I enjoy Friedman's. This is my second location I've been at. The Nova Benny was my favorite dish by far. Delicious salmon. Great poached eggs. Tasty fritter bottom that's crunchy. The lemon ricotta pancakes are also tasty. They forgot to give us syrup and then when they brought us syrup, they didn't give us enough. That was a little annoying. I also feel that the syrup is very watery and doesn't have a great thick consistency so it soaks right into the pancake. You can taste the lemon inside, which is really unique. The homemade banana bread was yummy so I didn't try any of the strawberry. I don't know that it's worth $15, that feels a little exorbitant. We had a lovely waitress who was funny and charming, and add added to the experience. I love the interior inside this place. You feel like you're back in time somewhere. I like all the pickled jars on the walls. read more

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Came at 10am for brunch, no wait, good customer service, multiple servers checked in. The food is solid, loved the strawberry matcha on the sweeter side. They let you order other dishes as sides if you wanted to sample more dishes read more

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We had an excellent brunch on a Monday afternoon at the suggestion of one of the staff at a nearby Marriott we were lodging at. His recommendation proved to be valuable. We were a group of three and arrived in the noon hour after a long morning of air travel. I ordered an omelette breakfast and shared an order of pancakes with one of our group because both options looked delicious and I was at the epitome of famine. One ordered the popular banana bread along with her breakfast. We all agreed it was good but not epic as it was a bit on the dry side. The pancakes were dynamite and didn't disappoint. Our server was amazing and provided us with a lot of great local options based on our conversation with him pertaining to what our NYC desires were for this particular trip. I also ordered the old brew which I found to be average so I'd likely order the regular coffee when I return. The restaurant dining room and the restrooms were both clean and spacious. This was a great experience and I'd absolutely return when visiting this part of the city again. read more

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A new favorite for brunch, lunch or dinner. I had heard that Friedman's was recently and, it has a very cozy vibe. For brunch - the lemon ricotta pancakes and the berry French toast were delicious. One of my friends have the chicken and waffles and said it was divine. When I went for lunch my friend really enjoyed the gluten free waffles. Their banana bread is incredible! Banana bread can be good but this was my favorite. For dinner I had the tuna melt with sweet potato fries. I've loved tuna melts ever since I was a kid. I'm very picky because some of them are really just meh. This is one great tuna melt. It wasn't drenched in mayonnaise, it was served with aged cheddar, herb, toasted rye. The sweet potato fries were nice and crunchy. My friend has the mac & cheese, another winner., The staff was lovely, and the food was very reasonably priced . read more

Came here for dinner with with my friend who is gluten-free. We started with the guac and chips - the guac itself was delicious, especially after squeezing in some extra lime (the more lime, the better!). Unfortunately, the gluten-free chips were a letdown. They weren't crunchy- more bendy and soggy. We both really disliked them and hope they consider swapping them out. The pastrami Reuben sandwich (we subbed cheddar for Swiss) was excellent. Surprisingly, even the gluten-free bread was great -- perfectly toasted and crunchy. The pastrami was flavorful and well-seasoned, and the pickle on the side was nice. The sweet potato fries were also great. We shared both plates and left feeling full. I'd definitely come back for that sandwich again. Also, the service was attentive read more

Friedman's - Guacamole & Chips *GF - New American Near Me - New York, New York

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Came here for happy hour post work and had a pleasant experience. There is a decent amount of beers on tap and cocktails to choose from. Everything was super delicious. I also grabbed a burger to snack on with my friend and it was very well cooked and flavorful. Service was decent and we constantly had different servers checking in on us to see how we were doing. The place was busy I'm assuming with tourists in the city for holiday travel, so recommend getting a reservation. Perfect place for family dinner or even a date night. Would come back. read more

This place is basically paradise for us GF folks. I got a delicious milkshake with a couple of brownie bits on top and the buttermilk chicken sandwich. The chicken was out of this world tender and whatever sauce they put on it was delicious. The bread did start to fall apart halfway through but it survived enough to enjoy a good amount of it. Wish the fries were a little skinnier but otherwise they were hot and fresh. Decor is cute and all the staff are wonderful, plus you can connect to hotel WiFi. read more

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Really good breakfast/brunch spot in the city. Stopped by here as we were in Chelsea, so not a far walk. Service was friendly, fast and excellent. There were a lot of people but the food came quick. Reasonably priced too. I ordered the granola bowl and an orange juice. I think the orange juice was freshly squeezed. read more

