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    First Watch

    3.4 (453 reviews)
    Closed 7:00 am - 2:30 pm
    Updated over 3 months ago

    Order First Watch Takeout or Delivery

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    FIRST WATCH ATMOSPHERE

    What's the vibe?
    Casual
    Trendy
    Moderate noise
    Good for groups

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    Frittata Rustica
    Cat C.

    Went for breakfast today and enjoyed our experience! Parking is a little tricky given the busy area the restaurant is located in, but there was no wait to be seated on a Sunday morning. I loved their morning meditation juice, which I had been craving since my last visit here! For breakfast, I had the frittata rustica, which had mushrooms, tomatoes, onions and cheese! I recommend substituting the greens it comes with for their roasted potatoes. Overall, a nice meal!

    Biscuits & Turkey Sausage Gravy With Eggs
    Will B.

    First time at 'First Watch.' It sits in a very busy complex, so parking is free but can be challenging. A bright, clean, wood modern home style interior. I have to say that the service was not great at first. We were sat quickly, but then waited in excess of 10 minutes before anyone came to our table. Someone who was seated after us was greeted and served before us. I know this because I took photos when I walked in and the timestamp showed me he wasn't there. Once our server came over, she was indifferent, but was attentive & polite to us as time went on. A friend who had been there a few times actually warned me about the "hit or miss" service, as she described it. For food we had the Biscuits & Turkey Gravy w/Eggs, Honey Chipotle Chicken Hash, Million Dollar Bacon, & Purple Haze. We also upgraded our potatoes to the Million Dollar Potatoes. Overall an Ok experience service wise, but the food itself was EXCELLENT!! We absolutely enjoyed everything that we had. Grades: Biscuits & Turkey Gravy w/Eggs: A+ Honey Chipotle Chicken Hash: A+ Million Dollar Potatoes: A+ Million Dollar Bacon: A++ Purple Haze: A++ Eggs: B

    Blueberry Lemon Cornbread (sickeningly sweet)
    Gail B.

    I kept my promise to visit this location after a great first-time experience at the Woodbridge, VA spot (check out my review there!). I actually like this location even more--it's conveniently located right next to LA Fitness, where I'm a national member. It's great to have a healthy spot to eat after a tough workout. I ordered the Shrimp and Grits (delicious), the Blueberry Lemon Cornbread (a bit too sweet for my taste), and the Watermelon Wakeup (fresh-squeezed and refreshing). Amanda was my server, and she was fantastic--friendly and attentive. She even let me sample the juices so I could pick the one I liked best (Watermelon Wakeup for the win!). I'll definitely be stopping here again whenever I'm passing through NJ, to try some other things on the menu.

    Front
    Christina L.

    Stopped by this place after the gym and was pleasantly surprised!I was seated right away, which I appreciated. The atmosphere is relaxed and stylish. Great decor and a nice vibe overall. Service was great, our waitress was friendly and attentive. I ordered the Kale Tonic to start, and it was fresh and delicious. For my meal, I went with the shrimp and grits, and honestly, it was good.Definitely recommending this spot. There's still a lot on the menu I want to come back and try!

    Ashley A.

    We were a group of nine, we booked the reservation for our group. We had an amazing time we all had different things and then enjoyed them all. Three of us got the morning meditation drink and I'll agree that it was delicious. Three of us also got the elevated egg sandwich (I got my eggs scrambled instead of fried) the sandwich is delicious. The only complaint we had is that the potatoes that the meals come with weren't that good, and the avocado/guacamole portions were little. The pricing here was great. I would definitely come back again. Our waitress Olivia provided great service and made sure we were taken care of.

    Maple bacon, Tonic Juice, and Caramel Iced Coffee.
    Kayla B.

    Came back for another brunch. Had to start with the Million Dollar Bacon, then ordered the Belgian Waffle, Avocado Toast, and Farmhouse Hash. Everything was great!

    Gloria L.

    Service was excellent, Friday 10:30 am wasn't a long wait, and the food came out fast but I thought the omelet was lacking. It barely had any chorizo in it and the only thing that saved it was the cholula hot sauce on the table

    Watermelon Drink so refreshing
    Stephanie W.

