1. Groove

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Gilbert, AZ

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Groove

4.6 (163 reviews)
Open • 10:00 am - 10:00 pm

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Reviews With Photos

love it !
Senorita G.

They have lots of fun items at this adult store good for girls night out or just adult fun time I do wish they had a larger selection if boxed fishnet outfits but they do have a variety of sizes for voluptuous ladies which I thought was nice because some of my thicker friends have to online order mostly

Spicy-ness is groove 3

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11 days ago

This place is amazing! Highly recommend for cool ideas for intimate times with your partner.

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1 year ago

Business owner information

Photo of Amanda J.

Amanda J.

Helpful 10
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5 months ago

Great selection and products . Very wonderful customer service would recommend it all the way to anyone passing through

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1 year ago

Helpful 2
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1 year ago

Helpful 3
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9 months ago

Always have good experience , customer service is always the best. I will be returning.

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2 years ago

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Photo of Amanda J.

Amanda J.

Helpful 4
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Love this 5
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9 months ago

Great selection, fabulous staff. Highly recommended! Fun place to bring a partner and shop for fun stuff.

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4 months ago

Mickey Violet and Sky were extremely helpful. Would strongly reccomend for the service and selection alone.

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1 year ago

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10 months ago

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1 year ago

Business owner information

Photo of Amanda J.

Amanda J.

Helpful 1
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Photo of Liz D.
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1 year ago

Helpful 0
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7 months ago

Helpful 2
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3 years ago

Helpful 0
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7 months ago

Helpful 0
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1 year ago

Cool place, affordable prices and love the vibe. There's a good selection for men women and everyone else. Definitely coming back again

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9 months ago

Great selection of products and wide variety of quality items. Employees are very helpful and answered all my questions.

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1 year ago

Hailee and Mariah were super sweet and helpful !!! thank you for everything!!!!!!!!!!!!!

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9 months ago

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11 months ago

Excellent products and customer service. Definitely worth checking out if you're in the area. Thank you.

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10 months ago

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1 year ago

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1 year ago

Service and value were fantastic. Definitely would recommend for future use to others. Excellent service towards us

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Photo of Mac M.
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1 year ago

Great great great place. Definitely one of the most no judgement places I have ever been too. Staff very helpful.

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2 years ago

Business owner information

Photo of Amanda J.

Amanda J.

Helpful 0
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2 years ago

Helpful 4
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2 years ago

Helpful 0
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5 years ago

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Amanda J.

Helpful 1
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3 years ago

Business owner information

Photo of Amanda J.

Amanda J.

Helpful 2
Thanks 2
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3 years ago

Business owner information

Photo of Amanda J.

Amanda J.

Helpful 1
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4 years ago

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2 years ago

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2 years ago

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2 years ago

Great variety!! Found exactly what we were looking for and more! Highly recommended you won't be disappointed!

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3 years ago

Classy spot. Very professional and great staff. Lots of things to see and very helpful with questions etc.

Business owner information

Photo of Amanda J.

Amanda J.

Helpful 2
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3 years ago

Business owner information

Photo of Amanda J.

Amanda J.

Helpful 2
Thanks 1
Love this 3
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8 years ago

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Photo of Catherine P.

Catherine P.

Helpful 4
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Love this 5
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4 years ago

I come here a lot with my boyfriend, the place is always very clean. The stuff is super helpful in answering any and all questions.

Business owner information

Photo of Amanda J.

Amanda J.

Helpful 0
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Photo of Kim W.
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6 years ago

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Page 1 of 5

Groove Reviews in Other Languages

Ask the Community - Groove

Do you take tap to pay?

Groove does accept Apple Pay as a form of payment. :-) Thank you!

Do they have male sex toys like pocket pussys n what not?

Groove carries a wide variety of male toys-they are available to view on our website at www.inthegroove.com. Thank you for your inquiry!

Do they have a theater?

