Service department tries to upsell everything. Took my truck in for routine maintenance. They were supposed to rotate tires and didn't. (I had marked them prior). Also claimed I had "massive oil leak". My truck has never used a drop of oil between changes. They wanted to charge $220 to diagnose. They are dishonest crooks. Do not take your vehicle there for service. read more

We had a very good car-buying experience. At first they wouldn't negotiate over email. But when pressed, they came through with an email offer $1725 below MSRP (sticker price), after we asked for only $1500 below MSRP! (Grody Ford in Carlsbad dug in at a way higher price. No budge below that.) Always negotiate by email (after deciding exactly what vehicle your want). Sales Rep: Kevin Sale (one of their top sales people, and he's been there for years, not weeks). A+ Integrity A+ Explaining the car's electronics, menus, settings (deep and accurate knowledge, patient, clear explanations). A+ Overall communication clarity and demeanor. The car buying experience can seem exploitative or abusive if you don't know the ropes and communicate well. Anyway, ours went very well. read more

Best Ford dealership by far in San Diego & best dealership I've ever dealt with. Eric Belowitz has sold me my dream truck not once but twice now. Both times was in & out of there in record time. They have the best quality inventory in San Diego by far. Highly recommend Encinitas Ford & Eric if you're looking to buy a Ford. Won't do business anywhere else. read more

Encinitas Ford - 2024 F250 FX4. Exactly what I wanted! She's a beauty. - Car Dealers Near Me - Encinitas, California

I love my Maverick truck, and my husband loves his Bronco. But after today, I give up on Encinitas Ford service. This is my third try at obtaining service at this place. I understand that they get backed up and it might take a bit longer than expected, but they don't communicate and seem unconcerned. I made a morning appointment last week for an oil change and checked the "wait for service" option. I showed up this morning before the appointment, and waited to check in -- it took over 30 minutes to simply drop my car off. Eventually Terry checked me in. I sat down and waited for about 10 minutes, then went for a walk. I figured it would take a while, but after 4 hours and no text, it seemed excessive. Back at the dealership, I finally received a text message at 12:40. My car would not be ready until 2-4pm -- that's 5-7 hours to wait. I approached Terry, who was clearly completely unconcerned that I would be spending all day at the dealership when I had booked a "wait on" appointment. He told me that he didn't see me waiting, so they took care of everyone he did see waiting. Who knew you have to be present and visible for the service you book? I told him if he had given me a headsup, I could have made other plans. Instead of trying to resolve the problem, he told me "we aren't a quick service outfit - that's why we don't advertise..." Well, that really pissed me off. In fact,t hey have "specials" on service and I get emails promoting their service. The last oil change I had here took 4 hours but at least they were friendly. And my husband's last oil change took a little longer than that. We are done. I'm back home, and my truck still needs an oil change. I guess I will find a "quick change" service -- or maybe just a place that gives a darn about their customers. read more

I recently bought a new F-150 from Ford Encinitas and want to share how impressed I was with the overall experience I had as a customer. Scott, Lindsey, Kevin, Perry, Chris, Anthony, Rigo and everyone else I encountered approach me with an authentically friendly and willing to help mindset. Most people don't go into the new car purchase process with high expectations, and after having the experience I did I was so pleasantly surprised. The actual purchase process was easy and honest, and there were a few post-purchase issues to resolve. The team at Ford Encinitas was super responsive and did whatever it took get me taken care of quickly and to my full satisfaction. They have earned a long-time customer as a result! read more

we went to look at a vehicle for my wife and we ended up up buying two the sales staff treated us like family members when you go ask for Dooley read more

Encinitas Ford failed big time. We tried using local. BIG MISTAKE. No response after multiple calls. I had to show up to get my keys. Boo. Super bummed that people forgot to honor a person's word. I hope this helps. read more

one of the worst experiences I've had in past 40 years 1. sales manager Mr Cook was deceitful, such that grossly overpaid on a new car 2. Service is disorganized, slow. They fixed things I didn't ask for but not the main thing I came in for... despite reviewing the plan with them twice ! read more

