Cali Couture Boutique

Cutest shop ever!!! Feels like you're in hawaii! Best customer service and the sweetest giftsread more

Cutest store. Found a couple really unique pieces that will last a long time. Highly recommend…read morestopping here!

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Cassara Brothers Clothiers

4.7(138 reviews)

29.7 mi

Committed to satisfaction

Family-owned & operated

My wedding was just a few weeks ago and Mario made sure I looked my best! I've always been nervous…read moreabout wearing suits because I don't have a typical frame but that didn't stop him from delivering an amazing suit that fit just right. I had some friends that messaged me the day after the wedding and they didn't even congratulate me on my marriage.... They just wanted to say how good my outfit looked in photos! I would definitely recommend these guys, they were fast and delivered high quality work!

I have become a very frequent customer of Mario. A true local gem started by Mario's father. I…read morebought a sport coat at a nice outlet but did not realize all the buttons needed to be sewed in. I had tuxedo pants that were 10 years and a few inches ago that Mario expertly tailored to current measurements on short notice. In addition, I gifted my son a fine suit and Mario hit that one out of the park. Finally, I had a full suit purchased at the Livermore Outlets that Mario made look like a custom suit. Mario is a class act, I would drive from all over the state to have Mario work on my undersized wardrobe. I highly recommend this shop!

Cassara Brothers Clothiers - Such a pleasure outfitting this couple and their family!
Congrats on the beautiful day and looking forward to seeing you again Arjun!

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Such a pleasure outfitting this couple and their family! Congrats on the beautiful day and looking forward to seeing you again Arjun!

Capitola Cleaners

1.7(20 reviews)

0.9 mi

Not bad of a place. I took in a work vest in and they did a decent job. I would go back and try it…read moreagain.

Wonderful food and family run. OG cook Freddie is still there through 3 different owners, so food…read moreremains the same. A senior menu for those of us looki ng for the golden discount!

Alterations

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Master Cleaners

4.6(93 reviews)

0.3 mi

Master Cleaners has my shirts ready on time and expertly done. I appreciate their professionalism.read more

Always friendly, fast and efficient service. Have never had a problem with alterations.read more

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Le Caprice

4.8(338 reviews)

26.7 mi

Marina at Le Caprice is a lifesaver!…read more I ordered a Vivienne Westwood gown from a very popular bridal shop. When I tried it on during pickup, I knew something was off. It took 3 stylists just to hook the dress together before it could be zipped up. I had not gained any weight since ordering, and the dress felt like it had been ordered a size too small. The stylist who was helping me put on the dress kept reassuring me that the gown had a hard corset, and because it was strapless, it was meant to fit that tightly. Well before my actual wedding, I had my courthouse ceremony... I needed a lot of help to get the dress hooked on, and when it came time to drive to the courthouse, I couldn't even sit up. I had to lean the car seat all the way back in order to make it to the courthouse. The entire afternoon I was so uncomfortable that I didn't even want to drink water. After that experience, I brought my dress to Marina at Le Caprice. She took one look at my back and didn't even bother zipping me up. She assured me that my dress was too small, that it was not just in my head, and offered to remove the zipper and replace it with a corset back! I was nervous because I really loved the top part of my dress and how snatched it made my waist look, but when I received my dress it still looked just as perfect! Not only that, but I was completely comfortable in it when I was sitting and eating at my reception (: Marina was able to complete the alterations super fast at a fair price and I think the corset was elegantly executed. I highly recommend coming to Le Caprice!

My wedding dress turned out so beautifully! I'm a petite person so needed a good amount of length…read moretaken off the front and skirt adjusted higher to hit my waist. I also wanted to emphasize some curves and add extra lift to the girls~ All the above was done without an issue! I was also allowed to schedule in quick try ons to see an alternate bustle option and if my veil matched well. The staff was professional, honest, and thorough with answering my questions. My dress and veil were steamed before pick up, and I was glowing on my wedding day

The Bow is everything!

Our bride Jessica

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San Francisco Nuptials

Sketch & Stitch

4.9(65 reviews)

18.9 mi•Cambrian Park

Certified professionals

Offers payment plans

Foroogh is absolutely amazing! She's incredibly kind, attentive, and truly talented at what she…read moredoes. My dress was very loose, and I needed significant alterations--but she made it fit flawlessly. It honestly feels like the dress was custom-made just for me. Every interaction with her, both over text and in person, was such a positive experience. I really appreciated how she offered thoughtful suggestions while still making sure my preferences came first. She made the whole process feel easy and collaborative. If you need alterations for your big day, you can trust Foroogh completely--she will exceed your expectations. Thank you so much, Foroogh!