    Tatianna owned the room, she was an excellent server full of energy and recommendations. Great breakfast or brunch place for meet ups or family outing. The food was excellent, try the shrimp & grits and watermelon drink. Would definitely return. Lots of healthy options and quick service. Hidden gem

    Breakfast burrito
    Penny I.

    I had a delivery order, so I can't speak on in-house service, however my food arrived at my door within the time frame I was given, and was still warm. The lemon blueberry cornbread is incredible- it was shared and finished before a picture was even taken. I had the breakfast burrito which was huge and very filling. My one gripe with First Watch is that very often there are chunks of undercooked potatoes. It has happened too many times to not point out, clearly they're consistently being undercooked and it wasn't a one-off. Overall, decent breakfast/brunch spot especially for a quick delivery if you're feeling extra lazy and don't want to leave your house -or cook.

    Food is good. Shitty service.
    Hun W.

    Food is good but it doesnt make up for the shitty service. Sat and waited for over 1.5hrs while there were plenty of vacant tables at all times (6 i counted). There is a 15min grace period hold on the tables for every party. Because "management" does not know how to seat people based on available chairs, they just rely on their software on the ipads to tell you who is in front of you. Oh and the check-in text still has not updated me, one day after the "experience". There is no reason to wait over an hour for literally breakfast food. Seriously. Just go support your local diners instead of these tech reliant restaurant chains. It will be cheaper too and just as good. Price: it is not cheap for what they serve. 2/5 stars for that. Add the ridiculous wait time as an insult to injury. Before they tell you it is a hour+ wait, look around for at least 10mins and you will see frequent empty tables. This is a noticeable trend for the two times I have visited. And since management will respond with a copy and paste customer satisfaction response to this review, they can take their point of sale ipad to seat customers and throw it out the window because its a horrible system. If i can rate this place a zero, I would. I get faster seating at a Cheesecake Factory on a Sunday afternoon than this place. Seriously, just support your local diners.

    Holiday menu
    Dari H.

    First watch is a great healthier option. Lots of options and great juices. It was a bit of a wait so I'd make a reservation if possible but definitely worth the wait. There are gluten free options which is a plus.

    Honey Chipotle Chicken Hash
    Francheska B.

    Amazing customer service from start to finish I had my favorite drink ever the Purple haze & it did not have the weird after taste like most places. Food was amazing

    French toast
    Sne G.

    Our first time here, I heard about First watch from a friend's recent dining experience. Since I am always looking for new breakfast places, we went in as a small group of friends . Our waitress was very friendly and helpful. The service was very quick. The ambiance is nice and inviting, was bustling was a weekend morning as expected. We ordered Market hash skillet, eggs, waffles, fresh toast, morning juice, lots of coffee. The market hash was a 3/5, the base was primarily potato's. My order missed a lot of the veggies. However the potatoes were seasoned really well. Most of the other dishes were really a 2.5/5, failed to hit the mark overall with both presentation and flavors. Including the coffee which everyone on the table agreed, was not good. Though we were all really excited to have a good first experience, unfortunately I think it just did not work for me.

    Raspberry Juice (seasonal)

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    2 years ago

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    4 years ago

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    1 year ago

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    2 years ago

    Great food, great service and friendly hospitable staff. Always welcoming and glad to serve you

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    4 years ago

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    1 year ago

    Everything was delicious... Amazing food fr. I went two days in a row and I don't live near the area at all.