I appreciate long-standing businesses that are local and not corporate. That's awesome. Unfortunately the last few times I have brought vehicles here for service, I feel like half of what I've been told was a fabrication. From the reason why the vehicle hasn't been repaired to what it might need. And everything in between. The service technicians seem to be inexperienced and the service managers are put in the position of needing to be able to tell the customer something other than the tech just didn't show up for work today. Nice people, but I'm done. Too many honest, efficient shops in this town to go back. Not recommended. read more

The best and easiest purchase experience I've ever had. Kevin Sale was friendly, helpful, with excellent communication throughout my whole purchase. Jeff and the rest of the Encinitas staff were A+ as well. read more

Encinitas Ford - Car Dealers Near Me - Encinitas, California

this is the best ford dealership i have ever been to . i will only come here from now on & i would recommend everyone with a ford to come here for service or even to trade up for a newer ford . thank you guys ... read more

What a great experience from everyone at this dealership. From the person who greeted me to the person I signed papers with, so sincere, helpful and genuine. I will not buy a Ford from anyone else. Thank you Encinitas Ford team! read more

This company has advertised a Tesla for the last several weeks and it is still on Facebook marketplace. When we called to see if it was still available, they said it was in fact still in their inventory of used cars. We arrived there about an hour later, and the sales manager said that the car was just sold a half hour before we got there! He told us that they didn't even do a test drive that they just bought it on the spot in 30 minutes. This was not a good experience. read more

FORD ENCINITAS extremely lacks customer service and has proved how despicable their Service Department operates. Our Explorer was at Ford from July 2, 2024 to August 14, 2024 for a recall and to fix the AC. We first witnessed the lack of communication between the insurance company and Ford Service Department. It took about 2 weeks for both companies to get their paperwork and approvals completed then about another 5-7 days for ordered AC parts. Finally, the last 2 weeks to work on our Explorer! The HORRIFIC finale was when we went to pick up our Explorer. I couldn't believe what I saw! The Explorer was extremely filthy! The roof top and body was covered and caked with bird droppings and dirt, like it was sitting at a junkyard!! Where is your common courtesy, show of good faith, and a high quality of customer service in taking care of your clients and their vehicle? A simple car wash or better yet a detail to present the vehicle in a manner you care for your customers! Yeah, thanks for the loaner, but in the end, it was a huge slap in the face!!! Never ever again will we purchase a Ford vehicle. We made a bad decision in giving them another chance 3 years ago!! Please view the photos, it looked worse in person! read more

See all

Best car buying experience we've ever had! Everyone is so nice and the family owed atmosphere really shows. Larry, Eric and Doug made the car buying process so simple. We are so happy with our new F150, thank you! read more

Encinitas Ford - Car Dealers Near Me - Encinitas, California

Bad experience with service. Made an appointment but when I show up they say they don't see it. Whatever Drop off the car with a guy who never introduces himself, whatever. Says he doesn't know how long it'll take but would text me when he can confirm. Ok great! Take a ride to my office with Jesus ( he is great and deserves 5 starts) in their complimentary shuttle. Didn't hear anything all day from whoever I dropped my car off with. Tried calling back late in the day multiple times but the line was busy...finally get through and the general manager tells me my car has been ready. Really? No phone call or text or any communication Go to pick up the truck and nobody wants to help me get it, only concerned with who I was working with. Lucky for me I didn't know But the time I find out Terrys name, I get my truck back just in time to sit in rush hour traffic for the rest of my afternoon Coulda used a little help with communication terry....not for me but maybe next time for whoever else is willing to try this service dept out read more

