A great boutique with a wonderful selection of clothing, jewelry and accessories. There was a…read moresales rack outside in front of the store, where I found a pair of white pants that I ended up buying. They also happened to have a great jewelry sale, and I browsed through the earrings --- ended up purchasing a fantastic pair of earrings and also a bracelet, both gifts. They were 20 percent off! Interior ambience was cheerful and welcoming, and service was great. I was so happy with my purchases---great finds, excellent value. Highly recommended, and I am looking forward to going back again. You can also sign up for their email list, which will keep you updated on sales. Street parking, which was easy to find.

I do not understand some of the negative reviews here... I have been supporting this small business…read morefor years now and my experience here has been always top notch. The products here at priced well. The owner is always happy to help you- which is great for me because.I don't have to think about putting outfits together, she helps me do that! And that is why I never leave empty handed. New merchandise coming soon so I can't wait to go back!

Complimentary Turkish coffee?…read more We were in the area for lunch across the way and stumbled upon this cute store. The staff was welcoming and immediately offered a cup of Turkish coffee. The store was spacious and had plenty to see, from skincare to notebooks. I purchased a cute coffee mug for $43.80. It is microwave-safe, which is perfect! I look forward to using it. Parking is plentiful with residental and metered.

What a gem in Pasadena, CA this boutique is. Couldn't believe it's been at this location for 20…read moreyears. Beautiful scarfs, fabulous clothing from dresses, blouses, pants outfits and unique jewelry sets/items. My sisters and I had a ball shopping here and Cynthia was such a great host/salesperson. She gave top notch customer service and assisted with selections to enhance an outfit. Her and her mother have done a great job with this boutique. Everything was nicely displayed. We will definitely be back again soon

I have been shopping here with my wife for many years, and they always have great customer service,…read moreunique items, and such a cute boutique. My mom and sister love shopping there too! They make you feel like home and it's so nice to go into the store and not having to deal with huge department stores that don't care about anyone. This place is a gem! 5 stars plus!!

I have been a loyal customer since the store opened. It is my "go-to" for gifts or if I want…read moresomething special for friends and family. I drive @45 minutes to get there and had actually selected a jacket for myself. I tried on the jacket and noticed that there was a $32 discrepancy between the coat on line versus in the store. I waited in the long line (holiday sale prompted throngs) and told (& showed her the jacket I had saved in my phone) the owner what happened. She asked me to wait to check. I waited a good 15 plus minutes during which time her assistant took down the coat from the web site and made it reflect the higher price. Then she brightly asked if I wanted to try it on again and I said no, I need to leave and then she said she wouldn't honor the price that was listed on line stating it was a human error and she was running a small business. I think it is bad form to not honor the price that was listed. She has known than I've brought friends who have spent significant money in her store and I come to her from great distance for years...this was their mistake and I think it's extremely poor form to not honor what was listed. This is customer service at its worse. So much for loyalty. I could easily have bought the jacket on line and picked it up at the store but I thought that would not have integrity. Come to think of it, her actions didn't have integrity. You would think she would cultivate keeping her loyal customer base. What a disappointment.

The service is very good. Clothing is stylish and comfortable if not a little too pricey for the…read moretailoring. Very helpful and responsive folks.

This is such a cute girly boutique store on York. Perfect place to get some light weight Spring…read moredresses! Besides clothes they have a cute selection of unique accessories, gifts and I especially love the paper soaps! Compact enough to keep in your purse whenever you run into a public bath without soap option! Spoke to the owner who's super sweet and helpful! Shouting out to support small woman owned businesses

Love this shop with all of the feminine beautiful dresses. Prices are good too. And my daughters…read moreand I really appreciated Kelly who was like a gracious host while they tried on oodles of dresses!

