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    Groove

    4.6 (163 reviews)
    Closed 10:00 am - 10:00 pm
    Updated 1 month ago

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    Reviews With Photos

    love it !
    Senorita G.

    They have lots of fun items at this adult store good for girls night out or just adult fun time I do wish they had a larger selection if boxed fishnet outfits but they do have a variety of sizes for voluptuous ladies which I thought was nice because some of my thicker friends have to online order mostly

    Spicy-ness is groove 3

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    3 months ago

    Great selection, fabulous staff. Highly recommended! Fun place to bring a partner and shop for fun stuff.

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    7 months ago

    Business owner information

    Photo of Amanda J.

    Amanda J.

    Helpful 9
    Thanks 5
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    25 days ago

    Helpful 1
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    1 month ago

    Helpful 0
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    7 months ago

    Helpful 1
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    3 months ago

    Always have good experience , customer service is always the best. I will be returning.

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    4 months ago

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    9 months ago

    Helpful 3
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    11 months ago

    Helpful 0
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    2 years ago

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    Amanda J.

    Helpful 4
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    Love this 5
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    3 months ago

    Great selection of products and wide variety of quality items. Employees are very helpful and answered all my questions.

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    Photo of Liz D.
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    6 months ago

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    11 months ago

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    Amanda J.

    Helpful 1
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    6 months ago

    Amazing Selection of items for both him and her! The staff was fantastic! Very friendly and helpful!

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    3 months ago

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    7 months ago

    Hailee and Mariah were super sweet and helpful !!! thank you for everything!!!!!!!!!!!!!

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    7 months ago

    Cool place, affordable prices and love the vibe. There's a good selection for men women and everyone else. Definitely coming back again

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    4 months ago

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    5 months ago

    Excellent products and customer service. Definitely worth checking out if you're in the area. Thank you.

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    5 months ago

    high variety of products. super helpful and kind, very welcoming space i would highly recommend!

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    2 years ago

    Helpful 0
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    11 months ago

    Helpful 0
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    6 months ago

    Service and value were fantastic. Definitely would recommend for future use to others. Excellent service towards us

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    7 months ago

    Great great great place. Definitely one of the most no judgement places I have ever been too. Staff very helpful.

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    1 year ago

    Business owner information

    Photo of Amanda J.

    Amanda J.

    Helpful 0
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    2 years ago

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    1 year ago

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    1 year ago

    Helpful 0
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    2 years ago

    Helpful 4
    Thanks 1
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    2 years ago

    Helpful 0
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    3 years ago

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    Amanda J.

    Helpful 1
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    3 years ago

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    Amanda J.

    Helpful 2
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    2 years ago

    Great variety!! Found exactly what we were looking for and more! Highly recommended you won't be disappointed!

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    3 years ago

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    4 years ago

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    Amanda J.

    Helpful 1
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    2 years ago

    Classy spot. Very professional and great staff. Lots of things to see and very helpful with questions etc.

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    Amanda J.

    Helpful 2
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    2 years ago

    Business owner information

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    Amanda J.

    Helpful 2
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    3 years ago

    I come here a lot with my boyfriend, the place is always very clean. The stuff is super helpful in answering any and all questions.

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    Amanda J.

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    2 years ago

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    Amanda J.

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    Photo of Joe F.
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    3 years ago

    I came in looking for some information and I was honestly super shy but Hailee was super patient and helpful. I recommend 10/10.

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    Photo of Amanda J.

    Amanda J.

    Helpful 1
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    Page 1 of 5

    Groove Reviews in Other Languages

    Ask the Community - Groove

    Do you take tap to pay?

    Groove does accept Apple Pay as a form of payment. :-) Thank you!

    Do they have male sex toys like pocket pussys n what not?

    Groove carries a wide variety of male toys-they are available to view on our website at www.inthegroove.com. Thank you for your inquiry!

    Do they have a theater?

    Hi Loyalty, Groove has no theatres or booths - Groove is an upscale lingerie and adult novelty boutique. Thank you!

    Is there a way to do a pick up order?

    Hi Alex, you may place an order online for pick up on our website: www.inthegroove.com. Place your order as usual, and specify "pick up" as your preferred method of delivery. Thank you! :-)

    Do you guys sell latex clothes?

    Groove carries a selection of latex, vinyl and leather wear at all locations. Thank you for your inquiry!

    Do you guys sell penis rings?

    Can a minor accompany an adult in the store?

    It depends on the store, and how young the minor is. Babies and toddlers are fine - mothers shopping with their children must keep them with them at all times.

    Does your location have Plus Size items available?

    Yes, Groove offers a wide variety of plus and curvy lingerie. Thank you!

    Do they sell libido pills for men/women?

    Yes they sure do!

