BEST MATCHA IN SAN DIEGO! The owner love and the girls that work here are the absolute sweetest! Their matcha by far is the best i've tried out of all the places i've went to! this is a must try and is worth ALL THE HYPE! If you're looking at trying a new match place, look no more and go here bc it's my go to place! I'm also so excited for their new locations to open, Will definitely be first in line for them :) read more

The coco matcha was amazing! The owner is truly the sweetest. Such a great spot. Definitely pay them a visit before your beach walk :)

So good! The matcha was so good, kind of expensive, but so worth it for what you're getting. The workers were so kind & sweet. 10/10, I definitely recommend! read more

My daughter took me out today to celebrate Mother's Day early on a Saturday since she works on Sunday (Mother's Day). We decided on 12-hour Matcha. Luckily, we had hardly anyone in line so we didn't wait for very long. They do not show a printed menu anywhere from what I saw other than on a computer ordering screen. We ordered two Banana Matcha drinks. The flavor of the Matcha was good, and the banana flavored cold foam was also tasty butt it seemed to be more than the actual Matcha. We were disappointed in the one-size cup small they serve the Matcha in. The size was like a child's portion size cup. That was my only complaint. It cost 9.00 plus tax which was overpriced for the size of the cup. Sorry to say I will not return. The high-priced Matcha needs to be available in larger cups. read more

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Seen this place on IG and thought I would give it a try. Once I arrived I waited a bit to order. After a few minutes the barista asked if I was waiting on something I said yea to order. She then told me you order on the kiosk, personally I don't like that set up I prefer a have a human interaction with a small business. It makes it a little more personal and you get to ask questions etc..... I ordered the gone surfing. You can pretty much select the milk the sweetness level on the kiosk. Overall the drink was ok not worth the $12 bucks I paid tbh. Street parking with the meters. They had two tables outside that seat two. read more

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Have been hearing about this matcha spot from friends and wanted to try it! I thought it was like a cafe but it's more of a grab & go spot. There are 2 tables on the sidewalk for seating with a few chairs. It would be a cute spot if they had indoor seating but I don't think they're set up like that. Service was quick & easy, you order on an iPad and there seemed to be plenty of options including a "regular" matcha latte and then some fun options like a tiramisu matcha, strawberry matcha, etc. I ordered the biscoff matcha with oat milk. You have the option for less/normal/extra sweetness levels. The total came out to $9.50 with tax, before tip. Pricing seems normal for what you're getting. I enjoyed my drink! I don't have the most complex palate when it comes to matcha but I thought it was good & with the "normal" level of sweetness, not overly sweet. I would come back! read more

12 Hrs Matcha Cafe - Biscoff Matcha - Cafes Near Me - San Diego, California

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Anyone who says this is good matcha is unfortunately lying. No hate to the gal making our drinks, she seemed sweet. However, both of our drinks were not only expensive but tasted nothing like matcha. I got the Einspanner matcha and the coconut matcha. Total was $17 and some change. They also ask for a tip despite zero interaction with staff. Einspanner tasted like milk, zero matcha flavor and clearly made with poor, cheap quality matcha. Vanilla cream top that Einspanners usually have was foamy, flavorless and dissipated before the first sip. Coconut matcha was somehow better, but still lacked any strong matcha flavor. Both drinks left a lot to be desired. The ordering process is thru a machine, u dont interact with anyone at all except for the drink handoff, the menu is long and weirdly repetitive. Matcha candies were a nice touch but not enough to redeem the whole experience. Unfortunately, i cannot recommend this place less. read more

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Was walking by and decided to try this matcha spot. It's a hole in the wall spot with limited table seating, easy to grab and go. You order off a phone kiosk which is interesting. I waited not too long for my drink. While the drink was aesthetically pleasing, I think for the price point it was just okay. The matcha was $9.50 and it didn't have a strong matcha flavor so I personally thought it was overpriced. I wouldn't go out of my way to come here, but it was good. read more