I will preface this by first saying that I absolutely DREAD going to the dealership to buy a car. It's always a long annoying process that takes HOURS to complete. The last time we bought a car --and I'm not exaggerating-- we were at the dealership for about 8 hours. Well, last month, Scott and his team at Encinitas Ford changed that. We already knew what we wanted, and we knew they had it. It was just a matter of playing "the price is right". I'll confidently say that Scott, their finance guy, and our sales guy did everything in their power to makes the numbers work, and they had themselves a deal! This dealership is family owned, and we really got that personal experience with our team and got to know them all a little bit while there. Even filling out the final paperwork with the finance guy went by quickly. The team at Encinitas Ford gave us such an amazing experience that I've already recommended them to a friend who's buying a car from them as of today! If you're looking for a used car or a new/used Ford, this is the place to go! read more

I had a good experience here despite some reviews I've seen on here! I worked with Michael and he was really kind and personable. This was my first time obtaining/financing a car on my own and the entire process had made me nervous (and I just had a prior experience at a dealership where it was pushy and felt very manipulative). I was relieved to not feel that same vibe with Michael and this dealership. He even had to deal with my father and bf hounding him over the phone because they were also feeling nervous after my prior dealership experience. He was very patient and addressed any of their concerns in a calm manner. I would recommend this dealership. Thanks Michael!!!! read more

My husband and I were shopping for a ford Bronco so first we test drove one at Carmax, but the presentation of the car wasn't good and the employees weren't very helpful. Therefore, we called Encinitas Ford and not only did Jack Austin and Doug in finance do such a wonderful job taking care of us but the the car was a better price better warranty and enjoyable experience even though it was pouring rain outside the sun was shining at the dealership we were smiling and happy leaving there. Would definitely purchase another car in the future here. Thank you guys!!! read more

See all

Great Experience! Got our New Car for a Birthday Present All thanks to Allen Kessler! He was amazing, very patient, friendly and professional. 10/10 recommend him. read more

Encinitas Ford - Amazing Service - Car Dealers Near Me - Encinitas, California

I came in for a routine warranty oil change and everything went smoothly and efficiently. Anthony took care of my scheduled visit. He was pleasant, thoughtful and thorough. Jesus gave me a safe ride home and back when the car was ready. Anthony had my car ready when I arrived and he went over a few things the technician had noted during his inspection. This is the quality of customer care I expect from a dealership, thx. read more

The Encinitas Ford Service Department and Service Manager Duke were deplorable. About two months ago, I dropped my F150 off with Duke for an emissions recall. The papers I received fro FORD said it would be a half-day fix, but dependent on the dealership. I dropped it off first thing in the morning on a Thursday and by close of business the next day on Friday, it wasn't ready. I picked it up to use on Saturday and Sunday and then returned it first thing on Monday. There was no communication from Duke unless I reached out inquiring. Each time I was left feeling as if I was a bother. He can sweet talk and apologize after the fact, but his words are empty. Following completion of the work, a simple computer push, on the following Friday, I picked the truck up. I couldn't register it because they didn't smog check the vehicle. I called and then brought it back for the smog check which failed. I had to put 600 miles on it and then brought it back again. It passed, but the smog certificate wasn't ready and Duke told me he'd call me in a couple days to come get it. I called nine days later after without ever hearing from him because my registration renewal was rejected by CA DMV; Duke assured me everything was in order. When I went to pick up the paperwork, he wanted to charge me for the emissions check. The paperwork I received said that the recall work was free, made no mention about having to pay for the smog check, but he insisted I was wrong. He was argumentative and as I produced the documents that I received, he didn't even read them. He just said he didn't want it to be a problem, no charge, no hard feelings. I didn't receive anything showing zero balance due, but I recorded the conversation on my GoPro. I can't wait for them to reach out to try to collect. I've never been treated worse or received worse service in any industry ever in my life. Nine business days total over a two month period and a lot of teeth pulling. I'm still waiting for my registration to be approved by DMV. read more

