Wonderful store! Personalized service is so terrific and necessary when you're hoiking up the girls on the regular and they don't cozy up in a TJ Maxx sports bra. Jessica helped me and my teenager get several bras to see us through the next year. When you're so happy with the bra you wear it out of the store and recycle what you came in with, you know you got the best shopping experience of all. I am a huge proponent of paying more for good quality bras and getting fitted by experts whenever you shop. Shapes change, needs change, ordering the same bra year after year from an online company just isn't the best way to live your life if you've got bigger boobs or you're over 25 and gravity and hormones are getting involved. The selection of bras is extensive despite the small size of this shop- don't be deceived! They also have their own brand - my friend loves their undies- and special handwashing detergent to make your bras last. The changing rooms are private and the staff know their stuff and how to make you feel comfortable showing your chest and torso off so they can check your fit. Highly recommend this store and treating yourself right with good quality, well made bras. You deserve it! read more

Literal game changer to get expertly fitted and have such a huge selection to choose from. Amazing staff...Becca at the Harvard Square location was so knowledgeable and body positive even in the midst of an awful heat wave! Ladies, don't wait another day to go in and get a proper fitting. read more

Absolutely wonderful experience having a professional fitting and shopping here. Jess was great at helping me figure out the right size and alternatives when what I was looking for wasn't available in that size. She was patient, kind, and very willing to let me take my time. The store didn't have everything I wanted in stock, but Jess was happy to write down the sizes, styles, and brands that worked well for me. Inclusive and welcoming space. read more

I'm so frustrated with my experiences at 40 winks. There's not a lot of options around here for a nice bra, and I'm on my third (not inexpensive) piece from them and none of them have fit right. My bathing suit top is more comfortable. And the sales people are always so uninterested, which makes no sense, because I'm usually the only person there. Folding panties is definitely more important than helping me find a bra that fits. I guess the dominant population of students don't care. Why do I go back? Cuz, again, no options. Other than Target. Maybe I'll start going there. At least it's less $$ for a kind of blah result. read more

Not very size inclusive/they keep the larger sizes hidden away so you have to ask for help to get them. As someone who doesn't have the best relationship with their body, I, 1: was embarrassed having to ask about larger sizes, and 2: was frustrated that the only bras they had in stock in larger sizes were not pretty/cute (all very dowdy and grandma-esque). Left the store with a bra that fit but made me feel ugly. I then proceeded to cry in my car because I felt like the only way to buy a cute bra would be to lose 30 lbs. I later went on to many of the bra companies websites and found much more size inclusivity. Would not recommend going if you are larger than a 34D, just order online from the individual websites. read more

I have been to Forty Winks a couple of times now; it's a bit out of my way, but well worth the pilgrimage both times. Both times I brought the MOST beloved and special women in my life, both at particular places with their bodies and lives, and both wanting and needing some attention and care. Both times I 100% got what I was hoping for. The first time, I brought my daughter. She had just had her first period, and at age 15, she felt like it had been a long, agonizing wait while ALL the other girls forged ahead. When I asked her how she'd like to recognize and celebrate this life benchmark, she came up with the idea of a bra fitting and a special meal. Forty Winks was our destination, and the lovely salesperson was everything I hoped for - really gentle and sensitive and aware in talking to my daughter about her body, her comfort, her appearance - it was perfect. The salesperson also had a "cool girl" vibe that was perfect for my daughter! I no longer remember our special meal; the bra fitting was the memorable part of the experience, and I'm grateful I had this option! I wish I could have shared what brought us there to that wonderful salesperson, but I didn't want to embarrass the tender feelings of a 15-year-old. The second time, I brought my mother. A few months shy of her 90th birthday, she's not a person who ever made herself the priority: she grew up on a hard-working farm, raised 5 kids, and she is a self-deprecating character who is all about practicality and deferred gratification - not about feeling pretty or getting care for herself. Although she now suffers from dementia and really NEEDS care to be in the world, she still puts herself last. So, bringing her to Forty Winks and getting that attention and care and patience and dignity was a beautiful time for us together - one that she won't remember, but I will. Thank you, Skye, for helping us! My daughter near her beginning, and my mother closing in on the end - that's quite the spectrum of bra customers, right?! For me it was more about the experience of the fittings, than about the bra selections - which I thought, once I had more insight about the sizing, I could shop in many different places - and on both occasions we did find bras that were wanted, and left satisfied. All gratitude and thanks to Forty Winks for these two magnificent experiences. PS If you are, or are with, a shopper with mobility issues, be aware that the steep stairs at the entrance make it not-accessible for some. read more

