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    First Watch

    3.6 (305 reviews)
    Closed • 7:00 am - 2:30 pm

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    FIRST WATCH ATMOSPHERE

    What's the vibe?
    Moderate noise
    Hipster
    Casual
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    The B.E.C
    Stephanie A.

    The BEC is the best ehh sandwich ever! Season item in First Watch menu and it was amazing! Highly recommend! I will say it is a little spicy due to the peppers and sauce added to this sandwich but it isn't overpower and just the right amount of spice! The sandwich was huge and the size of my hand! I was so expressed and happy with my meal!

    Million Dollar Bacon
    Kevin C.

    First Watch is a top-notch brunch spot with fresh, flavorful food and a bright, welcoming vibe. The Million Dollar Bacon is a must--crispy, sweet, and just the right amount of spicy. Great service makes it an easy favorite

    Tri-Fecta
    Brianna C.

    The Tri-fecta is my go to when going to First Watch, as it is cost friendly and delicious. They have the best waffles on this earth!!! Their waffles are light, fluffy, airy, delicious and it doesn't leave you feeling guilty!! I typically choose pancakes over waffles any day but First Watch has me hooked on their waffles, especially with their berry compote!! I always enjoy eating here because of the food, and quick polite service!

    Avocado Toast
    Christine P.

    Service was great. Avocado toast sucked. Toast was burnt. Eggs weren't done. To be expected. Bf got omelette. You got so much more for your money with the omelette. Ambiance was old school farmhouse. But still cute. Don't order avocado toast sucked waste of money. Get an omelette. Why am I surprised. It sucked.

    Scrambled eggs + Hardwood Smoked Bacon
    Brandon A.

    Good was good, waitress was attentive. Had a great breakfast. Coffee was as tasty as always. If you use the app, you get call ahead seating. Definitely would try this location again.

    Jordyn R.

    Came here for brunch today and boy did i picked the wrong day to come when it was Mother's Day wait was 35mins long oof. But anyways after we got over with the long wait we were sat in a small booth area, they had their mother day menu which was cute and spring menu which I always look forward to. Order their new spring drink the Pineapple Express which contain pineapple, orange , lime, agave , and coconut water with a mint rim around can say it was 8/10 the picture on the menu advertise a lime ‍ wedge or on top of the drink which I was looking forward to but nope understandable as well as it was busy but the agave and lime did over powered the drink name but it was a great drink overall. The work omelette was a solid 7.5/10 the ingredients that were in the omelette tasted burnt.... And wasn't pleasant at all I thought it was maybe one or two burnt veggies but not the more I went further in the more it tasted burnt. Couldn't finished it.... Server checked once which was when the food was dropped off and then a second to dropped off the check which was 15-20 mins later.... Didn't get a whole hour of the brunch before the check was brought to me kinda felt rushed a bit I think I spend more time waiting for the table and waiting for the food than getting to eat it honestly lol. But overall learned my lesson on going at a busy occasion for brunch but I think it would have still been the same experience regardless.

    Lemon Ricotta Pancakes
    MaryLou B.

    Shoutout to our local community heroes! I haven't been to First Watch in years. We used to go to our venue in Maryland a lot with our kids while they were in high school. Now that we are empty nesters, it's a different experience. The venue was clean, organized l, and the staff seemed very upbeat. We were given a pot of hot coffee from the hostess and she told us that our server would be right out. Today, we were blessed to have Robbie taking care of us. He is a wonderful human! Great welcoming presence, attentive, personable, and patient. He let me reacquaint myself with the menu and it was cool to see the seasonal menu too. I was enjoying the carafe full of well balanced flavorful piping hot coffee and knowing that I could top off my cup at any time to keep it hot. The entree that I picked today was the lemon ricotta pancakes. These things were HUGE and a fun treat! No syrup needed, but it was placed on the table just in case. The bright lemon curd contrasted with the tart strawberries just perfectly and gave these pancakes an elegant twist. I had to have Robbie send back a compliment to the chef that made my extra crispy bacon so on point!! Hubby had a power bowl quinoa dish which he thought was amazing! He didn't know how much he liked quinoa. I definitely could not finish these massive pancakes, but I know that they would taste just as delicious later. I also ordered our younger daughter's favorite to take home: a.m. superfoods bowl. I love anything coconut! Robbie was so amazing and gave us TLC in the midst of taking care of a very large party bedside us. I am actually looking forward to renewing/continuing our patronage to the chain, especially this location that hires and amazing staff that demonstrated their excellence to us today!

