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    Crumbl - Upper West Side

    3.4 (77 reviews)
    Closed 8:00 am - 10:00 pm

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    Butter Cake with whipped cream & vanilla ice cream
    Leenzie B.

    I got the butter cake with whipped and ice cream. It was delicious & my absolute favorite. The staff were friendly and ambiance was chill.

    Apolonia E.

    Gave in to the Crumbl Kardashian-Jenner cookie hype because I didn't want to feel left out... honestly, I should've stuck with the FOMO. Insomnia Cookies is so much better. One of the cookies wasn't even fully baked, and for the price? Definitely not worth it. On top of that, they all left this weird aftertaste I couldn't get past. And to make it worse, I paid way too much for delivery just to be disappointed. Never again.

    Top plate Insomnia Cookies; bottom plate Crumbl
    Jane D.

    Crumbl was one of the establishments we visited while conducting a "scientific" taste test comparison of chocolate chip cookies (CCCs) on the UWS. (You can see some of our findings under the Chip City review: https://www.yelp.com/biz/chip-city-new-york-7) The subjects of study, as curated by my 12-year old, were CCCs from Chip City, Levain, Crumbl and Insomnia. TLDR: Our current rankings: - Levain / Chip City - Insomnia - Crumbl The Deets: We prefer our CCCs to be soft, even gooey on the inside (e.g. ideally warm with melty chocolate), with a slightly crisp crust on the outside. And we like them buttery, but not overly sweet. Size was not factored in except insofar as it impacted texture; neither was price. By these metrics, Crumbl's CCCs were just ok. Like all the other cookies we tried except for Insomnia, Crumbl's CCCs are supersized, about 4 inches in diameter and an inch or 1.5 inches thick. Unlike Chip City and Insomnia CCCs, which came to us warm, Crumbl's was cold and a touch hard all the way through, which resulted in a low score on the soft & gooey scale. We did love how buttery and fragrant the cookie was, how it was studded through with generous amounts of chocolate. This thing probably would have been amazing right out of the oven! And had we rated all of the cookies we tried cold, Crumbl's probably would be close to Levain in likability and possibly better than Chip City and Insomnia (by our subjective standards, of course). Pros: - The staff were working their tails off one one of the busiest days, the day before Thanksgiving. They managed to be friendly and efficient, cool as cucumbers despite the pressure. No weak links that we could see anywhere. Amazing. Cons: - The amount of superfluous waste this business generates is heartbreaking for anyone concerned about the environment. Levain and Insomnia both asked us whether we preferred a paper sleeve or a box for our cookies. (We chose the less wasteful sleeve.) Chip City didn't give us a choice, but dumped all our cookies carelessly into the same sleeve. I'm sure the staff thought they were doing customers a kindness by putting all orders in those pretty, waxed cardboard boxes, but we saw so many folks eating their purchases and immediately disposing of those boxes in the garbage, probably too smeary with food to recycle. It would be wonderful for Crumbl to offer purchases on plates or in paper sleeves. I personally resolve to bring my own reusable container next time! Neither here nor there: - The small pies we ordered alongside our cookies were enjoyable confections, homey and similar to what a southern or midwestern family might make for a church picnic. The Oreo cookie pie definitely evoked something nostalgic in me, but don't expect confections as elevated as what you might purchase at a Dominique Ansel or Mille-Fuielle. I'll be back try the cookies again after my next marathon*. *Just kidding, I don't run marathons. After my self control degrades sufficiently, I mean.

    The ruined cookies when we got home
    Luisa C.

    I took my teen niece visiting New York because she fell of the hype. She was somewhat happy with the flavors but they were all wayyyy too sweet for me. But the worst thing is that they obviously market their pretty pink boxes, except the size is much too long to fit in a tote bag sitting flat, so you are left trying to carry this long box while walking around and by the time you get home the cookies are a hot mess! So, Crumbl, if you have a stupid-size box you should offer a bag it can fit in to carry it with, considering the price you charge!

    Cookies were tossed around. Don't use delivery service. They charged $9.99 for this.
    Phee M.

    Cookies taste great. However, I do not recommend the delivery service. The delivery fee is $9.99 and the cookies arrived on stacked on top of each other.

    Chocolate Covered Pretzel Pie
    Mei Qin Z.

    My sister received a box of Crumbl cookies as a gift, and since she rarely eats sweets, the cookie monster in me emerged to help :D * Chocolate Covered Pretzel Pie Sweet, salty, and decadent-- with a brownie pie cookie base, semi-sweet buttercream filling, salted pretzel pieces, and a drizzle of milk chocolate. I found the cookie delicious, though it was hard to finish more than half in one sitting. * Lemon Cupcake Sweet and zesty, with a strong lemon flavor and hints of vanilla. I've had this flavor before and it remains one of my favorites. * Honey Bun I haven't had a honey bun in forever, and honestly, I don't even remember what it tastes like. That said, I was pleasantly surprised by this one; it reminds me of the Teddy Grahams cinnamon-flavored graham crackers. Lightly sweet and cinnamony, I think this might've been my favorite flavor.

