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    Friedman's

    4.0 (3.4k reviews)
    Closed 8:30 am - 9:00 pm
    Updated over 3 months ago

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    FRIEDMAN'S ATMOSPHERE

    What's the vibe?
    Moderate noise
    Casual
    Outdoor seating
    Happy hour specials

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    Recommended Reviews - Friedman's

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    Shakshuka
    Anh Y.

    Had reservations for 2 on a Saturday afternoon and the place was packed. We got there about three minutes late, but they seated us within 5 minutes in a booth. It was our first time eating at a Friedman's location. It had a nice diner feel to it, with a mix of booths and tables. The brunch menu has a variety of breakfast items, salads, sandwiches and burgers, starters, and entrees (fish tacos, grain bowl, fried chicken). I like that several of the items are naturally gluten free, and some can be made gluten free by request. We decided to go with three breakfast items from the brunch menu: I got the shakshuka, my sister got the Nova Benny, and we got the lemon ricotta pancakes to share. All 3 dishes were great. The shashuka came with grilled ciabatta, perfect for dipping into the sunny side eggs and tomato sauce. My sister loved that the poached eggs and smoked salmon of the Nova Benny came on top of a crispy potato latke. The pancakes were fluffy and the lemon ricotta and lemon zest elevated their flavor. Our server was friendly and attentive, and he asked us if we had any allergies when he took our order. He came by several times to check on us and refill water. I would return to Friedman's when I'm in the Herald Square area, or check out one of their other locations in the city.

    Nova Benny (GF)
    Kev M.

    First-rate service, a lovely and polished location in Chelsea, wonderful coffee, and a very tasty take on Eggs Benedict with salmon on a potato pancake. Everyone went away happy with amazing French toast and a pastrami hash. There was really nothing to complain about the service, which was great and the atmosphere, which was tip-top and relaxing.

    Pastrami Hash with eggs.
    Jen N.

    Love the look of Friedman's. Nice dining room that they pack in comfortably. Came for an early breakfast and the dining room filled so fast that I was happy we got there early before the rush. I got myself delicious sunny side up eggs with the pastrami hash. I was impressed by the chunks of pastrami throughout. Very hearty and very delicious! My husband indulged in the Nova Benedict. They packed on the lox. He didn't even finish but found it amazingly delicious. Service was okay. Nothing too spectacular. I almost felt an inconvenience to the server but we didn't have a fussy order nor was it busy (we ordered before the rush). Maybe she was preparing for the rush. Lol either way, it wouldn't stop me from returning.

    Gain bowl with tofu, hot and tasty! Rice, bok choi, carrots, sprouts, broccoli, edamame
    D. S.

    We were looking for a place that wasn't a sushi joint or a place to get liquored up. Friedman's fit the bill. Speedy service. Big menu. Good food. My wife had the tuna sandwich; I had the grain bowl with tofu. Perfect!

    Phoenix N.

    came here with my friend who's celiac and she was so excited to try their mac and cheese bites! the pancakes and french toast were also amazing too. the ambiance is nice we got seated next to the window and managed to get in without a reservation. the service was quick and they were very attentive! highly recommend for a good gluten free brunch in midtown.

    Seanniece B.

    Wonderful. My waiter was so nice and attentive. This restaurant was on a lot of the gluten free lists so I had to check it out. It did NOT disappoint. I got the pan-seared fish sandwich with gluten free bread. So good. I had trouble figuring out the dipping sauces I liked. They don't have barbecue sauce so I tried the honey mustard and the herbed aioli. So-so but not quite right. (The next day I went to the singing Friedmans at Times Square and tried the garlic aioli. Get the garlic aioli for this). The mango pineapple lemonade was divine (although I preferred the tartness of the Elphaba and Galinda I had at the Singing Friedmans).

    Gluten free lox and eggs Benedict
    Frances B.

