If you're looking for a sweet treat that you can get by the slice from your freezer I couldn't recommend this place enough. I only tell you to keep on the freezer because if it's on your counter, it'll be gone in a day. Their lemon poppy seed loaf especially is insanely delicious and I've been getting it for 10+ years - since I was a kid! They continuously have brought out more delicious baked goods and gf items over the years and I've never had anything not delicious from this place. Love it. I've said they're the best around the greater Seattle area without a doubt. If you're gf, shopping in there for the first time you'll genuinely feel like a kid in a candy store - go if you haven't already! read more

I can't believe it's bread! Yeah, that's what you feel when you eat anything from this store. Never had anything gluten free better than with gluten including cup cakes, biscotti etc. A tiny shop with a cute entrance with flowers. What bothered me was that none of the products had prices and I had to ask the price for each product. This is expensive but whatever you buy tastes great! read more

See all

It was okay overall. Nothing was terrible, but the whole visit felt pretty average. The staff was polite and the place was fine, though I expected the experience to feel a little more polished. read more

Great overall visit. The staff made everything simple, the place felt clean and comfortable, and the whole experience was smooth. I would happily come back another time. read more

If you are gluten-free and anywhere near the PNW, run, do not walk, to I Can't Believe It's Bread. I stopped by this morning and picked up a pack of lemon poppyseed muffins (4 for $19) and a pack of cinnamon rolls (4 for $20), and I'm still thinking about both. A muffin didn't even make it home, I ate it immediately in the car. It was moist, fluffy, bright, and absolutely delicious. You would never know it's gluten-free. Truly bakery-quality perfection. I've been craving their cinnamon rolls for weeks, and they absolutely lived up to the hype. Soft, gooey, comforting, and indulgent in the best way. But the food is only half the magic here. From the moment you walk in, the space is filled with great vibes, amazing energy, and the kindest staff. Everyone was so welcoming, smiling, and genuinely happy, it honestly lifted my whole morning. They offer an incredible selection: fresh breads, focaccia, cookies, pastries, soups, sauces, Italian imported pasta, and more. It's the kind of place where you want to try everything. And then, when I was checking out, they gave me a box of gluten-free Cheez-Its. THE box. The one that's sold out everywhere. The one my husband and I have been searching for for weeks. I was overjoyed. That small, thoughtful gesture meant so much and perfectly sums up how special this place is. We live in Seattle, so it's not the easiest trip anymore, but between the incredible gluten-free treats and the exceptional service, we will absolutely continue making the effort to come as often as we can. Great people. Great food. Amazing energy. A total win, not just for Bellevue, but for the entire state. Thank you for creating such a joyful, welcoming, and delicious space. read more

I've been loving I Can't Believe it's Bread in Bellevue. Every time I stop by, the place smells amazing and the staff is genuinely kind and patient, even when it's busy. Their gluten-free cinnamon rolls and lemon bars are ridiculously good - soft, flavorful, and you honestly wouldn't know they're gluten-free. I also appreciate that they always have a nice variety in the case, so I can try something new each visit. If you're in Bellevue and eat gluten-free (or even if you don't), this bakery is absolutely worth the visit. read more

I Can’t Believe it’s Bread - Desserts Near Me - Bellevue, Washington

Decent gluten free breads, muffins, cookies, pasta. Also gf baguettes!! A few more thoughts to reach yelps pointless character limit

Great stop! Glad we found this place for our gf son. I'd post a picture but we ate everything.

I have never seen such a huge variety of Gluten Free AND Dairy Free offerings! The double chocolate muffins are out of this world! And the cinnamon rolls.... I've never had a DF/GF cinnamon roll so fluffy! I heated it up with plant-based butter, maple butter from Trader Joe's, and the frosting it came with. I've been missing Cinnabon style buns, and this came through. My family and I also enjoyed the pumpkin loaf. This is not your typical sit-down bakery. Many items come frozen. The baguettes were a bit crumbly, but that might have been because I ate it the next day. The flavor was great! It is a bit pricey, but the buns, loaves, and muffins were definitely worth it. It's a good thing I live in Oregon! I would go broke if I lived close. read more

