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    First Watch

    3.6 (81 reviews)
    Closed 7:00 am - 2:30 pm

    First Watch Photos

    FIRST WATCH ATMOSPHERE

    What's the vibe?
    Moderate noise
    Casual
    Touristy
    Trendy

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    Recommended Reviews - First Watch

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    Cinnamon Pancake special, potatoes subbed for meat. Across the table is my beaming wife with her steel-cut oats.
    Bob V.

    Ok so this isn't a "local" place, it's a chain, so one star off at the start. But hey, this is a good chain. The innovative cuisine is of high quality, and healthy choices abound. Vegetarians can eat well here and, importantly, have more than a couple options. Throw in a well-lit, comfortable atmosphere as well as service which has in my experience been consistently friendly and competent, and this place shines.

    Mandy G.

    I think this breakfast place will be one to finally stick on the east side. We've had many breakfast spots come and go over there years. ( RIP Famous Toastery ) I think this one has what it takes. First Watch is a chain but almost don't mind that much since the food is so good. The few times we have gone the food did take a really long time to come out, over 45 min. I know lots of places are short staffed so we are happy to wait especially when they are slammed which has been every weekend. Shout out to all the brunch moms we saw bringing their kids out for breakfast. Yalls kids are cute. Joshua's notes: The menu is not over whelming They got the good stuff They give you a pot of coffee so you're not waiting on refills No adult beverages but those are coming soon Everyone is attentive in doing things Mandy's notes: Free upgrade to gluten free bread!! Sub anything out and it's no biggie Cozy booths Rotating seasonal menu Flair of Latin flavor for some dishes is appreciated There's outdoor and bar seating

    Morning Market Veg
    Georgianna G.

    Omgosh!! I absolutely love their food here!! I do not have one near me in PA. I have only been to one in FL. I am so happy I saw that NC had one. I had the Morning Market Veg. Absolutely delicious!! It comes with a side salad which most might find weird but I love it. Much healthier then potatoes. I didn't eat the toast (my husband did). My husband had the Waffle and thought it was ok, he's had better. The fresh brewed tea was great and the waitress gave me one to go without me asking. Love that! Especially with a 9 hour drive ahead of us. I definitely recommend this restaurant.

    Mike B.

    We came here for breakfast before departing Asheville because it was convenient to our hotel, in fact we were able to walk. My wife immediately loved the décor. It has a farmhouse, industrial feel. We also noticed it has a very cool folding window frame which allows indoor/outdoor seating at their bar area. We walked inside and were immediately greeted and seated because it was not yet very busy. The menu leans to healthy, fresh foods. I ordered "The Works" omelet with a few modifications. My wife chose the Tri-Fecta with blueberry pancake. Our orders arrived in a timely manner and looked great. We both enjoyed our meals and while we ate we noticed that some of the servers appeared to be training or talking and we learned they had only been open approximately one week! We enjoyed our meal and would recommend to others. We were also impressed with the pricing especially for a tourist town.

    Brisket hash with a poached egg.
    Suzanne T.

    My dining companion and I each liked our choices okay, just okay, nothing special. My brisket hash was garnished with plenty of sweet peppers; the poached egg was way overcooked. Here's the weird thing: they serve *the most chlorinated water* ever. I mean, barely drinkable. My friend didn't like his coffee. I asked for cream for my decaf and it came in a kid-sized drinking glass, so that it dribbled onto the table every time I poured it. The noise level at Sunday brunch is insane. Conversation impossible. Probably won't go back.

    Lavender haze
    Laura M.

    Wow. This place is so good: everything on the menu was calling my name. I was only in Asheville for 24 hours, otherwise I would have gone back for a second time. The food and beverages were top notch and done quickly. They are opened for breakfast and lunch, so keep that in mind when visiting. My only complaint is going to the front to pay. Huge line, would have been nice to pay at the table.

    Front entrance
    Constance A.

    This restaurant is fairly new to Asheville. It's been open about a year although I was told they're planning to open the second one within a year. The interior is really lovely an elevated industrial look. The ceilings are very high. The piping is visible, but extremely pretty. The whole room has a lot of light window, seats by the windows and a lovely bar area that opens up completely so that you're literally feeling the breeze from outside. They also have a completely covered side porch, which makes eating with kids and in good weather really nice. I ordered a special as it was there for a limited time. It was delicious. I enjoyed it. It was a brisket scramble. I really wish they had been more brisket. Lol the scramble was delicious. The restaurant is really charming. The food excellent and the ambience even better. Please give this restaurant a try if you're in the Asheville area. I intend to return, and I'm already thinking about the carrot cake pancakes

    Yes, that's an omelet with a SALAD.  WTF?!
    Steve S.

