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    Serafina

    Serafina

    4.1(16 reviews)
    0.8 mi
    $$$

    A Slice of Shopping Heaven in San Marino…read more Serafina is less of a boutique and more of a retail paradise where the fashion angels sing and the decor whispers, "Go on, treat yourself." Nestled in the heart of San Marino, just a stone's throw from Pasadena, it's the kind of place that makes you feel like royalty--no tiara required. Upon entering, it's clear this is no ordinary clothing emporium. The mix of designers is so carefully curated, I half expected to find a gallery label next to the Nili Lotan display. And with threads by Sea NY and Helmut Lang hanging around, you're not just shopping; you're adding to your art collection. The handbags? They've got more personality than a reality TV star. Shoes that make Cinderella's glass slipper look like a flip-flop. Fine jewelry that has you sparkling brighter than the twinkle in your eye. And let's not forget the gift items--because who doesn't love presents? But wait, there's more! A children's boutique so adorable, even your little ones will want to extend playtime to dress-up time. With names like Splendid and Ella Moss, your kids are walking out of there runway-ready for the sandbox catwalk. Sipping on Pellegrino while the staff, who are more like your personal fashion consultants, cater to your every need? Check. Enjoying a cappuccino as you peruse luxury labels? Double check. Feeling as comfortable as if you were lounging in your own living room? Well, if your living room was a casually chic sanctuary of style, then yes--triple check! If Serafina were a song, it'd be a symphony of style, luxury, and comfort. So next time you're in San Marino and need a dose of retail therapy, float on into Serafina and float out like the fashion deity you truly are.

    I recently moved to the area from Brentwood and was excited…read moreto see a cute shop with a nicely curated selection of some of my favorite brands like Xirena and Saloni, they also have a nice selection of home items like candles and hostess gifts. I hate giving 2 stars, but in this instance my two stars go for the low level of customer service. No one greets you when you walk in (I've been a few times), no one asks to hold your items at the counter when they see you holding an armful of items, when I ask for a size they say that's all they have and can't be bothered to say they can order it for you or provide alternatives. This store seems to cater to the white and 60+ set (that's all there was at the store both times I've visited) and if you don't fit that demographic, they don't care you'll be dropping $5-600. I wanted to support a local business but I rather make the drive back to the country mart than give my money to a shop that does not value all of their shoppers. Perhaps I expect too much out of my shopping experience, but now more than ever (pandemic) I want my limited entries to shops to be memorable. I don't want to think "oh, I had a shitty time when I bought this $400 dress".

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    Eva Franco - womenscloth - Updated May 2026

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