The shop is beautiful. The staff members are quite kind. And the items they carry are lovely. However, the fitting I received was not very good at all. A good fitting is a key point (some would say the entire point) of lingerie shopping, so I was a little surprised and dismayed that this was the part that fell flat. Initially, I came in for a strapless bra, but got distracted by all the other fancy numbers. I ended up picking out a beautiful balconette bra. Sadly, the fitter suggested a cup size that ended up being not one, but two sizes too small. When I pointed out my excessive amounts of side boob, she said that was not a bad thing and noted that my shirt could cover it. I found that statement rather odd and more than a little irrelevant, as I could still feel the bra digging into my chest regardless of whether or not the problem was obscured by my shirt. I asked for the next size up, and when she saw it she said that size worked as well. It gave me less side boob, so I purchased it. Unfortunately when I got home and tried on again for longer than 2 seconds, I realized it still didn't fit well. My tissue on the side was still spilling over the outer edges of the cup, and when I swooped and scooped, I was quadding all over the place. I ended up buying yet another cup size up from online, and that fit much much better. The annoying thing is that the size I ended up in, was the size that had been recommended to me by several online bra calculators. (I like to research before I go shopping, especially when it comes to matters of the chest!) However, when I stepped into the store, I figured the fitters' experience would trump my research. Indeed, the info I got from the store differed so much from my research, I thought "Who am I gunna trust? Trained, real life experts or some faceless bosom algorithm??" Whelp! I bet on the wrong horse, and when you bet on the wrong horse, you get side boob for days and an exchange/store credit return policy. I ended up taking the bra back and exchanging it for a gift card for my sister, but the whole experience was disappointing. I was looking forward to getting a top notch fitting and instead I ended with a hassle in the end. Maybe one day I'll ventured back. But I'm little wary as the last time the fitters missed really blatent, telltale signs of a bad fit. read more

I bought the best fitting bra I've ever bought in my life at this store. Everyone was so professional and so helpful, and they really took the time to help me find a perfect bra even though the store was busy. Cannot recommend enough! read more

My girlfriend needed some new underwear and a little surprise, I picked out the ones online I thought weren't too risqué and Meredith and the team at Forty Winks made magic. Not only did the gift arrive quickly but it came perfectly gift wrapped in a nice box that didn't scream "lingerie". She loved the wrapping, quality of each piece, sizing, and colors. The website was super easy to navigate and shop online. This could be the best way for a shy guy to surprise his girlfriend. I can't wait for things to go back to normal so we can get the full experience of Forty Winks in person at their retail store. 5 stars! read more

I'm going to let you read the other posts for reviews of their wares-- this review is a specific shoutout to Forty Winks for carrying Soak, the most miraculous detergent (not detergent?) on the planet. It's designed for delicates, but turns out it is the ultimate travel hack. Since Soak is low-suds, low rinse, it's a breeze to wash your clothes in a sink if you're on a long trip without access to laundry machines. Get the tiny travel sized bottle and pack light for your next adventure! read more

Forty Winks - Perfect for travel: low suds, low rinse, so it's a breeze for rough situations where you're trying to do quick laundry in the sink. - Lingerie Near Me - Cambridge, Massachusetts

Best bra shopping experience I've ever had! I had been avoiding going bra shopping due to poor experiences I've had at Victoria Secret, etc. This time around I decided to shop LOCAL and try Forty Winks. SO glad I did! The young girl working (ugh can't remember her name...) was beyond friendly and helpful. She immediately put my nerves at ease! She sized me and made wonderful recommendations. I left with 3 new bras that I feel great about! I've already recommended Forty Winks to my friends/family! This shop is a gem! read more

