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    Front General Store

    4.0 (54 reviews)
    Open 12:00 pm - 7:00 PM
    Updated 1 month ago

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    Cream of the crop vintage Levi's in the back section (redlines, big E's) - The image shows a clothing store display with denim jeans in different washes, including light and dark shades, hanging on a rack. Next to the jeans, there are colorful, patterned shirts featuring tropical and floral designs. Shelves in the background hold folded clothing items, such as t-shirts and other apparel, organized on wooden shelves. The store has a warm, inviting atmosphere with wooden flooring.

    On a recent visit to NYC, I was on a mission to look for vintage men's Levi's. I figured that out of all the places in the world, there must be at least one shop that truly specializes in them, to the point of matching my level of nerdiness of analyzing the cut, age, country of manufacture, etc of each pair. After visiting a few other vintage and thrift stores around the city, I found my mecca at Front General Store. While I would have to pore through every pair at other shops to maybe find one diamond in the rough, it seemed that just about every pair of Levi's they had were high quality made in USA, with even some deadstock pairs of orange tabs in the mix. The main stacks of denim are toward the back portion of the main area of the store. Their level of curation and organization (mixed up some by customers, but otherwise organized by cut and very clearly marked with sizes) does not come cheap as you can expect to pay $100+ for a pair.. you might be able to find similar pairs for half that elsewhere, but you'd really have to search through a lot to find them. The small area in the very very back of the store is where the top gems are though. On one of the racks is the best denim they have, a mixture of redlines and even some big E's. You MIGHT get lucky running across a pair like these elsewhere, but the experience of being able to look through an entire group of them together is nearly museum-like. This is definitely a destination shop worth the trek!

    A transparent glass hourglass filled with black sand is situated on a wooden surface. The hourglass has a classic shape with two bulbs connected by a narrow neck, allowing the sand to flow from the top to the bottom. Behind it, there is a cardboard box labeled 'Sandglass' with the phrase 'forget the passage of time' and a note indicating a 15-minute duration. The setting appears to be indoors, with warm lighting and a neutral background.
    Aaron A.

    If you're looking for a bargain this isn't the spot. While not necessarily overpriced they exclusively curate high quality offerings, and I throughly appreciate it. Beautiful items for the kitchen (the unglazed plates and bowls were stunning), very cool miscellaneous items, and a variety of stylish and prototypically Brooklyn clothes. Absolutely worth stopping in!

    Angela L.

    ATMOSPHERE Aurgh! Too cute. I'm in love with all the ceramic-wares. Each item is such an art piece. All the small gifts too, such great designs. In the back, has some clothing.

    Storefront - The image shows a storefront with a large glass window, illuminated from inside, revealing a clothing store with shelves, racks of clothing, and warm lighting. A bench is placed outside the store, and the exterior is made of brick. The sidewalk in front is visible, and the store appears to be open at night.
    Peter Y.

    The coolest store! They have a lot of nice clothing, ceramics, accessories, glasses, denim, etc. Scored a very warm pair of wool gloves and knitted cap, and not at too bad of a price either. The selection exudes high quality and fashion. No complaints about the staff, they were polite and chill.

    Lol what...
    Kara H.

    Cool shop, but the prices are absolutely insane. (Sigh, Brooklyn). They had vintage graphic sweatshirts for over $50 (one Packers sweatshirt was over $200!) and this old used Hanes t-shirt was $38. Their non-clothing items were great and fairly priced, but if you are looking for the style of clothes they carry, just go to a Goodwill or Salvation Army Store...

    Dumbo
    Roma M.

    Great gem of a store in Dumbo. Wide selection of wares from around the globe, like leather Bohemia slippers from Morocco in an array of colors. Beautiful jewelry including 14k gold necklaces, notebooks, art supplies, clothing. Just go visit!

    Ceren A.

    A nice vintage store in DUMBO that I had the chance to stop by today. I do not know why but "Levi's" brand was all over the store, mostly shorts. So the clothing lost my attention fast however they have nice bandanas, 100% cotton and prices are between $6-$25. They also have many glasses. Vintage African glass beads are $20. They have pins, key chain, some hand made toys. I would recommend the store for unique gifts.

    Super cute vintage store with a good selection of customized terrariums
    Lynn W.

    Random strolling in the Dumbo hood n was pleasantly surprised by this cute little gem! Easy to shop, well organized, friendly staff, good selections of vintage and new and mostly of all very well priced! Will definitely come back for more! Ps. Some of my favorites were the vintage sunglasses/ glasses along with the small leather goods selection.

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    horrible customer service and insane return policy buried in fine print. 25% restocking fee for store credit only?? Insane

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    lots of neat things to look at, i loved the trinkets section loses 1 star because they had the AC on with the door wide open

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    Review Highlights - Front General Store

    A sales associate helped me find the perfect pair of vintage levi's in what seemed to be an endless sea of denim.

    Mentioned in 4 reviews

    Read more highlights

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    Front General Store - vintage - Updated May 2026

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