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    Roast

    4.5 (22 reviews)
    Open 7:00 am - 6:00 pm
    Updated a few days ago

    Roast Photos

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    ROAST ATMOSPHERE

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    Alisa J.

    Coconut water matcha was yummy. Think it could've worker better if the coconut water was carbonated. Service was decent.

    Spanish Latte & Drip Coffee | IG & TikTok @territheplatypus.eatz
    Theresa L.

    Cute spot! Coffee was tasty, and there's a decent amount of seating here too. I had the Spanish Latte, which was smooth. Service is friendly too. I'd want to come back to try some of their specialty drinks because the menu is pretty extensive!

    Menu, September 2025
    Jess L.

    When I came by one Sunday morning, everyone coming in seemed to be "regulars" - or at least very friendly with the people who worked here. I liked the chill vibe. The menu is quite large, so I've updated a menu pic. The cardamom latte was unique and really good. There's not a lot of seating inside, but if you really need a spot, there's also a nice big window to perch and people watch.

    Pumpkin Spiced Latte
    Jesus S.

    A very delicious coffee place with tons of specialty coffee; some of them being the pumpkin spiced latte and the Spanish latte. The staff is always welcoming and nice. The music always varies but I love that they always have Karol G for some reason when I am there. The place is always clean and organized and their food/pastries look delicious although I have not tried them yet.

    Lavender Matcha Latte ; Ig: susanlamx
    Susan L.

    Love coming here every morning before heading into work! Their staff is friendly and efficient. I personally love their Lavender Matcha Latte. 5/5- it's not too sweet and their lavender compliments the matcha! I personally love their butter croissant. Definitely get it toasted too! Super crunchy, soft, & buttery! Ambiance- 5/5! Absolutely love their decor and they have a lot of seats. Their bathroom is gender neutral as well. Tip; they accept cash & card. No extra fee. Overall, I would definitely come back here to get my coffee & breakfast fix.

    Tara Davey ..

    Great experience, the vibe, the service and the latte is good! The barista was nice and welcoming and made a fabulous iced vanilla latte - definitely recommend checking out they have a variety of different flavors - will definitely be back!

    Iced latte with foam
    Shirin B.

    Such a cute spot with yummy drinks! I got an oat milk latte with their cold foam and it was so good. Can't wait to come back to try their other drinks and yummy looking pastries. This spot is also a great place to get work done. It's not only spacious and comfortable it's also super aesthetic and clean. They're new so definitely come check them out!

    Nicole N.

    Stopped by this little cute cafe while I was in the area! Sounds like they are relatively new but have great vibes and a nice quiet space! Their menu has a range of coffee, matcha, and tea options, as well as seasonal items. I opted for the Earth Matcha since the prior reviews mentioned their matcha drinks. While the matcha flavors weren't the strongest, it did have a charcoal latte like bitterness from the butterfly pea powder. Loved how it wasn't sweet at all and mixed well. Unfortunately they didn't have their mint cold brew anymore but the regular cold brew was pretty standard. Didn't get to try their baked goods this time but hoping to check out their scookie (scone cookies) and pistachio based items! The staff member who greeted me was super nice and patient. The store was just off the main avenue so it was pretty quiet and laptops welcomed!! There were several wooden 2 person tables with a touch of greenery. Drinks were alright overall but I love the space/vibes and can see myself doing some work here!

    Rina D.

    Roast is a cute, new cafe in the area with various pastries and drink menu! They get their pastries from Unruled Bakery, and they're all SO good. I like the separation of space from the ordering/pick up area with seating area, as it's more quiet and private in the latter. Bathroom was clean and accessible, with outdoor seating as well! Staff is so friendly and nice, but I wish the drinks had a stronger flavor of what they were representing. Like the Blueberry Matcha had a taste of matcha, but the blueberry flavor was pretty faint. The mint cold brew was refreshing and definitely unique, but I think it could use a stronger mint flavor as well.