I agree with all the high marks that Others have written. Ellie was superb and helping me upgrade my wardrobe! She knows her stuff! Was just dropping ON a quick trip from CA- will definitely be back. Thank you! read more

I had a wonderful experience doing a bra-fitting at Forty Winks yesterday. Addy (I hope I'm spelling it right) was so friendly and her knowledge about various styles and fits was so helpful. She had great suggestions, picking out some bras that I might never have tried myself, and I was so grateful that she kept the store open a little late so that I didn't have to rush to finish right at 5 pm. I look forward to shopping here again! read more

Call me a panty queen. Maybe even an addict. Okay, I'm addicted. But you have to admit, nice quality lingerie is worth it. Us ladies all know we don't care who it's for (really when was the last time a boyfriend took time to complement you, let alone even notice?) really, it's for us to admire in the end and you can tell the difference between cheap and nice. This is where Forty Winks goes above and beyond. Being a master at purchasing quality items at manageable prices, I was on a ravenous hunt one day a few weeks a go for a specific item. And by specific I mean, Forty Winks had the famous Nu-Bra. This little stick on bra that allows you to wear dresses without backs while still maintaining parental approval at outdoor family weddings. Forty Winks has them, and they're affordable, they even let you try on a test one before buying! Other than having the Nu-Bra, Forty Winks surpassed my expectations for stocking their store FULL of plentiful panty and bra variety! They even had a lot of robes, bathing suits and a huge sale rack. I fully tested the customer service by having this poor employee help me over and over again and chat away with me during my entire stay. She asked me about my dress and even showed me some new things she liked. I was very impressed. The store was beautiful, the selection was vast and they had tons of unique pieces. All in all, I will be back soon! read more

This shop has grown up in the nearly 4 years since my last visit and review, and I'm happy to say that it's aged well. And I've changed too, namely, I've bought some expensive, well-fit bras in the last years, and can now appreciate a properly-fitting bra. Funny enough, I'm not actually a 36C, which is the easy-to-find size that Victoria's Secret would like me to wear. 30" bands are much trickier to find (I'll let you do the math to figure out what that cup letter is), but I stopped by FW's website and saw that they had some brands/styles I recognized in the size I needed. I filled out their contact form to see if their website inventory was accurate before making a special trip, and in a day got an incredibly helpful response, letting me know what they had in stock and not, and links to a few other styles I might like, at a range of prices (granted, that range was from $50-120, but whatevz) and offering to put things on hold for me. I mentioned that I'd be dropping into town for 2 days and that I'd love to try some of them on, Rachel let me know that one of those days was the kickoff for their winter sale. Score! I showed up, met Rachel, and tried on a few of the bras she'd recommended. Now, my tastes in bras are not that different than they were in 2010 - I still just wanted a nice, well-fitting bra which makes me look good under a tee-shirt. No frills, no fancy shapes, no dangly charms. And Rachel totally got that, and only gave me things that were really just up my alley. My guess is that their inventory has improved a lot over the years, and now has a wider range of these classic styles. She was super attentive, swapping out things I didn't like, bringing other things that were similar or in slightly different styles. At one point she asks, "Katie, would you like some champagne?" Umm...how can I say no to that? Maybe it was the champagne buzz, or the sweet, sweet bliss of finding a supremely comfy bra, but I ended up with two fantastic bras at a reasonable price, and 10% off, thanks to the sale. And they have a bowl of free lip balm at the counter. Like, you can't make this sort of customer service up. Well done, Forty Winks. You've earned that star. read more

