I am a big believer in the power of user reviews. I take the reviews I leave seriously and I check reviews before I try any place new. HOWEVER I am also a big believer in that fact that we all have different tastes and opinions so reviews should be taken in that context. Unfortunately I let some negative reviews keep me from trying Urban Prime. It was well worth the wait. We visited today to celebrate our 26th wedding anniversary. We went right before dinner service started so we were able to enjoy ourselves at their 'Prime Hour' with discounted appetizers and drinks. We splurged on the bourbon flight, the prime old fashioned and the blossom old fashioned- they were incredible! We shared the wedge salad - it was ginormous! We also had the mushroom Chardonnay soup- we enjoyed that so much we went over to the market to buy some to take home. Husband had the mushroom ravioli (he's pescatarian) and I had the 16oz Waygu Ribeye. I have had Waygu at other high end restaurants and felt it wasn't worth the hype... this was incredible! It cut like butter. Oh and I almost forgot we had the blue crab artichoke dip... that was easily the runner up for the best of the night. The place was decorated cutely with fun art from what I am guessing is local artists. It was definitely a vibe and the pictures on the website do not do it justice. Our server Karsyn, was great. She put up with our old people humor and treated us like we were her only patrons. We will definitely be back. We can't wait to try the sushi! read more

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Our college student was back home and first thing she said was that she wanted to eat here. I was skeptical because every time we go the bartender Kayla - is rude and seems not to be able to handle stress very well. Rainey - was our good server and we even put her at ease when a former co-worker and his table of 6 plus complained about her and gave her a couple dollar tip. I let her know he was a bad person on the job so don't mind him. I actually gave her a good tip. Now, as we live in Viera and heard the rumor from servers who were mass fired. In my opinion the older manager should have been fired. He came to our table grabbed my plate to clear the table and asked. "How was everything?" As I proceeded to let him know the food wasn't that great and my burger bread was soggy, My daughter had her sushi sent back; he walked away from me in mid-sentence. Even my daughter who doesn't like conflict mentioned that I need to yelp him. Food still not that great. We actually sat at the bar for about eight minutes before the guy bartender acknowledged us and that's even after I got pissy and asked them what kind of beers they have. Oh, above that they ran out of mic ultra and brought me a Miller which I sent back. read more

I went to their grocery store and had their Healthy Green Salad. It's LARGE and delicious. The staff were friendly and accommodating. Their deli selection is really varied and also quite tasty. The hardest part was deciding! I haven't tried the restaurant but of it's as good as the store it's worth it! read more

Definitely make a reservation. We went on St. Patrick's Day without a reservation and there was about 20-30 minute wait for a table for two. We ended up eating at the bar which was lovely because the bartender was so awesome! We had two of their delicious chocolate martinis - the bartender generously gave me the extra that did not fit in the martini glass. Nice touch!They're serious about their steak and the internal temperature that you desire, asking you to cut into it after it's served to make sure that it is the right temperature that you prefer. I love a place that pays attention to details! If you get a chance, definitely get the Chardonnay mushroom soup. It was fantastic! read more

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So good! Wednesday night, plenty of room at the bar and main dining room. Friendly team, the meals were perfect, those short ribs would be worth a drive to get! Thanks Urban Prime for a perfect dinner after a long day at work! read more

Urban Prime - Tuna & Salmon Poke - Sandwiches Near Me - Melbourne, Florida

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A little expensive and crowded. But the food is all really good. Great location in viera. We were in on a busy Friday night with a big party and at menu. Servers had a little trouble keeping up. Especially with drinks, but pro tip, the market is open and you can get your own beer, wine, sake or whatever you want when you want it. We had a great steak, although it was covered in gravy, still tasty but not the way I prefer. Calamari appetizer was great. Live outdoor music. Heaters on the outside make it super comfortable when it's cool. read more

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I haven't ate here but love to go to the store! It's so cute inside and organized amazingly! The staff is always so friendly and the baked goods are great! read more

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Our server Stacy was amazing! We were quickly sat and approached by our server. She was light and friendly from the beginning. Good and ambiance were great and we definitely recommend! read more

I have had good experiences here. Checking in can be a bit chaotic when it is busy but the host does their best. The servers here are very friendly. The food is very good but some things are priced just right, others not so much. The biggest issue I have was the cheap plastic advertisement placard sitting on the middle of the table with a auto dealership advertisement on it. Not the stuff of upscale dining really. Maybe one of the owners is also a car dealership owner. Still whatever the excuse, very tacky. read more