I brought in my wedding dress to get some minor alterations to Foroogh and she did such an amazing…read morejob! She is so absolutely skilled, the outcome literally fit like a glove, looked like it was made just for me, and made me feel so beautiful. She listened to my concerns and gave me some thoughtful suggestions based on my concerns and my dress. Foroogh was able to work with my budget a bit and made the cost a little more comfortable for us (as I got quoted an arm and a leg at other locations)! Thank you so much Foroogh, I will never forget your kindness!!

Everything is possible. 6/24/22

A beautiful bridal gown, tailored to fit perfectly with an American bustle, adjusted sides, and shortened straps.

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June 2026

Best Dry Cleaner

2.6(15 reviews)

2.8 mi

Do not go the Beat Dry Cleaners…read more They significantly over charge The front desk is rude

I took my husband's good silk shirt to this dry cleaners and explained that chewing gum had melted…read morein its front pocket. They said they thought they could get it out, and I paid $10.50. When I picked it up, I didn't notice that it still looked awful, and my husband actually wore it. I took it back for a re-do today, but #1 no apology for not getting the gum out, and #2 they wanted to charge me another $10.50 to try again - no promises - because it had been more than a month since it was cleaned. Unfriendly, no apology, no recourse, I was out $10.50m and the shirt had to be dumped in the garbage. Do NOT use this dry cleaners - it should go out of business!

Dry cleaners

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Hours 2022

Halena Couture

5.0(96 reviews)

23.4 mi•Rose Garden

Came here for my daughter's wedding gown alteration- final fitting and got to meet the owner,…read moreHalena. She was very nice and very thorough. Very happy with the outcome of the alteration and would definitely recommend this place. They have a parking lot behind the complex.

Truly so kind. It's clear they really want the best for their customers. Worth an appointment if…read moreyou're looking for a tailor.

Halena on stage showcasing her designs @ Vietnam Fashion Show 2012.

Our front lobby.

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Our fitting room offers personal attention and privacy.

Rivera's Alterations

4.5(25 reviews)

2.6 mi

My son wanted his pants altered, heavy duty jeans and also dickies he wanted them to be just barely…read moreoff the floor when he wears his specific shoes. All five pairs came out perfect. The price was reasonable. Super quality work- highly recommend!

Great work. It was a quick turnaround for a wedding. Not sure of prices nowadays but seemed like a…read moregood value. Hemming of a dress for a wedding. Not many people around who do alterations anymore. Thanks

Different color colors

Face covers

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Face Covers $8 and up

PurpleTie

3.8(310 reviews)

47.0 mi

I want to commend Purple Tie on their response to a delivery mix-up. I just finished my first order…read morefrom them yesterday, and had to call in regarding a mistake. Elias took my call, and his customer service was absolutely A+. He really made me feel respected and cared for, and immediately handled the issue. I was very impressed by him! Seeing as this was my first order, I haven't had enough experience to say much more yet. But clothes are nicely cleaned and folded, and the one-day turnaround was great.

I dropped off 36 pieces of clothing (15 lb) for a simple wash and fold, expecting to be charged by…read morethe weight, for a total $30 for cleaning. I was shocked when I opened my app to see a $410 total charge. 12 items were drycleaned even though none of the labels say to dry clean (including cotton and linen tops/dresses). All other items had a minimum $6.99 per item charge. I have sent them an email to ask about the unexpected charges. Will share more after I hear back from them. This was my first order. I'm worried it will be my last one too. Update: they called to explain that they have a had directed my order to the "Clean & Iron" department (includes dry cleaning) instead of "Wash & Fold" because it had dresses, (cotton) sweater and blouses. Thankfully, they refunded part of the extra charges, and gave me a Purple Tie credit for the remaining extra charge (worth 15lb of laundry.) They also added notes on their end to make sure any future orders go through wash & dry by default. I'm satisfied with their follow up and customer service (although I would have preferred full refund to credit card)

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A PurpleTie van parked at a corporate office of an @Work client

Our Fully Electric Fleet!

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Laundry ready to be picked up!

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47 reviews that are not currently recommended

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Mard L.

5 years ago

The second I walked in I got great service, the place was beautiful and well organized, they were busy but managed to acknowledge me, quickly I got help finding few colors and dress sizes, I was recommended to look into some of their catalogs where within minutes I found my perfect color and style, but it needed to be ordered. I was nervous since I had only a week to get my dress and they say it is possible and indeed they did it! Leti was super helpful doble checking on my size and ordered the dress right away, two days later she was calling me when arrived to go in for measurements, alterations were needed then three more days later Leti on her day off contacted me to let me know my dress was ready to be picked up! And not just ended there the next day she called me following up to make sure I was happy with my dress! Tell me if this is not taking care of your customer! They went the extra mile and I could not be happier! My dress was a dream, I wore it to a concert celebrating my birthday in LA and everyone came to me to tell me how beautiful I was dressed, looking like a princess in Disneyland town was a plus!. Thank you Cali Couture team for making this purchase an extra special memory! read more

Kimberly C.