    Wildary C.

    Had only seen the viral videos of Crumbl cookies on social media before coming and I was very doubtful that they were really as good as people said on the videos I watched. Let me tell you, they are way better than I imagined!! First of all, their store was sooo cool, they have like the cookie factory right there and while you make your order, you can also see the team making the cookie dough, mixing it, etc. The ambiance was light, fresh and cool, and all the employees seemed like they were having such a great time!!! Loved it. Their cookies were some of my favorite, we ordered a box of 4: sugar ft mother's circus animal, chocolate cake, kentucky butter cake and milk chocolate chip. They were all AMAZING. Perfectly made and all the right amounts of everything, they were not too sweet, not hard, not overly baked, it was just perfection!!! The ultimate favorite was Kentucky butter cake, then followed the sugar ft mother's circus animal. I have discovered that I'm not a huge fan of chocolate cookies, so barely tried the chocolate ones, they were very good and my bf loved them, but can't really offer my unbiased opinion. Try them and decide for yourself!! Can't wait to be back and try more flavors!!

    3 different flavors
    Sonya H.

    This was our first time trying Crumbl cookies, and it was unfortunately a disappointment. They are new to the upper West side neighborhood. The restaurant itself is bright and airy smells delicious and the service was good. Unfortunately, it's the cookies that were not as pleasing. The flavor, nor the taste was impressive. I consider myself a cookie connoisseur and I've tried many cookies in many different states, and I hate that I only could give this place two stars. The texture was soft and slightly gooey, but there really wasn't any distinct, taste or flavor. I will not be returning anytime soon. However, try for yourself. I can't recommend it.

    Cole D.

    Had a great visit here for my birthday cookie. Free cookie? Score. I had the maple oatmeal. Really tasty. Super fast. Came out nice and warm. Really good texture. Filling cookie. One of the few cookies in the city that will come out warm. Schmackery's doesn't do it and neither does Insomnia. Talked with the owner Seth about business. Really friendly and he outright offered for me to try the peanut butter. Stellar. Clean store. Bright lights. Easy touch screen monitor. Place runs great. Thanks for having me

    Outside
    Sawako Y.

    3.5 / 5.0 - It seems there wasn't enough competition for bakeries and cookie stores in UWS, because here comes another! I stopped by Crumbl on Friday, which was their official opening day. I had anticipated a long line, but possibly because it was at night (8:30pm), there was hardly a wait so I decided to go in. The staff behind the counter was friendly, welcoming each customer entering the store. There are 2 kiosks for ordering and you can also order at the counter. The line was short so I ordered a Milk Chocolate Chip Cookie ($5) at the counter. There is a separate pick-up counter, and they brought my cookie out, placed in their pretty pink box. It is a pretty box, but I would love for them to make the cookies cheaper without the box. I prefer soft cookies (vs hard), so I liked that it was soft. But it was too sweet for my taste--I didn't love the dough and the milk chocolate made it even sweeter. They have different flavors each week, so I'll have to try another one next time.

    Mini and large cookies size
    Kisha V.

    I always see people hype up Crumbl cookies and view each flavor. This my second time trying their cookies. Every week theirs new flavors of cookies to try. Surprisingly it wasn't a long line so I was quickly assisted and greeted. Service was fast. Cookies are fresh and smell good. My rating for the cookies I purchased are Snickerdoodle Cupcake 9/10 S'mores 8/10 Macadamia Nut 8/10

    Ashley T.

    Store was empty when I was arrived but I had to wait 20 minutes to receive cookies that were so hot all the toppings were semi melted. Not worth it and overpriced. Magnolias has some delicious baked goods and it's not too far.

    Buckeye brownie

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    1 year ago

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    2 years ago

    Love their cookies but I just wish they had more locations. The ones in New York are very limited but they are delicious

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    2 years ago

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    8 months ago

    Great cookies. Need more kiosk's more direction of crowds as new comers not sure where to proceed

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    1 year ago

    Great service and love the Boston cream hut you can't go wrong with any flavor because they all are yummy

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    Ask the Community - Crumbl - Upper West Side

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    4.3(408 reviews)
    2.7 miFlatiron