    This is a "C" restaurant. I've eaten at a dozen First Watch locations around the U.S.; this one isn't among the best. The food is OK, the service is slightly below average, and it's LOUD. Open kitchen, lots of hard surfaces...I suggest bringing noise-cancelling headphones and something to listen to. I asked my server what the omelets come with; he replied "mixed greens". For breakfast. He did offer potatoes and fresh fruit as alternatives, but I declined, half-wanting to witness a breakfast salad. To my surprise, it also came with toast, which I was unaware of. See attached pic. Overall, breakfast places in Asheville make me want to stay home and eat.

    Florentine Eggs Benedict
    Tori E.

    My friend and I came here with our two sons for a quick stop to eat before our visit at the Biltmore. We were seated at 10:30 AM and did not receive all of our food until 11:55AM. They were busy, yes, but our server never came back to check on us the whole time. We stopped her as she passed by us to see how long our food was going to be because we had to leave for the Biltmore in 5 minutes. She said they were very busy, but she would check on it for us. At this point, if our food wasn't cooked yet, we wanted to leave so we weren't late for our ticket to get into the Biltmore, but when she came back she said our food was second in line to go out in the kitchen and just walked off. So, we didn't even have a chance to let her know we wanted to leave and to forget our order! At that point, we should have left, but we stuck around hoping the food would be delivered soon. It wasn't. It took 15 more minutes for us to get our food after that. By the time all three meals were delivered to our table, our server looked at me and noticed I didn't have my meal. She then said "Did I miss your order?" and when I told her I ordered the Florentine Eggs Benedict, she just left without a word. I assumed she just left my plate at the kitchen window, but no, it took another 10 mins for my plate to be delivered in the most sloppy presentation possible. Clearly, SHE FORGOT MY ORDER! So, now everyone else had finished their plates quickly and I had one minute to eat mine before we left. I cut open my eggs Benedict and my egg was the furthest thing ever from poached. The yolk was overcooked and the whole plate was drenched in hollandaise sauce. The potatoes were burnt and everything lacked seasoning. You could easily tell our server had forgotten my order, went back to the kitchen, told them to make it on the fly and whoever made it, just did a very quick and careless job. I took two bites and left it as it was. She came back to the table and didn't ask how our food was, just dropped off our checks. I expected mine to be comped because of her incompetence, but no, it wasn't. This was unacceptable but I did not have time to speak to a manager or her anymore and just paid my bill. We were clearly late to our appointment at the Biltmore now. Look, I understand if you forget to put in an order. I've been there. I am a seasoned server myself of over 15 years. It happens! My thing is... This whole awful experience could have been avoided. She knew we were in a hurry & she didn't care about that. What she should've done was give us a clear time of when to expect our meal. What she should've done was wait to hear our response to when our meal was expected to be delivered. What she should've done was listened to us instead of her rushing our order in the kitchen, so we could kindly leave. What she should've done was taken responsibility for forgetting to put in my order & apologized. What she should have done was comp my meal because of she forgot to put it in, knew it inconvenient for me at the time and also because of the fact that it was an awful plate of food. Had she done any of those things, our whole experience here would have been vastly different. This is a classic example of why good service matters in every dining establishment. Train your servers to do the right thing, so no matter what mistake comes their way, your customers are still left with a forgiving experience and may come back again.

    Jennifer L.

    This was a neat spot and they had great service. I had the ham omelet and it was delicious

    Chia pudding bowl. So, so yummy and filling. I opted for butter instead of almond butter.

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    3 years ago

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    Kayla H.

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    7 months ago

    Our favorite local breakfast spot, with fresh local food, great customer service and familial enviroment!

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    First Watch Daytime Cafe

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    4 months ago

    The location doesn't allow me to be a frequent visitor but when I'm in the neighborhood it's a great place to get a great meal

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    First Watch Daytime Cafe

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    3 years ago

    The service is fair. Food can come out cold. Depends. It is hot or miss. When hot, the food is good. Nice dining room

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    2 years ago

    Love First Watch for breakfast. Try the granola pancakes for an option, they're delicious.

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    4 years ago

    Solid brunch. The one thing I would change, petty enough - is the coffee creamer offerings. I just need some plant milk. ‍

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    Page 1 of 3

    Ask the Community - First Watch

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    First Watch - breakfast_brunch - Updated May 2026

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