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    New York, NY

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    B&B Couture

    4.3 (34 reviews)
    Closed • 11:00 am - 6:00 pm

    B&B Couture Photos

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    Lauren S.

    I LOVE BLAIR and his amazing store! I bought a couple of gowns here for a special event recently and I could not be happier with the results. Blair was so fun during the fitting and even recommended a great alterations specialist. They have a wide selection for all tastes and sizes. Highly recommend coming here if you want to feel gorgeous for your next special occasion!

    One of the many I got to choose from.
    Shellyann W.

    Let's start by saying the owner and his mom, make to feel like family. I've brought a formal gown in years, I was totally clueless about where to start. This place is by appointment only, which means you get the attention of the owner. The dressing rooms are big, clean, and fun. Weddings, balls, birthdays, PROMS! What I did notice was the large selection of plus-size dresses available. Bravo.

    Absolutely loved the dress it was so pretty and so comfortable. It was great quality. They were so nice with the whole process they also give u a bell and a sign when u say yes to their dress. Honestly for any occasion I would definitely come back to buy one of their dresses. Overall experience was great the place is small but so cute and very colorful. Everyone was very nice and sweet honestly made the experience better.

    The Sherri Hill gown from B&B Couture

    I flew to NYC for B&B Couture! (They saved my pageant!!!) I went to B&B Couture with a last-minute SOS for a Miss USA state pageant gown, and let me tell you, they came through like superheroes! I decided to change my gown last minute and reached out to Blair. he sent me photos of options and I flew to NYC. The boutique has an AMAZING selection even for a super last-minute situation. I felt so confident and beautiful on stage and I'm so thankful to Blair and the whole B&B Couture team for their help. Thanks again B&B Couture!!! P.s. You have to make an appointment for the boutique. The boutique is located in a multi-business building. Once you get there you have to take the elevator to the 5th floor, which is the boutique.

    Sherri Hill dress!
    Annie T.

    I went a few days before Thanksgiving to look for a red wedding dress, which is REALLY hard to find one that's spectacular since red dresses aren't typically for weddings. I'd been to a dozen stores, including other couture boutiques in NYC and I couldn't find a dress that matched the bright red color I wanted (per Chinese tradition) that was spectacular enough and came with a trail. I walked in without an appointment (appointments are recommended, luckily I happened to be the only one there at that time) and Eva, I believe her name was, showed me all options of bright red dresses in my size. She helped me clamp each dress to show me how the dress would fit once altered. I didn't believe I'd want a mermaid dress but I was proven wrong! And my dress happened to be on sale (slight damage on beads and zipper, but nothing my local tailor couldn't fix). Thank you Eva for everything!

    Dress from B&B
    Jasmin J.

    B&B was perfect!! Beautiful selection, an amazing sale when I went, and Blair (the owner) was super sweet and helpful. I had fun and left with a few pieces I love!

    My Lia Stublla cocktail dress found at B&B Couture
    Mackenzie D.

    This store is NYCs hidden gem!! They have such an amazing selection of special occasion dresses and they have something for everyone's style and budget. From simplistic to "wow" one of a kind. The staff is amazing and it is owned and operated by a professional stylist so you are sure to get the proper guidance. Do yourself a favor and skip the department stores and head right to B&B Couture. Saks and Neimans have nothing on this place.

    At B&B couture!

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    Business owner information

    Photo of Blair B.

    Blair B.

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    Ask the Community - B&B Couture

    How much is it to design a dress?

    Pricing can vary depending on the material, design and wear date!

    Hi I have prom on June 5th and I wanted to know if you guys can do custom design this dress I saw online?

    I'm sorry if your prom passed! But let us know if you have any other special occasion! We surely can do custom!

    View All 4 Questions

    Review Highlights - B&B Couture

    “I am still dreaming about a few more pieces at B&B couture and can't wait to shop for next years event.”