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    Ayala Coffee - Ube pie

    Ayala Coffee

    4.5(63 reviews)
    0.9 mi
    $$

    Finally got to experience this place after hearing of it for more than 2+ years! I've heard at…read moretimes this Coffee spot can be pretty packed, so I feel like I came on a really good day. First off: Service. I told the employee that this was my first time there, and they were more-than-happy to help me make a decision for my order. Patient and walked me through. Second: The Food. Let's get into it. 1) Cassava Latte ($7.50) - I was so pleasantly suprised at this drink; described as "(i)nspired by the Filipino dessert cake, made with condensed milk and coconut." The first sip, and I was intrigued! It was perfectly sweet, and the perfect mix of that coconut-dessert taste that cassava typically delivers! It tasted genuine, if that's possible. 2) Sinigang Croquette ($5.00) - This was interesting. Described as "Pork and Gabi (taro) shaped into a patty, rolled in Japanese bread crumbs, and deep fried. Served with our in-house sawsawan (dipping sauce)", it hit all the right notes. To be honest? $5.00 for 1 felt a bit steep. I'd pay $7.50 for two, though! 3) Boy Bawang Shio Pan ($7.50) - This was the most curious of all my purchases. Described as an "(i)n-house salt bread rolled in garlic and corn crumbs, filled with roasted garlic butter, topped with corn cheese whip. Inspired by the popular Filipino snack: Boy Bawang. THIS ITEM I SING ITS PRAISES. I am an absolute lover of the Boy Bawang Garlic Flavor Corn Snack --- much more pungent than anything Corn Nuts could ever offer. This Shio Pan absolutely delivered with its roasted garlic flavor! And as soon as you take a few bites ---- you get hit with that roasted garlic butter --- and let me tell you, they are not shy about their filling! Absolute master class --- but it's only for a limited run. You should definitely try! Third: Ambiance - The Cafe is quaint --- and has a seating area that could maybe fit between 18-24 people? It's just along the side of the business, but I managed to get a table for myself. Ayala, you did not disappoint! Can't wait to try your Sisig Flatbread for the next round!

    I came into this place with very high expectations because it was ranked globally on beli. It was…read moregood, but it did miss a bit. First the good: The food was good! I had the sisig flatbread and the pork croquette. The sisig flatbread had very unique and complex flavors. I thought it was very creative. The croquette was fresh and tasty, but it was truly the sauce that came with it that was the star of the show. It bold and vinegary and tasted great with the sisig flat bread as well. I tried a bit of my friend's pandan waffle and it was quite tasty! I could really taste the pandan. Now the bad. The ube latte was mediocre. I asked for mine with matcha, but I really couldn't even taste the matcha. I think next time I might try their other drinks to see if there is a difference. However, I was really expecting better. Overall: I'd say the food is better than the drinks, which is a bit of a disappointment because I was hoping for both to be out of this world. The service was good and the staff was very kind. I also enjoyed the vibe of the restaurant as well.

    Photos
    Ayala Coffee - Order up

    Order up

    Ayala Coffee - Ube champorado croissant

    Ube champorado croissant

    Ayala Coffee - Interior with a few small tables on the left (coffee adventures: @towngrounds)

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    Interior with a few small tables on the left (coffee adventures: @towngrounds)

    Craft

    Craft

    4.9(9 reviews)
    2.6 mi

    From the moment you walk in there is an earthy, peaceful and welcoming vibe in this place. The…read moreservice is friendly and very helpful providing details on every option to narrow down your choices. With a broad menu of protein-packed teas and shakes, every offering serves such a genrous dose of protein that can serve as an entire meal replacement and should only be had once a day! Wow, now that's a selling point! And the taste is delicious... almost too good to be so healthy. The price is cheap but the taste is rich... take the whole family to experience this place without breaking through bank and leaving everyone satisfied!

    I cannot say enough good things about Craft! I've visited multiple times since they opened late…read more2022, and happily have gotten friends hooked on their teas and shakes too. The owner, Kamily, is always friendly as you walk through the door. My go-to are their teas, which contain 160mg of caffeine and lots of vitamins. My favorite is rainbow splash, but all have been tasty. I've also tried their protein shakes which are so good they taste like dessert! With under 300 calories each and 24g protein, the shakes come in flavors like banana pudding, cookie drip, and Reese's pieces. Each tea and shake are $10 each. My only suggestion, as a frequent visitor, is I wish they had a punch card so I could rack up a free shake. Truly recommend this business to all!

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    Craft - Crafted with care 3

    Crafted with care 3

    Craft
    Craft - Jolly Rancher

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    Jolly Rancher

    Kirshenbaum Baking Co. - Black Forest Cake. Delicious for days!

    Kirshenbaum Baking Co.