Hi Loyalty, Groove has no theatres or booths - Groove is an upscale lingerie and adult novelty boutique. Thank you!

Is there a way to do a pick up order?

Hi Alex, you may place an order online for pick up on our website: www.inthegroove.com. Place your order as usual, and specify "pick up" as your preferred method of delivery. Thank you! :-)

Do you guys sell latex clothes?

Groove carries a selection of latex, vinyl and leather wear at all locations. Thank you for your inquiry!

Do you guys sell penis rings?

Can a minor accompany an adult in the store?

It depends on the store, and how young the minor is. Babies and toddlers are fine - mothers shopping with their children must keep them with them at all times.

Does your location have Plus Size items available?

Yes, Groove offers a wide variety of plus and curvy lingerie. Thank you!

Do they sell libido pills for men/women?

Yes they sure do!

Are male and female crossdressers welcome to come into groove and shop comfortably?

Bro... it’s 2020 in Gilbert, not 1968 in Baltimore. Unless YOU have done something to earn expulsion or prohibition from the shop, every appropriately aged adult can go in. The staff has never once flinched nor made me feel uncomfortable, even… 

Does groove sell poppers?

Groove sells an assortment of head cleaners. 10ml bottles are $14.99 and 30ml bottles are prices at $19.99. thank you!

Hello I was just wondering if you're still open or if hours has changed?

Groove will be open this week, but we are gradually reducing business hours. We want to support our staff and guests in the safest ways we can. Thank you

Do you guys have Black Friday deals?

Hi Jasmine, Groove will have some sales on Black Friday. Emails with info will go out to Groove Rewards members a few days prior to Thanksgiving. Groove does not do HUGE storewide sales like big box retailers, but there will be some good deals for… 

Do they have private rooms?

Groove does not have private rooms or booths.

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Belle Lacet Lingerie

Belle Lacet Lingerie

4.1(9 reviews)
2.7 mi

I would have given 5 stars if I had found a bra but I wasn't able to. I'm like a 46DD or 48F,…read moredepends on brand. They're known for hard to find sizes. I may have to go down to the awhatukee store. Regardless, Anna was super nice to us and tried to find what we need. I appreciate the help. Oh my gosh, Karla reached out to me personally and I went down to her Gilbert store and she found what I've been searching weeks for! I got a corset that fits me and a bra that holds all of the side boob in! And she helped me find a bra for my daughter. She is awesome! She knows her stuff. I had her order me some more items. Definitely will be back! Thanks Karla and your great staff.

I've shopped here for years and had repeated great experiences. Today was the complete opposite…read more My sizing has changed dramatically recently and I needed new bras. Based on previous experiences, I expected knowledgeable help being measured and fitted. Instead the young lady helping me seemed to be unsure how to help. I brought in my current bras (all purchased at Belle Lacette) to see if I could get the same or similar in a correct size. These were all full coverage, everyday types of bras. First - no measurements, or even an offer to measure me. She wasn't able to find the bra I wanted - not her fault I they're no longer carried. She brought me some alternatives. One worked, but the others were wrong shape, wrong size. It I was there to try things on, so I was willing to try on more. She brought back a skimpy, lingerie type bra. Nothing at all like what I showed her. No coverage - this was an assembly of straps and minimal cups. It was pretty but so far out of the ballpark from the examples I brought in. I had to call it quits. She wasn't able to help. Maybe she's never been trained? I come here for the service, but now I'll just order a few sizes from another source on line and try on at home. Such a disappointing experience.

Photos
Belle Lacet Lingerie
Belle Lacet Lingerie
Belle Lacet Lingerie

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Le Boudoir Studio - We shoot boudoir for every body type, age, and style!