    Mentioned in 7 reviews

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    M.M.LaFleur - Miyako's mood board

    M.M.LaFleur

    4.4(265 reviews)
    0.5 mi•Theater District, Midtown West

    I just got home from the LA pop up - what an awesome experience! Lauren was my stylist and she was…read moreamazing! She pulled some beautiful pieces for me and worked with me to figure out a look. It was really nice to have a professional tell me what work best for me and then give me things to wear that actually look right on my shape. I cannot think her enough! I ordered a beautiful pair of black Foster pants. They are so comfy and versatile thanks to the crop option. I can't wait to get them. Lauren put it the other pieces I'm thinking about in my wish list so I can order them later (like the Dietritch Jacket - that's an absolute must!). This was such a great experience, I'm really happy I visited the LA pop up and spent time trying on such a nice clothes. Thank you Lauren for your patience and style advice! I'm already looking forward to adding more MM.LaFleur pieces to my closet!

    The staff was nice in person but a bit rude and unwilling to help after I made my purchase and ran…read moreinto an issue. Many of the items were missing buttons and they don't come with replacements. The store is quite small and has limited inventory, as well. If anything, it may be worth going in to confirm your sizing, but I'd rather shop at another boutique or online. I ended up having to go through corporate for a resolution for an item that ripped right after I bought it, after this boutique never returned my calls and was unhelpful and curt over the phone when I finally reached them. The experience and quality is H&M, but the pricing is at a premium. While I'll probably buy from MM la fleur again, it won't be at this boutique, which is a shame because it's the closest to my home and work.

    Photos
    M.M.LaFleur - Open space for presentations

    Open space for presentations

    M.M.LaFleur - Fitting room

    Fitting room

    M.M.LaFleur

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    The Rack Shack - Nice and perfect condition - on sale!! Last one

    The Rack Shack

    4.9(144 reviews)
    4.0 mi•East Williamsburg, Bushwick
    •$$

    I thought I had left a review in June but hadn't, so I apologize for the delay. I am large and my…read moreweight fluctuates, and I have weird-shaped boobs, so buying bras is usually a nightmare for me. I was in NYC for a couple of days and decided to pop into this store on the spur of the moment because it was close to my hotel. I wasn't really expecting much (I didn't expect them to carry my size and didn't think I would have much luck if they did), but I had a terrific experience. Jordan was patient and thorough and careful and kind. She made sure I was comfortable, sized me correctly, and gave me a ton of options to try on. They were all beautiful. She explained the benefits and drawbacks of the different styles in terms of how they would fit me, and I came away with five fabulous bras that gave me a new attitude and a whole new appreciation for my weird-shaped boobs. The selection is amazing and the staff is so friendly and helpful. This visit was the highlight of my trip. I look forward to returning and can't imagine buying bras anywhere else. GO! You will be delighted.

    I had heard great things about the rack shack and was excited to visit. Was greatly disappointed…read more Came in with a friend on a Saturday afternoon, 2 other customers in the store and maybe 3 sales associates. A person who worked there made eye contact as we entered and literally just stared- I gave a normal half smile anticipating a "hello" or "welcome" from her, but she just looked at us. We browsed around until my friend ASKED for help. At no point throughout the entire time did anyone offer me assistance. I found myself a bra, I asked to try it on, I did, I bought it. Not abnormal, but did not align with expectations. Always baffles me when people working in customer service and retail positions will ignore people trying to spend money in the store. Would not recommend nor return.

    Photos
    The Rack Shack - Storefront

    Storefront

    The Rack Shack - So obsessed that I found the most perfect thing on a whim in a random boutique in Brooklyn! Great price

    So obsessed that I found the most perfect thing on a whim in a random boutique in Brooklyn! Great price

    The Rack Shack - Two bras

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    Two bras

    Marina Rinaldi

    Marina Rinaldi

    3.3(7 reviews)
    1.8 mi•Upper East Side
    •$$$$

    Marina Rinaldi on Madison is fantastic, the selection of clothes is stellar with the different…read morestyles and the color ways. They always offer something different or new any time you step in the establishment and its a wonderful experience. The Team there is the best when it comes to being helpful finding certain items or ordering them online, A house full of angels as everyone there is truly genuine and kind. Not alot of places when it comes to retail especially luxury retail, are even in the ballpark due to expectation and judgement but at Marina Rinaldi they dont judge and they are just truly amazing people. And the weekender store in SoHo is also nice but not as great at the Madison Store. I highly reccommend going there.

