We were walking from the subway to Brooklyn Bridge Park. The plan was to provide my sister the…read moreopportunity to explore the wonderful shops in Cobble Hill. Soula's storefront display beckoned us to enter. The merchandise on display in the store proved to also be appealing. There is always a tough question for my sister when shoe shopping. "Do you have size 5?" Normally she is disappointed. But the friendly clerk answered in the affirmative. Not only did they have size 5, the shoes were cute and comfortable. My sister bought several pairs. An added bonus was the great children's shoes. My four year old Grandson, who is ever growing, was fitted in a cool new pair of summer casual shoes. He was encouraged to try them out in the store to assure a good fit. The little one was happy to comply, in the typical enthusiastic fashion of a child. There were only smiles from the staff. Thanks for providing a successful & pleasant shoe experience, especially for the "hard to fit".

Latricia is the nicest and kindest salesperson ever! Very helpful and terrific with kids. I…read morebrought my nine year old with me to the store and Latricia treated her like a princess. Beautiful shoes, but pricey.

Don't support this business…read more The store clerk was very rude and I thought it was a one off--until I checked the reviews later on here and Yelp. They reveal YEARS of customers reporting homophobic, transphobic, misogynistic remarks by this sales clerk and yet there's been no change. He was rude and inappropriate to me. When I tried on sandals, he remarked "I like the sandals but not your toes " implying I need a pedicure. I responded "that's not very customer friendly" to which he replied "oh well, you need to hear it." Nasty, terrible and made the experience uncomfortable. And I'm disappointed to learn this a longstanding pattern that many customers have raised. This business doesn't care.

the best experience of shoes for my mom friendly environment and nice owner of the storeread more

I'd been eyeing a pair of Sam Edelman loafers for a really long time here. Service was friendly…read moreenough each time I visited by the time I finally caved in. The loafers are super soft and were exactly what I wanted. They have a decent selection of shoes varying for heels, sneakers, loafers, sandals etc. Staff are very friendly and never pushy.

Awesome customer service, I purchased the wrong size and had worn them home to Vegas, Nir was…read moreawesome and allowed me to return them and exchanged them for the correct size. awesome place they did have to do that. HIGHLY RECCOMMEND DNA Footwear!

I loooooove this shoe and accessory shop! So many great items, and a nice sales rack too. The owner…read moreand employees are super sweet and accommodating. Look at these delicious Hello Kitty handbags! I got a great deal on some super cute boots. Happy to return in the future.

BAMBOOZLED! During the 2024 holidays season I made a purchase totaling nearly $400 which qualified…read morefor me for a promo to receive a $50 gift card that expires 2/28. Well today, on 2/26 I decided to cash in on my gift card. I picked a pair of sunnies ($20) and a makeup bag ($25). When I got to the register, I was told I needed to make a purchase of $150 in order to use the gift card. This was never disclosed during the initial purchase. Nowhere on the receipt or gift card does it state this term and condition! When I spoke to the "manager" of the day, she agreed that it wasn't stated in writing, but "that's the way it's set up". Really? How misleadingly convenient. That important detail was left out. What a crock! What a disappointment! Bait-and-switch is BAD BUSINESS. You're obligated to let your customers know these details of your promos and the way they are "set up" beforehand. I'm filing a complaint with the Better Business Bureau next.

Looking for a little slice of 80's-00's NYC Skate culture? How about to shoot the shit with a NYC…read morenative about the exclusive sneakers (Nikes mostly) or sick af products that he has for sale? This is your spot. As I walked in I was dumbstruck! It made me feel like a kid again. Standing in there I just felt that grit energy that saddly NYC has lost. The owner sprinkled the shop with art and trickets that have their own stories and reminded me of my childhood. I only know this since I tried to buy 4 different items but they weren't for sale because they were sentimental reasons. Though I was sad I couldn't aquire some of these things, the stories he provided filled that need to own it. This spot is a controlled chaos in all the best ways. It has the New York City flavor to its core that would be missed by non-natives. All and all, respect to this shop on every level. I dropped $150 without a second thought after buying alot of stuff because these are shops I want to support. It's passion over profit (in a realistic mindset). Thank you!

At a time when streetwear and "sneaker culture" are unrecognizable, this place is a shining beacon…read moreof the old New York of the early 2000s. Awesome rare gear at outlet prices. People will ask "Where'd you get those?!" We wore Supreme when they didn't have a website. We used to chat with Dave Ortiz or Jeff Staple when we'd pop into their shops. Apps didn't exist. We had to physically be there, meet people, know people. F*ck your Yeezys!

I went to DNA footwear on smith today and as soon as I entered I was greeted with a big HELLO. Even…read morethough Kim was busy with a customer. He took care of several customer, but you never felt neglected. It was a pleasure to shop there and I think Kim stole the show. He was amazing and I will definitely go back. Love the sneakers I bought. One suggestion I have, more bright color, like red for Birkenstock. The colors were a bit plain.

This is just about everything you can ask for from a shoe store:…read more Well curated, high quality selection. Good music to listen to while you shop. Places for me to sit when my wife takes too long. Dog treats for the pups that come in with their owners. Excellent, friendly, efficient customer service (shoutout to Abby). Decent sales to mitigate the prices you're inevitably going to pay in this part of Brooklyn, as well as a nice 10% discount if you bring back the tote bag you get when you buy a pair. Between my wife and I, over the years we've bought sneakers, slippers, socks, everyday boots, wedges, heels, snow boots, and more. The heels look better on her than me, but that's not on DNA, it's more likely due to my short legs (my DNA, I suppose).

Allow yourself time to browse at this store - it's huge! Everything is very well organized and tidy…read moreand there isn't that funky second hand smell which I appreciate. Prices are great - $6 jeans and they have a wide variety of clothes from all recent eras plus overstock and army surplus.

This one is good. You will need to take your time…read more The variety here is broader. It's a good thrift store to me if you see some of everything. Casual, one of a kind, fancy, vintage, trendy, old trend pieces that make the experience worth the trip. I like to see enough selection to boost my imagination for what I can do with the pieces. The prices are decent here too, don't change. I'll be back. Bring cash if you wanna avoid that credit card fee.

The staff is so supportive of their customers, they are so dedicated to taking care of the shoes!read more

Great, personable, detailed attention for foot health and viability. Quality selections to keep you…read morestanding, walking, running on a firm foundation! Our guy Gabe was knowledgeable, cool and very helpful in guiding our feet to the shoes right for our feet and lifestyle.

I ordered a very hard to find and hard to fit shoe they had in stock, and the order and experience…read morewas great! The order was easy to process, payment experience and options good, follow-up emails and tracking were good. Order shipped very quickly, much faster than I expected, and it arrived very quickly, well packaged, and was exactly what I exrected and was in great shape. I recommend them. I was not at the store, but this online experience was fantastic.

OMG, I have NEVER been so insulted in my LIFE! They sent me the wrong color boot, I called to…read moreensure I wouldn't be charged. In my email requesting the right color I said I couldn't tell if what they sent was black or brown (see pic below). When I called and spoke to the rudest man he said "You got to be kidding me if you can't tell if the boots are black or brown". I have NEVER been so insulted.