Le Boudoir Studio

4.9(110 reviews)
3.7 mi

Miranda was so kind from the beginning phone call. She was very warm and made sure to learn more…read moreabout me as a person to shape the session, as well as sharing her own personal connection and drive to do her work. Communication was very clear throughout the process on logistics, checking in on my preferences and personal styles from things like what words I wanted to embody in my pictures to even the type of music I wanted played the day of, which was helpful and made everything very personalized. The day of was great! Her studio sets are very nice, and it was clear from her opening event that she's created a great community around her. I was nervous and tend to get very self conscious when taking pictures, but she made me feel so comfortable and walked me through everything. I think it's a testament to her warm personality that things felt very natural and fun. I felt the prettiest I've ever been looking at some of the photos she showed me, and I can't wait to see the final ones! Would definitely recommend if you're curious at all and want a little confidence boost/reminder of who you are.

This was my 4th session with Miranda, but I booked it almost 18 months ago after my first session…read more Why? It's that memorable! The entire experience will stay with you a long time. Miranda is so good at making you feel special. She covers everything practical, and then on the actual day spends hours with you. She will keep you company during hair and makeup (Tanya is exceptionally talented) and help you fine tune the looks you are going for. This shoot was to celebrate my upcoming 60th birthday. I was excited to do a set with the wings. I can tell you, it was magical!!! If you are considering this, please do it. You are safe with Miranda and will not regret doing this for yourself.

Photos
Le Boudoir Studio - We are now booking for Valentine's Day!

We are now booking for Valentine's Day!

Le Boudoir Studio - We love shooting in our Phoenix studio!

We love shooting in our Phoenix studio!

Le Boudoir Studio - Moodier editing more your style? Book with us at our Phoenix location!

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Moodier editing more your style? Book with us at our Phoenix location!

Story Essentials

Story Essentials

4.8(41 reviews)
14.9 mi
•$$$

UPDATE: Jen responded to my email within seconds and even called from her personal number. She…read moreempathized with my situation and invited me to come in this evening and explained that they are having service issues with their current phone provider and that they do have a voicemail. I really appreciate the prompt follow up and accountability, and I'm excited to go back in and get a bra that we're sure fits *perfectly*. My other bra is wonderful so I have no doubts I'll be able to get this resolved. Thank you, Jen!! --- The service was absolutely lovely, but I'm disappointed I left with a bra that has a band size too large after a fitting on Saturday. Their location is quite far from me so I tried calling at 11 AM and have called 3 times since, trying after 30 minutes each time. I haven't been able to get through at all, and I'm disappointed that there's no voicemail. I ended up emailing them and will update this review with how they respond (if they're able to). If you have a phone number associated with your business, please make sure that it's either available to be called or at the very least, have a voicemail. Forcing customers to either A) Travel a long distance to speak in person or B) call multiple times is frustrating to say the least. I sincerely hope they respond positively to my email and are open to either an exchange or refund. The only reason why this review isn't a 1 star is because I absolutely had a wonderful time at the bra fitting and both individuals were very personable.

I stopped into this store hoping to be fitted for two new bras. The store was completely empty, yet…read morethe owner told me I would need to come back on Tuesday to be fitted. The interaction felt dismissive and quite rude. Given that this is a high-end boutique selling very expensive bras, I expected a higher level of customer service and professionalism. Unfortunately, I did not feel valued as a potential customer and will not be returning. I would not recommend this store based on my experience. Thank you for taking the time to respond. I'd like to clarify that my concern was never about your appointment policy. If fittings require appointments, I completely respect that. What I did not appreciate was the manner in which I was spoken to when I walked in. The tone felt dismissive and unwelcoming, which is why I left feeling disappointed. After leaving, we sat outside at La La Land for quite some time and did not see a 3:00 appointment arrive at or shortly thereafter. Regardless, whether a client was scheduled or not, professionalism and courtesy are what I value most in a retail experience -- especially in a high-end boutique setting. We all have challenging days, and I genuinely understand running a business solo. However, it's never okay for a customer to feel spoken down to or unwelcome. I stand by my experience and wish you well.

Photos
Story Essentials
Story Essentials
Story Essentials

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Groove - adult - Updated November 2026

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