    Outside store Front
    Kyle P.

    Great new coffee shop in this area, some speciality coffees and lots of muffin variety. Chai was delicious, service was fast, and place was cozy but had plenty of seating inside and outside. I will definitely come back for more.

    Baked goods selections
    Riki J.

    Saw this new coffee shop and decided to give them a try. The service was quick and friendly. They have a really cool cold brew selection that sets them apart from other cafes. Tried the mint cold brew that was refreshing and will be back to try the other flavors. Cute, clean coffee shop with a small menu that is excited very well.

    Menu
    Shivangi S.

    this local spot finally opened and it may just be my new spot! the coffee is soooo good with so many different flavors. They also have a really great Spanish latte! The pastries also are such a great wide variety that come from Unruled Bakery! Jeremy, the manager, is so sweet and will be super accommodating in terms of what you order. The ambiance inside is so fun and cute. They have amazing music playing while serving great WiFi and cute seating. Finally a great new coffee shop in Murray hill!

    Large coffee

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    3 months ago

    Fav place, the employees are super cute and they have the best croissants. Always fresh.

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    2 years ago

    Charming new coffee shop. Coffee is top notch with some incredible pastries. Very happy to have this in the neighborhood.

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    1 year ago

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    Mika’s Direction

    Mika’s Direction

    4.5
    (115 reviews)
    0.6 mi
    $$

    Note: Rating is for the area and price per quality. In terms of flavor/complexity, I'd put it at a…read moresimilar level as Kettl, but below Sorate and Setsugekka. I was at this quaint tea shop east of Koreatown earlier in the evening before going to a meal at the excellent new Thai place, Wanglang. The staff was very friendly, and they specialize in matcha, along with having hojicha, genmaicha, black tea, and sencha. Along with more traditional drinks, they also have fruit options as well as black sugar jelly (I presume kuromitsu) and a Japanese citrus that's not seen much here, hyuganatsu. Along with the citrus, this place is rather unique as they had three different matcha options in terms of variety. As I tend to prefer teas pure and without add-ons, I ordered the Matcha Americano, which is simply matcha and water. I went with the 12-oz version for $6 + tax and ordered the Hajime, though I would likely get the Fuku No Midori next time based on descriptions online. The matcha was solid and had a mild sweetness and a light earthiness. However, it lacked some of the mouth coating found in very high-quality drinks from Sorate or Setsugekka, while being similar in price. Still, that is comparing to some of the best, and this was still very tasty and a lot better than 90% of the places in the city, being more comparable to Kettl. I wouldn't mind going back and ordering the other matcha varietal to see whether that is a better comparison. Outside of this, I enjoyed my drink, and the staff was friendly. I hope they do well.

    Mika's Direction is a small matcha-focused shop tucked slightly off the main flow of Koreatown,…read moreeasy to miss if you are not actively looking for it. The space is extremely compact, functioning more like a takeout counter than a café, with only minimal room inside. The main focus here is matcha, with a distinctive approach that lets you choose between three blends: Hinata, which leans creamy and nutty; Hajime, which is more smoky and earthy; and a more traditional-style matcha profile. Drinks like the mango matcha show how they play with these bases, though fruit purées can sometimes overshadow the matcha depending on the combination. They also offer matcha powder for home use and occasional fresh pastries that add a warm, baked aroma to the space. Service is one of the strongest parts of the experience. The staff is consistently warm, attentive, and willing to explain the differences between blends in detail. The atmosphere is cozy but extremely tight, built for short visits rather than lingering. It is not a workspace or hangout café, but more of a quick stop that stands out because of its hospitality and focus on craft. Even in a busy area, it leaves a memorable impression through its matcha quality and genuinely personable service.