    Are male and female crossdressers welcome to come into groove and shop comfortably?

    Bro... it’s 2020 in Gilbert, not 1968 in Baltimore. Unless YOU have done something to earn expulsion or prohibition from the shop, every appropriately aged adult can go in. The staff has never once flinched nor made me feel uncomfortable, even… Read more

    Does groove sell poppers?

    Groove sells an assortment of head cleaners. 10ml bottles are $14.99 and 30ml bottles are prices at $19.99. thank you!

    Hello I was just wondering if you're still open or if hours has changed?

    Groove will be open this week, but we are gradually reducing business hours. We want to support our staff and guests in the safest ways we can. Thank you

    Do you guys have Black Friday deals?

    Hi Jasmine, Groove will have some sales on Black Friday. Emails with info will go out to Groove Rewards members a few days prior to Thanksgiving. Groove does not do HUGE storewide sales like big box retailers, but there will be some good deals for… Read more

    Do they have private rooms?

    Groove does not have private rooms or booths.

    View All 16 Questions

    Belle Lacet Lingerie - Nothing simple about this silky chemise.

    Belle Lacet Lingerie

    (9 reviews)

    I've shopped here for years and had repeated great experiences. Today was the complete opposite…read more My sizing has changed dramatically recently and I needed new bras. Based on previous experiences, I expected knowledgeable help being measured and fitted. Instead the young lady helping me seemed to be unsure how to help. I brought in my current bras (all purchased at Belle Lacette) to see if I could get the same or similar in a correct size. These were all full coverage, everyday types of bras. First - no measurements, or even an offer to measure me. She wasn't able to find the bra I wanted - not her fault I they're no longer carried. She brought me some alternatives. One worked, but the others were wrong shape, wrong size. It I was there to try things on, so I was willing to try on more. She brought back a skimpy, lingerie type bra. Nothing at all like what I showed her. No coverage - this was an assembly of straps and minimal cups. It was pretty but so far out of the ballpark from the examples I brought in. I had to call it quits. She wasn't able to help. Maybe she's never been trained? I come here for the service, but now I'll just order a few sizes from another source on line and try on at home. Such a disappointing experience.

    It is unreasonable to not have a true return policy and to only offer store credit especially when…read morethe bras cost what they do. I purchased two bras and after getting them home, tried them on again for a longer period of time than I had in the dressing room, and one caused me to break out in a rash because the fabric turned out to be extremely itchy. I was a first time customer and it was not even mentioned that there is no refund for returns should they not work out. They should be very up front with that information. It is the responsibility of the shop to INFORM VERBALLY to new customers about an extremely different return policies that are nowhere near the same in other businesses selling the same products. I was appalled and disgusted that I couldn't return them for a refund when I had never worn them and came back a week after purchase-soonest I could get there considering their store hours and I work a full time job. This is absolutely the "pink tax" or "women tax." To say no return whatsoever is unacceptable in business today and honestly now I have a store credit I will not use and I will not refer this business to anyone. I have lost nearly $200, so to me, this is theft by the business considering I won't be able to find a bra that fits my body type in that shop. Store credit is useless when it won't get used and to say it never expires well, what if the business closes? Then the store credit is absolutely useless. I had hoped to find good customer service at a local business, but turns out that is not the case.

    Story Essentials

    Story Essentials

    (41 reviews)

    $$$

    I popped into story essentials to grab a few panties since I forgot to pack them on my most recent…read moretrip to phoenix. The owner (Jen I believe) was there and helped me grab exactly what I needed. I even bought a bathing suit without trying it on because I trusted her so much! I quickly followed the Story instagram to get frequent updates! You have a fan from NYC thats for sure!!

    I stopped into this store hoping to be fitted for two new bras. The store was completely empty, yet…read morethe owner told me I would need to come back on Tuesday to be fitted. The interaction felt dismissive and quite rude. Given that this is a high-end boutique selling very expensive bras, I expected a higher level of customer service and professionalism. Unfortunately, I did not feel valued as a potential customer and will not be returning. I would not recommend this store based on my experience. Thank you for taking the time to respond. I'd like to clarify that my concern was never about your appointment policy. If fittings require appointments, I completely respect that. What I did not appreciate was the manner in which I was spoken to when I walked in. The tone felt dismissive and unwelcoming, which is why I left feeling disappointed. After leaving, we sat outside at La La Land for quite some time and did not see a 3:00 appointment arrive at or shortly thereafter. Regardless, whether a client was scheduled or not, professionalism and courtesy are what I value most in a retail experience -- especially in a high-end boutique setting. We all have challenging days, and I genuinely understand running a business solo. However, it's never okay for a customer to feel spoken down to or unwelcome. I stand by my experience and wish you well.

    Groove - adult - Updated May 2026

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