See all

Reached out to multiple Ford dealerships around San Diego doing our due diligence just looking for pricing for our A Plan circumstance, it was incredibly difficult to get a hold of anybody, they wanted to get me onto the lot to talk about it, would have a sales person call me back, all I wanted was the price. Allen Kessler was the first (and only) one who didn't mess around and just gave me the number I was asking for, no pretense, no questions, just said this is the price. For someone like me who doesn't want to feel like they're being pushed one way or another, I value that. Once on the lot we were set on walking out with a Bronco Sport, but decided to test drive a Mach-E and instantly changed course. The paperwork started within 10 minutes and we parted ways. Allen made it a very easy car buying experience. With prices what they are today, I don't take these purchasing decisions lightly, and he made me very comfortable with our purchase. read more

Encinitas Ford - Car Dealers Near Me - Encinitas, California

See all

I called Encinitas Ford to get my rear break pads changed. Over the phone I was quoted $350 for the rear pads, which included resurfacing the rotors. Upon arrival, I was quoted $1,180. I had no choice but to go through with it because if I didn't fix the pads then other parts would start having issues. I'm not happy that I have to pay an additional $830. I would not come back to this dealership again. read more

My CMax car was acting up a bit so I brought it to Encinitas Ford for a checkup. Ray took care of me from the start! He released car to me when I had an unexpected event. He was accommodating and reassuring . Exactly what you want in a service advisor! I wish that more people are like Ray. read more

I bought a car from Encinitas Ford. Kevin Sale was my salesperson. We handled most of it online through email and text. When I did go in to drive and finalize the deal, I was in and out within 2 hours tops. He didn't try to oversell or anything like that. He was honest and upfront. I had a great car buying experience here with Kevin leadung the way. read more

Our family had the best experience with purchasing our Lincoln Navigator Reserve at Encinitas Ford. Our sales person, Kenny E. is kind, extremely knowledgeable, hard working and provided the best customer service possible. He made sure our car buying experience was easy and positive throughout the entire process. We love our Lincoln Navigator. Thank you Kenny and the team at Encinitas Ford! read more

Encinitas Ford - Car Dealers Near Me - Encinitas, California

Shopper beware! Looking at a new car and like all cars right now it is marked up 20% over MSRP. I asked if they would be able to do it for 10% over. He responded with "if we do it for 10% over will you buy it today?" I told him yes so we go inside and filled out a credit application. We have excellent credit so he comes back with an offer that was only couple thousand dollars off NOT what they had said they would do 5 minutes before. This of course was done after pulling our credit which does affect your credit score. I think it was pretty shady if they were not going to do the deal that they said they should've let us know before running our credit. Just want to let future shoppers know this is how they operate. Buyer beware before you make your deal and fill out any paperwork. This is why car salesman get such a bad name!! read more

I usually don't write reviews. But I felt I should do it to thank Allan Kessler for all his help. He is the best sales person I have dealt with in the past few years. I have purchased two cars from him within the past 10 months. He is knowledgable and friendly. I wish the others in that dealership had his understanding. Wish him the best in his career! read more

Went here today to buy an Explorer for my wife. Met with Kenny and he was very helpful. He genuinely seemed like he wanted to help get us the car we wanted. He was nice and not pushy at all. No mark ups on the Explorer we bought, even had a 1,000 off rebate. Can't beat that in todays market. Thanks again! read more

Bought a BMW X5 here today still under BMW warranty with Frank as my salesperson. Overall was a quick and painless experience. I shopped online, watched a great car drop in price (was following it online) almost 8,000.00 in over a month, pre-qualified online from home and set an appointment to come in. Came in, Frank was waiting for me and was super friendly, relatable, forthcoming and polite. He was a straight shooter and didn't BS me. He didn't hassle or pressure me which was very much appreciated. The only negative I experienced was upon my return home with the new vehicle. After parking in my garage I realized the close rear lift gate button was not operational- but it is still covered by BMW warranty so at least it will be repaired by a BMW dealership free. Annoying but not devastating. Also partially my fault due to not testing it at the dealership firsthand. Finishing up negotiations quickly and on good terms both parties were happy with was a huge plus. It only took around an hour. Online shopping, pre-approval, and dealing with Frank the salesperson was a pleasant experience and I would choose to do it again. read more