I Can’t Believe it’s Bread - DF/GF Cinnamon Roll, heated up at home - Desserts Near Me - Bellevue, Washington

Easy parking and a convenient Bellevue location, this bakery provides very well thought out gluten free bakery goods... at boutique prices... a great tasting. Great for those gluten-challenged and a definite treat. We had the cinnamon rolls which were fabulous cinnamon-y with a good texture and sweetness, the sweet potato biscuits which also had a good texture, subtle sweetness that begs for some great butter, and the almond apricot biscotti which required tea (or coffee) to complete the experience. read more

I Can’t Believe it’s Bread - Almond apricot biscotti cries: "tea, coffee with me and you'll be pleased" - Desserts Near Me - Bellevue, Washington

See all

Luckily we enjoyed the cookies. Customer service has pompous attitude and not very friendly. You have to ask for the prices as no price signs or tags on or near items. I would not return. Stopped by to grab something sweet for my little brother's birthday before I had to go to work. Parking is easy and free in the spacious lot. I parked right in front. Store is small with one cashier employee to your right. I noticed many and all the items I looked at had no prices...If service was nice maybe I could have asked or had assistance with that.... Upon entering the store I was immediately looked up and down as if I was being judged which I found quite rude and odd. The man didn't say anything to me but watched me looking at items. Then he asked if I was looking for anything specific which I wasn't but I was looking for a gift for someone. I received two recommendations but I did turn those down. Then I was asked if I was gluten free. I understand conversation starters but I was asked all these questions in a very sassy and demeaning manner all while again being looked up and down in judgment. I felt really uncomfortable and judged for no good reason. Service was bizarre and high-and-mighty. I asked about the cookie prices. $18 dollars for six cookies is pricier but at least my brother enjoyed them and was impressed with the ingredients. The cookies were gluten free and vegan. Since the service was so disappointing I would not recommend or return. So disappointing since fellow yelpers and elites are a fan of this place. However reading the other negative reviews on here...seems the service is the biggest problem. I don't need to feel uncomfortable or treated negatively when spending my money. I'll take my business elsewhere. Not returning and not recommending. read more

SO HAPPY that this place is on the Eastside! I used to go to West Seattle for all my gf bread and baked goods and was so excited to find a closer option. They have a full store of amazing gluten free brands- only the best. There are a lot of gluten free products at normal grocery stores that aren't the best, but all the options here are incredible. The sourdough and focaccia they offer are so amazing that even my gluten-eaters are huge fans. The employee who helped me was amazing! He let me try some samples and told me about some great new items. I had fun chatting with him and was so happy to support their business. The shop is small, definitely a place that you would want to pick up a bunch of goodies to eat somewhere else. I will be back, probably a LOT! read more

As much as my gf kiddo loves the options here, and they're delicious, the owner is an arrogant piece of work. Customer before me was buying goodies for the holidays and was using a large gift card. It wasn't registering and the owner said "we changed ownership recently so it's no longer valid." He said it was at least two years old. No work around, no apology, just an arrogant response with no apology or empathy. I explained that gift cards don't expire in the state of Washington and he said, that's between me and the customer. Unfortunately, the way he interacted with this poor woman left a very sour taste in my mouth and I just can't continue to honor a business where their customers don't seem to matter. His parting response was "so she can sue me if she wants." read more

I just ordered a last minute gluten free cake for delivery and they did a great job accomodating -- with fresh edible flowers.

Both the cinnamon raisin bread and the white rolls have an overwhelming sourdough taste. There are much better options for gluten free breads these days. I was excited to try these but was really disappointed especially because of the price. Their other products may taste better but I am not willing to throw away any more money to try other products. read more

My go to place for gluten free baked goods. Huge variety both fresh and frozen. Staff are always welcoming and friendly. Muffins and cookies are great and their mini baguettes and garlic rolls are perhaps the best gluten free breads that I've had. read more