12 Hrs Matcha Cafe - Biscoff Matcha - Cafes Near Me - San Diego, California

Wanted to try their new location after trying their original location. There was no line to order on a Saturday afternoon and ordering is done on the self kiosk in front. -Double matcha (4/5): good flavor and sweetness, decent strength as I could actually taste the matcha -Matcha einspanner (1/5): no matcha taste at all, milky, I could only taste the vanilla, pale green color The drinks were pretty pricey for such a small size. Service was quick. read more

12 Hrs Matcha Cafe - Matcha einspanner and double matcha - Cafes Near Me - San Diego, California

I've been to their original location so wanted to check out their new one! Came on a Saturday afternoon and found meter parking close by. There was no line to order (using the device in front) and drinks came out within a few minutes. Double matcha (4/5): decent strength, I could actually taste the matcha! It is on the sweeter side, even for a sweet tooth for me Matcha einspanner (2/5): from the beginning, I knew it would taste off due to the pale green color compared to the double matcha. Sadly I did not taste any matcha at all and it left an unpleasant taste in my mouth. Not sure what it was Both drinks were on the pricier side, especially for such a small size. I wouldn't rush back but I'd give them another try if I was in the area and craving a matcha read more

12 Hrs Matcha Cafe - Exterior - Cafes Near Me - San Diego, California

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You had me with Matcha! While strolling around the areas of Pacific Beach, I noticed this little bright green stand. Was excited to try 12 Hrs Matcha cafe because it's self explanatory...did it take 12 hours to brew prep the matcha to create an intense match flavor...? The store front is basically a walk up window where you see the menu on the small ordering tablet, making your preference about type of milk, and flavor selections and pay, All electronically. No human interaction during the ordering process. An actual human does prepare your drink and set it on the counter for you to pickup. Your phone will alert you once your order is ready. I selected a couple of drinks: the Ube match and the banana bread matcha latte, both light in sugar and ice. The drinks come in rather smallish cups, if I had asked for more ice, the contents would be a lot less :( Presentation was nice. The guy who prepared my drinks was also nice and friendly. Upon the tasting each drink, the top portion where the added flavors are were delicious, you need a straw to sip the bottom portion with the matcha, which tasted NOT as strong or intense as I expected given the name 12 hours :( Was disappointed the drink didn't live up to my reasonable expectation of a strong tasting matcha, will probably not return. If you like matcha lattes with creative flavors and don't necessarily want the intense matcha taste, try it. read more

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Came here on a Sunday afternoon and there was a line but it wasn't too bad about a 10 min wait. Street parking is the only option. The place is super small it's like a Stand where you just order, wait and pick up on the outside. I ordered just a regular matcha latte with almond milk and less sweet. They only have the option of oat or almond milk. And their sweet syrups are agave. They were pretty fast with making my drink. The drink was alright, there wasn't anything special or memorable to me. The matcha is too light not a dark vibrant green. And even though I opted for the least amount of sweet I tasted the sweetness more than the matcha itself. There was no hint of earthiness to it. Overall this place is just a sugary drink place in my opinion. read more

12 Hrs Matcha Cafe - Matcha latte $8 - Cafes Near Me - San Diego, California

New matcha cafe that opened fairly recently and I was very interested to try and see how they compared to some other more established cafes in the area. When I saw all the different matcha drinks you could order, I had high hopes that they would meet expectations. To start off, the location is not the easiest to get to. They're located on one of the busier streets in Pacific Beach and parking in that area could be a nightmare. Luckily, we snagged a meter spot right in front of the cafe. Our other friends had to park several blocks away in the residential area and walk over. At the counter window, we ordered through a small kiosk and there's a screen with estimated wait times based on your order number. At this point, there's no interaction with the staff as they're all behind the scenes working on everybody's drinks. If you have any questions before sending your order in, you would have to holler or wait for them to bring an order out. I ordered the Einspanner and the Strawberry Matcha. Both were great matcha drinks and I didn't notice any grittiness that you would find in some poorer quality drinks. Between the two, the Einspanner was my favorite because of the vanilla foam. The Strawberry had a thick, chunky jam on the bottom and it didn't mix easily into the drink so at times, you'd get a big sip of just jam/syrup. Overall, this place is a very solid matcha cafe but it's pretty expensive for the amount of matcha you get. I'm glad I got to try this place out but there are a lot more cheaper options in San Diego. read more

