I kinda miss when it was Betty's on Broadway. They had more special styles. I bought a couple…read morecasual Angie sundresses. They were $82.00 each. I knew that I was overpaying, but I needed something to wear for a couple parties and shopping is limited in Chico. Both dresses ripped on the first wear. The stitching tension on Angie dresses is too tight. It snaps and breaks even if you're just trying to get in and out of cars. I'll try to fix mine but the quality is so bad that I'm sure I'll only get a couple more wears out of it. The huge markup is what turns me off from shopping here.

Recently, a friend brought me into Urban Couture to check it out. We are both women in our ... (no…read moreway!). I was so pleasantly surprised by the super cute clothing selection (totally up my Boho alley). I also found Kelly (the owner) to be kind, friendly, fun spirited, and accommodating. There was such a great energy in the store that I told my friend, "I want to work here!"

I had such a great experience at lulus picking out my grad dress. Specifically the blonde girl Ken!…read moreI came in with my friends and we all left with great pieces! anytime I go in she always goes above and beyond. So glad she was there when I was shopping!

I drove here from out of town and I had about 10 minutes to shop, the lady came up to me three…read moreminutes in and said they closed the register early so I actually only had five minutes, so they close the register at 4:55pm not 5pm. I found it kind of rude. They should definitely put on the website that they close 4:50/4:55pm if they're not going let people shop until 5 PM. Overall, I had a negative experience.

I oddly love this place. I go here every time I visit Chico and always buy something. Definitely…read morecaters to the older female shopper, but sometimes you can find something a little more on trend. Good selection, fairly large store. Old school service - they are super attentive and helpful. Stuff is tasteful but could be a smidge more contemporary. Expensive.

I was shopping for dresses today for my son and daughter-in-law's wedding in October and I went to…read morethe mall and I went to a couple places downtown couldn't find anything. I walked into this lovely little shop that I've always been intimidated to go in because it's absolutely gorgeous and I always feel overwhelmed when I'm in there. Carol and Jenny welcomed me with open arms. They made me feel so good when I walked in there. I've been feeling a little negative about my body lately but Carol dressed me, and I felt like the most beautiful woman in the world just letting her give me clothes and telling me what looks good on me and I came home with a beautiful new wardrobe that I get to mix-and-match but the mother of the groom dress is absolutely gorgeous. I begged my daughter-in-law to let me know if it was OK to wear black. She's the one that actually picked it out for me so I'm wearing this lovely little number with a gorgeous Kimono sheath over the top, and I'm going to look absolutely gorgeous alongside the bride, the mother of the bride and my handsome son I can't wait! Anyway, ladies thank you so much for the best experience of my life. I've been feeling very down on myself and you made me feel fabulous today. Thank you again if I could give you 100 stars I would. If you have the time pop in say hello to Carol and Jenny and give kisses because they're the best! Thank you again ladies for a wonderful afternoon it was so much fun!!!!

This place is awesome. I am a 38 year old man. I needed to get my wife something special for a date…read morenight. Obviously, I never really buy women's clothes so I wanted to go somewhere where people could help me pick something out. The girls in the store were amazing. One of them even tried on an outfit to see what it looked like. Pretty cool. Then they wrapped everything up super well. They made my life so easy and helped me score some major points with the Mrs! Highly recommend.

Found this cute little shop before heading home from Chico. Thanks to a little Yelp search for…read more"clothing boutiques" PB&j immediately popped up. It's located in a small strip mall on the corner of cohasset. I spotted the signage and was immediately drawn in to the "sale" sign! As I walked in I didn't go more than 5 feet before I started pulling clothes and shoes to try on. The racks were full of stylish spring wear and they had a nice selection of winter sale clothes too. I must have tried on at least 8 jackets and vests. The shop isn't that big but I must have spent an hour in there. I left with some pretty cute pieces that I look forward to wearing! There were three sales clerks working when I was in and all were super friendly and helpful. They even wrapped my clothes in adorable tissue paper designed with birds! Loved extra touch. Can't wait to come back on my next trip to Chico.

walked in looking for a black pair of bootcut jeans, left with a pair of black wide leg jeans. the…read moreservice is okay, the workers are very pushy when it comes to shopping. they ask "oh what are you looking for" and then they find like items similar to them. they give you a fitting room and then they push more clothing onto you, fitting rooms have a small mirror so it basically forces you to go out and look at the mirrors outside of the fitting room. i needed the jeans for an event which got canceled, i went to return them and i was only given back $98 back in store credit! i needed that 98 dollars back in gas and turns out i just left with some stupid store credit. thanks for the store credit, but the clothing is so expensive.

This place is amazing. I am so happy we found it. I have a 16 year old daughter who needed a formal…read moredress. Sadly my wife, her mother, passed away in September. We were going to go to the mall to look for a dress. I was feeling sorry for my daughter that she was going with me, and not going to have her mom's help dress shopping. We stopped downtown for coffee and happened upon For Elyse. I am so glad we decided to go in. The two young women working there gave my daughter the full on princess treatment. They showed her dozens of dresses, helped her try them on, gave her great advice, and paired the dress she eventually picked with shoes and a necklace. My daughter looked stunning with it all put together. It brought tears to my eyes. I am so thankful to Preslie and the other young woman whose name I didn't catch.

Such a great place to buy clothing in Chico! Chic, on-trend clothing plus gifts and accessories…read more Friendly, attentive service. Clean store. Great sales. My family and I stocked up this holiday season. We will definitely come back.

Came in for a wedding guest dress this morning. Had lots of questions, and every one of them was…read moreanswered in full and with great care. Much appreciative to Anika for her calm and support! Will definitely be back for future events.

I love this store. everything is unique and the music is always the best. Leanne, the owner is over…read morethe top friendly. Any shop that takes their dogs to work with them is a place I want to shop. The Peddlers Closet is a really fun place to shop & visit!

Excellent selection of Clothing , Knick knacks, Art Glass and Antiques. Very nice and helpful staff.read more

Wow, the selection here is amazing. Prices are kinda high, but you will find something that you…read morelove here. The problem is finding too many good things! The sales associate on 5/6/25 was very friendly & knowledgeable. Had a lovely experience. Will definitely be back.

This place is my favorite store in town. Many of my fun clothes come from there. I ALWAYS find some…read moresuper special. Plus they have a $5 rack that you can't beat. It is like a treasure box.

Fabulous addition to downtown Chico. Chico needed a fitness, yoga, active wear boutique!! The…read moreaddress is different than what is listed. 228 Main Street in Downtown Chico

I just placed my first on-line international order with Montana Blues and the customer service was…read moreexceptional. I want to thank Kathi for personally looking into my order (as international shipping can be a bit of a nightmare) and I received my fabulous cherry blossom leggings last night and I am beyond happy with them! Absolutely fantastic products and 5 star customer service. Thank you Montana Blues and all the best for a continuing successful business!

I found the best quality bermuda shorts, so good looking and comfortable! I bought 2 pair, two…read moredifferent colors. They have two front pockets that actually hold stuff! Two back pockets and a key & coin pocket just below the waistband in the front. The oner and staff are wonderful to work with!

Cottonparty is awesome! It can be a tiny bit on the pricey side (for Chico), but the clothes are…read morewell-made (i.e. will last forever) and most items come in a variety of colors. I love shopping here because most of the selection is made from natural fibers (100% wool, 100% linen, etc.) and that's difficult to find these days. Additionally, staff is really friendly and helpful without being too pushy.