I used to go to the wildflower bakery... Obviously they sold and now it is called. I can't believe it's bread. They've taken all of the fresh baked goods out... they are running it out of the small freezer nothing more. I'm dealing with celiac and my mom went to buy dessert. I told her they were wonderful. They tried to sell her a frozen $60 carrot cake... She thought no way and bought four cupcakes for 19. I have to tell you they were the worst cupcakes! They have taken a gem that I used to look forward to coming to and drove it into the ground. What a shame! Save your money it's not the old bakery at all! read more

Actually delicious gluten free baked goods. Picked up some of their pasta too and can't wait to try it. Very friendly and helpful service too! read more

Great little shop that made me a couple of yummy cakes and a bunch of cookies for a party. Also grabbed a bag of focaccia bread that my kids devoured. read more

I am confused, disappointed, and angry that Wildflower Bakery bought out Flying Apron, completely negated the entire concept of gluten-free vegan that made FA so appealing for customers with additional dietary restrictions by mixing non-vegan WF brand items in the FA case without clear labeling (other than tiny print on packaging), now have closed the FA location, and carry nothing from FA in the remaining Bellevue location. I am especially disappointed that I can no longer get my favorite gluten-free donuts that FA carried. Now the only thing that passes for donuts has "Apple Cider Vinegar" in the name as if that is somehow appealing and a draw. That is one example of what seems to be a serious disconnect between what customers want and will go out of their way to buy and how the business is being run - apparently into the ground with the FA location and the WF Ballard Cafe gone. I am not sure who even owns WF Bakery anymore. The last time I tried asking about what happened to the delicious donuts that used the FA recipe the cashier got defensive saying "I didn't buy out Flying Apron!" - instead of answering the question about didn't you (as in Wild Flour Bakery) buy the recipes for Flying Apron when you bought the business and are you still making any other form of donut? Maybe she is a new owner and didn't personally purchase Flying Apron, which she kept saying went out of business. Either way the one remaining business and location needs better customer service and better products to keep my business. read more

This place came highly recommended by our friends who has celiac. This bakery is one of the few gluten free options out here in king county. They have a small selection of cupcakes, bread, and bake goods but for people who truly need to be gluten free, this place fulfills the need. read more

My wife got me a bday carrot cake that I loved. Unexpectedly subtle and "unsweet" but outstanding. I expected decadent but this was something that I'd eat on a regular basis with minimal guilt. Terrific flavor profile. Seems like a find. read more

Absolutely the BEST gluten-free bakery I've ever been to! As someone with a severe gluten allergy and who's super picky about gluten-free treats, this place completely exceeded my expectations. My sister and I tried the bagels, pecan bars, raspberry streusel bars, and scones--and WOW, everything was out of this world delicious! The owners are the sweetest people, and made us feel right at home. And the coffee was amazing too! From the cozy atmosphere to the incredible food and genuinely kind people, I'm beyond grateful for this gem of a bakery. I'll be telling everyone I know (even my gluten-loving friends) about it! Can't wait to go back! read more

I Can’t Believe it’s Bread - Better than any pecan pie/bars I've ever had!!! - Desserts Near Me - Bellevue, Washington

See all

The online ordering is really messy. Since they took over Flying Apron, all the ordering system is truly messed up, the allergen labeling is inconsistent, and it's very unclear what can be gotten at which location. I tried several times to preorder cupcakes for Easter and gave up, and when I told them on Instagram that the online ordering they said to use (to pick up pies, which looked delicious) wasn't working for West Seattle/showing pies and needed to be they blocked me. The way they speak to folks on the Flying Apron account is absolutely out of line, literally lying to them about Flying Apron not having been plant based. I'm not even vegan, I just think they're running their business into the ground by the way they're running the social media. They're also saying that there are no fewer vegan options, but that's clearly not true--there are very few vegan options for preorder. There's one angry man calling people 'entitled sad losers' who are expressing their disappointment with the changes who hasn't been blocked. I love the cinnamon rolls and had been planning on continuing to go despite the social media and ordering failures, but honestly, the way they talk to their customers is just out of line (and blocking people who can't place a preorder you're advertising is a bad look). Cannot recommend giving your money to them if they don't treat people with very basic respect. read more

