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    Urban Prime

    4.2 (383 reviews)
    Closed 10:00 am - 10:00 pm
    Updated 2 months ago

    Urban Prime Photos

    URBAN PRIME ATMOSPHERE

    What's the vibe?
    Casual
    Trendy
    Upscale
    Good for groups

    Recommended Reviews - Urban Prime

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    Reviews With Photos

    Chocolate martini
    Karen C.

    Definitely make a reservation. We went on St. Patrick's Day without a reservation and there was about 20-30 minute wait for a table for two. We ended up eating at the bar which was lovely because the bartender was so awesome! We had two of their delicious chocolate martinis - the bartender generously gave me the extra that did not fit in the martini glass. Nice touch!They're serious about their steak and the internal temperature that you desire, asking you to cut into it after it's served to make sure that it is the right temperature that you prefer. I love a place that pays attention to details! If you get a chance, definitely get the Chardonnay mushroom soup. It was fantastic!

    Tuna & Salmon Poke
    patty v.

    So good! Wednesday night, plenty of room at the bar and main dining room. Friendly team, the meals were perfect, those short ribs would be worth a drive to get! Thanks Urban Prime for a perfect dinner after a long day at work!

    Jaclyn P.

    I haven't ate here but love to go to the store! It's so cute inside and organized amazingly! The staff is always so friendly and the baked goods are great!

    Fixed menu for parties
    Sounder A.

    A little expensive and crowded. But the food is all really good. Great location in viera. We were in on a busy Friday night with a big party and at menu. Servers had a little trouble keeping up. Especially with drinks, but pro tip, the market is open and you can get your own beer, wine, sake or whatever you want when you want it. We had a great steak, although it was covered in gravy, still tasty but not the way I prefer. Calamari appetizer was great. Live outdoor music. Heaters on the outside make it super comfortable when it's cool.

    Michael M.

    I have had good experiences here. Checking in can be a bit chaotic when it is busy but the host does their best. The servers here are very friendly. The food is very good but some things are priced just right, others not so much. The biggest issue I have was the cheap plastic advertisement placard sitting on the middle of the table with a auto dealership advertisement on it. Not the stuff of upscale dining really. Maybe one of the owners is also a car dealership owner. Still whatever the excuse, very tacky.

    Burger - I ate before my phone
    Gaby B.

    DELICIOUS FOR LUNCH! Had a burger and it was a 10/10. The outdoor seating in this perfect current weather was a plus, it is facing some construction but I can imagine as soon as that's done it'll be ideal. The servers were on top of everything, moving quickly with a big smile on their faces. The market full of wine assortments, cheeses inside and a whole deli is incredible!

    Sliders!

    Amazing Service!!! Amazing Food! Great ambience . The drinks and offerings were off the charts!

    Lobster rolls with fries and slaw.
    Peggy R.

    We went for lunch and were the at 11:30. The truck was late and it had the lobster! Since we had our hearts set for lobster rolls we decided to wait. Devon was our server and he didn't miss a beat! The service was amazing. We ordered drinks while we waited, espresso martini & sangria. The martini was to die for. Devon brought us mushroom soup while we waited for the truck. It was so good. Then our much anticipated lobster rolls arrived, delicious! The entire experience made our 53rd anniversary lunch the very best!

    Wine
    Christine F.

    Urban Prime is the perfect stop if you're looking for a fun night or meal in Viera! The front of Urban Prime features a market with an expansive wine collection, including a bakery, boars head deli, and sushi station. But my favorite part has to be the wine on tap! You can load up a wine card and try numerous wines with a rotating selection. In the back, there is the restaurant and both an indoor and outdoor bar. The menu is incredible and always rotating to feature items in season. I have never been disappointed in a meal or cocktail here! I personally love the lychee martini, as well as the espresso martini. My favorite appetizers are the calamari, paired with a garlicky lemony dip, as well as the truffle Parmesan fries. You can't go wrong with anything on their menu for your main-- my most recent favorite was a stuffed chicken with pesto pasta and sundried tomatoes. The chef, owner, and wait staff are all kind and welcoming. Definitely stop by Urban Prime!

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    15 days ago

    Great happy our drinks. Watermelon bourbon and raspberry lemon martini. Sushi is awesome!

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    Photo of Ashley W.
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    1 month ago

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    2 months ago

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    11 hours ago

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    4 months ago

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    11 hours ago

    Julia was very knowledgeable about the menu as well as very funny. I cannot wait to see her again!