    4.6(43 reviews)
    4.2 mi

    This is a super cute little bakery and coffee shop in Downtown Westfield. There is street parking…read moreand a few parking lots in the area so we just parked at one, wanted about, and also made a stop here. As a nod to the name (Kirshenbaum is German for cherry tree), there are little cherries everywhere inside from signs to wallpaper. Ample seats, natural light, friendly staff, plus delectable treats make this place a good one to stop at. They also serve light bites but as we were sort of hopping from one place to another on a Sunday, I only ordered a few sweet treats. BLACK FOREST: my daughter picked this, likely because she thought it was a chocolate cake. But it was not your average chocolate cake. A good sized slice with moist cake, cherries, and dark chocolate bits throughout, I highly enjoyed this one. It's perfectly sweet - though I admit my daughter finished the exterior layer of frosting so the thin layered in between the cake were ideal for my taste buds. It was a bit too elevated for my daughter who only really wanted your regular chocolate cake. MATCHA CRUFFIN: This is a croissant-muffin filled with matcha cream, rolled in sugar. The laminated dough was packed so not like your airy-but-crispy-exterior croissant, nor was it noticeable buttery, but it did do its job by keeping its shape and the layers helped give its name. It was lovely to pull apart, with a nice, chewy texture. The filling wasn't exactly in the center (I shared this with my husband) so I dipped a little into the filling (borderline reminded me of pastry cream) that my husband got. It's light but also has a very nice matcha flavor that comes through. RASPBERRY LYCHEE PIE: I love pie and I was happy to find a uniquely flavored one here especially since it reminded me of my favorite ice cream flavor in Europe at Haagen Dazs years back (rose raspberry lychee) so I pounced on it. First off, this is definitely a mousse pie. We're vegetarian so a part of me wonders if gelatin was used to make this so I likely won't get this a second time without me asking the necessary questions - but it is good. As with most mousse confections, this is light and delicate in a way. Airy. Still substantial that I didn't feel cheated out of my money but not too filling. Nothing overpowered each other and the flavors and textures worked together beautifully. There were chunks of raspberries but I don't recall actual bits of lychee fruit in there, though you do get the flavor of it in there. I absolutely love the interesting flavors here and the items I got. I especially am a fan of how everything is perfectly sweet. I have a sweet tooth, but only for things that aren't too sweet and this is completely up my alley. They do have gluten free options but nothing extensive. And I'm pretty sure they include eggs. I have a kid with multiple food allergies and he couldn't have anything here so I got him a bottle of apple juice and he was content with it. I'll definitely stop by again to try more items and get a drink to go with. Maybe get my daughter a cookie since I hear they're pretty good.

    This was a small spot that served a number of different items ranging from donuts to cookies to…read morecakes to pies to much more. The service was patient and friendly as we took some time on what to order. I tried four different offerings. Double Chocolate Chip Cookie ($4.25) - This was a dark chocolate cookie with chocolate chip chunks. This was a good size, but it just fell short for me. I liked the chewy middle and texture, but it just felt like more chocolate could have been tasted as crazy as that sounds. Strawberry Jam Donut ($3.85) - This was a brioche donut filled with their own strawberry jam. The strawberry jam was the lone highlight here. It was great, but the actual donut was not. It was also a little small for the price. I just did not think I liked the brioche type of donut here. It needed to be sweeter, but that jelly, exceptional. Cheesy Jalapeno Croissant ($7) - This was filled with mozzarella cheese, pickled jalapeno peppers, and was topped with an everything seasoning. This was definitely the best product tried of the day. The croissant was flaky and light while the inside had plenty of jalapenos and mozzarella. The jalapenos of this particular one were quite spicy, which was nice. The everything topping was not needed I thought. Gluten Free Strawberry Lemon Cake Slice ($7.25) - This was a lemon vanilla cake with strawberry buttercream. This was a nice sized slice. If I did not know this was gluten free before eating, I do not think I would have been able to tell. Having said that though, the cake slice as a whole was just okay. The cake had good texture, and the buttercream was nicely done, but it just was alright and did not excite me. Maybe, I was missing the gluten! Will I go back? Possibly.

    Photos
    Kirshenbaum Baking Co. - Seating area

    Seating area

    Kirshenbaum Baking Co. - Olive Monkey Bread

    Olive Monkey Bread

    Kirshenbaum Baking Co.

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    First Watch - breakfast_brunch - Updated May 2026

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