Aroma Kosher Market & Catering in Boca Raton is truly an entire universe of kosher food. From the…read moremoment you walk in, it's shelves upon shelves of everything you could possibly need, and plenty you didn't know you wanted. The kosher wine selection alone is impressive, with rows and rows to choose from.
The prepared food section is a standout with a dizzying variety of pre-made hummus, salads, soups, and other take-away options. A huge selection is available of Israeli products (even shampoos, date syrups, Bamba, and cleaners). Kosher meat is readily available, and the house-made sushi is excellent. There's also an in-house burger bar and made-to-order juice and açaí bowl station, which adds to the "one-stop shop".
Their challah deserves special mention, and in my opinion, some of the best store-bought challah in the area. If you're after the coveted raisin challah, get there early on Friday, because it goes fast. Speaking of Fridays, be warned that the store before Shabbat or a holiday is absolutely nuts. Aisles get crowded as people scramble for last-minute Shabbat needs.
Everything for Shabbat is here, including candles, challah, food, plates, wine, chicken soup, etc. If you forgot to put on tfillim that morning, that is also available. Seasonal holiday items are also brought in throughout the year.
To my knowledge, aroma is not affiliated with the ubiquitous Israeli Aroma coffee chain (oh how I miss their ice coffees).
Is it pricey? Yes. But that's typical for a kosher marketplace, and the selection and convenience justify it. The fuits aand vegetables seem on par with other non-exclusive kosher places (like Publix, Aldi, etc.) Parking can be a bit chaotic depending on the day, but it's generally manageable. The staff may not always be warm and fuzzy, but they're efficient and usually helpful.