12 Hrs Matcha Cafe - Einspanner and Strawberry Matcha - Cafes Near Me - San Diego, California

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My friend and I came here the other day looking for a place with ube matcha lattes. This little walk up window might be unsuspecting, but don't be fooled, these lattes are unmatched. This stall had lots of neighborhood offers around it like QR codes for free workout trials at local studios. The menu was available to view on an iPad like touch screen. We ordered and paid from there and our orders were ready pretty quickly to take away with straws. I had an iced ube cloud matcha latte with regular sweetness and an extra matcha scoop (needed the caffeine) with almond milk. I would get this every day if I could. The perfect amount of sweetness and ube flavor, and was worth every penny. My friend had the Salt Vault x 12 HRS MATCHA, which was a iced coconut water matcha latte with I believe strawberry foam. Hers was a bit more refreshing than mine and I'd definitely recommend this to anyone needing both a caffeine and hydration boost. read more

12 Hrs Matcha Cafe - Salt Vault x 12 HRS MATCHA - Cafes Near Me - San Diego, California

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12 Hrs Matcha Cafe has made its way to the PB neighborhood after relocating from Chula Vista. They have taken over a suite that housed a short-lived ice cream shop. The setup was a service window with no available seating so you have to take your order to go. A small two-page menu was provided at the window next to a self-service ordering tablet. A screen behind the counter tracked the status of orders and indicated when they could be picked up. There were nine drinks on the left page which was the Signature Luxe category. Three drinks were on the right page which was the Guilty Pleasures: Matcha Dream category. Oat milk or almond milk were available as a base, and all drinks could only be made with ice. I chose the Mango Matcha which included a scoop of mango puree to go with four grams of matcha and oat milk. The serving size was small for the $8.50 price, however the flavors were some of the most intense I have tried for both the matcha and the fruit. I stirred my drink a few times to ensure the puree would continue to be mixed with the oat milk and matcha. My wait was minimal as there were just two customers ahead of me. I heard there have been instances with a significant line. I gave a four star rating for my visit to 12 Hrs Matcha Cafe. read more

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Stopped by with a friend to try 12 Hrs Matcha after hearing so many good things about it from multiple people. The shop is basically a window where you order on an ipad and wait for your drink. When it was our turn to order, we noticed that most of the menu was unavailable. We both decided on the creme brulee matcha. Both less sweet, one with almond milk and the other with oat milk. Unfortunately, neither of us cared for our lattes and ended up throwing them away, which hurt us cos we were raised not to waste food. All we tasted was milk and cream. It definitely overpowered the matcha flavor and overall drink. Sadly, each latte was about $10 too. Not sure if we probably should've ordered something else or if we just came on a bad day. read more

12 Hrs Matcha Cafe - Creme brulee matcha - Cafes Near Me - San Diego, California

Our Saturday matcha cravings brought us to 12 HRS MATCHA CAFE in Pacific Beach! Hours of operation are from 9am to 9pm...12 hours!! We were already in the area, at Madi for brunch, and easily took a 7-minute stroll to order matcha from here. We stood in line on the sidewalk for ~30 minutes and eventually ordered at the kiosk. The menu is pretty extensive than what you see on the website. During the wait, the bubbly owner was greeting everyone with a smile, and took photos of those who already had their drinks in hand. The window was more for the baristas to call names for order pick-up. Per usual, I ordered two drinks: Ocean Cloud and the Double Matcha. YUMMY! They were the perfect refreshments while walking around sunny San Diego. My favorite was actually the Ocean Cloud because I've never had a matcha drink made with coconut water! I would definitely order this again! Cheers to more matcha dates!! read more

