Visited for the first time last weekend and had a lovely experience! The staff was kind, patient, &…read morestylish. I loved the clothes selection and walked away with quite a few items - both for everyday attire & special occasions. Looking forward to a return visit.

Lived all over world and this is my favorite store for rad men's clothes - ANYWHERE. And the three…read moreladies who I have encountered there are elegant and professional and ALWAYS in a good mood. So many incredible things to wear here: like wearable art don't know whether to buy them to wear or just to admire. Also very hip posters and vibe inside. Worth a long drive anywhere in the coast to take a morning or early afternoon to browse here!

#27 of 2026 27 down,…read more4 more to go to end January with 31 reviews! I'm def loving this newly discovered area of Mill Valley. My husband and I love Hook Fish. One day while I was waiting for him to meet me, I decided to peruse the store next door. It was one of those stores that sold pretty much everything from puzzles and socks to apparel and candles. I ended up leaving with this national parks puzzle my husband and I completed December 2025. Very cool just to walk in and see what they got. Gave me Roxy, Vans, Hot Topic vibes but California centered if you catch my drift. Only thing I wish is they're open past 6pm.

Delicious beers and cider on tap Outdoor seating as well,…read morenice casual ambiance l, Highly recommend with the fish tacos from Hook Fish

I haven't been to Diamonds I The Rough, since I moved to Novato. I am invited to a holiday…read moreparty...and I found quite a few sparkly "party dresses"! I called and spoke to Syble and she remembered me after quite some time :) I asked if she was accepting holiday type dresses, and she said yes! So I will be going to the store tomorrow, to reunite with Zach and do some shopping there while I bring in my holiday clothes. I have really missed this store and Zach & Syble! So happy this fabulous store is still thriving!!! Sincerely, Rita Plank

Loved shopping this store on pm, Zack is so fun and 2 of my daughter's favorite tops were given to…read moreher from him for free but for some reason I got banned from shopping and I don't know why :( I miss ordering. They have great stuff

No joke...... this brand is the one I wear the most in my closet. It's comfort, meets athleisure…read morewear, meets fitness, dress it up, dress it down.... any way you wear it, it's the best all seasons outer wear. No idea how much money I've dropped on hoodie and jogger styles, but recently on a trip to Cheesecake Factory in Corte Madera.... walking with my girlfriend and I stopped in my tracks as if a kid had just located a Toys R Us! I had not shopped at one of their storefront locations yet. This was like a dream! Not to mention...... I happened to be wearing an outfit from Vuori that day! I can't speak enough about their products and clothing. It's pricey, but beautiful, soft to the touch, and the perfect amount of layers. Thank you for reading!

Hands down, Vuori is my favorite premium athletic wear brand. I discovered them in Aspen, Colorado,…read moreat a ski shop years before the store opened at the Corte Madera mall. I love the material and quality of all their products. Their joggers and leggings are favorites, and I own multiple pairs of both. I love that Vuori prioritizes "fabric-first" design with buttery-soft, moisture-wicking materials. The fit is always perfect. I can't say enough positive things about the brand and the store. Grateful to have a Vuori store in Marin.

Peter is awesome. Deeply knowledgeable and not pushy. Knows more about the changes to latest models…read moreof Brooks shoes than the actual Brooks customer care reps. They don't always have my size but I've learned that it's worth it to be patient and let them order it.

An awful customer service experience. The $160 Brooks shoes frayed after 6 weeks. The dismissive…read morewoman behind the counter, and her equally unpleasant male coworker, informed me it was my fault for the way I walk. I pointed out that this had not occurred with any other shoes. They offered me a discount if I bought another pair (fat chance). They also made it clear I wasn't the first person with this issue. Luckily, Brooks Shoes was more responsive.

Love, Love, Love Aviator Nation…read more I wanted the new kelly green 5 striped relaxed, pullover hoodie. I called and spoke to Adam, who was so helpful with an upbeat and cheerful voice. He placed a sweatshirt on hold for me, and basically made my day. One hour later, I arrived at the store, and met Adam. He was just as pleasant as he was, when I spoke to him earlier that morning. Great Job Adam!! You have my vote for an outstanding employee.

Very nice, colorful, and fun store to shop at…read more Adam, the store employee who assisted my family and me, was GREAT as he was very friendly with an awesome and inviting personality, helpful, and funny. The store was fully stocked, and its decor featured music memorabilia, mostly from 1960s-1970s rock bands, which was very cool. I purchased a very hard-to-find green hoodie she had been looking for in other Aviator Nation stores to avail, so she was very happy and satisfied with the drive here. The store itself is located in a beautiful, old-town-like area of Mill Valley, surrounded by large trees and lush green mountainside. The type of area you only see on TV and in the movies. The price was exactly what I expected to pay for this hoodie.

As soon as you enter, the interior design of the store and merchandising is pleasant and…read moreattractive. I've bought a lot of their men's clothing over the years, including from their Carmel shop, but I think the women's sweaters might make a nice gift for my wife. The staff people seemed nice, and the woman helping me pointed out a couple of ways we could take advantage of available discounts, etc. She was proactive about getting other colors in my size and did the same for another shopper. We ended up buying 5 things including a blazer for my teen son.

The least helpful staff ever! Uhg What a shame because the…read moreclothes are nice although lately my items have pilled and seem to be much much lower quality. I was helped by a blond woman who lied to me on the phone, telling me that she could take care is something and I drove all the way there and she couldn't. She wasted an hour of my precious time and gas and my issue still is unresolved by this Company which by the way does NOT stand behind their clothing. Just know that if you buy this overpriced brand , they won't care if it pills or seams fall apart.

This boutique is truly one of the Bay area's great treasures…read more With discriminating taste and care for the environment, owner Elizabeth has carefully and respectfully curated the offerings in this wonderful brick & mortar in Mill Valley and its equally lovely online site. The cotton diamond scarf (great weight and size!) and iconic Inca Polo belt that I bought there remain to this day some of my most cherished belongings.

An amazing find. I love this store and the purse I purchased here. Elizabeth, the owner, goes…read moreabove and beyond in service. When my toddler damaged my purse (a difficult task), Elizabeth graciously repaired it, good as new.