This shop is such a gem. I came in on a recent Saturday looking to upgrade my lingerie wardrobe and was pleasantly surprised at what I found: an amazing selection of options from my favorite brands, many of them sustainable and made in the USA to boot! Some are quite hard to find in Boston, too, so it's nice to know I have a place to find them right in my backyard. I happened to visit right before Valentine's Day and got to witness the salesperson help three quasi-clueless men select gifts for their significant others. She was helpful without being pushy, and so friendly and approachable. I would not hesitate to recommend Forty Winks to anyone looking for beautiful, well-made lingerie. It's my new favorite stop for underthings and more. Their sale section is also full of amazing finds for very little $$$! read more

I am fairly small. Except for the key part of me that is big. Or two parts, technically speaking. And they do not make bra shopping easy. For years I wore these flimsy numbers from the sale rack at my local JC Penney, until my sister staged an intervention and I upgraded to Victoria's Secret. But really, those sucked too, as evidenced by my first real bra fitting at Forty Winks last week. As it turns out, I made it to 27 years old wearing a 34 D when I needed a 32 DDD (or F, à Français). This place is as welcoming and boutiquey as other Yelpers have noted, and the merchandise is lovingly curated. There is a surprisingly vast selection of bras for such a small (but open!) space, and I tried on about a dozen as they were hand-picked by the relatable, un-intrusive co-owner Meredith. Ultimately I went with the Chantelle Rive Gauche in two colors for $88 each, and left my name and email to be notified of when another one or two styles I liked were available in my size. I also sprung $14 for some sweet-smelling lingerie wash, to bathe my new miracle bras in style. I feel forever indebted to Forty Winks and went back today to nab one more Rive Gauche (plus some cute Cosabella panties). If I could, I would host a grown-up slumber party in this wonderful store, with everyone dressed up in lacy, supportive undergarments. read more

First, this store has the best selection of undergarments I've ever seen! The owners and staff are professional, honest and very knowledgeable about every possible issue you may have (and we've all got something!)...and have exactly the right bra to fit your figure. I have purchased several bras here and will never buy anywhere else. The selection is excellent and the shopping experience is easy and comfortable, with no pressure whatsoever. What I also want to comment on is this: every woman in American needs to buy The Hanky Panky thongs! I wear thongs almost exclusively and never knew there was a comfortable alternative...mine were always slipping down or the skinny back dug into my skin and I was conscious of them all day. The Hanky Panky fits everyone (one size really does fit all), there are several styles to choose from, and they're beautiful lace in multiple colors. I was looking for a style that came to my waist vs very low rise and now have 8 with my eye on some new winter colors! Do yourself a favor and RUN to this wonderful gift to women everywhere (and send the man in your life for gifts...they're super helpful to the clueless!). read more

I really wanted to like Forty Winks. It's a cute, fun little lingerie shop, and for most girls that's a great thing. They have nice staff and a bright, airy store. They even have a great location. It's the selection that's a huge let-down. Unless you're a B-cup or smaller, you won't really have the full store at your disposal. As somebody in the somewhat higher range of that scale, there were a couple of designs that would have fit me, but they were sort of ugly. At least for my tastes, that is. I'm sure somebody else would love a 34D with what looks like bamboo sprouting roses all over it, but I am not that person. In short, I know they're a boutique, and I would love to call them my own if they had the selection I need, but it's just not going to happen, sadly. :( read more

I was very worried about price but Its not always that bad. I got a great strapless for under $50. Anyway I've been watching that awful lifetime show about the two ladies t own a lingerie store (okay it's not awful I really do like it) but I was getting some serious bra envy. I mean Victoria secrets is nice but they do the standardized sizing and I need some serious personal attention. I can raise my arms in one of my bras and it slides down to my waist. I'm assuming that's not how you wear a bra. No? Well the ladies at 40 Winks helped to set me straight. So the lady gave me a bra told me to try it on even if it wasn't what I wanted just so we could see how it fits. Turns out I went down a band size since the last time I was sized. She checked how it looked around the bust, underarms, and cups. She kept bringing me new things. I was looking specifically for a strapless, which as we know, ladies is a very difficult task. But we found one and for an affordable price. I really couldn't ask for more. I'm so coming back here because of the service. Yeah some of it can be pricy but so is la Perla or Victoria's Secret. I'm sure they have other ways to do a bra fitting than looking at you in your bra (if you're shy), but I do like that they didn't just measure me and send me on my merry way. I think that it was important to kind of get looked at one-on-one so they can help to make more suggestions on how to wear it, bring you more bras, and in any other case just check if you're the size the measurements say you are. The lady brought me bras slightly too big, slightly too small, just to help me figure out what's the best fit for my body and most of my clothes. I think we're looking at my new favorite underwear store. Once I stop losing weight and marathon training I'll be back for round two! read more