Encinitas Ford - Car Dealers Near Me - Encinitas, California

See all

My experience with Allen Kessler and everyone at Encitas Ford was excellent! My initial contact with Allen was regarding inventory availability, price, and perhaps going out of state to purchase at another dealer which also had the specific truck I was looking for. Upon arrival I met with Allen, he has extensive knowledge of his products, and went out of his way to answer any questions I had. I am happy to say I did not have to travel out of state to get a great price on the truck of my dreams despite this crazy market. Allen was not pushy in the slightest and worked with me to make the deal happen, as it should be. Afterwards, he ensured I was aware, and knew how to use alI of the cool features built in to my new truck. I would definitely recommend checking out Encinitas Ford for you all of your automotive shopping needs! - Tony read more

These people have no idea what customer service is. We were onsite for nearly 20 minutes obviously interested in two vehicles. We actually had to go find somebody before we got any assistance. The salesperson was dishonest when asked about repairs that would or would not be made in case of a sale, and their advertised prices do not include hidden fees "add ons". There is small print that mentions the add ons but it is virtually illegible on any mobile device. I would not recommend this dealership to anybody regardless of price or convenience. I simply don't trust them. read more

My wife and I were shopping for a newer used car, specifically a ford maverick, and we drove to escondido with two potential trade in autos. Prior to going, we specifically put together some numbers for fair value trade in estimate for a used maverick. I told the sales person do not waste our time if we aren't close to the numbers I provided as I used the very numbers provided by the dealer for the trade in and the value of the advertised price. They assured me that the numbers were very close to my provided estimates. We spent 3 hours at the dealer while they collected both of our information even though we were paying cash only to have them come in at 5K above their cars advertised price that included factoring in our two automobile trade in value worth approx 15K. A total waste of time. I then saw another used maverick at encinatas ford. I provided the same trade in values calculated by their dealership, along with the asking price of the used car and was told over the phone my numbers were close. My wife drove over with one car , tested the used car and based on good faith alone, with the details of the other trade in, offered us 1K above my estimate, we settled at splitting it to within $500 of my asking price, and my wife and I walked away with a fair deal for both parties and were very pleased with the professionalism and simple transaction and service provided by encinitas ford. Not even a day later, my window wipers failed. Based on their one month guarantee, i called and had them address the issue promptly. Their service department completed the repair within 2 business days under their warranty without any questions or difficulty. This is a great small dealership and both their sales and service reps were both honest, up front, and a complete contrast from the other dealership. Just their friendliness and no pressure sales approach were a welcome relief from out previous experience. Thank you. A big shout out and five star review for both Kevin in sales and Nick in the service department for timely communication, integrity and taking ownership and customer service as a top priority. read more

I scheduled my Ford Flex for pick-up and drop-off service on 7/20/2023. After running diagnostics, they supposedly identified a water pump failure and timing chain issue, although now I had doubts about that being the actual problem. I picked up my vehicle on 8/16/2023 after being charged $2800. Unfortunately, it broke down again on 8/18/2023, and I had to complain in order to have it towed since they initially wanted me to pay for it. Finally, my vehicle was ready on 8/31/2023, with the issue now being attributed to the air intake, which they decided to fix free of charge. I believe they should have offered a partial refund considering the inconvenience and the fact that I had to rent a car for a second time.To add to my frustration, when I received my vehicle, it was covered in over 100 bird droppings, as well as dirt and debris. Throughout this entire service, I was in contact with Joel Escobar, who was supposed to be my service advisor. However, he was consistently rude and disrespectful, attempting to correct me repeatedly. On the first occasion I picked up my car, there was no expression of gratitude or any acknowledgment. It was simply a payment, signing, and receiving the key. On the second occasion, Joel failed to even come out and acknowledge me or apologize for the inconvenience, despite being informed that my vehicle had been fixed.Furthermore, my attempts to reach out to the service manager, Ken Pulsifer, have been unsuccessful, as he appears to be too busy to return my call or email. I chose Encinitas Ford for servicing because it is where I purchased my vehicle, and I was under the impression that I would be treated not only as a customer but as part of the Ford family. If this is the level of treatment that family/customers receive, then I believe it is necessary to reconsider your slogan/motto. Mark Wheeler and Scott Cook, it seems your managers/supervisors, may require additional training. read more

