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New York, NY

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B&B Couture

4.3 (34 reviews)
Open • 11:00 am - 6:00 pm

B&B Couture Photos

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Lauren S.

I LOVE BLAIR and his amazing store! I bought a couple of gowns here for a special event recently and I could not be happier with the results. Blair was so fun during the fitting and even recommended a great alterations specialist. They have a wide selection for all tastes and sizes. Highly recommend coming here if you want to feel gorgeous for your next special occasion!

One of the many I got to choose from.
Shellyann W.

Let's start by saying the owner and his mom, make to feel like family. I've brought a formal gown in years, I was totally clueless about where to start. This place is by appointment only, which means you get the attention of the owner. The dressing rooms are big, clean, and fun. Weddings, balls, birthdays, PROMS! What I did notice was the large selection of plus-size dresses available. Bravo.

Absolutely loved the dress it was so pretty and so comfortable. It was great quality. They were so nice with the whole process they also give u a bell and a sign when u say yes to their dress. Honestly for any occasion I would definitely come back to buy one of their dresses. Overall experience was great the place is small but so cute and very colorful. Everyone was very nice and sweet honestly made the experience better.

The Sherri Hill gown from B&B Couture

I flew to NYC for B&B Couture! (They saved my pageant!!!) I went to B&B Couture with a last-minute SOS for a Miss USA state pageant gown, and let me tell you, they came through like superheroes! I decided to change my gown last minute and reached out to Blair. he sent me photos of options and I flew to NYC. The boutique has an AMAZING selection even for a super last-minute situation. I felt so confident and beautiful on stage and I'm so thankful to Blair and the whole B&B Couture team for their help. Thanks again B&B Couture!!! P.s. You have to make an appointment for the boutique. The boutique is located in a multi-business building. Once you get there you have to take the elevator to the 5th floor, which is the boutique.

Sherri Hill dress!
Annie T.

I went a few days before Thanksgiving to look for a red wedding dress, which is REALLY hard to find one that's spectacular since red dresses aren't typically for weddings. I'd been to a dozen stores, including other couture boutiques in NYC and I couldn't find a dress that matched the bright red color I wanted (per Chinese tradition) that was spectacular enough and came with a trail. I walked in without an appointment (appointments are recommended, luckily I happened to be the only one there at that time) and Eva, I believe her name was, showed me all options of bright red dresses in my size. She helped me clamp each dress to show me how the dress would fit once altered. I didn't believe I'd want a mermaid dress but I was proven wrong! And my dress happened to be on sale (slight damage on beads and zipper, but nothing my local tailor couldn't fix). Thank you Eva for everything!

Dress from B&B
Jasmin J.

B&B was perfect!! Beautiful selection, an amazing sale when I went, and Blair (the owner) was super sweet and helpful. I had fun and left with a few pieces I love!

My Lia Stublla cocktail dress found at B&B Couture
Mackenzie D.

This store is NYCs hidden gem!! They have such an amazing selection of special occasion dresses and they have something for everyone's style and budget. From simplistic to "wow" one of a kind. The staff is amazing and it is owned and operated by a professional stylist so you are sure to get the proper guidance. Do yourself a favor and skip the department stores and head right to B&B Couture. Saks and Neimans have nothing on this place.

At B&B couture!

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Business owner information

Photo of Blair B.

Blair B.

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Ask the Community - B&B Couture

How much is it to design a dress?

Pricing can vary depending on the material, design and wear date!

Hi I have prom on June 5th and I wanted to know if you guys can do custom design this dress I saw online?

I'm sorry if your prom passed! But let us know if you have any other special occasion! We surely can do custom!

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Review Highlights - B&B Couture

“I am still dreaming about a few more pieces at B&B couture and can't wait to shop for next years event.”

Mentioned in 7 reviews

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M.M.LaFleur - Miyako's mood board

M.M.LaFleur

4.4(265 reviews)
0.5 mi•Theater District, Midtown West

I just got home from the LA pop up - what an awesome experience! Lauren was my stylist and she was…read moreamazing! She pulled some beautiful pieces for me and worked with me to figure out a look. It was really nice to have a professional tell me what work best for me and then give me things to wear that actually look right on my shape. I cannot think her enough! I ordered a beautiful pair of black Foster pants. They are so comfy and versatile thanks to the crop option. I can't wait to get them. Lauren put it the other pieces I'm thinking about in my wish list so I can order them later (like the Dietritch Jacket - that's an absolute must!). This was such a great experience, I'm really happy I visited the LA pop up and spent time trying on such a nice clothes. Thank you Lauren for your patience and style advice! I'm already looking forward to adding more MM.LaFleur pieces to my closet!

The staff was nice in person but a bit rude and unwilling to help after I made my purchase and ran…read moreinto an issue. Many of the items were missing buttons and they don't come with replacements. The store is quite small and has limited inventory, as well. If anything, it may be worth going in to confirm your sizing, but I'd rather shop at another boutique or online. I ended up having to go through corporate for a resolution for an item that ripped right after I bought it, after this boutique never returned my calls and was unhelpful and curt over the phone when I finally reached them. The experience and quality is H&M, but the pricing is at a premium. While I'll probably buy from MM la fleur again, it won't be at this boutique, which is a shame because it's the closest to my home and work.

Photos
M.M.LaFleur - Open space for presentations

Open space for presentations

M.M.LaFleur - Fitting room

Fitting room

M.M.LaFleur

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B&B Couture - womenscloth - Updated October 2026

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