I am so impressed with this place. Stopped in on a whim today and had a fitting done by Ari who was incredibly creative and helpful. She went above and beyond staying after the store was closed to help me finish selecting things. It's a really intimate thing to have someone help you find lingerie! The staff is not just knowledgeable- they have expertise and they also have a great way of relating to the customer. I felt very comfortable-- and pampered! I was also worried about price but they have something for every range and are up front about what you need, what you don't need, and making a budget work for you. I will definitely be a client as long as I live in Boston! Thank you! read more

I am so excited to have found Forty Winks! I stumbled upon it while walking through the square recently, and I am so, so glad that I went inside. To preface, I am not used to bra shopping being fun. As my size is fairly weird, I pretty much have to choose between finding absolutely nothing at most lingerie stores or being fussed over in a department store (and walking out with something plain jane). Forty Winks was perfect - the epitome of a boutique. The store is teeny, but they had a wide variety of really pretty things in my size and in sizes even stranger than mine. I got to ooh and aah over lacy pieces that I could actually purchase. The atmosphere was also really nice - sexy without being overly racy or impractical. Most of the things that I saw there would be equally at home either under a t-shirt or in the bedroom. They were all beautiful and well made. I think I saw some pajamas and bathing suits, too! The salesgirls were also great. They were extremely helpful but not the least bit pushy. The piece that I ended up purchasing was one that magically appeared after I told them what I wanted. They don't really have anything that is super budget conscious, but if you want to have an enjoyable experience finding gorgeous bras, I wholeheartedly recommend Forty Winks! read more

After putting off bra shopping for way too long, I headed into Forty Winks for the first time after reading the great Yelp reviews. Needless to say I was not disappointed, and something that is normally a frustrating experience was really quick and painless thanks to the staff. At about 11:30 on a Saturday morning the place was empty except for Shelby, the girl working the store. She was really approachable and quickly picked out a few bras after a brief conversation about my estimated size and the type of bras I was looking for, etc. Everything she pulled was pretty much spot-on, and she was very knowledgeable about sizing and how things should look and feel which was a big help. I was looking to buy 6 or 7 day to day bras, and one or two sexier ones. Shelby picked out 3 styles that looked great, but they didn't have many in stock. I ended up buying only four bras, all that they had for the ones I needed, and will have to keep in touch to see when they get more in stock. Not a huge deal, but something that I figured was worth noting. Overall I would absolutely recommend this place to any woman looking to spruce up her lingerie/bra collection. Shelby was super friendly and helpful, and the store is very inviting. Check them out! read more

My original review was removed by Yelp as, for some reason, they thought it did not provide sufficient first hand experience. But anyway... I've shopped at this store several times and have always had a great experience. The last time I was in I needed to purchase a plain nude strapless bra. The girls measured me and brought me as many different kinds of nude strapless bra in my size as they had in the store to try on. In no time I was sorted with an attractive, comfortable bra that fitted me perfectly. The store itself is beautifully laid out and tastefully decorated. It's very light and airy and whilst the girls are eager to help you out there's no sales pushiness about their manner. It's like a little oasis in Harvard Square Highly recommended. read more

The BEST bra shopping experience ever. Rachel was super sweet and took as much time as I needed to try on 20+ styles! I've been wearing the wrong size for years - but the second I put on the correct size I was blown away at the difference it made. I was walking around in a 36C and left with a 32F! The service here is what sets Forty Winks above the rest, I have no need to go anywhere else from now on. read more