    The April 2007 issue of Vogue contained an article about a plus sized model sharing her favorite…read moreplaces to shop in NYC. It was clearly my destiny to retrace her steps. The first place I stepped into was Marina Rinaldi. My closet has been changed forever. The staff was friendly and caring. It is impossible to leave this boutique less than gorgeous. Any piece or outfit I acquired there turns heads both professionally and out on the town! If you're the kind of gal who can't quite gauge what looks good on here you can rest assured that this is the place for you. I'll be returning to relive the experience however I do not have to. I can pick out whatever I'd like, have them send me the garment in the proper size and return it if I don't like it. They'll just charge me if I decide to keep it. It will also solve the pesky dilemma of either shipping or having to purchase more luggage in order to bring my new clothes home.

    Photos
    Marina Rinaldi - Marina Rinaldi Madison Avenue

    Marina Rinaldi Madison Avenue

    Marina Rinaldi - Marina Rinaldi Madison Avenue

    Marina Rinaldi Madison Avenue

    Marina Rinaldi - Marina Rinaldi Madison Avenue

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    Marina Rinaldi Madison Avenue

    Zara - Wools coat by the register on main floor

    Zara

    2.0(172 reviews)
    1.0 mi•Midtown West
    •$$

    I love Zara and and have spent a ton of money in the last couple months…read more What I think is horrible about Zara at this location and the 34th St. location! There Customer Service is the WORST! These employees could care less about the customers so I blame this on Corporate! You need to train your employees on how to treat customers that come into your stores! At least fake it and pretend that you care about customers concerns instead of a consistent eye roll. When I calmly and respectively voice my concern to a manager, they basically looked at me, listened, said, thank you and that was it. I didn't feel there was any type of support from the superiors at Zara. If you're doing a return from an online order, you need to be persistent on asking someone to help you if you were unfamiliar or you encounter a glitch because they don't want to be bothered. There's nothing really about the employees that work at Sarah. It's incredibly disappointing.

    We all love Zara, and this location is great because its big. It's not as hectic as the Soho…read morelocation and they have a lot of product. But... The dressing rooms were beyond dirty. I've never seen anything like it. One of the dressing rooms had multiple dead lantern flies, covered in garbage, dirty napkins, used drink cups... I tried to find the cleanest room (see photo). It was so bad, I couldn't even take my shoes off to try on the clothes. I'm sure the dressing rooms get dirty fast. There are literally thousands of people walking in and out every day. But it is an impossibility that those rooms have been cleaned in the past week, if at all this month. When I worked in retail, we swiffered every single day. This Zara location must have dozens and dozens of staff on hand... Management needs to get one of their staff to swiffer the dressing rooms each day.

    Photos
    Zara
    Zara - Part of large store on bottom floor

    Part of large store on bottom floor

    Zara

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    Forever 21

    Forever 21

    3.2(365 reviews)
    0.8 mi•Theater District, Midtown West
    •$$

    Forever 21 is no longer in Hawaii so I was happy to find this store in the Times Square area…read morebecause Hawaii doesn't qualify for free shipping. But be aware that prices in the store do not match online prices but you can always ask for the lower price if you show them the online price. But (sorry, another but) my cell phone reception was only limited to the street level. Going down to the lower floors, I lost reception. Which is junk when comparing prices online. Anyway, the store is huge and I spent a while shopping and I am not a shopper! I was happy to see lots of Hello Kitty items as well as athletic wear. There were lots of dresses, but I wasn't looking for a dress. I walked to this store from my hotel, so I don't know if there is any parking. But if you are in the Times Square area, you can't miss shopping here.

    I hate to see all my favorite Forever 21 locations close! This is one of the last ones I know I can…read morevisit. When trends in clothing come and go it's best to find an inexpensive store like Forever 21. I'm also a fan of this store because the clothes are my size in most of the styles. Even though I love to shop here I can see their demise coming. The clothing I purchase typically doesn't hold up for very long. It probably doesn't matter because the clothing trends don't last long either!! This is one of the last locations still open in Manhattan. I never need assistance so I don't care about anything other than checking out. I've never had a problem with finding what I want and the check out process at this location. If you're nearby help me keep them in business!

    Photos
    Forever 21 - Zany Times Square

    Zany Times Square

    Forever 21
    Forever 21 - Window Cleaner's nightmare

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    Window Cleaner's nightmare

    B&B Couture - womenscloth - Updated October 2026

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