    Raspberry Ricotta French Toast
    Carol K.

    Food was great as always and server was fantastic. Ambiance was good music perfect to where you can still hear and talk

    Belgium Waffle, Fruit, and Bacon
    Sophia V.

    I stopped by today to have a quick breakfast, it ended up being really quick unfortunately, but everything was great! My food was absolutely delicious. I got the Trifecta - with a Belgium waffle, bacon and fruit (I don't eat eggs). Everything was really good, and just what I needed, I was craving a waffle and this really hit the spot. My server Robbie, was absolutely wonderful. He's such a great personality and was very attentive to me. Even when I had to leave quickly, he was very accommodating. He is such a joy and was overall just a great person. The restaurant was really busy when I got there so it was pretty lively but I was still able to really enjoy my experience. I will definitely be coming back!

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    9 months ago

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    23 days ago

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    2 months ago

    Like the menu and food is consistently good no matter the location. Good for breakfast or lunch

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    1 year ago

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    11 months ago

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    7 months ago

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    2 years ago

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    9 months ago

    Horrible service, horrible manager, lazy employees. Will not be returning. Food is even terrible you can't have horrible service n bad food

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    3 years ago

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    2 years ago

    Waitress was nice and knowledgeable! Ambiance was welcoming, a good way to start your morning!

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    6 years ago

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    10 months ago

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    3 years ago

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    2 years ago

    I love this place it's my number one favorite breakfast spot! Everything I have tried has hit the spot.

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    5 years ago

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    6 years ago

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    Whiskey Cake Jacksonville - Whiskey Cake:
sticky toffee cake, bourbon anglaise, spiced pecans, house made vanilla whipped cream

    Whiskey Cake Jacksonville

    4.0(252 reviews)
    1.9 mi•Windy Hill, Southside
    •$$

    I went to Whiskey Cake for a party which was in a nice size private room. Our server Christina was…read morefabulous! There were roughly 15 people at the party and she kept the food and drinks coming all night with a friendly smile. I started with the guava gimlet made with Wheatley Vodka, guava, pineapple, simple and lime. It was sweet and refreshing. We were served a few appetizers including creamy artichoke dip served with homemade chips which were tasty. My friend and I ordered the charcuterie board which hit the spot! You could top the meat cheeses and sauces on to either homemade crackers or French bread. I highly recommend the board if you are looking for something light.

    This place is in a busy area of town center. It has a cool semi-upscale ranch style vibe. I was…read moresuper excited to try this place based on reviews but was disappointed. The staff were friendly but super busy due to inside volume of people. The food looks good and the steak was cooked fine, but the chimichurri had too much oil & fries were super salty. Like it was fried in it and topped off with it... I had let the person who brought the food out know (who works with the chef), and they never offered to bring me different fries. They just said they would tell the kitchen but didn't offer anything and so I didn't eat the fries at all. This plate being $38 before tax, I mean you want good fries....For the drink I got one of their mocktails which honestly was not up to par at all tasting like water and cucumber and nothing else, and I ended up ordering a soda... Again staff are friendly, but if management could pay attention a little more even when they're busy, it would help a lot, especially if someone is not happy with their food. I will not try this place again for a while as there are other places better than this that have similar dishes. Again when people are eating alone or in a group, make them happy with the food please...

    Photos
    Whiskey Cake Jacksonville - TAVERN BURGER:
brisket blend, new American cheese, dill pickles, lettuce, tomato, fancy sauce, sesame bun

    TAVERN BURGER: brisket blend, new American cheese, dill pickles, lettuce, tomato, fancy sauce, sesame bun

    Whiskey Cake Jacksonville - Chicken & Cheese Melt:
roasted chicken, peppered bacon, fontina cheese, tomato, lettuce, avocado, roasted shallot mayo, sourdough

    Chicken & Cheese Melt: roasted chicken, peppered bacon, fontina cheese, tomato, lettuce, avocado, roasted shallot mayo, sourdough

    Whiskey Cake Jacksonville - Fish 'N Chips:
wild Alaskan cod, beer batter, dill crumble, Sazerac barrel aged malt vinegar, hand-cut fries, remoulade

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    Fish 'N Chips: wild Alaskan cod, beer batter, dill crumble, Sazerac barrel aged malt vinegar, hand-cut fries, remoulade

    Midtown Table - Hand-Cut Fettuccine + Blackened Shrimp

    Midtown Table

    4.4(524 reviews)
    1.8 mi•Windy Hill, Southside
    •$$

    Our server Daphne was awesome. Super friendly, funny, and knowledgeable…read more The place looks amazing. Well spaced out tables, comfortable chairs, music just quiet enough to talk. Everything we ordered was AMAZING. I was truly blown away. I am very glad I stumbled upon this place.