12 years ago

I was looking everywhere for a formal designer gown for my sister's wedding and was on a dress mission for month's! I went over the hill to San Jose, Campbell, down town Santa Cruz to find super expensive cheaply made dresses. I was referred to this Boutique by my sister Nicole, who ordered her wedding gown here for half of the price! So sure enought I found my designer gown they ordered it for me, it arrived in 3 days and they they added straps for only $25! Not only did I pay half the price on my Dave&Johnny designer dress the service here is amazing and these are real designer gowns at an amazing price compared to any place!!! This place is small, yet amazing in every way they can order you Any dress you want, in any color, and they alter your dress for Free. I will definitely be back, and recomend this Boutique im beyong ecstatic with my gown. read more

Mady S.

12 years ago

Cali Couture Boutique is fabulous! I am turning 16 on January 1st and went in to look for a dress for my birthday dinner. Nathaly was the one who was very helpful and helped me look for a dress. I finally found one in the magazines which they can order for you. She said she would order the dress for me. The store she was ordering from she found out was closed. ): So she went out of her way to call the employees of the other store and ask if they would go in on their vacation and package and ship the dress for me. Luckily she found someone who did. I was so happy and blessed they went out of their way to make sure my 16th birthday would be perfect for me. I definitely recommend buying a dress and anything from this store! Excellent service too! (: read more

Nicole R.

13 years ago

Great Cute lil Boutique! Unique styles witch is hard to find, we all seem to be wearing the same thing now a days, amazing jeans and cute tops at a good price with great quality. There's also a huge beautiful selection on special occasion gowns for like prom, weddings or any special occasion ect. bought a beautiful formal gown for $85!!! retail price over the hills was 185.00. oh, not to mention they also altered the dress for me for only $20. so basically beautiful unique dresses for a great price! for formal gorgeous gowns with great quality this is the spot!!! I'll be getting my bridesmaid dresses here now, amazing customer service and great styles!! My favorite lil shop so far. :)) read more

Patricia K.

11 years ago

This is THE best hole in the wall in Soquel when it comes to clothing. And the icing on the cake is Nathaly, who is the best Personal "shopper, stylist, consultant" who knows EXACTLY what will look good, feel good and bring out the best in you, when it comes to clothing; and with unbelievably affordable prices! From my wedding, everyday feeling good wear, to "let's go out and look hot!" wear, she knows what to show you. Nathaly takes the stress out of shopping and decision making and I always walk out the door feeling like I received more than what I had expected when I walked in! It's a MUST GO TO! (Even though I would like this to be a local secret!) read more

Breanna P.

12 years ago

This place is adorable & the staff is incredibly friendly and helpful. I needed a last minute flapper style dress for a Gatsby Night event that was three days away. They had a lovely black dress and they were able to send it in for alterations right away. I was even texted pictures of the materials that they would be using, so I could approve them. Also was able to buy a few adorable accessories to match the dress(& a corset to go underneath the dress). I will definitely be shopping here again, for all of my fancy dress needs. && to the awesome woman that helped me(horrible with names, I apologize), thank you so much!! read more

Jen G.

12 years ago

Don't judge a book by its cover! I have driven past this little place so many times and I am so pleased I stopped in! The staff is incredible and went above and beyond to help me get ready for a very formal event within a VERY short time frame. They went the extra mile for me and I can't tell you how special they made me feel. I had only met them two days prior and they acted as if they were my fairy godmothers or something. Excellent customer service!!! Cute fashions and beautiful gowns that if given a little further notice they can customize exactly to your liking. can't thank them enpough :) read more

Kimberly L.

10 years ago

This place is the only place to go for everything. I have had compliments on all the my out fits but I especially love their dresses. The customer services is over the top, Natalie loves what she does and Ashley and I love U and everything you have done to make my daughter's winter formal and prom unbelievable. Your assistance in finding the perfect dress and this last dress was picture perfect absolutely priceless. Thank U again for making my daughter Ashley looked amazing. I will be seeing U soon for a new outrageous cocktail dress, I got so many compliments on this last one. read more

Jaden M.

4 years ago

The two ladies that helped my best friend with her dress were absolutely sweet! They were so bright and funny and helped us with every question we had. They help get the the accessories for her dress that would look best and was super open and really great to talk to. And can I just say their dresses are handmade and designed to a tea. BEAUTIFUL!! It's just a great environment and you can tell they love coming into their job and seeing the girls put on dresses and seeing their faces light up! I really recommend going if you need a dress and don't wanna go over the hill for one! read more

Kayla H.