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    2 months ago

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    1 year ago

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    7 months ago

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    7 months ago

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    7 months ago

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    4 months ago

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    27 days ago

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    4 months ago

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    1 year ago

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    3 months ago

    I was thinking there Friday night for a private party. The food was incredibly wonderful

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    Ercan E.

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    2 years ago

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    2 months ago

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    7 months ago

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    3 months ago

    Food and service were a perfect pair. Would go again for the same and afterwards for the rest.

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    7 months ago

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    8 months ago

    Very good selection of menu items, including sushi and standard fair. Service was excellent and the ambience was very comfortable.

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    4 months ago

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    3 months ago

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    1 month ago

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    1 year ago

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    8 months ago

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    5 months ago

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    9 months ago

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    Page 1 of 10

    Urban Prime Reviews in Other Languages

    Ask the Community - Urban Prime

    Eatz

    Eatz

    4.7
    (102 reviews)
    1.9 mi
    $

    This place is a hidden gem! I wish they were open longer hours. My husband used to live around this…read morearea and he discovered this place. Now we're in Orlando, but if we swing by the area during their open hours, it's a must on our list! Our go-to order is their chicken salad; it's curry flavored with golden raisins on top of rye. My husband also loves their Mac salad. I added a peanut butter and chocolate cupcake on our last visit and the staff even stopped by to make it pretty with a sprinkle of powdered sugar. Wonderful service!

    From the moment you arrive you're warmly greeted like an old friend and asked if you're "takin' or…read morestayin'"(cute way to see if you're eating in or take out). The menu is fairly extensive and literally everything looks amazing, homemade, and fresh. Order counter-style and seat yourself and they bring your order. I was in the mood for a salad and the first one on the board was their Chef salad with homemade bleu cheese on the side (I had no onions). The deli meat was smoked turkey and a nice ham, hearty helpings, hard boiled eggs, fresh romaine, cucumber, Roma tomatoes, and black olives and the dressing was devine. My husband ordered the Mom's Meatloaf on thick toasted white bread (possibly homemade), mayo, lettuce, tomato, and provolone cheese. Spectacular! As was the potato salad with a hint of sweet relish. They have a dessert revolving tray that was super tempting... but will have to wait till we pass through again. Super convenient right off I-95 and way better than fast food! Highly recommend this local and lovely place!

    Photos
    Dining area
    Dining area
    Curried chicken salad sandwich melt
    Curried chicken salad sandwich melt
    Peanut butter chocolate (see the peanut?)

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    Peanut butter chocolate (see the peanut?)
    Complex Cafe

    Complex Cafe

    4.5
    (2 reviews)
    0.5 mi

    Bottom Line: if you're stuck here - it's a great food source…read more Had Jury Duty recently and on our morning break I went in and ordered a 2 egg, bacon and cheese on an everything bagel. They make everything when you order, no microwaved eggs or bacon. It was a good sandwich for $5 Would I ever go out of my way to go here? No, but it was a pleasant surprise while stuck at the courthouse. I was kind of disappointed that I wasn't selected - I had my lunch All picked out ;-)

    I will be honest with you all. The last time I served jury duty was more than a decade ago. Since…read morethen, I got the summons three more times. My latest time, I actually had to show up and I noticed the court house in Viera now had a cafe. I found that to be a big step forward as the last time I was there, we had to "leave the premesis" to eat. Ergo, Complex Cafe (which I will shorthand to "Complex" for the rest of the review) was a godsend. The question is if the food was good and the prices worth it. The answer is so-and-so, but it has a far better function that might possibly go beyond both. If you don't know anything about jury duty, take note that once you are on the premesis and checked in, you cannot leave unless given permission too. So if you are by chance hungry, you had to either stomach vending machine food or bring your own lunch. With Complex, you now have options. Complex is located on the northside of the courthouse just in front of the law library. It is a simple cafe with simple seating. The food is simple yet good and the prices may a bit above fair, but -- as mentioned above -- you now have options. I was able to eat a full breakfast with country fried steak, eggs, cheese, and a biscuit. You can tell a lot of the food was from pre-packaging, but it was okay as it was better than vending machine food. Ultimately, I am not saying you should go out of your way to eat at Complex. I am just saying for a where it is and the restrictions you are under when serving on a jury, it is welcome choice for food. Ergo, four out of five stars simply because of the convenience. I will remove one star simply because of the quality of food and price. Not bad, but if Ihad it my way, it could be way better.