    We came here for my sister's birthday. The parking lot gets packed and sometimes you may need to…read morepark in the plaza next to Midtown and walk over. When we arrived we checked in for our reservation and even though we got here early, they were able to seat us. Since we were early we were able to order one cocktail on happy hour. I will say, I understand they want to have craft distilleries or alcohol, I wish they would have some of the bigger brands of alcohol. Some of the smaller brands just don't taste the same. Our server was attentive and knowledgeable. I believe his name was John. He let us know that they just launched this menu. We were a little bummed bc we were looking forward to the strip steak with Bernaise sauce. We started with the fig pizza , meatballs, and bread. Word to the wise because they have an open kitchen, if you run hot be sure to dress appropriately. It gets pretty warm in there. The pizza was delicious. I loved the combo of blue cheese and sweet figs. The meatballs were flavorful and the sauce was really good. I liked the bread plate, just wish there were more dipping options. For dinner we all ordered the strip with the truffle fries and the peppercorn sauce. We really enjoyed the steak, but I liked the one with bernaise better. The steaks were all cooked to our liking. They knew it was my sister's birthday, so they brought out their ice cream with olive oil and sea salt. It's different but super delicious. We will back!

    Photos
    Midtown Table - Open kitchen!

    Open kitchen!

    Midtown Table - Crème Brûlée

    Crème Brûlée

    Midtown Table - Coke+ lime

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    Coke+ lime

    Cooper’s Hawk Winery & Restaurant - Classic Tomato Bruschetta

    Cooper’s Hawk Winery & Restaurant

    4.1(1.1k reviews)
    1.8 mi•Windy Hill, Southside
    •$$

    Walking in, there's a lot going on: tastings, displays, truffles, souvenirs, etc. Music played over…read morethe speakers and everyone seemed to really enjoy themselves. I was one of 6 in a group and had great conversation and larger than expected appetizers. I ordered a flight of reds, broadening my tastes to explore a Tempranillo. It was my favorite, actually, and paired well with the Shanghai Short Rib! I was pleasantly impressed. I did have the crab, shrimp and lobster bisque for my appetizer, the seasonal Shanghai Short rib for my entree and the peach butter cake to finish. Truthfully, I was finished long before the dessert, but had to taste each course. It was delectable! Personally, I would've appreciated more spice in the Shanghai sauce, but it was tasty for a more general palate and customer base. There's some risotto that called to me, so I will definitely return! Our service was kind, professional and attentive without being overly aggressive nor present. It was very appreciative.

    Would've had a better experience if our party wasn't seated 30 minutes after the reservation time…read moreAFTER being told the table was ready 7 minutes before the actual reservation time. Our server Frenchie also made it very clear that she's only working for tips - but she wasn't working very hard for them. Not only did she belittle our party for our ages, but also made it our problem for taking our food/drink orders late. One person in our party asked a question regarding an entree on the menu and he was met with a smart remark and little to no detail explaining the entree. Later on in the night when the whole table is done eating - we all decide to help out and clean up the table as best as we can. Frenchie decided it was a good time to make yet another smart remark about stacking the plates on top of each other. She continued to say "Have you ever been a server before?" and before really answering she cut me off to say "well then you should know not to stack the plates because you don't know if the server can handle that many plates" ... as she continued to take the pile of dishes out of my hand. If she can't handle too many plates in her hands, then she should've just waited to clear the table or politely say "i'll come back for those plates in a minute" by the end of it all , the entire table felt very uncomfortable by her demeanor towards us - of course we still tipped because we understand what it's like to make a living off of tips but to have a sour attitude and continually reminding us that you're here for tips isn't a great way of having customers coming back.

    Photos
    Cooper’s Hawk Winery & Restaurant - Outside

    Outside

    Cooper’s Hawk Winery & Restaurant - Drunken Shrimp

    Drunken Shrimp

    Cooper’s Hawk Winery & Restaurant - Can of Coke + Lime

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    Can of Coke + Lime

    Firebirds Wood Fired Grill - Filet Steak

    Firebirds Wood Fired Grill

    3.7(566 reviews)
    1.7 mi•Southside
    •$$

    Again, our trip to FIREBIRDS was really good. We took new friends that had never been there before…read moreand they really enjoyed it. Food was delicious as usual, but Service was better than ever. Had a young waiter, Malachi and he did everything perfect. Didn't bother us, but always checked on us and he was just extremely professional for being a very young person . You would have thought he'd been in this business for years, but the manager said he'd only been there for five or six months. I will always ask for him when we go back.

