Women of Earth: you know those condescending articles that are always yelling at you about how "80% of women wear the wrong bra size?" Well, they're right, but it is NOT your fault: it's the fault of the 80% of companies that use misleading sizing methods (Victoria's Secret and many department stores included) and/or don't offer the right range of sizes.
Forty Winks is not one of these places. Seriously, come here. They know what they are doing, and they have a good selection of (pretty! youthful! not boring!) lingerie in the sizes that most women actually need. They will put in you in the right size, and that size might surprise you.
When I walked in and said I was looking to see what they had in a 32F, the woman didn't bat an eye, or give me the "but you don't LOOK that big!" comment I get in a lot of stores (32F, FYI, falls pretty squarely in the "average" range on the full spectrum of bust sizes). I was pleased with the selection they had in brands like Panache--pretty colors and styles up to (I think) an H-cup. While the specific models they carried just happened to be ones that don't work as well for me shape-wise, the woman helping me definitely knew what she was doing, and got me into the best possible size in each one. She was also honest; she was like, "Yeah, this one just may not be the right shape for you," instead of trying to convince me that it was "supposed to fit that way" (another issue I often have when bra shopping!). She even brought me a bra to try that she thought would work well for my shape. And she guessed correctly--it happened to be one I already own and love. :) I was impressed.
(This is where I should point out, if you can't already tell, that I am a super annoying bra nerd and know way more about lingerie than probably anyone should.)
They also carry "edgier" brands like Huit, Else, and Fortnight, which usually can only be found online in the U.S. I do wish they carried more stock of small-band, large-cup brands and styles. The woman helping me even commented that "32F is one of our more popular sizes, we always run out of them quickly," so I wish they'd carry those sizes in more of their brands! It seems like it would make sense to offer more larger-cup styles, since most women, after being correctly fitted (which they do well here), end up going down in band size and up in cup size (many women who think they're a 32B, for instance, find they're much better off in a 28D. Victoria's Secret's fitting method laughably puts me at 36D, when I really need at least 32DDD/F). Still, their offerings are better than like 90% of places that sell bras, so I am certainly not complaining.
Summary since this is way too long: you should get fitted and buy your lingerie here. They're great. Their offerings are beautifully, thoughtfully curated. I'm a nerd and not a normal customer. :) read more
