In my opinion, what makes a great clothing store is two things, great service and really great…read morewell-made products. Encinitas surfboards is a legend down here, and I love their long sleeve tees and their sweatshirts. I bought my long sleeve tee right around Christmas and last week I saw a whole bunch of threads coming out of the bottom of the tee. So I walked in today showed him what it happened to the T-shirt and without a blink he said you're on the same color? I said sure really? He said yeah I grabbed it and left. All smiles all Customer Service and all great products. I recommend this place highly specially if you live down here it's a must.

Best place to get honest advice on surf gear.. They pack a lot into their shop from coolest of…read moreEncinitas gear, locally made surf boards, needed clothing, and accessories, and anything surf related. Great place to buy wax since they sell at basically cost so awesome value. They'll even help you with that gear like surf racks, getting a board ready to ride, and more. One of the few shops that has used boards if that's your need. I've always loved their sticker book and go there every holiday for a stocking stuffers, too. This is the place to go and always has been. Thanks for being family & run that way always!

We made it back this year and Concept Surf Shop is better than we remembered. Emily helped my son…read moreand his buddy get outfitted with bodysuits, and the surf camp they run is second to none. If you're looking for the best surf shop in Encinitas make sure you stop this family operated gem. Appreciated as always.

Best place to rent boards in Encinitas. Walking distance to the beach. If you have friends coming…read moreto town, they also offer surf lessons, wetsuits, sunglasses, shirts, hats and dog bandanas.

Family owned which is rare. Awesome items reasonably priced and clothes last. Check it out and…read moresupport them! Will return soon.

Rented a surfboard here and it was a fantastic experience!!! The board I rented was a longboard…read morethat was wonderful in the water (I even tried to buy it from them!!!). Excellent customer service from start to finish. I will definitely be back!

The Sauritch experience is amazing for me! I don't just buy a board when I go there! I am…read moretransported in the surf world and get what I need (not what I think is best: to be fair I was a newbie the first time I met Greg a few years back and got two boards from him that I love sifting with. He is my to go person for my next surfboard. Plus the guy has an amazing life story and is more of a landmark than meet the eyes.

First off Greg is a great guy. Secondly his boards are as good as it gets, he pays attention to…read moredetails, for what you will get he should charge a lot more, he'll make you exactly what you want, you'll learn from him in the process, and he'll take care of you afterwards. No need to say more.

This place is awesome. Went in to check out their springsuits (as I needed a new one). They have a…read moreGREAT selection of suits - and their prices were actually better than what I was seeing at other shops. I tried on a couple and with the help of one of the employees who knowledgeably answered the questions I had (mainly about durability) - I ended up walking out with a new suit that I am stoked on. Totally recommend this place. Shop local!

Mitch's?! Simply the best. Love all the employees. Always greeted with aloha and they are kind,…read morepatient, and helpful. Great selection of goods as well. Didn't take any of pics but it's such a great little shop. Definitely recommend coming by even if it's just for a bar of wax

I had such a great experience here. Everyone who works there is incredibly knowledgeable and…read moregenuinely helpful. You can tell they actually surf and really understand the gear, which makes a huge difference when you're trying to make the right decision. Their inventory is massive -- boards, wetsuits, accessories -- everything you could possibly need, and all high quality. What really stood out to me was the customer service. They take their time, answer every question, and make you feel taken care of without any pressure. I honestly wouldn't shop anywhere else. This is the kind of surf shop every town should have.

Anything you want to cater your inner surfer girl or boy. First time visiting yesterday even though…read moreI have visited Solana a million times never entered at this store thinking it was some sort of man can. In fact, there are so many items for women, the most variety of bikinis and dreamy summer dresses. That on top of palgxards, candles, jewelry and many more. All focused on the surfer life but also space for the tourist and vacationer.

Always very knowledgable dudes working at this location with a great selection of bunker and sharp…read moreeye boards. As the tip mentions there are no long boards here. If you are looking to buy new and not willing to drop over $500 on a new stick then this is a good place to check out. I have two bunker boards and love em both 5 '9 disco and 6 '1 more traditional short board. Great value for a new board, highly recommend.

Got a sick 5'11" fat board that ive surfed in 1 foot crumble to overhead. Was only about $450 too,…read morecant beat that. Good stuff for sure. Stop in and check these guys out.

Great for tourists and those passing through, board selection is hit or miss. Great place to get…read morerental boards

I want to thank the staff for trying to help my son out on wet suit and they found the correct size…read moreand the prices are really great.