Came in last weekend with a gift certificate I received at Christmas. I have long been complaining of difficulty shopping at Victoria's Secret (very young-ish looking items). I was greeted when I walked in the door and when Abby offered to assist, I told her what I was looking for and she was able to help navigate through the store. She picked out several items and we talked as she picked. She was very patient and friendly and set me up in a changing room. When I was done, we talked about why items did or did not work, and about what kind of replenishment of inventory they would be getting (when they didn't have my size, etc). It was a very easy shopping experience and I would definitely go back. I would say that it's wise to ask for assistance in unfamiliar shopping territory. Abby knew her way around the store and it was a time-saver. read more

The service at Forty Winks was just what I would hope for in a lingerie store: I was able to browse without being harassed and then when I asked a question I was offered several thoughtful suggestions. The selection is small, but well-chosen and there are a variety of price points to choose from. Thanks to Forty Winks I was able to delight my Valentine! read more

This place is amazing. The staff is passionate about there job! They thrive on getting you the perfect bra fit. They are so warm and inviting the moment you walk in the door. It was worth the 45 minute drive. Great job! read more

"Searching for a bra in a 30B is as useless as searching for meaning in a Pauly Shore movie." That's what I thought, until I found out that Forty Winks carries bras made by The Little Bra Company, including - you guessed it - 30B's! When I called the store about them, they let me know that they didn't have any in stock at the time, but they took down my name and email address and said they'd notify me when they had some in stock. Cool, right? A few weeks later after I'd forgotten about it completely, I got an email letting me know that they had a few 30B's in stock, so I went in right after work. Helpful hint, Little Bra Company's bras run a bit small, so if you're normally a 30B, the 30C will probably be a better fit. I bought two, and I will buy many more! The only thing that keeps me from coming in more often is that Cambridge is a bit out of the way for me, but this shop is fantastic, and if you're a small band size, you'll actually be able to find a bra that fits properly. read more

Excellent shop! Attentive, friendly, approachable staff who listen before throwing bras in your face. I have a large cup size and a deceptively small rib cage and everyone always tries to talk me into getting the wrong bra. Not here. They made me feel like my experience with my own body mattered, and I really appreciated that. They have plenty of lovely bras in large cup sizes and I tried on a ton in my range (34-36, F-G). I walked out with 3 and will definitely return for more. Check this place out if you're looking for great bras and fantastic customer service. read more

Came in to this store after about a year of avoiding bra stores altogether. As someone with a larger chest, I find traditional bras (i.e. not bralettes) to be uncomfortable and just plain annoying. That all being said, shopping for bras has become a terribly anxiety inducing situation for me, and this was my attempt to find a good bra in the right size that is comfy. The girls at forty winks were helpful, friendly, and patient. They let me try on a bunch of different bras and let me explain what I was looking for and what I liked about each bra I tried on. Once they heard my feedback, they'd find some new bras that they felt matched my criteria. This was the first experience where I felt totally comfortable and understood, and I left with a bra that is comfy, good quality, and exactly what I was looking for! So glad I took the time to head in and check this place out. read more

EXCELLENT collection and even better customer service. To be honest I've only bought stuff from them twice after going there probably 4-5 times. However, their associates are always very helpful, give great advice and attention. The last time I went, the associate went out of her way to tell me that since it's been difficult to find bra's in my size 30E, she recommended alternate online resources which would be better options. On comparing the prices online they weren't too different from this store. GREAT PLACE! will continue shopping here. HIGHLY RECOMMEND! read more

Lingerie-buying is tough. Lingerie selling must be even tougher, but the ladies at Forty Winks make it look like a breeze. I've stopped in the store before just to check things out in the past two years, but even just being a browser gets you recognized here. I came on a mission to find classy, sexy honeymoon lingerie, and I had very specific items in mind. Even given all this, and my extra-small band size as limitations, I walked away with a hottt outfit only slightly over my budget, and 3 items in mind for my next visits. The buying experience is very comfortable, which is a feat given the product. I started by browsing but after I was halfway through my selections in the dressing room, I was brought selections to try. Feedback was honest and kind, and I walked out focused on the awesome night I'll have instead of the price I'm paying for the goods. I can't afford to shop Forty Winks exclusively for all of my underwear and bras, but I will definitely forego all other stores for larger purchases and specialty goods. Support local business, shop Forty WInks! read more