    We were able to snag a booth for two on a Saturday at lunch with under a 5 mins wait. The place is super inviting with spacious windows and high ceilings and plants which make it feel airy while the wood made it warm and natural. The booth was comfortable. Our server was outstanding. She was funny, attentive, and very helpful. They're easily able to accommodate gluten free (my friend has a severe gluten allergy). I had the corned beef sandwich and it was the best corned beef I've had. Tender, juicy, and flavorful. This would be on my regular rotation if I lived here.

    Classic B.L.A.T.
    Khadijah H.

    Love this place. Spacious and cute. Modern great Gatsby ambiance and decor. Wonderful. We had a reservation and were treated nicely. It was packed on a Saturday morning for brunch yet all staff were attentive and active. There wasn't a moment we weren't checked on. I ordered a Tokyo 75 and BLAT without the avocado. Food was good. The drink was eh. Only because I am NOT a fan of bubbly/ spritz. I tasted zero alcohol and it felt like I was paying $14 for juice. The sandwich was standard but they did an excellent job with the good cuts of bacon. I rated this four stars because I paid $41 for a sandwich and drink during brunch. I left full (mostly due to the bread and fries) but I wanted more. It wasn't anything to be wowed about.

    Eggs and hash
    David M.

    Friedman serves up your favorite breakfast dishes with an old school diner vibe. Also offering alcoholic beverages as well. Big menu offering all kinds of options for breakfast and brunch. Service was great and the food was delicious. A great spot to get breakfast while in NYC.

    Sweet Potato Fries; Korea BBQ Wings (GF); Buffalo Wings (GF); Classic B.L.A.T.
    Veronica L.

    Perfect pre-MSG concert spot! Walked in during their Happy Hour, which is daily from 2-6pm! FYI, their HH bevs are always avail, but their HH small bites are only avail on the weekdays. We shared everything as a party of 3 and it was just right: - Sweet Potato Fries (HH): Plentiful and the perfect finger food to pick on - Buffalo Wings (HH): Standardly coated with the right level of spice - Korean BBQ Wings (HH): Reminds me of a soy garlic flavor, YUM! - Classic BLAT (Reg item): Shared this w my sister and it came with fries too! This was the right amt to share with all the HH items we got Overall, would return for a reliable, decent American bite if I have another concert nearby. Spacious restaurant, clean restrooms, and helpful staff.

    Meatloaf - very bland
    April K.

    Service was great. Food came out quick, like questionably quick for a steak. Nice atmosphere but tables too close. The meatloaf was bland and the mashed potatoes and spinach were good after I seasoned them. I don't usually have to season my food. My husband's steak was okay. We would only probably go back during the singing servers times for entertainment.

    Two Eggs with Style
    Victoria K.

    This is kind of just your regular brunch place, nothing too special, but it's a solid spot. I get the feeling it won't let you down too badly. We had a huge reservation for my whole family, and they were able to accommodate us in the back room on a long long table. Didn't wait long at all, and the waitstaff was very friendly! I ordered the two eggs with style (with bacon), and what you see is what I got. I liked the crunch on the hash browns, and the strawberry butter was a really great surprise! I did see that other people were able to get different types of bread with their meal -- maybe that's slightly on me for not asking, but I just wish they would have put the bread choices somewhere on the menu instead of literally saying in the dish description that it came with whole wheat toast. We also shared lemon ricotta table pancakes, and I really enjoyed the couple bites I had! Bursting with lemon flavor and the best little treat after eating my meal.

    Ally L.

    Maybe 3.5? I'm not the biggest brunch fan, so if I'm going to brunch it better be gooooood. This was fine. Service was good, the hostesses were great in dealing with seating on a busy Saturday ~ I don't think we really saw our waitress much after we got our food, she was def busy too. The lemon ricotta pancakes had good flavor, felt very dense though ~ I prefer a lighter fluffier texture. The eggs with style were fine ~ the scramble was giving dry hotel eggs, would've loved a good folded egg. One of the bacon strips was super crispy and the other was jerky, the hash brown was good. Felt a little bland overall though. Best part was the strawberry butter for the bread. Coffee was great, they get it from La Colombe ~ Overall felt kinda pricey for diner quality.

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    25 days ago

    Great service, fast and delicious. Yum! The music was great too, they played some eighties stuff.

