavors and textures. The steak is chewy and meaty so if you are not a fan of faux meat then i would proceed with caution. I enjoy the cheeses here as they are unique and different from each other. The sandwich overall was okay though not my favorite sandwich ever. - smoked Mac and cheese (7/10): macaroni with smoked goat cheese, cheddar, mozzarella baked in a cast iron skillet and topped with vegan pancetta and breadcrumbs. This was a cozy appetizer especially on a cold day. The flavors of the cheese are rich and smoky with a hint of saltiness from the pancetta and breadcrumbs. I would have liked it to be a larger portion and offered as an entree. WOULD I GO BACK? Maybe. I liked the ambiance and the option to try dishes that are usually meat heavy but the cuisine is not my personal favorite.

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    Inside
    Inside
    Lamb Burger
    Lamb Burger
    Cocktails at Willow

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    Cocktails at Willow
    Franchia Vegan Cafe

    Franchia Vegan Cafe

    4.0
    (1.1k reviews)
    1.0 mi
    $$

    It's rare to come across a fully vegan Korean restaurant so I was so excited to try this place!…read moreAbsolutely loved everything we ordered here! Brought my non-vegan friends and they all enjoyed the meal as well! Sweet Corn Cilantro Pancake - came in 4 pieces which made scaring easy Popcorn Shrimp - was a favorite on the table Kimchi Jjigae - this was so flavorful and so delicious Naengmyeon - this was my personal favorite because I love cold noodles and I haven't been able to find a vegan version before! Vegetarian 'Duck' Bibimbap - can never go wrong with Bibimbap, this was filling! The ambiance is super cute! Perfect for a date night and the service was quick and friendly. Will definitely be back!

    We went to Franchia Vegan Cafe at 12 Park Ave and it was absolutely top notch. The restaurant is in…read moreMurray Hill, and it feels like such a great find if you're looking for a really special vegan Korean / Asian-inspired restaurant in Manhattan. The space was super clean, calm, and had a vibe that felt authentic to the cuisine. The staff was also incredibly friendly, knowledgeable, and fast, which made the whole experience even better. But the food is what really blew me away. I got the Korean Wild Green Tea First Picked, and it was unreal. Yes, it had that beautiful green tea character, but it was so much more layered than that--smooth, complex, almost naturally sweet, and honestly one of the most memorable teas I've had anywhere. I also ordered the iced matcha latte, and it was easily the best matcha latte I've ever had: no grittiness at all, just incredibly smooth, creamy, and perfectly balanced. We also had the baby dumplings in spicy sauce, popcorn shrimp, fried Manchurian cauliflower, spicy kimchi pancakes, Peking duck baos, and the duck rice bowl. Every single dish was excellent. I'm still baffled by how well they nailed the shrimp texture--seriously impressive. The flavors across the board were rich, creative, and satisfying without feeling heavy. If you're in Murray Hill and want a standout vegan lunch or dinner, or you're just looking for one of the best plant-based restaurants in Manhattan, Franchia is absolutely worth going out of your way for. Highly recommend.

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    Inside
    Inside
    Soft Tofu with Kale in Ginger Sauce
    Soft Tofu with Kale in Ginger Sauce
    Franchia Vegan Cafe

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    Matchaful - vegan - Updated July 2026

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