Flattering, feminine, and fun that's what I think of when I look at all the clothing apparel that…read moreEva has in her store. I just want to try all of them on! I found Eva's store while my husband and I were walking along Mission Avenue in South Pasadena. We had moved away from this area almost 10 years ago and wasn't familiar with what business were there now. We knew about the Dinosaur Store, one of the best places to connect with your inner child, across the way, but did not expect to find this Eva's gem of a store across the way. My husband was the one who spotted and encouraged me to walk in and see what was there. It was unpretentious and unassuming from the outside, until you walk in and discover Eva's treasures. I have now been to the store twice and Eva was there both times, to my delight. She is just as lovely as her designs. She took such care helping me find the right dress for a wedding. I could tell that she loves making her customers feel welcome in her special place. And when I finally decided on "the one" (and just like chocolates, it was REALLY hard to take just one), she surprised me again by letting me know that she can have her seamstress make the alterations right there; and that I could come back the same day! I'm so glad that my husband and I took that stroll in South Pasadena. Glad too that he had the patience to let me browse until I found THE DRESS and to meet the lovely Eva! And just like a box of my favorite chocolates, I know that I will keep coming back for more.

Eva went way out of her way to help me with a last-minute dress I needed for an event. She brought…read moreme a load of options to try, each piece was unique and beautifully made. I had called, stressed and desperate when the store wasn't even open. She answered, talked me through the options, and treated me like family. The best. Prices are great an on par with what you'd expect to pay at a big store that has less style and no personal touch.

I have always loved stopping in to look at all the wonderful colors and textures of the vintage…read moreitems they have here, but it isn't exactly my daily style. So I was excited to have a vintage-themed event to attend and had so much fun working with the lovely woman working there who rummaged through gaudy clip-on earrings with me to put together such a spot-in outfit! I honestly haven't had that much fun in ages!

Not sure what his name was but he had very short hair and tattoos but while I was patiently waiting…read moremy turn to speak with him to see if they'd be interested in purchasing some vintage luggage, he was very rude and dismissive. Not answering my questions after he approached me and never making eye contact with me. Never recommending this place

A Slice of Shopping Heaven in San Marino…read more Serafina is less of a boutique and more of a retail paradise where the fashion angels sing and the decor whispers, "Go on, treat yourself." Nestled in the heart of San Marino, just a stone's throw from Pasadena, it's the kind of place that makes you feel like royalty--no tiara required. Upon entering, it's clear this is no ordinary clothing emporium. The mix of designers is so carefully curated, I half expected to find a gallery label next to the Nili Lotan display. And with threads by Sea NY and Helmut Lang hanging around, you're not just shopping; you're adding to your art collection. The handbags? They've got more personality than a reality TV star. Shoes that make Cinderella's glass slipper look like a flip-flop. Fine jewelry that has you sparkling brighter than the twinkle in your eye. And let's not forget the gift items--because who doesn't love presents? But wait, there's more! A children's boutique so adorable, even your little ones will want to extend playtime to dress-up time. With names like Splendid and Ella Moss, your kids are walking out of there runway-ready for the sandbox catwalk. Sipping on Pellegrino while the staff, who are more like your personal fashion consultants, cater to your every need? Check. Enjoying a cappuccino as you peruse luxury labels? Double check. Feeling as comfortable as if you were lounging in your own living room? Well, if your living room was a casually chic sanctuary of style, then yes--triple check! If Serafina were a song, it'd be a symphony of style, luxury, and comfort. So next time you're in San Marino and need a dose of retail therapy, float on into Serafina and float out like the fashion deity you truly are.

I recently moved to the area from Brentwood and was excited…read moreto see a cute shop with a nicely curated selection of some of my favorite brands like Xirena and Saloni, they also have a nice selection of home items like candles and hostess gifts. I hate giving 2 stars, but in this instance my two stars go for the low level of customer service. No one greets you when you walk in (I've been a few times), no one asks to hold your items at the counter when they see you holding an armful of items, when I ask for a size they say that's all they have and can't be bothered to say they can order it for you or provide alternatives. This store seems to cater to the white and 60+ set (that's all there was at the store both times I've visited) and if you don't fit that demographic, they don't care you'll be dropping $5-600. I wanted to support a local business but I rather make the drive back to the country mart than give my money to a shop that does not value all of their shoppers. Perhaps I expect too much out of my shopping experience, but now more than ever (pandemic) I want my limited entries to shops to be memorable. I don't want to think "oh, I had a shitty time when I bought this $400 dress".