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    Crumbl - Upper West Side

    3.4 (79 reviews)
    Closed 8:00 am - 10:00 pm
    Updated 1 month ago

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    Caramel apple
    Tamara L.

    Ordered the caramel apple flavor tonight and it was sweet but not too sweet. The fresh apple was my favorite part!

    Butter Cake with whipped cream & vanilla ice cream
    Leenzie B.

    I got the butter cake with whipped and ice cream. It was delicious & my absolute favorite. The staff were friendly and ambiance was chill.

    Apolonia E.

    Gave in to the Crumbl Kardashian-Jenner cookie hype because I didn't want to feel left out... honestly, I should've stuck with the FOMO. Insomnia Cookies is so much better. One of the cookies wasn't even fully baked, and for the price? Definitely not worth it. On top of that, they all left this weird aftertaste I couldn't get past. And to make it worse, I paid way too much for delivery just to be disappointed. Never again.

    Top plate Insomnia Cookies; bottom plate Crumbl
    Jane D.

    Crumbl was one of the establishments we visited while conducting a "scientific" taste test comparison of chocolate chip cookies (CCCs) on the UWS. (You can see some of our findings under the Chip City review: https://www.yelp.com/biz/chip-city-new-york-7) The subjects of study, as curated by my 12-year old, were CCCs from Chip City, Levain, Crumbl and Insomnia. TLDR: Our current rankings: - Levain / Chip City - Insomnia - Crumbl The Deets: We prefer our CCCs to be soft, even gooey on the inside (e.g. ideally warm with melty chocolate), with a slightly crisp crust on the outside. And we like them buttery, but not overly sweet. Size was not factored in except insofar as it impacted texture; neither was price. By these metrics, Crumbl's CCCs were just ok. Like all the other cookies we tried except for Insomnia, Crumbl's CCCs are supersized, about 4 inches in diameter and an inch or 1.5 inches thick. Unlike Chip City and Insomnia CCCs, which came to us warm, Crumbl's was cold and a touch hard all the way through, which resulted in a low score on the soft & gooey scale. We did love how buttery and fragrant the cookie was, how it was studded through with generous amounts of chocolate. This thing probably would have been amazing right out of the oven! And had we rated all of the cookies we tried cold, Crumbl's probably would be close to Levain in likability and possibly better than Chip City and Insomnia (by our subjective standards, of course). Pros: - The staff were working their tails off one one of the busiest days, the day before Thanksgiving. They managed to be friendly and efficient, cool as cucumbers despite the pressure. No weak links that we could see anywhere. Amazing. Cons: - The amount of superfluous waste this business generates is heartbreaking for anyone concerned about the environment. Levain and Insomnia both asked us whether we preferred a paper sleeve or a box for our cookies. (We chose the less wasteful sleeve.) Chip City didn't give us a choice, but dumped all our cookies carelessly into the same sleeve. I'm sure the staff thought they were doing customers a kindness by putting all orders in those pretty, waxed cardboard boxes, but we saw so many folks eating their purchases and immediately disposing of those boxes in the garbage, probably too smeary with food to recycle. It would be wonderful for Crumbl to offer purchases on plates or in paper sleeves. I personally resolve to bring my own reusable container next time! Neither here nor there: - The small pies we ordered alongside our cookies were enjoyable confections, homey and similar to what a southern or midwestern family might make for a church picnic. The Oreo cookie pie definitely evoked something nostalgic in me, but don't expect confections as elevated as what you might purchase at a Dominique Ansel or Mille-Fuielle. I'll be back try the cookies again after my next marathon*. *Just kidding, I don't run marathons. After my self control degrades sufficiently, I mean.

    The ruined cookies when we got home
    Luisa C.

    I took my teen niece visiting New York because she fell of the hype. She was somewhat happy with the flavors but they were all wayyyy too sweet for me. But the worst thing is that they obviously market their pretty pink boxes, except the size is much too long to fit in a tote bag sitting flat, so you are left trying to carry this long box while walking around and by the time you get home the cookies are a hot mess! So, Crumbl, if you have a stupid-size box you should offer a bag it can fit in to carry it with, considering the price you charge!

    Cookies were tossed around. Don't use delivery service. They charged $9.99 for this.
    Phee M.

    Cookies taste great. However, I do not recommend the delivery service. The delivery fee is $9.99 and the cookies arrived on stacked on top of each other.

    Chocolate Covered Pretzel Pie
    Mei Qin Z.