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Not sure what the hype was with this place. The matcha almost had no flavor for me, no bitterness, sweetness or umami. It doesn't come sweetened which is fine but still didn't taste like much. Hard pass. Wouldn't come back here even if the other drinks are "better". My friend has been twice and said the banana matcha is sold out every time. It's pricey too. Workers are really nice though! No place to sit or chill. read more

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This place offers some terrific premium ceremonial grade matcha. In fact, it was some of the best I've experienced in San Diego. Now, I like mine simple without all the bells and whistles, so I ordered the regular ceremonial matcha latte with less honey for $8 and some change. After giving the matcha a quick stir, I took my first sip, and was set back for a few seconds to learn how delicious the matcha was. The matcha flavor was pure and clean with no bitterness. I was very happy with it. The service at the window was friendly. You order at the small square kiosk available at the window. There's no inside nor outside seating at this location. read more

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Limited seating, small cups for the price, order on kiosk, bitter taste even when I chose extra sweet, and fast service at least. Personally won't be going back. read more

12 Hrs Matcha Cafe - Mango matcha latte - Cafes Near Me - San Diego, California

This matcha is delicious!! As a matcha snob, I am very picky about my matchas and this one is definitely in my top 5 in SD. I've tried the double matcha, mango matcha, einspanner and the strawberry matcha. The double matcha is great for true matcha lovers and the strawberry is my next favorite when I want a sweeter drink. They are quite consistent, but pretty expensive. It's about $9-10 for one drink. Definitely prefer this location to the Chula Vista one, it's night and day with drink quality. read more

12 Hrs Matcha Cafe - Matcha shop - Cafes Near Me - San Diego, California

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Visiting a friend in San Diego as a matcha connoisseur, so she took me here before heading to the beach. Everyone is so lively and friendly and the ordering process was so seamless. Their service is reflected in their matcha - smooth and served with good vibes :) read more

12 Hrs Matcha Cafe - matcha einspanner - Cafes Near Me - San Diego, California

We had brunch down the street and I saw this matcha shop nearby, so we made another pitstop to see how the drinks were here. - PARKING - Street parking, many of which are metered so be sure to take note of when you need to pay! - SERVICE/ENVIRONMENT - Small window shop only! You order off their tablet and they'll bring your drink to the window front once it's ready. Unless I missed it, there wasn't a physical menu that you could look at, so we had to scroll through the tablet to see what we could order. Once we paid, we stood off to the side until they called our names. - DRINKS - Strawberry Matcha ($8.50): The matcha was actually pretty smooth, not gritty at all. The strawberry jam was a little bit much though, and consistently got stuck in the straw. I had to keep swirling it to get it mixed together. The price is also pretty high for how much you get. - OVERALL - Decent matcha, especially in a random part of PB, but I don't think I'll be coming back as it's further away from me and I have closer shops to go to. read more

Good matcha! Although i was surprised that i was just a window that you order from. Was able to find some street parking and walk over to pickup the drinks. Good stop if you're in the area read more

12 Hrs Matcha Cafe - Cafes Near Me - San Diego, California

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My friend took me here because i am a matcha lover and i loved the idea of it being a small hole in the wall stand! there was no line so did not need to wait, they were very accommodating and kind. they also had a coco puff cold brew coffee, similar to the one at disney, and omg it honestly tasted better than disneys (sorry disney). read more

12 Hrs Matcha Cafe - Cafes Near Me - San Diego, California

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Such a cute and unique matcha spot! I went at 5 pm before the sunset and there was a line! I got the SAULTVAULT Matcha (minus the strawberry foam) and it came out quick and yummy. You can tell the matcha is high quality. Will definitely be back to get the biscoff and the ube!! read more