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    Page 1 of 86

    Friedman's Reviews in Other Languages

    Ask the Community - Friedman's

    Is it loud inside? I'm going to be meeting with someone who has difficulty hearing.

    I was there on a Thursday morning and I did not think it was too loud.

    Do they cater? Can I have a party and take over the entire restaurant?

    They do have catering services. You can call or inquire online . There is a tab for catering on their website. They did mention their famous pastrami sandwiches, turkey and vegetarian sandwiches (GF) option .… 

    Do they take reservations?

    No you can just walk in rsvp is not required

    Is brunch available on weekdays?

    No, I remember looking for this option when I was in town. Sorry..

    Is this place kid friendly?

    Yes. On the weekends you can use the Yelp waitlist feature to avoid having to wait outside. During the week, there isn't a ton of intel as to the magnitude of the wait, so you may not have a ton of space for the kid(s) to stand while waiting.

    Do they serve alcohol during weekday lunch? Wine, beer drinks?

    Yes

    Is this reservation only?

    They also have an online (yelp) waitlist last time I went that you can get yourself in so that you can time your arrival

    Is the restaurant wheelchair accessible? It seems like it is from my visit, but it isn't marked as such on Yelp.

    The space is limited but and the tables and space aren't really designed for wheelchairs. I'm sure they can work but I would be a bit too tight

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    Friedman's

    Friedman's

    3.8
    (941 reviews)
    0.8 mi
    $$

    This is a family run chain of casual american menu restaurants, with a focus on mostly gluten free…read moreitems. Food - (4/5) - decent selection of starters, sandwiches, burgers and mains. Mostly gluten free and healthy portion sizes. - Grilled Chicken Swisswich - was an interesting mix of Bacon jam, gruyère, lettuce, avocado aioli on a toasted ciabatta. Not bad and came with some Herb fries. Service - (4/5) - servers were friendly and fairly attentive. Can get a bit busy and took bit longer than expected to get the order but regular check-ins afterwards. Atmosphere - (4/5) - it's at the bottom of the Edison Hotel so there isn't a dedicated restroom it's by the hotel lobby. Dim and homey feel to the layout and furniture/lighting. They have a partnership with a company that provides singing servers during dinner hour. Keep in mind they add a mandatory 5% fee on your bill for this! Overall - (4/5) - not a bad place and good for GF customers and those staying in the hotel.

    Post-Theatre Sunday matinee of seeing "Hamilton," the musical lures me for a late lunch in NYC's…read moreTheatre District. Friedman's d/b/a Gayle's Broadway Rose where there are singing servers who are struggling actors/actresses attempting to get into the acting/stage/film industry while working in the food service restaurant business. I did not experience the singing servers during my patronized visit. Upon entering the Maître d' announced "right now, we're only seating at the bar counter not at tables," so why do I see patrons sitting at booth tables? Oh! It was somewhat busy but not at full capacity for full-on hustle bustle busy. Seating for one, please. Me, myself and I. Friedman's is located adjacent to Hotel Edison and restroom facility is in the hotel's lobby. Access to Hotel Edison's facility is limited as the hotel's staff will stop all who enter as I am not a hotel guest. I believe Friedman's is very overhype, and overrated. My male server/waiter calls all the female patrons "love" which does not bother me and does not irk me at all. But please do not call me "babe", "baby", "mamma" or "mommy" as these are too sexist, outdated and stereotype in some cultures/race directed at women. Friedman's is certainly a modern American luncheonette. No comment for alcohol as I not order any. There are no business cards for keepsake. Pastrami on rye $26.00 Mustard, pickle and vinegar chips The meat heavily embedded with a lot of white fat stretched and stuck together when bitten. The meat tasted very bland lacking flavor. The mustard was mild spicy which gave the meat a zesty kick for aliveness, but minimally applied. The pickle was average. The vinegar chips were very stale and harden. The rye bread was average with caraway seeds which was blah. I am uninterested in caraway seeds. Katz's Delicatessen continues to reign supreme in pastrami on rye as the meat is excessively abundant quantity piled high and very flavorful taste without the need of mustard or mayo condiment. I prefer this sandwich accompanied with fries like Katz's Delicatessen offers. At the bottom of the sales receipt there is a suggested gratuity in intervals of 20%, 22% and 25% where customers do not have to perform math calculation. I was able to obtain my sales receipt as keepsake.