    My sister received a box of Crumbl cookies as a gift, and since she rarely eats sweets, the cookie monster in me emerged to help :D * Chocolate Covered Pretzel Pie Sweet, salty, and decadent-- with a brownie pie cookie base, semi-sweet buttercream filling, salted pretzel pieces, and a drizzle of milk chocolate. I found the cookie delicious, though it was hard to finish more than half in one sitting. * Lemon Cupcake Sweet and zesty, with a strong lemon flavor and hints of vanilla. I've had this flavor before and it remains one of my favorites. * Honey Bun I haven't had a honey bun in forever, and honestly, I don't even remember what it tastes like. That said, I was pleasantly surprised by this one; it reminds me of the Teddy Grahams cinnamon-flavored graham crackers. Lightly sweet and cinnamony, I think this might've been my favorite flavor.

    Wildary C.

    Had only seen the viral videos of Crumbl cookies on social media before coming and I was very doubtful that they were really as good as people said on the videos I watched. Let me tell you, they are way better than I imagined!! First of all, their store was sooo cool, they have like the cookie factory right there and while you make your order, you can also see the team making the cookie dough, mixing it, etc. The ambiance was light, fresh and cool, and all the employees seemed like they were having such a great time!!! Loved it. Their cookies were some of my favorite, we ordered a box of 4: sugar ft mother's circus animal, chocolate cake, kentucky butter cake and milk chocolate chip. They were all AMAZING. Perfectly made and all the right amounts of everything, they were not too sweet, not hard, not overly baked, it was just perfection!!! The ultimate favorite was Kentucky butter cake, then followed the sugar ft mother's circus animal. I have discovered that I'm not a huge fan of chocolate cookies, so barely tried the chocolate ones, they were very good and my bf loved them, but can't really offer my unbiased opinion. Try them and decide for yourself!! Can't wait to be back and try more flavors!!

    3 different flavors
    Sonya H.

    This was our first time trying Crumbl cookies, and it was unfortunately a disappointment. They are new to the upper West side neighborhood. The restaurant itself is bright and airy smells delicious and the service was good. Unfortunately, it's the cookies that were not as pleasing. The flavor, nor the taste was impressive. I consider myself a cookie connoisseur and I've tried many cookies in many different states, and I hate that I only could give this place two stars. The texture was soft and slightly gooey, but there really wasn't any distinct, taste or flavor. I will not be returning anytime soon. However, try for yourself. I can't recommend it.

    Cole D.

    Had a great visit here for my birthday cookie. Free cookie? Score. I had the maple oatmeal. Really tasty. Super fast. Came out nice and warm. Really good texture. Filling cookie. One of the few cookies in the city that will come out warm. Schmackery's doesn't do it and neither does Insomnia. Talked with the owner Seth about business. Really friendly and he outright offered for me to try the peanut butter. Stellar. Clean store. Bright lights. Easy touch screen monitor. Place runs great. Thanks for having me

    Outside
    Sawako Y.

    3.5 / 5.0 - It seems there wasn't enough competition for bakeries and cookie stores in UWS, because here comes another! I stopped by Crumbl on Friday, which was their official opening day. I had anticipated a long line, but possibly because it was at night (8:30pm), there was hardly a wait so I decided to go in. The staff behind the counter was friendly, welcoming each customer entering the store. There are 2 kiosks for ordering and you can also order at the counter. The line was short so I ordered a Milk Chocolate Chip Cookie ($5) at the counter. There is a separate pick-up counter, and they brought my cookie out, placed in their pretty pink box. It is a pretty box, but I would love for them to make the cookies cheaper without the box. I prefer soft cookies (vs hard), so I liked that it was soft. But it was too sweet for my taste--I didn't love the dough and the milk chocolate made it even sweeter. They have different flavors each week, so I'll have to try another one next time.

    Mini and large cookies size
    Kisha V.

    I always see people hype up Crumbl cookies and view each flavor. This my second time trying their cookies. Every week theirs new flavors of cookies to try. Surprisingly it wasn't a long line so I was quickly assisted and greeted. Service was fast. Cookies are fresh and smell good. My rating for the cookies I purchased are Snickerdoodle Cupcake 9/10 S'mores 8/10 Macadamia Nut 8/10

    Ashley T.

    Store was empty when I was arrived but I had to wait 20 minutes to receive cookies that were so hot all the toppings were semi melted. Not worth it and overpriced. Magnolias has some delicious baked goods and it's not too far.