12 Hrs Matcha Cafe - SAULTVAULT Matcha - Cafes Near Me - San Diego, California

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I would definitely come back here if I'm craving a matcha in SD. On a Sunday morning, my group waited about 20 minutes to order. It's a walk up window, to-go only, and there's no place to sit. The lady who I think is the owner is really kind! You can't really see her because she's in the back making all the matcha drinks, but she thanked us for waiting and for our order. I order the double matcha and my bf got the mango matcha. I enjoyed the double matcha. My friend got the Earth latte, which was colored with blue spirulina and had a coconut foam. I'd love to come back and try more drinks! read more

12 Hrs Matcha Cafe - Cafes Near Me - San Diego, California

The matcha is pretty good. I went with 2 of my friends for one of their birthdays. The wait was decent maybe around 15-20minutes. I ordered the mango matcha with cold foam. When I got my drink I realized the cold foam was missing. When I went to the worker and asked if I could just get a cup of the cold foam on the side to add to my cup they said no :( read more

12 Hr Matcha is fantastic!! They have so many fun drinks to try and the syrups are made in house. The matcha quality is amazing, and all employees are sweet and hardworking. Pictured is the Ube Matcha, but the lavender matcha and earl grey matcha are my favorites. read more

12 Hrs Matcha Cafe - Ube Matcha - Cafes Near Me - San Diego, California

Went out of my way to visit this cafe. The portion is really small for a $10 drink. I feel as though they would really benefit from posting a menu outside or having a larger screen to order on. It's completely self service and hard to see the options / takes a long time to order because you can't see the menu before getting to the front of the line. I really wanted to enjoy my matcha, but the fruit didn't blend well with the drink and I found that overall it just wasn't very flavorful so I didn't finish it. When there is no seating or interaction with the server a lot of the experience here depends on having an exceptional drink - and for me, unfortunately it was not. Maybe there's better menu options, but I'm not sure I would give it a second chance at the price point. read more

12 Hrs Matcha Cafe - Blueberry Matcha, regular sweetness level, oat milk - Cafes Near Me - San Diego, California

Pros: The ceremonial matcha was genuinely good Cons: It was $9.45 (essentially $10) for a 12oz cup, which I finished pretty quickly. After looking at the cup more closely, I realized there was significantly more ice than liquid. In reality, I drank about 8oz of matcha. That made me question the value, paying nearly $10 for 8oz of liquid felt excessive. Additionally, I usually choose whole milk because it's simpler and more affordable. This time, however, the only options available were oat milk and almond milk, with no up-charge showcased on the screen. I assumed the cost was already built into the price. Personally, I would have preferred the option to choose whole milk and put that extra dollar toward tipping the barista, especially since the service was truly outstanding (and I say that as a barista myself). read more

12 Hrs Matcha Cafe - Cafes Near Me - San Diego, California

The matcha had no real taste, no sweetness, no bitterness, just very bland, almost like water. The only flavor I could really taste was the Biscoff. The place itself is nice and in a good location, though parking is hard to find. Service was good; the staff were friendly and accommodating. read more

12 Hrs Matcha Cafe - Biscoff Matcha - Cafes Near Me - San Diego, California

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The owner here is the sweetest!! She's so friendly and personable with every customer. I'm so obsessed with this cute matcha shop and I wish we had one where I live! I got the matcha with ube ice cream and it was soooo delicious. All the matcha options look good. Will definitely be back! read more