12 years ago

I have a Navy Ball to attend in Connecticut in less than a week. I had unfortunately ordered a dress off of Etsy and am not sure it will get here on time, so I went in Cali Couture today. I regret not having gone in sooner. The sales associate was amazing. I explained my dilemma and she quickly helped me pick out a dress and even came up with dress alterations which give the dress a unique look. Their alterations woman should have it done for me within a day or two. I could not be happier! read more

Jeff L.

13 years ago

I went there for my Girlfiend to buy Her some nice clothes.. I only had a hundred bucks and thought I would only be able to buy one or two things since everything looks so expensive and high-end... But the best thing is that I got two out fits for her and earings and a matching ring for what I thought would have been hundreds.. If you are looking for the Best Deals in town and some of the nicest clothes in Santa Cruz, you have to go here!!! read more

Michele R.

12 years ago

My daughter & I went in to this little gem of a store looking for my daughters prom dress and were helped by this most helpful, attentive & very knowledgeable sales person! Her name is Nathaly & this girl knows her stuff!! She helped my daughter figure out which styles would work best for her & was so patient & helpful throughout the whole process! I can't recommend this place enough when you're searching for that perfect prom dress! read more

Jennifer F.

11 years ago

By far hands down best place ever! We searched and searched out of town and all over for prom dresses but couldn't find any. We came into Cali couture and nathaly helped us find the perfect dresses!! She was so ice and helpful and really helped us feel comfortable and finally found what we wanted! You are amazing ;-) highly recommended and will def be coming back for every event. 10 stars if we cld! Thanks Hun for all your help! read more

Monica E.

12 years ago

This place is amazing!! :) I came in here a few weeks ago looking for a white dress suitable to wear for a special church occasion. From the moment I came in they assured me that they would be able to make any dress I like work by adding sleeves etc. They were kind and in the end were able to make me a beautiful truly one ot a kind dress! Will defiantly be coming back!! Love love my dress!! Thank you Cali Couture!! :) read more

Nathaly I.

10 years ago

This boutique is amazing! It's like walking into my dream closet! The gown selection is fabulous, the prices are cheaper than any other place( they match online pricing) The quality is high-end, customer service is exceptional. They custom tailored my dress within a week for a killer price! I got my student discount and ended buying my dream dress at an unbeatable price. I would give this place a 10star if I could. read more

Natalie F.

8 years ago

Cali Couture Boutique is the best! Nathaly was so helpful to me. I am very picky on the style of dresses that I like, and she helped me find the perfect dress. There were a lot of other customers while I was there, and she still continued to check on me for the few hours I was searching for a dress. They have a large selection of dresses in their catalogs. Thank you so much Cali Couture for the perfect prom dress. read more

Andrea M.

1 year ago

I visited this boutique to find a dress for an upcoming event, and it was an incredible experience. The owners made me feel incredibly welcome and appreciated, and they went above and beyond to help me find the perfect dress. I was initially worried that I wouldn't find the right dress, but the owners ensured that I left the boutique with a happy selection. I highly recommend this boutique for any occasion. read more

Lety R.

11 years ago

I bought my bridesmaid dress here last Saturday, the customer service was amazing!! The prices are unbeatable and the gowns here are very high quality. After shopping around for several days without any luck, I came across this little shop and I found the perfect dress! I don't understand why all the 5 star reviews for this shop are "un recommended" I will refer my friends and family. read more

Savannah T.

4 years ago

OMG!!!This place is THE place to get your prom dress! The customer service was spectacular and the dress that I got was beautiful! The lovely ladies had the dress altered to my correct size and omg it fits perfectly! This was the best purchase I have ever made! I am so thankful to the people who work there because they are so friendly. Whoever goes there won't come out unsatisfied! read more

Sabrina H.

339

11 years ago

Such friendly and helpful service!!! I was looking all around town for a dress for my senior winter ball, and I was immediately assisted by a very friendly sales associate. She was so helpful and kind, and their prices are incomparable. If you are looking for something elegant and affordable, I would 100% recommend it! I am definitely coming back for prom. read more

Cali Couture Boutique - womenscloth - Updated October 2026

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5 stars for STELLAR service by the owner, Janis! We stumbled upon Cognito Clothing on our trip to…read moreSanta Cruz and needed a few outfits for a Gatsby-themed party in LA. Cognito had an abundance of options and we found a few gorgeous pieces! My husband unfortunately left our purchased items at another cafe around the corner and Janis quickly worked with us to coordinate our order to be shipped to LA. We appreciated her incredible customer service, as any other business owner could have brushed it off and said too bad, as it was our own fault, however Janis went above and beyond to make sure we got our pieces shipped to LA and couldn'y be more grateful! We will absolutely be back when we visit Santa Cruz again. Just wanted to share about the kind-hearted owner who absolutely deserves all of the business!!! Please do yourself a favor and visit Cognito Clothing when you're in Santa Cruz!

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