Urban Prime - Sandwiches Near Me - Melbourne, Florida

The food for us three diners was excellent, per usual. However the wait service from our waiter, Danny S, was way below par. Therefore the one star rating for this meal. Danny S had zero personality and was far from cheerful. My wife and I were treating my son who was visiting and we touted Urban Prime prior to getting there. We expected the excellent food and service that is routine when we dine there. My son ordered an expensive bottle of wine, but it was uncorked when brought to our table by our waiter. We notified the manager and he remedied the situation by bringing another bottle and uncorked it himself. During the course of the meal, the waiter referred to my son as "boss" which we thought unprofessional. Urban Prime needs more training for this waiter when it comes to customer service. We will return to dine again, but will not accept Danny S as our waiter. read more

DELICIOUS FOR LUNCH! Had a burger and it was a 10/10. The outdoor seating in this perfect current weather was a plus, it is facing some construction but I can imagine as soon as that's done it'll be ideal. The servers were on top of everything, moving quickly with a big smile on their faces. The market full of wine assortments, cheeses inside and a whole deli is incredible! read more

Urban Prime - Burger - I ate before my phone - Sandwiches Near Me - Melbourne, Florida

I was thinking there Friday night for a private party. The food was incredibly wonderful

Amazing Service!!! Amazing Food! Great ambience . The drinks and offerings were off the charts! read more

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We have been here a couple times now. Lucky for us we had the same server, Alex who was fantastic both times we went. All the staff are friendly though. The drinks are perfect and the food is delicious! Ambiance is nice, outdoor seating available with heat lamps. Attached is a market place that has some great selections of items. They have a deli section where you can grab pre made items. Drink selection is fantastic too. Overall a wonderful place to eat. We went for special dates (anniversary) but I could see there were plenty of other people there just enjoying a nice meal with their loved ones like regular. A little on the pricier side but still reasonable and most importantly WORTH it! read more

Food and service were a perfect pair. Would go again for the same and afterwards for the rest.

This is my second visit to Urban Prime (4/3/26), and this will be my last visit. The food was mediocre at best. I ordered the Pork Chops, and it is clear that the Chef skipped class on Pork Day in Culinary School. It would probably be a good idea to remove that item from the menu until someone can be found, or trained, who understands how delicious a Pork Chop can be when properly prepared. My youngest son ordered the 8oz Sirloin, which when it arrived, was overcooked and was about the size of a deck of playing cards - He asked if we could stop and get something to eat on the way home. Our server was very nice, but mostly became a ghost. The only reason I gave 3 stars was because my Wife enjoyed her Salad and D.I.L. enjoyed her Shrimp. Basically, there are dozens of other restaurants where the money would be better spent. read more

absolutely amazing food and service! such a beautiful restaraunt with lots of art work! all the ingredients are fresh. the drinks are creative and flavorful. the chef and waiters are wonderful! read more

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A beautiful place, but wildly overrated. It's priced far beyond the value of its food for a menu that presents as if it were appropriate. We were, at best, disappointed. While everything looks impressive, the flavors are thoroughly mediocre. Even spicy dishes were bland. The staff was something of a saving grace for this establishment: they're quick, kind, and very friendly. Given the restaurant's clear attempt to appeal to an upper-echelon clientele, I expected much better food. It's as simple as this: if it's not delicious, at any price, it's not worth going. read more

Urban Prime is the perfect stop if you're looking for a fun night or meal in Viera! The front of Urban Prime features a market with an expansive wine collection, including a bakery, boars head deli, and sushi station. But my favorite part has to be the wine on tap! You can load up a wine card and try numerous wines with a rotating selection. In the back, there is the restaurant and both an indoor and outdoor bar. The menu is incredible and always rotating to feature items in season. I have never been disappointed in a meal or cocktail here! I personally love the lychee martini, as well as the espresso martini. My favorite appetizers are the calamari, paired with a garlicky lemony dip, as well as the truffle Parmesan fries. You can't go wrong with anything on their menu for your main-- my most recent favorite was a stuffed chicken with pesto pasta and sundried tomatoes. The chef, owner, and wait staff are all kind and welcoming. Definitely stop by Urban Prime! read more