Friedman's - Granola bowl - New American Near Me - New York, New York

We stayed in NYC for s week and this was right by our hotel so we had Friedman's at least 3-4 times! This is a great spot for a quick lunch or brunch meal! The food is fantastic! The service is so great! The ambiance is nice! Everything was great with no complaints!! read more

Quick bite before the show at Radio City. The chicken soup was flavorful and not overly salty. Club sandwich was enough for 2 ladies. Service was great. read more

Friedman's - Club sandwich - New American Near Me - New York, New York

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The happy hour here is a really good deal! They have cheap appetizers and very reasonably sized drinks during happy hour. I liked the Buffalo Wings and Sweet Potato Fries a lot. It is quite big inside and extremely clean, especially the bathroom setup. The server refilled our water often and was also giving recommendations for drinks when I asked for some mocktail options. Solid spot all around! read more

Friedman's - Classic B.L.A.T. Buffalo Wings Korean BBQ Wings Sweet Potato Fries - New American Near Me - New York, New York

All around just a very average brunch spot here in the city. I had high hopes coming in, however, the food did not exceed expectations. First, the broccoli, falafel burger is pretty dry and a little bland. Even with the lettuce and tomato as well as the sauce that they put on it, it still has no flavor. The french fries, however, were crispy and tasty. Next, the lemon ricotta pancakes were again unimpressive. These tasted like extremely simple pancakes, however, the lemon zest on top was actually nice. The best part of the dish was the maple syrup, which is obviously some store-bought variety. Lastly, the Shakshuka was pretty good! Not really any complaints on this dish. It is intentionally supposed to be mildly spiced, and the bread that is served with was delicious. The eggs were cooked appropriately, and this was the highlight of the brunch. Next on the service, this was one where again I felt it could've been a lot better. The staff aggressively come to your tables and take away plates, even if you are still eating. They did this five or six times over the span of one and a half hours, and this leads to a pretty poor experience overall having to be interrupted and tell staff that you are still working on your food. Atmosphere is also fine. Pretty noisy and loud, however, it doesn't feel too cramped despite the smallest establishment. read more

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Went for dessert here because I am GF and was not disappointed. I was going to have the brownie but they were out. Instead they had a special chocolate molten lava cake with ice cream and strawberries. Hubby ordered the cheesecake and we shared. Both were excellent but we both agreed that the cake was the best. I also had a cup of hot cider with sake and cinnamon. This too was excellent. Our waitress was very attentive and nice. The place was packed for a Monday night but there was still room and we didn't have to wait. Everything was clean and the decor was tasteful. There was a bar area for those who preferred that to a table. read more

Friedman's - Cheescake (GF) - New American Near Me - New York, New York

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Friedman's was recommended by a friend of mine for brunch. We made a reservation and were seated a few mins before our reservation time. The service was great and attentive. The food portion for the steak and eggs was also a lot! I'd visit again if I was in the area. read more

Friedman's - Steak and eggs - New American Near Me - New York, New York

The gluten-free pancakes are incredible! The chicken & waffles are also delicious. Really glad that their food is either naturally gluten free or a gf version of "regular" food that's not sad and actually tasty... read more

Friedman's - New American Near Me - New York, New York

Cute little place, but pretty disappointed with the food. Loved that they had gluten free options - and a lot of them too! We both ordered the BELT - one with GF bread. The sandwiches and potatoes came out cold - even asking for extra crispy potatoes. Even the egg on the sandwich was cold. Although the GF bread was alright, I only got one bite as a sandwich before it was scrambled on my plate. $80 for an unimpressive meal. read more

Friedman's - New American Near Me - New York, New York

We stopped into Friedman's on 12/31. It's a busy day but they still sat us right away. Let's end in a high note by starting with complaints. The chairs are horribly uncomfortable and the tables are VERY close together. If we had been dining with the table next to us it would have been perfect! We weren't... so it was awkward. Mostly I hated the chairs. They were very uncomfortable. I can't stress how horrible they were enough. I also get tired of being seated across from my husband, rather than next to him, but it was a busy day, so I get it. The majority of their menu is gluten free. It really does not seem like it would take much for them to develop an entirely gluten free restaurant. Our food was divine. I had the Nova Benny. I couldn't finish mine but I wish I could have. It had a bit too much spinach on it but that's easily remedied. I would have loved more hollandaise but most people probably would have found more to be too much. My husband had the fish and chips. I couldn't believe it was also gluten free! So good! I did fine it odd that I left feeling sick despite ordering a gluten free meal. When gluten is involved I usually feel sick quickly and I didn't have gluten for breakfast. I'm not really sure what to make of it. They have dedicated fryers. Perhaps because I tried one of my husband's fries? They were labeled gluten free on the menu but maybe since he didn't ask for them to be gluten free? This is just something that I feel should be better understood. I ordered from a gluten free item so I feel that I shouldn't have had to inform them of a gluten allergy, but maybe we do need to? Someone nearby had a birthday and they stuck the candle in their sandwich to sing to them. That was a nice touch. Not everyone wants sweets but having a birthday recognized so kindly is fun! Anyway, our waitress was very nice and the food was delicious. I would happily eat there again if I could get different seating. Maybe I won't try my husband's fries next time. read more