    Photos
    Matcha Hot Chocolate
    Matcha Hot Chocolate
    Strawberry Matcha Latte
    Strawberry Matcha Latte
    Inside

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    Inside
    Fujiissa

    Fujiissa

    3.9
    (29 reviews)
    0.6 mi

    Fujiissa is a Japanese specialty shop that combines a market-style atmosphere with a small…read moreselection of matcha drinks and desserts. Located inside Hashi Market, we walked into a space that feels less like a typical café and more like discovering a hidden Japanese food stop while browsing through the store. The setup is simple but has a unique appeal, the kind of place that works well for a quick drink, dessert, or something to take with you while exploring the area. The connection to the market adds a layer of discovery that makes the visit feel more interesting, and the compact, functional design keeps the focus on the quality of the matcha rather than the surroundings. The matcha offerings are the main highlight, especially for anyone who enjoys a stronger and more authentic matcha flavor. We tried the matcha latte and appreciated that the matcha taste was noticeable rather than being overwhelmed by sweetness. The flavor had a deeper earthy quality, which made it stand out from many sweeter matcha drinks that focus more on milk and syrup. Their matcha ice cream and matcha soft serve also seem to be popular choices, and the desserts lean more toward showcasing the matcha itself instead of just using it as a flavoring. What we liked about Fujiissa is that the menu feels more creative than the standard matcha lineup. Along with traditional options, they have more unique combinations like matcha cold foam drinks and other specialty creations. The matcha affogato is especially appealing for matcha lovers because it highlights both the creamy ice cream texture and the concentrated matcha flavor together. The service was another positive part of the visit. The staff were friendly and helpful with recommendations, which made it easier to decide what to try. Since the space is connected to a Japanese market, it is also a nice place to browse before or after getting a drink rather than being only a quick grab-and-go stop. Fujiissa is a great spot for anyone looking for matcha that has a stronger flavor and a more Japanese-inspired feel. It is not the place to recommend if you prefer very sweet dessert-style matcha, but for people who enjoy the actual taste of matcha, the drinks and desserts are worth checking out. The combination of the market setting, unique menu options, and quality matcha makes it a memorable stop, offering a matcha experience that feels both authentic and thoughtful without overcomplicating what it sets out to do.

    Fujissa is a great little stop if you are in the mood for something sweet. I am a big fan of their…read morematcha soft serve. It hits the spot every time. I also like that it is tucked inside a supermarket. It makes it easy to grab a few groceries and then treat yourself on the way out. Simple, convenient, and definitely worth checking out.

    Photos
    Royce limited menu
    Royce limited menu
    The royce waffle cone special
    The royce waffle cone special
    Fujiissa

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    Prince Tea House

    Prince Tea House

    4.2
    (229 reviews)
    0.6 mi
    $$

    I am a frequent Prince Tea House goer, but I've never been to the KTown location which has always…read morebeen on my bucket list because of the nice wall decors! And I commonly see the upstairs for private events like baby showers, bridal showers, or birthday parties on social media. After dinner with my friends, I was looking for dessert and I was glad to see this location closes relatively late on a weekday night at 11 pm. Upon walking in, I was greeted by a waiter who led us to one of the purple velvet chair booths that was perfect for two people and another waiter brought us a pitcher of water almost immediately. The menu is on a QR code already on the table and we were given ample of time to decide. My friend and I both already knew what we wanted to order. I got the purple Yam Souffle which takes 25 minutes to make and my friend got the fried squid tails. We also got a signature Rose Green Milk Tea to share. The waitress who took our order has great memory and recalled all of our items without writing it down. She also reminded me that I could adjust the ice and sugar levels of my drink which I had completely forgotten and would have got annoyed if my drink came out 100% sweetness. Another thing is that my drink order frequently comes out wrong at other locations so I was glad she got it right! Green tea instead of black tea and with milk instead of without milk. The purple Yam Souffle is just like the other locations. Hot, soft cakey texture balanced with an ice cold red bean Ice-Cream. So delicious! The squid tails on the other hand was not what we expected. It came out burnt and hard. The outer batter was not crispy either. We informed one of the waiters and he brought it back to inform the kitchen staff. We received a new batch that was not as burnt and had more flavoring this time around. However, the squid was still hard and not like the ones we get from other locations with smaller crispier pieces. Overall, it was still a good experience and I love the decorations at this location! This might be my second favorite location after the Flushing one. Would love to come back for brunch or hi-tea. Or regular food options when I have not already eaten dinner. My usual go-tos are the twister fries, Santa Fe chicken rolls, fried salted crispy chicken, and the trio dessert combo. However, this location has a lot more variety! FYI - there are two unisex restrooms in the rear for customers to use with really cute wallpapers too.