I really enjoyed my first visit and Kaitlyn was very helpful and helped me find some really nice and comfortable bras

I LOVE going into Forty Winks! No matter the kind of bra I'm looking for, these ladies are always ready to help & very knowledgeable. They understand all body types are different & not all bras (or boobs) are created equal. Looking for a specific size or colour? They'll special order ANYTHING you need. I'll keep coming back over & over, they keep me (and my girls) happy. read more

I just got back to my office from a little lunch-break shopping spree at Forty Winks and I can't say enough about how much I love this place. Ari was fantastic - she fitted me and showed me how a bra should fit (I've been wearing the wrong size for years!) and found me bras that made me feel SO AMAZING. I had expected to feel obligated to purchase super expensive bras but there was no pressure. She even told me which ones would be available at a later date if I didn't want to buy them all today. I did leave with 4 new bras anyway, but on my own terms! Such a pleasant experience! read more

I have gone by this little lingerie store in Cambridge several hundred times on my way to work. Today I finally stopped in to see what was behind the adorable exterior of Forty Winks. And I was not disappointed! Inside everything is pretty colors and lace with shabby chic finishings like the raw linen curtains in the dressing room and the porcelain rose adorned sconces. I browsed for a minute and then asked for help which is when it happened... the best fitting I've ever had... Read the rest of my review at onebedroomgourmet.blogspot.com read more

This place is amazing! I'm one of those people who doesn't seem to fit that well into any particular size, but the people there were extremely helpful and knew how the different brands fit. They got me into a correctly fitting bra in 20 minutes without any tape measures even though I've been trying for years! Even though it's a pretty small boutique, the selection is very good. They are somewhat lacking in larger sizes, but the selection of bras for small ribcage/small bust is one of the best I've seen. They carry 30's, which are somewhat difficult to find. The price range is also decent, from more affordable to some rather pricier items. read more

If you are looking for a good bra; I mean a REALLY good bra, then you should go to Forty Winks. They can be a little pricey, so you have to be committed to finding a good bra, but it is so worth it. I went in on a Saturday morning and asked one of the owners (perhaps Rachel) to fit me (I have been told so many different sizes from VS or department stores, that I seriously needed some help! The customer service here was to die for. She told me that they had opened up the store as a place to handhold people (if needed of course) through the process of finding the right bra. It's like the Holy Grail for bras!! I thought these days were long gone. Not only did she help me find what style and type of bra will work best, I was shocked when she recommended a soft cup because I doubted it would give enough lift and support. I was wrong. She fit me in a Chantalle bra that has a 3-part cup (meaning it has structure even though it is a soft cup). It was perfect! Since I have good size breasts on a smaller frame (32DD) I don't need the super-padded round-shaped cups. My breasts have never looked so naturally beautiful and, while I do have the lift and support, they have a more natural, feminine shape. She also helped me pick out a sexier black bra that is demi so it could be worn with lower cut shirts. This place has a good selection and they special order things for you to the store, so you can try them on with no commitment. The owners clearly love their business, are extremely knowledgable, and generally love helping you find the right bra. Its a great atmosphere and if you commit yourself to paying (I paid $70 per bra, which was midrange) for that GREAT bra, the one that fits to and accentuates your body PERFECTLY, then this is the place to go. Give them some time to fit you, find the right style, buy a bra, and walk out of the store feeling like a new woman. You will no longer be one of the large percentage of Americans that have no idea what their size is and walk around with horrible horrible fitting bras. This place is awesome! read more

I'm in my mid-twenties and have historically had trouble finding bras that fit well at large department stores. After poking around on the internet I found that Forty Winks has virtual fittings and am so glad I made an appointment! I video called with Meredith and she helped me figure out what bra size I actually am and find a few bras to try which came in the mail the next day! I'm so excited to wear my new bras! read more