See all

Food- Gluten Free, Eastside, Taste amazing... say no more. You must try :) menu changes monthly. Recommend calling in to order ahead. They ship Pudget sound, next day for $8.75 up to 4lbs. Service- sweet and kind. Value- worth every value if finding a GF bakery. Location- going eastbound on NE 20th St, it's on the left right after Acura dealership in a quiet brown strip mall. read more

See all

I discovered this bakery while visiting the Saturday local farmers market in Redmond. The giant sign saying "gluten free" was enough to lure me to the table. I am so glad I did, because I encountered a giant table full of wide assortment of gluten free baked items! This review reflects my experience at the Farmers Market. (The flavors listed reflect my memory, which is hopefully accurate.) At the market, I saw numerous types of bread (whole grain, French loaf, challah, white loaf, dinner rolls, and so much more!), granola, loafs - full and mini size (banana walnut, lemon poppyseed, chocolate zucchini), cookies (chocolate chip, snickerdoodle, macaroons, double chocolate), biscottis, cinnamon rolls, and so many more items, too!! Furthermore, each item is individually packaged and ingredients are specifically listed for each item. It was so hard to choose, and I decided to try two mini loafs (lemon poppyseed and banana walnut) and two cookies (chocolate chip and coconut macaroon). I loved that a variety of flavors were available. I tried the chocolate chip cookie, and it's so moist and full of chocolate goodness!! I cannot wait to try the other items. What I like best is that these items are prepared fresh and contain no preservatives. They are also made in a gluten free facility. The price is perfect. I've seen gluten free items for a whole lot more at Whole Foods and local coffee shops. I look forward to trying more items each week when I visit the local farmers market. I'll also have to visit the actual store! read more

See all

After an extremely uncomfortable COVID-19 test today, I needed something small and delightful that was relatively close to Virginia Mason in Bellevue to soothe away my tears and help me forget my very sore nose. I made my way to Wildflour Gluten-Free Baking, even though Yelp says it's closed on Wednesdays (it isn't - call the number listed for current hours. Baked goods are a powerful motivator and I was willing to take the risk.) The service was wonderful, the storefront charming, packaging lovely (nice little ribbons to close the packages.) I am very happy to note that they have a case full of premade frozen GF goodies as well as two different gluten-free sourdough options. I didn't try the fresh sourdough as I was buying a frozen loaf of https://breadsrsly.com/ which is my favorite GF sourdough of all time, amazing toasted with butter, but I digress... I also purchased a sea salt chocolate chip butterscotch cookie, a loaf of the sandwich bread, and some herb parmesan biscuits. The sandwich bread was amazing, toothsome, chewy, flavorful, delightful, made me dream of peanut butter and strawberry preserves, or a wonderful smoked turkey sandwich. 10/10 for the sandwich bread. It was the best gluten free sandwich bread I have ever had, and I've had a LOT of GF bread from a lot of bakeries. I had to make myself stop eating it in the car on the way home. The cookie was not my favorite, through no fault of its own - I like chewy and it was crisp and crumbly, I like stronger chocolate and it was semisweet, and I'm not, as it turns out, a fan of butterscotch chips. I could not taste the sea salt. It was a good cookie but not my kind of cookie. The biscuits had an excellent flavor but were doughy and underdone in the middle - they will need about 5-8 minutes more of baking. This is about a four and a half stars - 5, hooray and huzzah for amazing bread, service, etc; 4 for the underdone but tasty biscuits and the cookie. read more

Ever since I discovered this bakery, I haven't stopped thinking about it and even telling everyone I know who is GF (or non-GF) about it! I'm lucky enough that their bakery is less than 10 minutes away from my place (dangerous!) and I come in to stock up on their goods at least once every two weeks! My favorites are...basically everything I've tried so far! Double chocolate zucchini bread Lavender lemon bars Double chocolate chip cookie Go check them out now! No regrets ;) read more