    This is always my favorite spot to go for desserts and hangout. The interior decor is very modern,…read moresophisticated and stylish. We ordered potted rose milk tea to share, Dubai affogato and Brown Sugar Boba Mille Crêpes Cake. We came on a Friday around 4pm. Originally I wanted to try the strawberry matchamisu, however, was told that it sold out. What a bummer. The rose milk tea came with a themed pot and cups which is really cute. The rose fragrant smelled so good and the milk tea also tasted good and has a hint of rose taste. The cake was good, the boba was well cooked, chewy and flavorful! This time there was an unpleasant experience. At first when the Dubai affogato was served, we did not realize that the amount of the coffee was little until we saw another customer's dish that the volume of their coffee looked significantly more than ours. My friend brought it to the waitress attention but the waitress brushed it off and did not acknowledge our concern. When we finished and were about to leave, the same waitress came over and showed us that the container of the coffee was different and hence the volume of the coffee looked different. At this point, we did not care for it anymore. We would have been fine if the staff acknowledged our concern. We thought that maybe using standardized containers for the coffee would avoid this problem. Other than that, the food and drinks were good.

    Photos
    Inside
    Inside
    Mango Mille Crpes Cake
    Mango Mille Crpes Cake
    Too

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    Too
    Paris Baguette

    Paris Baguette

    3.8
    (838 reviews)
    0.7 mi
    $$

    Got a crossiant filled with Nutella it was so good…read more The cashier asked if I wanted it for here or to go and I said to go and asked if he could warm it up. He warned me that it might be messy if I took it to go but I didn't mind. Honestly, the chocolate croissant was so good. It was warm and gooey and melted in my mouth. I love it. Ambiance in the bakery was chill.

    During my time in New York City, I stopped by Paris Baguette on W 32nd St twice and absolutely…read moreenjoyed the cozy French bakery café vibe and fresh baked pastries. Paris Baguette is a neighborhood bakery café, bringing expertly crafted baked and brewed goods to the community. Their bakers, cakers, and baristas serve up handcrafted cakes, freshly baked pastries and breads, delicious Lavazza coffee, and more. One thing that really stood out is their PB Rewards program. It's super easy to join via their app, and you earn 1 point per $1 spent toward free pastries, drinks, cake slices, and more and i even got a free pastry just for signing up. I ordered a chai latte and my free strawberry croissant pastry filled with soft custard cream and strawberries, dusted with powdered sugar. The strawberry croissant had fresh strawberries and cream and it was the perfect breakfast after a run in Central Park. The second visit was to take advantage of their BOGO cake slice deal through the rewards app. It's a fun way to explore their cake selection without paying full price. I ordered the Blueberry chiffon cake slice filled with soft cream, topped with blueberry yogurt soft cream and blueberries and the strawberry soft cream cake slice, a vanilla cake filled with soft cream and fresh strawberries, topped with more berries. Service was friendly and the line moved quickly. Prices are typical for midtown NYC, but all the reward app perks make it more reasonable. I will definitely be back to earn more rewards and try more of their pastries.

    Photos
    Paris Baguette
    Paris Baguette
    Tray, wax paper and tongs for items

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    Tray, wax paper and tongs for items

    Roast - coffee - Updated July 2026

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