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When Urban Prime first opened, we were excited to have a new dining experience in the area. Early on, the food was good and the service acceptable. Unfortunately, over the past few months, the pricing has increased dramatically -- steak tips that were once $30 are now $45 for the exact same meal. Last evening, I stopped in for a quick bite at the bar and ordered a glass of Daou Cabernet, a wine they sell in their market for $17 a bottle. I was surprised to see $17 charged for a single glass. I understand restaurant markups on alcohol, but this felt excessive. On a previous visit, we brought our 87-year-old family member who uses a walker. We arrived early, around 3:50 PM, and the restaurant and bar were empty. When we asked for a table for three, we were told reservations were starting at 4:30 and were turned away. We called to speak with the manager as we were leaving for another restaurant, but the response was dismissive and offered no resolution from the manager Ken. Based on these recent experiences, I can no longer recommend Urban Prime. There are better options in the area that value both their pricing and their guests. read more

To start food was excellent! No complaints there. Five stars. Got seated at a table in a corner with a wall on one side that was extremely cramped and just plane awkward. Ordered oysters for an appetizer which were fantastic but didn't come with an oyster fork and had to use my one fork to eat. Not a big problem but when my salad came I had to use the same fork to eat my salad. Usually like pepper on my salad but there was no salt or pepper on my awkward table. It literally took 10-12 minutes for my server to come by and I actually had to flag them down to get them. Salad was fine after adding my pepper and my steak came in an appropriate amount of time. Again had to use the same fork for my steak, which was perfectly cooked and delicious but was never offered a steak knife and it just seemed strange cutting an$85 steak with a butter knife. Also as never offered a refill on my Coke until the manager asked how my meal went. Overall rating reflects my experience, food was fantastic but the overall dining experience was forgettable. PS. Manager spoke with me and apologized and offered to comp part of my meal which was very gracious. read more

Urban Prime - Wagyu Steak & Fingerling Potato's - Sandwiches Near Me - Melbourne, Florida

I really like the vibe of the restaurant especially being seated outside. It was relaxing and refreshing. I had the salmon and we split the Brussels sprouts. Salmon was cooked beautifully, well seasoned and so fresh! I hate that they did not remove the dense fibrous end of the asparagus prior to cooking/serving it. The sprouts were also really good. It seems like a great spot for an after-work happy hour vibe as there were some young folks living their best lives out the patio too. They looked like they were having a great time. read more

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Very good selection of menu items, including sushi and standard fair. Service was excellent and the ambience was very comfortable.

Delicious seafood menu, fresh food, great service. I went here alone while on travel and had a wonderful dining experience sitting outside on a warmish winter day (w heaters) read more

This place is special. We had reservations and were seated immediately. Cool decor inside and offered outdoor seating too. We stayed in. Started with Chardonnay mushroom bisque which was excellent. Lots of veggies inside. Next we shared pumpkin cornbread with beef in a delicious sauce. Enough for a meal and was delicious. Jess had a huge ribeye with Boursin potato puree and I had filet with sauté spinach. Steaks were both cooked a perfect medium rare and delicious. We also tried the lobster Mac and cheese that a lot of lobster. More than I would have guessed so really good. We ended with maple bourbon chocolate cake and cappuccino. Perfect ending to a great dinner. Worth a visit and we will return soon. read more

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Fairly new place. Once construction is done It will be a great spot for golfers to go after 9 holes. The brunch was excellent accompanied by live music. read more

Urban Prime - Sandwiches Near Me - Melbourne, Florida

Both a full grocery and a small restaurant, I tried the restaurant for lunch. The soup of the day was excellent. The steak sandwich was as well. The kale salad was an epic fail of poor preparation and textural collapse of a ver non integrated dish. Kale is tough. Especially curly kale. It needed far more chop, to let it marinate and integrate with the soft ingredients. Far too much goat cheese. It overwhelms the dish. I returned it after trying to salvage it by chopping it up myself with the salmon. Service at the bar was excellent. It has an amazing craft bar vibe, with some great top shelf picks. Parking is easy. Looks like a great shop for wine and upscale grocery as well. read more

Urban Prime - Dumping soft ingredients on big pieces of raw curly kale is a textural fail. - Sandwiches Near Me - Melbourne, Florida

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Went to Urban Prime for my birthday yesterday with the family. Everything was great, from the service to the food and the ambiance. It's pricey but well worth the cost. We had the lamb chops, calamari, baked oysters and crab & artichoke dip. We will be back to try the Chilean Sea Bass & more entrees. I also bought some specials from the market place. The Key West shrimp was huge & delicious! read more

Urban Prime - Sandwiches Near Me - Melbourne, Florida

I had dinner at Urban Prime last night and was less than impressed. My soup was luke warm. I saw the food runner with a tray of our food but he had no idea where it went. He waited on our server to tell him where the food went and she was extremely busy. The other three in my party were not impressed with their food either, especially considering the price. Very disappointed! read more

