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Crumbl - Upper East Side

3.5 (183 reviews)
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Sheilagh D.

I did reach out to corporate...because I didn't take a picture of the cookie, they can't help me....insane::: this is their response: IF HOU HAVE ANY ISSUE AT THIS STORE DONT FORGET TO TAKE A PHOTO ...it was literally my first time in and will be my last...

Chocolate chip cookie
Jake Z.

Lol not sure why there is a perpetually long line at every single crumbl location in the city. I got the chocolate chip cookie and it was nice and pleasant to eat, just like all chocolate chip cookies. Service was at least fast. Ambiance was looking out into a long long line of folks.

Johnny G.

I can't really complain about most things surrounding Crumbl. Great, happy staff. Is it overhyped, sure. Is it worth the hype I think it is warranted. The cookies are moist, clever flavors and comes out freshly made. The kiosk ordering system is super simple and user friendly. My only issue is that is remarkably overpriced. Cant get behind the sticker price only thing stopping it from being a 5.

Smore cookie
Anita W.

Ordered the smore cookie to take advantage of my birthday reward. There was a line out the door again when I came in the middle of the afternoon on a weekday. There was an employee managing the line outside, directed traffic and helped open the door. Once you get tin, there were 2-3 tablet kiosks you order from. Was disappointing there wasn't anyone to help you with the tablet ordering process. I had issues scanning my app QR to claim my reward but no one was around to help so I struggled but eventually figured it out. My cookie was ready about 30 seconds after placing the order. It was a bit cramped standing around waiting for your order because as you leave the kiosk, they bring the next batch of customers in. The packaging was nice and the cookie was good. They did run out of the pumpkin which was a bit disappointing since you'd expect seasonal flavors to be available. Wish there was a Crumbl more in the midtown area.

Tres Leches Cake (~$6)
Aya E.

Ordered: Tres Leches Cake (~$6) Aya's take: I love Tres Leches so when I heard Crumbl had it as one of the weekly flavors, I had to try it! The vanilla cake was light and fluffy vanilla cake and it was sufficiently moist! I didn't care for the whipped cream topping and it was actually a bit too much for my liking. It honestly just tasted sugary; I couldn't really taste the evaporated milk or condensed milk which should be 2/3 key ingredients here. Good try but I wouldn't get it again.

Gunjan ..

I just don't get the hype. The cookies were dry and overly sweet. Will not be returning

Vidhi P.

Curiosity got the best of me, and I just had to see what all the hype was about! I picked up a double fudge cookie and was astonished by how thick it was. Highly recommended! The cookie was deliciously moist, and the fudge was incredible. The shop itself is quite small, so I suggest ordering through the app for a quick and easy pickup without the wait.

05/06/23
Marianne W.

Crumble Cookies didn't come across very well in my opinion. I saw a lot of great flavors online and when I got there the choices were limited to the daily 6 flavors. Not even a peanut butter cookie. Maybe if you live nearby and can check the offerings daily you can enjoy your favorite flavor now and then! I was also disappointed to learn I couldn't purchase a miniature version. I was told those are for catering only! I found the employees to be rather standoffish. I was not greeted or smiled at plus never asked if I needed help or had questions. No thanks, I'll stick to LeVain, the best cookies in NYC. I might check the flavor of the day if I'm nearby. I'm definitely not going out of my way to visit their locations.

Deborah L.

Super fun and unique cookie experience. You can order at the kiosk and they get your order prepared quickly and they are super nice. I woofed down my delicious cookies and forgot to take the picture :(. It's also very clean and they have an A rating!

Andrea H.

Not sure what all the race is and I may be the only person who's not a fan, but i have an issue with ordering something thats not cooked thoroughly and is supposed to be that way. Super long line, but it moves quickly. Place your order on the tablet at the back of the store and move to the front until they call your name. The cookies are made fresh and as you watch them being baked all you smell is the sweetness of delicious warm cookies. All you can think of is how great this treat is going to be....by the time you get your pink box, your mouth is watering and you cant wait to open it. A warm fresh cookie ... but the first bite was way too sweet for me. The inside inside was also too chewy and undercooked for my liking. Almost felt like it needed a few more minutes to cook. So many choices in NY, ill pass on this one.

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5 months ago

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Alex S.