    Buckeye brownie

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    1 month ago

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    2 years ago

    Love their cookies but I just wish they had more locations. The ones in New York are very limited but they are delicious

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    11 months ago

    Great cookies. Need more kiosk's more direction of crowds as new comers not sure where to proceed

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    1 year ago

    Great service and love the Boston cream hut you can't go wrong with any flavor because they all are yummy

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    Ask the Community - Crumbl - Upper West Side

    Salswee

    Salswee

    4.3
    (426 reviews)
    2.7 mi

    I am obsessed with the pastries and cakes here and how beautiful they are! I deeply appreciate the…read moreartistry that goes into making these fruit-looking desserts that bring the taste to life. The Mango and Pistachio looked so realistic and mirrored the flavors perfectly. I love the size of their cakes which are perfect to share with a group of 4. I indulged in their Black Sesame Mochi Cake and Blueberry Chiffon Cake which both have the fluffiest sponge cake base, a fluffy vibrant cream, and fresh ingredients and fruit. Give their drinks a try too. I enjoy their matcha here! The Traffic Lights is a strawberry matcha with a mango cream top. And I also tried their Black Sesame Latte but substituted the espresso for matcha and loved this customized pairing. FYI, there is no bathroom!

    Finally decided to try this place after walking by it for years. I refused to try this in the past,…read morebecause I didn't like how many items they put on display. It felt like items weren't made with care and mass produced at a factory or something. I went 10 minutes before they closed and there was still 10+ of each dessert. I'm not convinced that they will dispose of them. Even if they do, it means they didn't do a good job in forecasting demand especially after being in business for multiple years. I ordered mango and yuzu. Both were too sweet and had one dimensional flavor and textures, not refreshing per their stated flavors. Even if their appearances take effort, they don't look pretty enough for me to forgive what goes in my mouth. I'm used to having patisseries with many layers and elements. Mango's sponge probably only took up 20% of the bottom, because I barely had bites of it. Most of my bites didn't have any. I didn't like how liquid the filling was. It didn't exactly ooze out but just melted into a puddle in my mouth. Yuzu looks pretty with the pink and yellow glaze, but it didn't go with the realistic fruit theme. I chose it for the flavor combination which is strawberry, yuzu, and guava. This was slightly better in terms of flavor variety in the mouth. The flower on top had a weird off putting flavor. The bottom crispy rice apparently is supposed to be chocolate but it came out plain. It was tasteless anyway, so not effective in terms of flavor or texture.

    Photos
    Mushroom and Yuzu
    Mushroom and Yuzu
    Mont Blanc, so good.
    Mont Blanc, so good.
    Croissant with mushrooms

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    Croissant with mushrooms
    Veniero's

    Veniero's

    4.1
    (2.6k reviews)
    3.4 mi
    $$

    This is review #2600 for me!…read more Veniero's is a classic New York place. It's been around over 125 years! I was here during a walk around the East Village after an early weeknight dinner. I heard they have a good rainbow cookie! I left with 8 rainbow cookies and 1 slice of coconut cake. I schlepped them on the L, then the C, and all the way to the UWS. I put the box in the refrigerator and sampled the goods a little later. The rainbow cookies are fine but the coconut cake is where it's at! It's 3 layers with thick icing and lots of coconut. I'll be back and I'm in love.

    Absolutely amazing! I scouted this place out before our trip to the city because I wanted a…read moredelicious cheesecake. Well I found this place and it didn't disappoint at all. When we went, it wasn't busy so we were greeted and helped immediately. The staff was nice and helpful despite what other reviews said. They have so many options of cheesecake flavors but I just wanted the plain. They also have other desserts and when I saw the cherry butter cookies I had to get some. Everything was delicious and it held up very well with our travel back to Koreatown area and the flight home to Florida. I have a core memory of cheesecake that was crust less from my childhood that my mom used to get and keep in the freezer. I've been searching for that unique flavor and this is it! I finally found it. They have seating where you can dine there as well as some tables outside. Very easy to find and beautiful building. Highly recommend!