Was very lucky to attend the special Taste of South Africa dinner at Urban Prime along with a few friends. The 6-course meal was epic and everything tasted absolutely delicious. The wine-pairings with each course was at a whole different level, and elevated the entire experience. This was a Michelin-star caliber experience in terms of the food presentation, taste, synchronized service, etc. This was an experience like no other. There was a trivia question about South Africa in front of each guest marked "top secret" which was a nice touch and focused on the incredible culture and diversity of South Africa. Did not ever dream that such an offering would be available in Brevard, and everything was incredible, along with superb service and joyful atmosphe read more

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Dinner was very disappointing rib eye was not top quality and my shrimp scalops grits was just ok and lastly old faashion for $16 was a small pour we will stick with Chefs Table. read more

They have very tasty sandwiches and great selection of foods. Also have nice events hosted on weekends including car shows and local artists showing their craft read more

Urban Prime - Back to the future car - Sandwiches Near Me - Melbourne, Florida

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Nice location. Beautiful restaurant w/ outside seating as well. I sat at the bar. Service was welcoming & friendly. I was going to do a flight but a few of the beers on the menu weren't available. I decided on the peanut butter moo, delicious. I wanted the baked oysters but they are pre- prepped so I couldn't get them w/o bacon. The crab dip was good. Filling, not too cheesy & full of crab. The sushi roll wasn't bad but I've had better. I was too full to try the hummus but was told it's made in house, so maybe next time. The restroom was clean. Overall, a good experience. read more

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Went at lunch to the deli/bakery. Special was not available. A lot of people moving around - but not very organized. Took a long time to get a salad. read more

Well this is in response to a previous review that I removed after two consecutive poor experiences at Urban Prime. I was asked to remove the review after the owner called me. I explained that I was quite disappointed in the service and the food quality. I also stated several times that I did not expect any freebies. We had a nice conversation and I explained that I often ate there two times a week. He persisted that I have a card waiting for me at the hostess stand. I removed the review. Life got busy so we finally returned last week. No card at the hostess stand. She took my name and went to tell him we were there at the outside bar. We received our food and it was very good. Service was better. He never came to see us. Before we paid the bill I went in again to check at the stand. She said he was informed we were there and that she would tell him again. I went back outside and on my way I saw the owner for a split second and the hostess with him. We were never approached by the owner. We waited 5 more minutes. Paid the bill and left. My experience there is complete. Please, no phones calls or texts. My disappointment is complete read more

We went for lunch and were the at 11:30. The truck was late and it had the lobster! Since we had our hearts set for lobster rolls we decided to wait. Devon was our server and he didn't miss a beat! The service was amazing. We ordered drinks while we waited, espresso martini & sangria. The martini was to die for. Devon brought us mushroom soup while we waited for the truck. It was so good. Then our much anticipated lobster rolls arrived, delicious! The entire experience made our 53rd anniversary lunch the very best! read more

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Amazing experience at Urban Prime Marketplace & Restaurant in Viera this past Tuesday night! We sat outside to enjoy the live Christian band, and the atmosphere was absolutely perfect. great music, beautiful setting, and such a relaxed vibe. Mike was our server and truly made the night exceptional. He was friendly, attentive, and had such a positive energy that made us feel welcomed right away. He had great recommendations and you could tell he genuinely cares about us. The food and drinks were fantastic. Mikes service made for a memorable evening. We'll definitely be back soon and will be asking for Mike again! Highly recommend sitting outside if you get the chance. read more

We decided to try the summer prixe fixe menu. Between us for apps we ordered salad, stuffed mushrooms and zucchini fritters. So far so good. Two of our diners had their heart set on the chicken but they were out. For a Thursday it was busy because of a Porsche show outside. So we decided on steak, shrimp pasta and pork. My sirloin steak was tough! Could not chew it. I have had better at outback. Dessert was also a let down. This was my third visit there. The first time was lunch and I got a chicken sandwich which was expensive for what it was and I'm sorry to say but CFA version is superior. The second time was a birthday dinner where I had ordered a salad which as good. The service was terribly slow. Everything was a long wait. Dinners took at least 40 minutes, waters, checks everything was at a snails pace. The restaurant itself is beautiful. Maybe this is a place for just cocktails and appetizers. I don't think we're coming back. read more

Great food, drinks and service were top notch! Wine, beer, and cocktails were all on point. I'm not a big fan of Brussels sprouts but dang they were delicious. read more

Fantastic place to unwind and enjoy a great meal, great atmosphere and service. Quality of food is the key to success, and here they have a lot of great food. Highly recommended for those who are looking for something special. read more