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As a huge matcha lover, I'm always on the hunt for the best matcha latte wherever I travel -- and I'm so glad I stumbled upon 12 Hr Matcha while visiting Pacific Beach. This place is a gem for anyone who appreciates a high-quality, deeply flavored matcha drink. One thing I immediately loved is that they let you customize the sweetness level, which makes a big difference if you actually want to taste the matcha instead of just sugar. They make the drinks with plant-based milks, which made the drinks feel lighter and really well balanced. I ordered the Double Matcha, which is a matcha latte topped with a matcha cream cold foam, and it was incredible -- rich, earthy, smooth, and very vibrant. You could tell they use high-quality matcha because the flavor was deep and complex without being bitter. It had that perfect creamy texture and strong matcha presence that true matcha fans look for. My husband ordered the Einstanner, which was equally impressive. It had a beautiful layered feel -- bold matcha base with a creamy, slightly indulgent topping that made it feel like a treat while still letting the matcha shine through. Super unique and memorable. Overall, this is easily one of the best matcha drinks I've had anywhere. If you're serious about matcha, this spot is absolutely worth a visit. read more

Best matcha IN TOWN the sweetest, caring, loving owner!! And the people that work there are just as lovely. Truly a community based business that supports ANY AND ALL businesses. Her menu is so diverse and always coming up with more flavors!! Everything is so good. Must try's: Biscoff matcha Coconut water matcha foam Ube foam matcha Located in the heart of PB, with the cutest Japan inspired store front. Can't miss it. With expansions through San Diego. Follow her on Instagram to see where they're opening next! read more

Really interesting set up decisions here. There are no paper menus, as of today there is no online menu either. The only way to look at the menu is on the kiosk at the front of the line. That means you have to wait to till you're at the front of the line to read the whole menu, pick what you want, and order (all self service), so the line moves VERY slow and you can't start deciding what you want till it's your turn. Hopefully this is just a growing pain as they get started and figure things out. Apart from the service experience, I really enjoyed my matcha. Ideally I'd want somewhere to sit down if I'm spending $14 on a drink, but the drink itself I don't have any complaints and would order again! read more

12 Hrs Matcha Cafe - Cafes Near Me - San Diego, California

DAY TWO on our way home but HAD to stop for another incredible matcha. Thank you so much for everything we cant wait to come back!!! You both made our stay so phenomenal! If I could rate higher than 5 stars I would! We will see you in March for my birthday! My second day i got a Uber cloud matcha and another double matcha YUMMM read more

12 Hrs Matcha Cafe - Cafes Near Me - San Diego, California

stopped by here and it was a perfect treat for a rainy day. The owner was really sweet and we loved our matchas! We got the one with the Spirulina and the coconut cream and it was really refreshing and not too sweet. You can also tell it's good quality Matcha! Would def come back! to go spot read more

12 Hrs Matcha Cafe - Cafes Near Me - San Diego, California

I got the Matcha Einspanner & my bf got the blueberry matcha. For people who like strong matcha like me, i will say it's on the lighter side which was a little underwhelming. Very small drink for almost $9 as well and having to pay even more for extra matcha is kinda eh. Im willing to try again another day! The barista was quick with our drinks and was nice though! read more

12 Hrs Matcha Cafe - Matcha einspanner & blueberry matcha - Cafes Near Me - San Diego, California

12hrs Matcha is one of those rare spots that immediately feels special the moment you walk up. Everything about this cafe radiates care -- from the clean, cozy atmosphere to the incredible attention to detail in every cup . But let's talk about the matcha -- it's truly on another level. You can taste the quality and freshness in every sip -- smooth, rich, and perfectly balanced without that harsh bitterness you find elsewhere. It's clear they use ceremonial-grade matcha and actually know how to prepare it right. The owner - Love deserves a special shout-out. You can tell how much passion and pride goes into this place. They take the time to make every drink with intention and treat every customer like a regular. It's the kind of warmth that makes you want to come back again and again. Whether you're a longtime matcha lover or trying it for the first time, 12hrs Matcha sets the bar unbelievably high. The drinks, the quality, the vibe -- all immaculate. Easily one of the best matcha cafes I've ever been to. read more

12 Hrs Matcha Cafe - Cold brew - Cafes Near Me - San Diego, California

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