Friedman's - Nova Benny - New American Near Me - New York, New York

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They accommodate gluten free really well. I think we ordered the wrong thing. The healthy omelet and potato hash has never met salt or seasoning. It also wasn't hot coming out to us. It's filled with squash spinach and mushrooms which I thought was an interesting combo. We also got the burger which was much better and the fries had seasoning. We got sat fast and our server was nice. read more

I have been to Friedman's once before for breakfast and had an admittedly mid experience. After this, I unfortunately do not think I will be heading back. To this day, I am still in disbelief at how dry the fried chicken was. How do you get a drumstick THAT dry? Sides were alright, but if the star of the show if lackluster, then nothing else really stands out. read more

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Friedman's has several locations in the city and this one has been on my list for years, though for some reason have never had the chance to stop by. Finally came for brunch for two on a Sunday around 1:30pm and was seated within 5 minutes of arrival without reservations. There's room for maybe 5-6 people to wait at the host counter. The restaurant is larger than it looks from the outside, with seating for probably over 100 people taking into account the original and expanded sections. Food was very solid and I can see why they have so many locations if they're able to maintain this level of consistency. My friend got the lemon ricotta pancakes $19 which were, light, fluffy without being dry, and you could taste the lemon and ricotta clearly. Nice that it wasn't too sweet and the healthy dollop of whipped cream, fresh-cut strawberries and a drizzle of maple syrup went well with it. I ordered the grilled chicken sandwich $21 that came with bacon jam, gruyere, lettuce, avocado aioli, on a ciabatta roll. That bacon jam and avocado aioli were delicious and added the right amount of salty-sweetness and creaminess to the sandwich. The chicken was tender and moist too. The herb fries that came with it were a bit of a let down, some parts were soggy and the herb flavor wasn't particularly present. Solid serving sizes for the price and location. Staff was pretty good about checking in, food came out quickly within 10 minutes of ordering. There are gender-neutral bathrooms in the back of the restaurant. read more

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The restaurant was bright and welcoming. We were seated quickly. For as big as it was, it wasn't overly loud. I got the pastrami sandwich and a froze!! Both were exceptional!! read more

Friedman's - Pastrami On Rye - New American Near Me - New York, New York

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this place was really good! There's definitely a lot more things I wanna try. I had their BLT and salad on the side. You get a lot of food for your money. I couldn't even finish the whole salad lol. Very friendly service. Nice and spacious and plenty of seating. read more

Friends and I had just got off the plane and made it to the city and were looking for a bite to eat. We quickly found Friedman's and were not disappointed! We were able to get seated quickly as a group of 7 without any table rearranging and our server was great! She was super personable and quick witted throughout our entire meal. The food was amazing! Everyone in our group got something different and I wasn't able to try their food, so I can't speak on everything. My boyfriend and I shared the berry French toast as well as the pastrami hash and it was 10/10. The berry French toast had a nice banana flavor and wasn't soggy at all. The berry compote complimented the dish quite well as it as perfectly sweet and tart. The pastrami hash wasn't overly salty which is what I'm use to when it comes to pastrami meat. It came with toast and over easy eggs which added a nice creamy element to the entire dish! Would definitely recommend. It wasn't super busy when we came, but I can definitely see traffic picking up during lunch or dinner rush! read more

Friedman's - Berry French toast - New American Near Me - New York, New York

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So happy to see Friedmans in Herald Square area, where most of the restaurants are bad. Being super hungry we ordered a salad with steak and eggs. The service was quick and our waiter was friendly. I also like the layout of this place with lots of booths. Who doesn't love to get a booth when they get into the restaurant. The salad was very mediocre. Steak and eggs hit the spot. I'm a fan of the sauce that comes with it - a liquid tzatziki style sauce. Go easy on the salt please! The dry mouth after was the telltale. read more

Friedman's - Steak and eggs and a salad - New American Near Me - New York, New York