I Can’t Believe it’s Bread - Desserts Near Me - Bellevue, Washington

Fist time visiting and the experience couldn't have been better. I was on my way home and this pregnancy crazy came in, and since I'm moving this week I decided to reroute and go to wildflower and try something. So I go and I really had to use the restroom and the person that was there they noticed. He offered to take a samples of the lemon poppyseed which it has been the BEST lemon poppyseed I have tasted in my life. That little sample exploded my taste buds!! I asked him if he had a restroom I could use and he was really nice to let me to use their restroom. I did apologize for asking, but told him that I was pregnant and really needed a restroom and he was really nice about it and understanding. Besides that, the service was excellent, he gave great recommendations of what to buy depending on what I was looking for. Some thing that I really liked about the place also they have so many options and I love that everything is gluten-free. Having a gluten sensitivity is extremely hard finding a good loaf of bread or a good pastry, but they had everything you could imagine & it all looked so good! I took the Lemon Poppyseed small loaf and/or cupcake because if not I would eat the whole cake and I took the honey loaf bread for my husband. He loved it we're so sad we're moving this week that I won't have it close anymore but this is this was excellent. if you haven't been here honestly go! the service is excellent I love that they have samples because it's a great way so you can feel engaged when is the first time visiting and you really don't know what to order. read more

I Can’t Believe it’s Bread - Lemon Poppy - Desserts Near Me - Bellevue, Washington

Delicious! The pumpkin muffins are ridiculous! Def will come back again. They also sell gluten free pasta!

All of the items there are phenomenal! Highly recommend stopping by and trying everything

Great service, but more importantly great baked goods. Love the chocolate chip cookies and Raspberry Streusel Bars. The Nanaimo Bars were okay, but that could be that they aren't my type of treat. read more

I have not picked up my cake yet so this review is based on having seen and eaten my friend's birthday cake from here and my experience while ordering a cake over the telephone. A few years ago I was at a birthday celebration that included one of Wild Flour's gluten free cakes. It was beautifully done and tasted delicious. I need a cake for a Tuesday which is a problem since they are currently only open Wednesday through Saturday. But the Kathy, who was taking my order spoke to the owner. Since they are slammed with orders for Saturday, which is the day I would need to pick up my cake, and the bakers come in on Monday night, the owner said I could have it on Tuesday. I actually nearly cried because it seems like nothing goes right in this awful, pandemic year. And here they were offering extraordinary service. And on top of that Kathy was a delight to talk to. I am so happy to know that I can offer a fresh, lovely gluten free cake for my friend's birthday dinner. read more

I Can’t Believe it’s Bread - Cake was beautiful - Desserts Near Me - Bellevue, Washington

Delicious cake!!! It looked exactly how I wanted. No one at the dinner party could even tell it was gluten free. Highly recommend this place read more

I Can’t Believe it’s Bread - Custom vanilla cake and frosting with strawberry filling . I asked for a "naked cake" to get this look - Desserts Near Me - Bellevue, Washington

Delicious cinnamon rolls! Great service the employees were very kind and welcoming. The prices were fair. Definitely will be coming back!

The cinnamon rolls were divine. Loved being able to purchase raw frozen product to be baked up fresh Christmas morning. The dough was soft and pillowy. Chewy without being gummy. Just the right amount of cinnamon. A drizzle of icing was the perfect touch. read more

Tried some small treats from here. Blueberry crumble and Lemon bar. A bit too sweet for my taste.

YOU. GUYS. I really didn't think they would have the taste nor the variety that they do, and boy am I impressed! My favorites are the cookies, frozen cheesecake brownies, focaccia (!!!!), and scones. They have so much to offer and every time I have been in there is something new. Whenever I have been in, the man behind the counter (maybe the owner?) has always been so warm and welcoming offering great suggestions and samples when available. This place has been such a delight to find and I'm so relieved to have a place where I can get treats too! read more

Love Love Love This bakery has some of the best Gluten-Free foods! They have vegan pastries as well! I first found this bakery at the farmers market, and fell in love with the lavender lemon bars! I am obsessed with these and get them when they are available! They even ship some of their goods, which is really convenient because I have them shipped out to family! read more

As someone who is wheat-sensitive I was delighted to know of a gluten-free bakery in the neighborhood. I was furthermore delighted that the baked goods tasted no different but better than a wheat-friendly bakery without the heaviness and discomfort after consumption. I just wish I had more self-control, the prices are a bit $$ yet here I am scarfing servings of mini baguettes down like a bag of potato chips! read more