    Walking into Firebirds Wood Fired Grill was a warm and welcoming experience. We were greeted by the…read morehostess, and a kind gentleman even opened the door for us. We were seated outside, where there was a nice breeze and a TV. Since it was our first time visiting, our server welcomed us and gave us a few minutes to decide after explaining that we might need some time to look over the menu. Unfortunately, our server wasn't very attentive. Her energy seemed low, and it felt like she was rushing through everything instead of focusing on the small details that make for great customer service. 6/10 I decided to order the Smokehouse Burger (medium) with no onions, and added lettuce, tomatoes, mayo, ketchup, and mustard. The burger started off strong with a nice smoky flavor, and the tanginess of the BBQ sauce gave it a great taste. However, the burger patty itself lacked seasoning and didn't have the flavor I was expecting. The bacon was nice and crispy, which was a plus. Overall, this wasn't my favorite burger I've had over the past few days. The BBQ sauce carried the entire burger and overpowered everything else instead of complementing it. 7/10 The fries were soft and fluffy, but I do wish they had been a little crispier. Some of them also seemed slightly undercooked. 7/10

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    Firebirds Wood Fired Grill - Fireplace

    Fireplace

    Firebirds Wood Fired Grill - Hot Honey Chicken Biscuit

    Hot Honey Chicken Biscuit

    Firebirds Wood Fired Grill - Storefront

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    Storefront

    J. Alexander's

    J. Alexander's

    4.2(553 reviews)
    2.1 mi•Windy Hill, Southside
    •$$$

    Yet another 5 star experience at J Alexander's. This is one place that is so consistently great…read more The drinks are always spot on and delicious and same with the food. We came for a little happy hour after work recently and I got my favorite drink - espresso martini. Of course. And I will always mention the nice little carafe you get with the rest of the shaker. Basically two martinis every time. Everyone else basically had some wine, which was also great. And of course the service was wonderful per usual. The staff is always warm and fun. I hope to keep coming here for many years to come.

    I've been going to J. Alexander's in different parts of the country since the early 2000's. I used…read moreto always enjoy it. Recent years I have not gone as much; a few visits (not to this location but in other states) were not quite what I remembered. Nonetheless, we were in town for the night, and this location was within walking distance from our hotel. We arrived slightly before our reservation and were seated quickly. Our server came to the table and was very polite, took our drink order, and quickly returned. My wife had a glass of red wine (I can't remember which), and for me a Vodka martini with olives. My drink was good and exactly what I needed after a long day of travel. For appetizers, we ordered the Avocado Bomb, ahi tuna, crab salad, crispy wontons, and the fire-grilled artichokes with rémoulade. The artichokes were just okay, and honestly I'm not sure how much was the restaurants fault or the fact that artichokes are a pain to eat and theirs nothing to them but chewy leaves (the rémoulade was good though!). The Avocado Bomb was very good, although one critique was that, while, yes, it was crab salad at the bottom, the crab was nearly shredded, but overall a good dish! I opted for Prime Rib (as rare as they could get it to me), with au jus and smashed potatoes. My wife decided on the Carolina Crab Cakes, jumbo lump crab, chili mayonnaise, mustard sauce, French fries, and Southern coleslaw. I also opted for a side of horseradish sauce per our server's recommendation. I will say that I've ordered prime rib before in similar chain restaurants (some of them chain steakhouses), and without fail they come out nearly well done. The excuse is always because "it's precooked and it is cooked to a certain temp...blah, blah, blah". Yet, I ordered it here, and it was cooked exactly as I wanted it. Now, I won't claim it was a great cut of beef, but it was good and did the trick. The potatoes were good as well. The horseradish sauce, though, had far too much mayo in it and tasted like it. But still a dish I would order again! My wifes crab cakes were very good as well, a great amount of lump crab meat without the filler you see so often. The coleslaw was typical coleslaw, tasteless and pointless when you have a dish at market price. But the fries were good! Overall, we had a good experience; the service and food were very good. If in the area again, we would certainly return, and this may have me visit other J. Alexander's during my travels elsewhere.

    Photos
    J. Alexander's
    J. Alexander's
    J. Alexander's

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    First Watch - breakfast_brunch - Updated September 2026

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