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    Veniero's
    Veniero's
    Veniero's

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    Daily Provisions - Union Square

    Daily Provisions - Union Square

    4.3
    (677 reviews)
    2.9 mi
    $$

    Stopped by Daily Provisions to order breakfast on a Wednesday morning. There's seating indoors…read more(with low back stools) and seating out front (about four tables). I had to run to work after an appointment so I ordered for takeout. The person taking my order was friendly. I opted for the Lumberjack and a black cold brew. I received the drink very quickly, with a short wait for the sandwich. While waiting, one member of the staff stocking up supplies on the side started chatting with me and then she offered to check up on my sandwich. She came out with it shortly thereafter. She was very friendly and helpful. The sandwich held up well during my 15-minute commute to the office. It is a really indulgent sandwich, with each bite revealing the sweetness and butteriness of the maple crueller, the saltiness of the thick cut bacon, and the savoriness of the cheese and the eggs as the yolks popped. I sipped the cold brew in between bites to cut the richness. It was a very satisfying meal. The Lumberjack is not something I would recommend you eat every day, but it's good as an occasional treat. In the past I've ordered lunch from Daily Provisions via delivery (the "Chefy" salad and the chicken milanese with arugula salad are my favorites), but I might start adding other breakfast sandwiches to the mix.

    I ordered doordash so didn't experience the place itself, but I tried the new salmon niçoise salad…read moreand I really enjoyed it. It was a very decent amount of fish and a very hearty bowl because of the other toppings. The anchovy dressing was great to top it off.

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    Baked treats display
    Baked treats display
    Cinnamon cruller
    Cinnamon cruller
    Exterior

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    Exterior
    Levain Bakery

    Levain Bakery

    4.4
    (156 reviews)
    2.9 mi

    Very helpful today helping me make sure my non-profit got tax exempt saving dollars that could go…read moreto our participants and programs. Even got it delivered. Ask for Jeff!

    What a delightful surprise! After working late and attending an event after work, one of my…read morecoworkers suggested we stop here because they loved their cookies. I had never heard of the place before, but I was happy to give it a try -- and I'm so glad I did. From the moment you walk in, the experience feels special. The store has two beautiful double doors that create such a grand entrance, and once inside, you immediately feel the energy. The place was bustling with people, and everyone seemed happy and excited -- from the customers to the team behind the counter and the baristas. The cookie case was overflowing with so many amazing choices that it was hard to decide! I ended up getting the Rocky Road cookie, a Double Chocolate Chip cookie, a Two Chip Chocolate Chip cookie, and a blueberry muffin to enjoy for breakfast the next morning. The service was absolutely impeccable, and everyone I interacted with was warm, friendly, and delightful. When I got home, I had half of the Rocky Road cookie with a cup of tea, and it was incredible. The cookie was large and chunky but still perfectly enjoyable -- not heavy or overwhelming. It literally melted in my mouth. The chocolate was rich and smooth, and every bite was just delicious. The next morning, I tried the blueberry muffin, and it was just as impressive. It was light and airy, not overly sweet like many blueberry muffins can be. It truly felt like a breakfast pastry. The blueberries tasted fresh and burst with flavor in every bite. I will definitely be back for more cookies. This was such a wonderful find, and I'm so happy my coworker introduced me to this place!

    Photos
    Close-up of Levain Bakery's iconic cookies, rolls, and pastries in a glass counter at the Flatiron location.
    Close-up of Levain Bakery's iconic cookies, rolls, and pastries in a glass counter at the Flatiron location.
    Interior
    Interior
    Black and White Cookie

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    Black and White Cookie
    La Cabra

    La Cabra

    4.5
    (500 reviews)
    3.4 mi
    $$

    Always a line in NYC, and of course at the renowned La Cabra we knew there would be a wait on a…read moreSunday morning around 10:30 AM. We got the cardamom bun and pain suisse pastries and an iced americano.. and if there's anything you take away from this review.. it's that you come here .. you HAVE to try at least one pastry or else why would you go??? The cardamom bun is La Cabra's signature laminated cardamom bun , and the pain suisse (my personal fav) was so delicious!!! I also bought some beans to take home: Yacuri - Geisha from Ecuador and La Papaya - Bourbon

    La Cabra has a really nice, intimate vibe to it, though it is definitely a smaller space. They…read moredon't really permit laptop use here, but honestly, that is kind of standard for spots like this in New York. During my stay in the city, I stopped by and just ordered an iced americano. The quality of the shot was excellent, smooth, bright, and really clean. The bar setup itself is super unique and very minimalist. They are running a really interesting under the counter espresso machine where the main bulk of the equipment is hidden away, leaving just these sleek, minimal group heads rising up from the counter. It was my first time seeing a machine of that style in person, and it looks incredibly sharp. I would absolutely come back here next time I'm in the area.

    Photos
    Matcha latte
    Matcha latte
    Seasonal choux (lemon cream w/ mint and blueberry compote)
    Seasonal choux (lemon cream w/ mint and blueberry compote)
    Cardamom bun

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    Cardamom bun

    Crumbl - Upper West Side - bakeries - Updated August 2026

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