Sweet moments are what we’re here for! ✨

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2 months ago

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7 months ago

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6 months ago

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1 year ago

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Alex S.

We appreciate your feedback, Jake! Thanks for stopping by!

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6 months ago

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2 years ago

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2 months ago

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1 year ago

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9 months ago

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2 years ago

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1 year ago

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5 months ago

I was Very delighted to experience polite employees, clean estaishment, fast service and good tasting cookies

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Alex S.

Sweet moments are what we’re here for! ✨

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7 months ago

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3 months ago

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2 years ago

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3 years ago

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2 years ago

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2 years ago

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3 years ago

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3 years ago

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3 years ago

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10 months ago

Very consistent with every other crumble I go to. The cookies are always amazing. 10/10 would always recommend

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Alex S.

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5 months ago

Service is great and staff are pleasant! Cookies are made quick and always so pretty

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Alex S.

Thank you! We love hearing from our dessert fans! ⭐️

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3 years ago

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4 years ago

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2 years ago

I love the cookies especially when they do the cake ones my favorite overall is the lemon cookie

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1 year ago

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2 years ago

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4.3(408 reviews)
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I feel like I bought a truly ridiculous amount of petit gateaus here to try out and share with…read morefriends and we wound up enjoying most of them, some enough to buy twice. Went to the Flatiron store both times and didn't have to wait long to order. The staff were great and packed all of the little cakes nicely so that they survived the trek back to our condo. Mango--all around favorite, wound up buying like 4 of these cause half my friends preferred it and I liked it a surprising amount Blueberry--very mild, no tartness, not too sweet with good blueberry flavor Orange--fresh and orangey in the middle, loved this one Pear--reminds me of cinnamon apples (I guess this was cinnamon pears), which isn't my favorite flavor but others enjoyed Banana--made me sad cause I LOVE banana flavored stuff and this just... wasn't? It had old tasting banana paste in the middle assuming because it's real banana and not artificial, is tiny, and didn't taste good Yuzu--nice yuzu flavor and disappeared fast Cloud--forgot the actual name and apparently didn't take a picture, it had chocolate/hazelnut mousse with some sort of caramel and something crunchy, also delicious All of the petit gateaus were on the mild side which is a big plus for me. Appearance was top notch and the balance of cream to filling on point. I'd like to try some of the other pastries next time for sure.

Bread treats were decent not too different from other bakeries. The fruit and mushroom cakes were…read moredelicious, I enjoyed a lot more than I expected. Not too sweet and a good balance. Not too sure if I would say it's a must stop at but it's a great choice if you've never had these type of desserts before. The inside doesn't have many tables and it was pretty busy when I went, so I wouldn't expect to get a seat every time you come here.

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Levain Bakery - Levain Bakery Flatiron interior showcasing cookie menu, drinks, fresh-baked goods, and branded merchandise on wooden shelves.

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4.4(149 reviews)
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I ordered ahead of time since there was a bit of a line and the store was on the smaller side. Got…read moremy cookie right away when I came into pick it up. Guys... I will say that I didn't think I would like this cookie at all since usually I like thinner crunchier cookies. But holy cow!! I was blown away by the crispy edges and the interior wasn't too soft gooey either. The chocolate and walnuts added to the cookie enhanced the flavor even more! For such a big cookie the middle was cooked perfectly. Very chunky and sizable cookie too so I ate it throughout the day rather than one sitting!!

The service was excellent; everyone in there was so friendly! I got to warm up a few of the cookies…read moreI ordered and WOW. They are on the thicker side yet so incredibly soft on the inside and have a perfect crisp on the outer edges, top, and bottom!! Demitri was so kind and accommodated for my complicated and long order! I definitely recommend the Dark Chocolate Chip Cookie, it was so rich in flavor! The Walnut Chocolate Chip Cookie was not too sweet as the walnuts were the perfect balance! I think this is for people who are not too big on chocolate chips in their cookie. The Coconut Caramel cookie reminded me of a Samoa! You can taste all the coconut in the cookie and it was delicious! The Sticky Bun was so soft as well! 10/10!

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Close-up of Levain Bakery's iconic cookies, rolls, and pastries in a glass counter at the Flatiron location.

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Crumbl - Upper East Side - bakeries - Updated May 2026

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