    Photos
    Friedman's
    Grilled cheese with avocado and tomato soup
    Grilled cheese with avocado and tomato soup
    Friedman's

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    Senza Gluten By Jemiko

    Senza Gluten By Jemiko

    4.4
    (134 reviews)
    0.9 mi

    Senza Gluten by Jemiko is an absolute must-visit for anyone looking for 100% gluten-free dining…read moredone at a truly high level. From the moment you walk in, you feel the care and intention behind everything -- it's elegant, warm, and welcoming. The food is incredible. Everything tastes fresh, authentic, and thoughtfully prepared. The pasta dishes are rich and comforting, the appetizers are full of flavor, and the desserts are just as impressive as anything you'd find in a traditional Italian restaurant -- you would never guess it's all gluten free. Service is attentive and kind, with staff who really understand the menu and make you feel taken care of. There's a genuine passion behind the experience that stands out. What makes Senza Gluten by Jemiko special is that it doesn't feel like a "gluten-free alternative" -- it feels like a top-tier Italian restaurant that just happens to be completely gluten free. Overall, an amazing experience from start to finish. I'll definitely be coming back again.

    Had lunch before attending matinee. Ambiance very nice…read more Service good. Antipasti: -BURRATA CON POMODORINI ARROSTITI. Very good. -ARANCINI AI QUATTRO FORMAGGIO. Excellent PRIMI -LASAGNA: dry and flavorless. 2 pasta sheets. Bolognese and béchamel sauce lacking. - SECONDI -POLLO ALLA PARMIGIANA. Same. Gluten pastas were very good. Sauces were so so

    Photos
    Gorgeous Interior
    Gorgeous Interior
    Vegan Gluten free bread with olive oil and fresh cracked pepper
    Vegan Gluten free bread with olive oil and fresh cracked pepper
    Spaghetti with garlic sauce and clams

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    Spaghetti with garlic sauce and clams
    Best Bagel & Coffee

    Best Bagel & Coffee

    4.5
    (5.2k reviews)
    0.3 mi
    $$

    Every time I visit New York, going to a new bagel shop is always on my to-do list! We decided to…read moretry out Best Bagel & Coffee after looking up recommendations online. - SERVICE/ENVIRONMENT - We actually placed an online order prior to walking over as we were afraid of long lines and waiting. When we got there, although there was a line, it looked like it was moving fairly quick! Still, our order was ready for us at the pick-up station so we walked in and found a corner spot. It's pretty snug inside, and although there are a few tables and some standing areas, most people got their food and left. There are also some tables outside if you're lucky to snag one! - FOOD - Salmon on Everything Bagel: Nicely toasted bagel, yet still has a nice chew on the inside. Huge portion of Salmon! I wish I could've tried a flavored cream cheese, but didn't want too many flavors mixing at once. Vanilla Iced Latte: Just OK coffee - nothing to write home about but it was a solid cup of caffeine. - OVERALL - Definitely a great way to start your day in NYC!

    Aahhh I had a really hard time rating between 4 or 5 Maybe…read morea 4.5? 4.6? To be fair I am eating them as a SANDWICH place-- 5 stars As a bagel place maybe 4. They are a standard classic bagel in nyc -- good if you've never had a proper nyc bagel. Not the best though. What brings me back here again and again are their sandwiches which are AMAZING. I usually get the Chipotle chicken or the wasabi cc and lox-- both are delicious. They are not cheap with the stuffing and the food is fresh. Definitely worth a try and there are many combinations to try

    Photos
    Inside area
    Inside area
    California Turkey Club Sandwich
    California Turkey Club Sandwich
    Outside area where you can stand and eat by a table

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    Outside area where you can stand and eat by a table

    Friedman's - newamerican - Updated August 2026

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