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Not bad food here. We had steak and eggs which I regret. The steak was tough, I didn't expect a filet but this was tough and not pleasant. Eggs and fries were ok but I wish I had just had eggs and bacon. It also cost $30 which I thought was high considering how much less the regular eggs are and how tough the steak was. We also had the banana bread and yogurt and fruit. Both were good. Bananas bread was soft and tasty and the yogurt tasty. So not bad but I would say over priced... read more

Friedman's - Steak was tough... Not great - New American Near Me - New York, New York

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I typically solo dine whilst in NY and I usually end up at Eataly or a tonkatsu restaurant of some sort. I was looking for something more of a diner feel but better and Friedman's was my choice. The dinner menu is varied (rice bowls, Reubens, B.L.A.T., tuna melt, sweet potato fries and more). I ordered the herbed fries and chicken matzo soup. The fries were crispy hot and tasty. The soup was kinda eh. The matzo were very tender but not a lot of flavor. I had a similar issue with the broth - under seasoned and the broth was weak. On the plus side it was hot and included plenty of chicken and vegetables. Plenty of seating. The waitstaff were friendly, efficient and food came out in a timely manner. read more

Friedman's - Chicken Matzo Ball Soup - New American Near Me - New York, New York

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We stopped in for a quick breakfast. We were seated right away. Our server was so friendly and gave great suggestions. The food was fresh, tasty and good portions. I think we all agreed the potato hash was our favorite bite. We plan to try them for lunch or dinner too. read more

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Great option before an event at the garden. Whether it's dinner before a 7pm game or brunch before an afternoon event, the food is always reliable and the staff is excellent! read more

I came here for my birthday & had a good experience! I came with friends & got the farm fresh omelette, the Friedman Burger, the Lemon Ricotta pancakes, & orange juice & hot chocolate. My omelette was great & the burger was good as well, but the pancakes & hot chocolate were subpar & definitely not worth the money. Also, the menu says the orange juice is freshly squeezed, but it most certainly is not & is just a cup of Tropicana. Our waitress was very attentive to us & the decor & ambiance in the restaurant was great. Probably won't return for breakfast again, but am open to trying lunch or dinner here. read more

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Great spot for brunch or a relaxed meal. The ingredients feel fresh, and the menu has very diverse options. The service was friendly, and the atmosphere is perfect for going with friends or family read more

Went with a friend for weekday brunch. It's helpful to make a reservation (we did) because it seemed pretty busy and lively (we were there between 12:15 and 1:15). I think this is a pretty heavily traveled area for tourists so people probably find it easily. But, you'd probably be okay as a walk-in on a weekday too - it's a pretty big space. Their menu is quite varied, with more breakfast-y options (omelets, french toast, etc.) as well as lunch food (salads, burgers, sandwiches). I had an omelet and my friend had the patty melt. We both enjoyed our food. I think the server came over slightly too much--including asking us what we wanted to drink just as we were being seated at our table. I like to have more time to look over the menu--and mentioned that, which worked out fine. We did order beverages along with our food. Overall a good time, and I like that they offer weekday lunch/brunch (and a varied menu) as quite a few other restaurants I had looked into were only open for dinner (and weekend brunch). read more

We had a reservation for 5 at the Herald Square location, came about 15 minutes early and were seated right away on a Thursday night. Our waiter I don't believe introduced himself and wasn't much of a personality. Food came out very quickly. Water was pretty warm, had to ask for ice. White sangria very good but a skimpy pour in a small wine glass. All meals fine. Once he collected payment we never saw our waiter again although we lingered for a bit still catching up with our friends from out of town...appreciate that no one rushed us out (it wasn't overly crowded) but the extra step might've been asking if we would like another bottle of water. Strange thing is the restroom is unisex but it's not a one at a time...it has 3 stalls and there is no door to go in I'd assume so no one feels uncomfortable but it is an odd setup nonetheless. Overall everything was fine just nothing that said wow. read more

Friedman's - Catching up with friends from out of town. - New American Near Me - New York, New York

I found Friedman's on Yelp and decided to give it a try. They have a great selection of cocktails along with a solid lunch menu. Some of our team ordered sandwiches, while others went with the chicken and waffles, which were a huge hit all around. The Bellinis were also delicious. Overall, a great spot for food and drinks. Service is great and the it was a great place to thaw out from the freezing cold. Family, friendly as well. read more

Service was excellent; probably one of the best we've had in NYC! It's clean, spacious and a really nice ambiance overall. The food and coffee were very good, though we wished there were at least two more pancake options. I appreciate the healthier options for turkey bacon and egg whites. Nothing was greasy. read more