    Photos
    Complex Cafe
    Complex Cafe
    Complex Cafe

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    Jimmy Hula's

    Jimmy Hula's

    4.3
    (83 reviews)
    5.2 mi

    My family and I ordered for pickup to take home for a quick dinner. I got a bacon burger, some had…read moretheir fried fish and my wife had the poke bowl. We weren't far and got there before the food was finished but that's not their fault, we weren't far just really close and I didn't expect them to have our order ready before we got there. I walked in and the place was really inviting, clean, good vibes, and great service. They were really friendly, told me I can sit anywhere and brought the food to me when ready. The food smelled so good on the way home, and man did it taste great. Again I really didn't expect much, but I have to give it to them, their burger was so delicious I wanted another one. My wife loved her poke bowl and my son ate all of his food, which usually he has trouble doing (picky eater). Anyways we will definitely come back here 5 stars. And sorry no photos, we were really hungry by the time we came home. No time for pics.

    I had been wanting to try this place for a long time and so on a Wednesday afternoon I decided to…read moredo just that. The Intracoastal Amber Red Ale is a local IPA and was cold and refreshing ($6.50). My Aloha Burger ($9.50) consisted of a Teriyaki-Marinated Angus Beef Patty, Swiss Cheese, Grilled Pineapple Slice, Lettuce, Tomato, Onion, Creamy Teriyaki Aioli, all on a Toasted Brioche Bun. The Aloha Burger was marked on the menu as a local favorite and I found it to be very good. Be warned though, this is a pretty messy burger and if you don't abide by the old phrase of "finger licking good", then you might find this sandwich somewhat challenging, ha! My server was polite and efficient. The indoor seating consists of a bar area with 14 seats along an "L" shaped bar along with 4 high top tables. Also along the far wall there's 8 smaller tables. The outdoor covered patio area consists of both 2-person tables and also 4-person tables. There's also a smaller bar with seating for about 10 people. Happy Hour is Monday - Friday, 3-7pm, with $1.00 off wines and mixed drinks, $2.00 off drafts. All Day Specials include $3.00 Landsharks and $5.00 Margaritas. Also on Wednesdays they feature a "Burger & Brew" special - any burger and a craft draft for $8.50 (after 5pm only - much to my dismay). I will be back to try their tacos which look pretty amazing. Stop in and give them a try.

    Photos
    Jimmy Hula's
    Cajun fries with voodoo sauce.
    Cajun fries with voodoo sauce.
    Jimmy Hula's

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    Garden Party

    Garden Party

    5.0
    (9 reviews)
    5.1 mi

    Garden Pary is an excellent vegan cafe in Rockledge, Florida. Rockledge is a small town in Florida…read morewhere I lived when I was 19 in 1998 just before moving to Manhattan. In 2025 there was a list of the top 25 cities in the world of which San Francisco was in the top 25. I personal experience find San Francisco vegan dining underwhemling compared to other places I have traveled to. I went here with my mom. I had the kimichi grilled cheese with potato salad. My mom had the pressed brie sandwich with kale salad and chickpeas. Bella was kind with exceptional recommendations . Besides the vegan cafe. There is an exceptional gift shop with various natural products and an eclectic array of trees for planting. San Francisco should send a team of 108 startups to see how Garden Party far excedes anything the techies in the Bay Area can come up with for A+ Simple Life Vegan Exquisite Business that is better than any business in the little city by the bay. Excellent food. Excellent service. Excellent vibe. I am a Happy Cow ambassador of San Francisco and hope I stay this for telling the Truth- Satya that San Francisco needs to raise up there game otherwise I am leaving San Francisco for Florida like Nancy Pelosi.

    As a plant based kitchen, Garden Party surprisingly brings flavor, sweetness, and enjoyment to…read morevegan eating! From delectable pastries to savory sandwich sandwiches they truly have something for everyone. My favorite is the pressed Brie sandwich and the hot girl liquid IV drink! Both are updated seasonally to include whatever fruit/jam is in bloom. The owner and staff here are super sweet and down to earth. They also support a lot of the events held at Rockledge Gardens. There's a small table near the counter but there's more seating further back near the soaps and also outside.

    Photos
    Party Punch cold pressed juice with beets, carrot, apple and grapes
    Party Punch cold pressed juice with beets, carrot, apple and grapes
    Dragonfruit Matcha
    Dragonfruit Matcha
    Buffalo Chickpea Sandwich 
Toasted sourdough, vegan bleu cheese, local micro greens, Buffalo Chickpea

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    Buffalo Chickpea Sandwich Toasted sourdough, vegan bleu cheese, local micro greens, Buffalo Chickpea

    Urban Prime - sandwiches - Updated July 2026

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