    I feel like I bought a truly ridiculous amount of petit gateaus here to try out and share with…read morefriends and we wound up enjoying most of them, some enough to buy twice. Went to the Flatiron store both times and didn't have to wait long to order. The staff were great and packed all of the little cakes nicely so that they survived the trek back to our condo. Mango--all around favorite, wound up buying like 4 of these cause half my friends preferred it and I liked it a surprising amount Blueberry--very mild, no tartness, not too sweet with good blueberry flavor Orange--fresh and orangey in the middle, loved this one Pear--reminds me of cinnamon apples (I guess this was cinnamon pears), which isn't my favorite flavor but others enjoyed Banana--made me sad cause I LOVE banana flavored stuff and this just... wasn't? It had old tasting banana paste in the middle assuming because it's real banana and not artificial, is tiny, and didn't taste good Yuzu--nice yuzu flavor and disappeared fast Cloud--forgot the actual name and apparently didn't take a picture, it had chocolate/hazelnut mousse with some sort of caramel and something crunchy, also delicious All of the petit gateaus were on the mild side which is a big plus for me. Appearance was top notch and the balance of cream to filling on point. I'd like to try some of the other pastries next time for sure.

    Bread treats were decent not too different from other bakeries. The fruit and mushroom cakes were…read moredelicious, I enjoyed a lot more than I expected. Not too sweet and a good balance. Not too sure if I would say it's a must stop at but it's a great choice if you've never had these type of desserts before. The inside doesn't have many tables and it was pretty busy when I went, so I wouldn't expect to get a seat every time you come here.

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    Salswee - Mont Blanc, so good.

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    Daily Provisions - Union Square - Donut. IG: @_emwong_

    Daily Provisions - Union Square

    4.3(673 reviews)
    2.9 miGramercy, Flatiron
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    Great coffee and sandwiches. Small space for eating but it's fast and simple…read more Really good sausage egg and cheese. Their baked goods are also top notch, but could use more sugar. Their house made hot sauce is delish!

    Sometimes a plain, room temperature English muffin is not going to do it for breakfast. Today was…read moreone of those days that I need subsistence to get me through the morning. Something with eggs, and meat, and a hot beverage as winter is fast approaching. Anything else would do fine, but the first two were an absolute must. Daily Provisions fulfilled those obligations. Though pricey, and probably why I will not return, they make one tasty breakfast sandwich. It might even outdo Panera! If only I could see how it is made rather than just wrapped and packaged for me, with me assuming they just took a pre-packaged sandwich and heated it up. I really hope they do not do that. The taste of it tells me they do not, but I have to surmise. I also got a hot chocolate, which is super rich. It is not super hot, but if you are not careful you could have an accident on the sidewalk because of the milk they use. Drink it slow and steady. Or pace yourself between sips. Do not let the body recognize this is full of the things that make bowel movements happen. Thankfully, I held my ground. They also sell crullers. I love a good cruller. Choux pastry donuts full of rich flavor, without all the density of an actual donut. This one may be too rich. It is also quite expensive. Nearby Donut Pub does a better job with them. I had to be careful eating this. Being careful and knowing how much it cost to get a breakfast here are what keep it a three star review. However, their offerings will keep you out of the cold and give you strengths on days you need to be picked up.

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    Exterior

    Levain Bakery - Levain Bakery Flatiron interior showcasing cookie menu, drinks, fresh-baked goods, and branded merchandise on wooden shelves.

    Levain Bakery

    4.4(147 reviews)
    2.9 miFlatiron

    I ordered ahead of time since there was a bit of a line and the store was on the smaller side. Got…read moremy cookie right away when I came into pick it up. Guys... I will say that I didn't think I would like this cookie at all since usually I like thinner crunchier cookies. But holy cow!! I was blown away by the crispy edges and the interior wasn't too soft gooey either. The chocolate and walnuts added to the cookie enhanced the flavor even more! For such a big cookie the middle was cooked perfectly. Very chunky and sizable cookie too so I ate it throughout the day rather than one sitting!!

    The service was excellent; everyone in there was so friendly! I got to warm up a few of the cookies…read moreI ordered and WOW. They are on the thicker side yet so incredibly soft on the inside and have a perfect crisp on the outer edges, top, and bottom!! Demitri was so kind and accommodated for my complicated and long order! I definitely recommend the Dark Chocolate Chip Cookie, it was so rich in flavor! The Walnut Chocolate Chip Cookie was not too sweet as the walnuts were the perfect balance! I think this is for people who are not too big on chocolate chips in their cookie. The Coconut Caramel cookie reminded me of a Samoa! You can taste all the coconut in the cookie and it was delicious! The Sticky Bun was so soft as well! 10/10!

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    Levain Bakery - Close-up of Levain Bakery's iconic cookies, rolls, and pastries in a glass counter at the Flatiron location.

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    Black and White Cookie

    Crumbl - Upper West Side - bakeries - Updated May 2026

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