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OVERALL: went here for New Year's Day brunch because it's one of the few places in this area that looks clean and modern but service was just ok. Food was good. FOOD: everything looks delicious and picture worthy. Banana bread - this was the best. It's basically like french toast but with banana bread. We added a fruit side to balance the meal. Lemon ricotta pancakes - look beautiful but are dry. Had to drown it in maple syrup and it still wasn't enough. Eggs - super fresh, probably the best part of my meal given the disappointing pancakes Hot chocolate - diner style with flavor. Loved it. Not heavy or too overpowered with chocolate Tap water - i didn't trust the tap water because it looked dirty. The waitress/hostess was taking used bottles from other tables to fill other cups and she looked frazzled so I was concerned she didn't know what she was doing/paying attention. SERVICE: see above for comments on the hostess/waiter who took our order. The gentlemen that brought out our food were great though. I think these are the cooks. VENUE: large, modern, looks clean read more

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NOT GLUTEN FREE - STAY AWAY!!! I have celiac disease and I ate here on Thursday night after I was told by the waitress (after disclosing that I have celiac disease) that the burger was gluten free apart from the bun which could be subbed with a gluten free bun and that the fries were GF because they have a dedicated frier (all good signs). I also ordered mushrooms (an optional add-on to the burger) which I now suspect may have been in a sauce thickened with a roux made with flour. The waitress said nothing about this and made no indication that it was not gluten free to add mushrooms to the burger. The one thing she did say that gave me pause was: "if your burger comes out without a little gluten free flag on it don't eat it." I'm sorry, but how often is that happening? How messed up is the kitchen that you are just sending people the wrong food can hurt them? I brushed it off because I was with friends who had already insisted on going to Friedman's for my benefit because it was gluten free (I usually just don't eat) and they wanted to go somewhere where we could all eat. My food came out with the dumb little flag on it so I began eating. When I was eating I noticed that it tasted a little too good but chalked it up to me being hungry. 30 minutes later I felt like I had a brick in my stomach. I was so sick that night (and I am still sick 4 days later as I write this) that after non-stop vomiting for over 30 hours my intestines are now so damaged that I cannot even process dairy (something I have never had any problems with in my life) which is something that happens to celiac sufferers after MAJOR exposure (villi are damaged and it prevents lactose digestion). What I experienced here was NOT mere cross contamination I was served something with gluten in it. This place should not be claiming it has gluten free options to people who identify themselves as celiac (or to anyone). It is clear that their kitchen and waitstaff are either not trained or are incompetent or just don't care about what happens to people with celiac and now I am suffering (and will continue to suffer for weeks and likely months) with the consequences. DO NOT GO HERE...I don't care whatever some manager who gets on here and tries to backpedal this review says, or what the brain dead waitstaff says they are not safe and they do not care about your health. read more

Went to Friedman's on a Monday for brunch. Located very close to MSG in the craziness of the area, it's quite nice and calm inside. It combines a diner feel to a modern NYC restaurant. We had some luggage which they allowed us store by the door. We had a steak and eggs special, the chicken and waffles and the lemon ricotta pancakes. I really enjoyed each part of the meal. The steak was really good and the accompanying sauces were great! The chicken and waffles came with hot honey which made it even better and the pancakes, which seem to be the must have were also quite good. Was honestly more impressed with every other part of the meal that the pancakes weren't particularly over the top for me but were still definitely really good. The fries were also super nice and crispy which is hard to do which standard cut fries. read more

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Friedman's appearance reminded me of a very fancy diner. The restaurant's decor is nice and the food was good. I came for brunch and had the Berry French Toast. Service was good and the place was pretty big and spacious. read more

Friedman's - Berry French Toast - New American Near Me - New York, New York

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First breakfast we had in New York trip. My son and I had the lemon ricotta pancakes with a blackberry ice tea. My other son had the French toast and strawberries. My husband had the steak and eggs. Everything was delicious and filling. Our waitress was fantastic. Wish we went again. Definitely worth a visit. read more

Friedman's - Ice tea - New American Near Me - New York, New York

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I did a pick up order on doordash. When i walked in, there was so much seating as its pretty big inside. The vibes were chill on a monday night. I got the chicken and cheddar waffle, it was 2 breasts and a leg. Next time I would ask for dark meat only cuz the white meat was dry. The waffle was tasty though but the portion was a lot and I couldn't finish it. I also had the gf mac and cheese. The pasta shape is penne and it wasnt a cheese sauce which i was kind of expecting. It was melted shredded cheese on the pasta and i think they sprinkled cold parm on top. I wouldnt order that again. Lastly I had the brownie and it was very decadent. It had that nice brownie crust on top. This was also a big portion so I'd recommend splitting with someone read more

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