See all

Yes This is the right place to buy your car! Great People at a Great Family owned dealership. I searched for the car I wanted for 3 weeks and found it at Encinitas Ford. it was such a good deal I got an airline ticket and flew down. Allen Kessler was my personal salesperson we spoke on the phone and he answered all my questions then asked if I wanted to come in and see the car I said I live in Northern California, Allen said no problem I can pick you up. I got my ticket he picked me up we drove to the dealership and the car was everything and more. the only think that slowed me down is they had another car I might have purchased because they had such fair and good price. after I made my decision per our phone conversation I was pre approved for a low 5.5% loan and was going to put a large down payment doing the paperwork meeting with the finance guy was a fast easy breeze. please note: not once did I feel uncomfortable or pressured in any way. was simply offered options that I simply turned down by saying no thank you and they moved on. from start to finish it was about an hour this was refreshing because in the past I spent hours at other dealerships. the staff here is a class act. when I am in the market again I will check out their inventory they have many lease returns with low miles and in great shape. I got a 2020 Lincoln Nautilus Black label fully loaded with only 8K miles on it and it's in mint condition. every place else I looked wanted $45k to $49K for this car with 30K miles on the cars. Encinitas Ford was at $40,500. Still has factory warranty. I got the exterior and interior color I wanted with all options. This car will last my family for many years. Jim Mortensen Windsor Ca read more

Unprofessional and Incompetent. I am embarrassed to confess that I was suckered twice by these people: purchased two cars, spending $90,000. How could I have not seen it ?! Salesman Kevin Sales is a sweet guy, but he's got kids to feed....he could do better working somewhere else. They are winsome and manipulative. They were misleading w regard to my car holding it's value "oh, gas is expensive, this hybrid will hold it's value if you'd like to re-sell it to us!" only for sales mgr Mr Cook to thwart a fair deal at the 11th hour (once you are worn down). ...no support from Kevin on this. Overall, their priority is to extract the maximum amt of money from the buyer. They have NO interest in what's best for the customer. When I went back for an issue w my car, I overheard the owner trying to sell an elderly woman one of their "valuable" maintenance packages with her NEW car purchase. I went back for my first included maintenance and asked them to address two issues but NOT rotate the tires, as had just been done elsewhere. After the work was "done", the tech apologized, "sorry we didn't have time to address your issues but we managed to rotate your tires." Really ? Behavior like theirs is why people give up on "capitalism" and vote Democrat. Unprofessional and Incompetent. read more

I bought a used truck today with the help of Nate, Kenny and Daniel. I thank all three of them for being so quick, helpful, kind and friendly throughout my entire experience. Thank you, Encinitas Ford! read more

Encinitas Ford - Car Dealers Near Me - Encinitas, California

See all

I have been doing business with Encinitas Ford since Red Ritchie's days! In more than 35 years, I've had great satisfaction in sales, 6+ vehicles and mostly the service department. Duke Weiss has gone above and beyond for me and my family countless times. I know when Duke tells me what needs to be done I am not being sold extra nonsense. I have always been satisfied and recommend Duke to everyone I know. read more

Expensive and service providers talk down on you since we are all morons who don't have any clues about cars and our questions are always stupid. read more